Raiders again embrace, MY CAUSE, MY CLEATS CAMPAIGN


Alameda, Calif. — For the second straight year, the Oakland Raiders are joining with players across the NFL to wear custom cleats reflecting their commitment to charitable causes during this Sunday’s contest vs. the New York Giants at Oakland-Alameda County Coliseum.

The NFL recently announced that NFL players have the chance to share the causes that are important to them during all Week 13 games, as part of the NFL’s My Cause, My Cleats campaign. The initiative is a culmination of collaborative work between the NFL and players across the league. According to the NFL, “Approximately 1,000 players are planning to showcase their causes on-field during Week 13 games, nearly double the player participation from the inaugural year of the campaign.”

The Raiders again this year are taking it one step further and involving the entire organization. In support of the My Cause, My Cleats campaign, Owner Mark Davis will join with more than 30 players as well as Alumni, Raiders front office staff, Raiderettes, gameday and stadium staff to support the important charitable causes by wearing personalized footwear during the game on Sunday against the New York Giants.

As was the case in 2016, Owner Mark Davis will wear purple shoes to help bring attention to Domestic Violence Awareness and the great work being done by Raiders Alumnus and Pro Football Hall of Famer Fred Biletnikoff through the Biletnikoff Foundation. Raiders player cleats were customized by longtime Raiders Equipment Manager Bob Romanski. The Raiders staff will have the opportunity to participate in an on-field moment during the performance of the National Anthem just prior to kickoff this Sunday.

Quarterback Derek Carr, whose son, Dallas, was born with intestinal malrotation, will wear cleats that raise awareness to support hospitals like Valley Children’s Healthcare that offer help to families with children in need. Defensive end Khalil Mack’s cleats will promote awareness for Lupus, while long snapper Jon Condo and tight end Lee Smith will don cleats to bring attention to Pediatric Cancer. Linebacker Bruce Irvin and guard Kelechi Osemele will sport cleats to bring focus to the topic of Mental Health.

New this year, the NFL celebrated Unboxing Day, a league-wide unveiling of NFL players’ Week 13 customized cleats, on Giving Tuesday, November 28. Beginning on Unboxing Day and continuing through Week 13 games, players are sharing images of their cleats and the stories behind them on social media, using the hashtag #MyCauseMyCleats.

The NFL announced this week that players will have the opportunity to raise funds for the cause of their choosing by auctioning their cleats off at NFL Auction; 100 percent of funds raised will be donated to charities selected by players – all designated charities must have 501c3 status. Fans may bid on game-issued player cleats at and help players raise funds for their causes. To learn more about the My Cause, My Cleats campaign, visit


Mark Davis (Owner)
Domestic Violence Awareness and Fred Biletnikoff Foundation

Jon Condo
Pediatric Cancer
Emily Whitehead Foundation

Donald Penn
Underprivileged youth
Donald Penn Foundation

Lee Smith
Pediatric Cancer
Punt Foundation

David Amerson
Alzheimer’s Association

Khalil Mack
Lupus Foundation of America

Kelechi Osemele
Mental Health
National Alliance on Mental Illness

Bruce Irvin
Mental Health
National Alliance on Mental Illness

Michael Crabtree
Inner City Youth Development/arts, education, music, fashion and football programs for kids
Crab 5 Foundation

Seth Roberts
Inner City Youth Development, Diabetes
Crab 5 Foundation, American Diabetes Association

Justin Ellis
Underprivileged Youth
Current Phenomenon International

Jalen Richard
Heart Disease
American Heart Association

Derek Carr
Children’s Health
Valley Children’s Hospital

Reggie Nelson
Breast Cancer Awareness

DeAndre` Washington
Childhood Education
Boys and Girls Club

Clive Walford

Marshawn Lynch
Black Power
Fam1st Family Foundation

Jared Cook
Breast Cancer Research/Down Syndrome
Susan G. Komen/Down Syndrome Assn. of Central CA

Gabe Jackson
Autism Speaks

Sean Smith
Domestic Violence
No More

James Cowser
Crohn’ s Disease
Crohn’s & Colitis Foundation

Jihad Ward
Underprivileged youth/ Childhood development
Boys and Girls Club of Philadelphia

TJ Carrie
Heart Disease
American Heart Association

Cory James
Lung Cancer
American Lung Association

Marshall Newhouse
Heart Disease
Children’s Hospital of Orange County Heart Institute

Karl Joseph
Haitian Relief
Hope for Haiti’s Children

Gareon Conley
Refuge of Hope

Antonio Hamilton
General Cancer, Mental Health
American Cancer Society, National Alliance on Mental Illness

Xavier Woodson-Luster
Breast Cancer/Childhood Education
American Cancer Society/ Boys and Girls Club

Erik Harris
Leukemia & Lymphoma Society

Jon Feliciano
Drunk Driving/Deaf Children
MADD/ American Society for Deaf Children

Cordarrelle Patterson
Pregnancy/Infant Loss
Share Pregnancy and Infant Loss

Obi Melifonwu
Childhood Development
Boys and Girls Club of America

Amari Cooper
Childhood Literacy
The Literacy Lab

Rodney Hudson
Foster Care
Ticket to Dream Foundation



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