Connect with us

Bay Area

EB PREC’s Plan to Replace Landlords With Communal Ownership

Published

on

Gregory Jackson (bottom left), Marissa Ashkar (top left), Noni Session (center), Shira Shaham (top right) and Ojan Mobedshahi (bottom right), are all staff members of the East Bay Permanent Real Estate Collective, a collective that prioritizes serving Black and Indigenous residents and creates permanently affordable housing. Photo by Erin Conger.

The East Bay Permanent Real Estate Cooperative (EB PREC) is working to keep Black, indigenous, people of color and allied communities in the East Bay by communally purchasing and sustaining land and housing with local residents.

“The critical part of our project is that we take land and housing permanently off the speculative market,” said EB PREC’s Executive Director and third-generation West Oakland resident Noni Session. She, along with six other local residents, form the Black led and POC majority staff of EB PREC, and the growing cooperative currently has more than 125 other non-staff members including resident owners and investors.

In an interview with The Oakland Post, Session explained how EB PREC is replacing landlords with resident owners and investors who are driven by the desire to sustain the community as opposed to make money.

California residents can invest up to $1,000 in EB PREC’s collective fund and receive 1.5 percent in annual dividends, a rate similar to what many banks offer. After five years, investors can choose to sell their share, which allows them to get their invested money back plus any outstanding dividends. Local investors who own a share of the collective also can attend EB PREC events and vote on major cooperative decisions.

“If 100 of us can join together to create a pot of investment,” said Session, “that means…we don’t have to wait for organized capital, or follow the very poor advice of commercial developers, or wait for charity-based subsidies from our city in order to change our outcomes.”

In June 2019, EB PREC collaborated with the Northern California Land Trust (NCLT) and residents of a four-unit building in North Oakland called Coop 789 to purchase the building from their former landlord.

The residents now no longer pay rent but instead pay monthly lease shares. The lease share money goes towards the cost of the project, minimal property management fees, an emergency repair fund, and equity that goes into residents’ capital account that they can cash out if they want to move and sell their share back to the coop.

EB PREC’s mission is to keep these housing costs permanently affordable. The coop doesn’t allow the residents to ever sell the property, leaving it as a community resource as opposed to a commodity to be sold for profit.

“We feel secure in our housing situation,” said Coop 789 resident Tia Taruc-Myers. “And that feels really empowering.”

EB PREC is also interested in how its connections with local residents and organizations can create social capital to serve the community. Session insists that EB PREC can’t do this work alone and she never would have known how to go about starting the cooperative if it wasn’t for the example she saw in Mandela Foods Cooperative, the cooperative West Oakland grocery store that started in 2009.

EB PREC’s work also wouldn’t be possible if they hadn’t collaborated with The Sustainable Economies Law Center (SELC). SELC pushed for the passing of California Assembly Bill 816, which has allowed residents to invest up to $1,000 in a cooperative housing endeavor. Before, the state had capped individual investments at $350. Without the law change, EB PREC’s method of communal housing investment wouldn’t have been possible.

Although EB PREC officially launched in Dec. 2018, it’s already on route to steward five different properties by the end of 2019 and has plans to add five to 10 additional properties in 2020.

As EB PREC works to obtain and steward these properties, it’s educating the public about stewarding land and communal ownership.

“Communities have not just been dispossessed of land and assets,” said Session. “They’ve been dispossessed of knowledge, skills, access, and information.”

EB PREC has formed the Collective Action and Land Liberation Institute, which is a platform for their outreach and educational efforts. Gregory Jackson, EB PREC’s partnership director, facilitates book clubs in East Oakland and Richmond. He’s currently teaching “Collective Courage” by Jessica Gordon Nembhard, a book that chronicles Black cooperative organization and its foundational role in the Civil Rights Movement.

“We want to communicate to our communities that not only are coops not a new thing, they’re not a white thing,” said Session.

Continue Reading
1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Activism

Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Activism

Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

Published

on

Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

Continue Reading

Activism

Oakland Post: Week of February 18 – 24, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 18 – 24, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Subscribe to receive news and updates from the Oakland Post

* indicates required

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

WORK FROM HOME

Home-based business with potential monthly income of $10K+ per month. A proven training system and website provided to maximize business effectiveness. Perfect job to earn side and primary income. Contact Lynne for more details: Lynne4npusa@gmail.com 800-334-0540

Facebook

Trending

Copyright ©2021 Post News Group, Inc. All Rights Reserved.