Dreamforce: Tech Titan Hosts Mega Conference at Moscone


Salesforce, just like its new high rise, does nothing small and those expectations were definelty matched at the company’s annual conference – Dreamforce. Everything tech and innovation were on display at Moscone Center in San Francisco for Salesforce’s trailblazing conference. For 4 days, the last week of September, some 171,000 registrants attended 2700 sessions flooding Moscone and neighboring hotels and venues with talks, workshops, and demonstrations on how Salesforce makes life better.

For the past 20 years, the cloud computing pioneer has designed its own eco system where partners can offer customers the most disruptive technology available.

Salesforce CEO and Chairman, Marc Benioff kicked off the conference by introducing the company’s latest products, services and partnerships. Customer 360 and Einstein were two major announcements as Beinoff honored companies, sans “trailblazers,” who have leveraged the technology. “This is a celebration and an incredible moment in time,” he said.

Benioff passionately discussed the company’s drive to create a platform that breeds customer success.  Thousands joined Benioff live at Moscone, along with a staggering 10 million online as he expressed his mantra, “customer success is key.”

VIPs of several industries educated and entertained featuring former vice president, Al Gore, actress Tracey Ellis Ross and Kaiser Permanente’s CEO Bernard Tyson, a Salesforce board member who spoke on the necessity for diversity in healthcare. Metallica rock band co-founder and drummer, Lars Ulrich, shared how Salesforce has increased engagement with fans on the internet, while Marriott Hotel leaders discussed how the platform increases efficiency guest bookings.

Salesforce also pledged millions of dollars to students of the Oakland Unified School District and San Francisco Unified School District. Through their comprehensive corporate impact platform, Salesforce discussed how giving is made easier with partner United Way.

Will.i.am, famous member of The Black Eyed Peas, debuted his A.I. technology. After creating a smart watch in 2014, he followed Benioff’s advice in utilizing the technology within the watch to create powerful software for multiple applications. Through Will’s company I Am Plus and software Omega, he says he’s discovered how to transform the ways in which people work and play. “Omega has a personality is contextual and proactive, it’s also built to be conversational and remember interactions to anticipate needs in the future,” said Will. “Once you figure out a way to dream, there’s a force that comes with that.”

A mixer celebrated the success of PepUP Tech, a Salesforce collaborator, preparing diversity in the industry by opening the door of opportunity to underserved students. Founded by Selena Suarez, Rebe de la Paz, Stephanie Herrera, and Shonnah Hughes the organization created a workforce development model and brought along 75 students to Dreamforce. Suarez hopes to employ 1000 students in 2019. Guest speaker, former Obama Administration advisor, Valerie Jarrett and Sales force Co-CEO Keith Block referred to their efforts as “the gold standard of people helping people.” “Diversity is a strength and business imperative that creates a more efficient and loyal workforce,” said Jarrett.Evening entertainment featured Metallica rocking out with a full fireworks show at Civic Center Plaza while Janet Jackson performed unapologetically Black in the Bill Graham Civic Auditorium. Jackson paid homage to her heritage in the African Diaspora, and acknowledged the murders of unarmed Black men in the U.S. Jackson and honored the memory of her dad, the late Joe Jackson.

While convention goers moved at the speed of light inhaling information, overload was not an option, as the closing festivities included The Plum Village Monastics who provided workshops on mindfulness and meditation.


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