Covered California “Big Sunday” at 500 Churches


African American churches from around the state from joined forces with Covered California over MLK Jr. Day weekend to reach the African American community with a message that health insurance is now a right that is available to everyone, and it is time to exercise that right by enrolling and getting family and friends to enroll.


Referred to as “Big Sunday,” the church communities on Sunday, Jan. 17, honored the legacy of Rev. Martin Luther King, Jr. by promoting the Affordable Care Act, also known as Obamacare, by urging worshipers to sign up for affordable health insurance before the deadline on Jan. 31.


“Of all the forms of inequality, injustice in health is the most shocking and the most inhuman,” said Covered California Executive Director Peter V. Lee, quoting Dr. King.


He continued by stating that President Obama ended that injustice and now all Americans have access to the health care they need and deserve. No longer will people be denied health coverage because of a pre-existing condition or because treatment costs too much.


Lee was joined by leaders of more than 500 predominantly African-American churches representing approximately 100,000 African Americans throughout the state, including members of the African Methodist Episcopal Church, the California Missionary Baptist State Convention, and the Apostolic Churches of California who helped spread the word about Covered California using pulpit announcements, social media, bulletin items, and email messages and flyers to encourage individuals and families to enroll in a health plan.


Congregants were informed of subsidies available to help eligible individuals and families cover the cost of health insurance premiums. Nearly 9 out of 10 enrollees in Covered California receive some level of financial assistance.


More than half of enrollees paid less than $100 per month for their coverage, and nearly half of those paid less than $50 per month.


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