Sydney Nycole Reeves, a 21 year old singer and songwriter from Berkeley has been working behind the scenes to build her brand in the Bay Area. Blending R&B, soul, and pop music has led the young artist to perform and open up shows for industry heavyweights like Faith Evans, Robin Thicke, El DeBarge and Trey Songz.
Her talent and work ethic has even been endorsed by celebrities such as Sydney Poitier.Sydney discovered her love for music while she was still attending Berkeley High School and says what started out as a hobby for her ended up becoming her passion and career.
“I was an athlete playing volleyball and softball in high school and had to balance that with singing,” said Sydney. “Finding time for singing was definitely a challenge. But on my 16th birthday, I had a chance to visit a studio and work with producers who helped me find my voice.”
Three of the songs she recorded when she was 16 helped secure her an artist development/songwriting deal with actor and singer Jamie Foxx. After taking a few years to polish her skills, Sydney Nycole is finishing up her demo tape to send to record labels.
“It’s been a work in progress, but I’m looking to spend more time in the studio and make sure the music sounds natural,” said Sydney Nycole. “At the end of the day, It’s about doing what you love and want to convey that in my songs.”
Since then, she has penned over 60 songs including “Freedom” for the 2009 documentary “President Barack Obama: The Man and His Journey” and has gone on to secure a television commercial with actor and entrepreneur Blair Underwood. She also partnered with television producer/writer Eric Von Lowe (Cosby Show, Even Stevens, Walt Disney) on his teen book release, providing music for the book’s website and the upcoming movie version of the book starring Nickelodeon star Keke Barber.
Outside of making music, Sydney Nycole works with children in community outreach programs and charities such as an advocate for Alameda Foster Youth Alliance and Stop the Violence in Berkeley.
As part of her philanthropy platform, Sydney will be working with EO Products, a local business that creates sustainable personal care products such as hand soap, shower gel, and shampoo. After meeting with EO Products CEO Susan Griffin-Black, they created an educational program that helps teach urban youth and foster care about the importance of hygiene and utilizing healthier alternatives on their body.
She is also the Ambassador of Arts for Bright Future International, a charity that works with underprivileged children around the world by providing them with valuable programs to help them achieve academic and professional success.
“It’s been a great experience just being able to watch her grow as a well-rounded artist and build her brand,” said Gary Reeves, Sydney’s father and manager. “She understands the importance of giving forward to her community.”
Currently, Sydney Nycole is working with her band, “ASAP” and will be the performing at the California State Fair on the promenade stage on July 28th.