Environment Friendly Start-up Launched by Richmond Native to Host First Annual Vericool Holiday Event, Providing Meals and Gifts
The holidays can prove challenging to any family. But for those single-parent families affected by incarceration, drug abuse, physical abuse and sexual abuse, meeting the social and financial expectations set by this time of year can be very stressful, if not nearly impossible.
Growing up in a household impacted by drugs, physical and sexual abuse, Darrell Jobe, the founder and CEO of Vericool knows this struggle firsthand. As part of his personal commitment to his home community of Richmond, his company, which includes many formerly incarcerated individuals, is hosting its first annual Vericool Christmas event there.
The Vericool Christmas will support more than 150 local, single-parent families overcoming the challenges of incarceration, drugs, physical/sexual abuse or just hard times, with a complete family Christmas dinner with all the trimmings and the choice of a ham or turkey, and last, but not least, a present valued up to $25 per child from their Christmas list.
“Holidays don’t bring joy for all families; in fact they bring stress to families and children already dealing with some of the worst situations imaginable,” said Jobe, the inventor of the first fully recyclable and compostable coolers – Vericoolers® who was raised with his sisters by a single mother. “My family struggled when I was young – Back-to-School and Christmas were those two times of the year I dreaded knowing we had very little and my mother struggled to make do.
“The entire Vericool team is committed to creating good opportunities for each other at work and for members of our extended community,” said Jobe. “We are very excited to work with Antwon Cloird and Soulful Softball Sundays to provide dinners and gifts for the families.”
Livermore-based Vericool is partnering with Cloird and Soulful Softball Sunday, a local organization that works with the Richmond community. The families have been identified by the organization and will receive the complete dinners and presents at Independent Community Church, 605 S. 16th St, Richmond, Ca., 94804 on Dec. 23, 2018.
“It is heartening to see Richmond natives find success and continue to give back to their community” said Cloird, founder and director of Men and Women of Purpose. “We are pleased to partner with Vericool to put on this Christmas event, providing families and children with a Christmas meal and gifts, providing some much-needed holiday cheer.”
As a company, Vericool has worked to ease prison recidivism in the surrounding community by fostering a second-chance program to offer former inmates well-paid jobs, by leveraging networks that share a similar vision such as Defy Ventures, and by working with prisons to reach individuals prior to release.
As creators of sustainable Vericoolers®, Vericool also provides a second chance to the environment by preventing the landfill, ocean and waterway waste that comes with use of EPS (commonly referred to as Styrofoam®) coolers, which are difficult to recycle and take at least five centuries to decompose, according to experts.