Underground Treasures Lost in Oakland

Eltyna McCree, a downtown Oakland business owner for the past 35 years and owner of boutique Underground Treasures, 1701 Webster St., is being forced to close.

Chair of the South of Broadway Merchants Association and chair of the Oakland Small Business Association, McCree has spent nearly two decades in downtown Oakland area.

Underground Treasures was honored earlier this year as the 2013 Best of Oakland award in the Women’s Clothing Category. The business has been a staple in the community for one-of-a-kind apparel.

“I never saw it coming,” said McCree, adding that she was given the 60-day notification.

First expected to move by the end of December, but she says she was able to extend her time till the end of January. The skyrocketing rent prices were not affordable, and McCree decided to close her doors.

“It’s gentrification in the biggest way,” she said.

She says the city is not making it easy for small retail businesses in the downtown area, as it becomes more marketable for entertainment-based businesses.

When Underground Treasures closes down, the space will be used to expand the Vietnamese restaurant, Pho84.

McCree says the landlord told the restaurant owner that she was retiring, and that’s why the space was now available, something McCree says that she has never said.

Three other spaces were vacant adjacent to her, and she could have moved there, but accommodations were not made, according to McCree.

“I’m not taking it personal, it’s just falling on me. It’s painful to go out business,” she said. “They waited to those spaces were taken and then dropped it on me.”

And now all she can do is try to sell most of her merchandise before the end of January. She says she needs at least 100 women to come to the store and purchase $200 worth of merchandise. She says this will close out the business associated with the store.

For more information, call Eltyna McCree at (510) 625-9407.

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  3. Jannat Muhammad

    Others are clearly make plans to exclude and eliminate us! Until we come together in a unified structure, and make plans that are in the best interest of our own people we will continue to have such problems. I have known Reverend Eltyna McCree for many years, and she is a profoundly excellent business woman. We must begin to put the appropriate support structures and systems in place to maintain what we build and produce, for now and for our future generations. We must begin to, proactively, think and plan for ourselves, using the ‘Holy Scriptures’ as our guide. Many of us are beginning to do this. As an example, Please see: Muhammad’s Economic Blueprint – Ending Poverty & Want at: http://www.EconomicBlueprint.org

  4. Doretha L Fuller Evans

    Remember God IS!!!!! Bigger and Better Tiny ,We love you!!!! Blessings Doretha.

  5. Eltyna you have served the community well. I am sure that God has another assignment for you. The closing of Underground Treasures has been a seemingly heart rendering announcement to ALL of us. Your faithfulness shall be greatly rewarded.

  6. Kathryn Redic Spencer

    It is sad from taking our homes from the Afro American community. You can see that Oakland has always showed his racism even toward the Mayors of Color. Congressman Dellums, ELIHU HARRIS, AND EVEN HONORABLE LIONEL WILSON, BUT I have been here since 1955 and i have seen all of the changes her. Even to the way they crimnalize our Black Males. Oakland 66% Of Color has never respected. I remember
    when Oakland Became bilingual, Even to the fact that when an Afro AMerican movie company was denied access to entrepreneurship when the bases were close who did it hurt Afro AMericans who worked their Alameda, NAS oakland Naval supply, Army base,Oakland,Treasure Island, Presidio San Franscisco. And to think of the Educational system for Afro AMerican in oakland what a joke. To keep out start Charter schools to get rid of Public School education When you have people of color working to provide for thier family. To discriminate against a decent wage. To asked for all of these degrees to pay you peanuts. wow.

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