Designing for a Cause — Making Sure Your Message Is Seen


You are passionate about a cause, and you’re not the only one.

At the core of every nonprofit organization is a desire to get a message out, to be heard, and to bring change to society.

The age we live in makes it possible to connect with many like-minded people who share similar interests and experiences, and want to solve some of Oakland and the world’s problems and injustices.

But how do you make your message heard above the hundreds of other Oakland non-profits out there?

Well, they say a picture is worth a thousand words.

An image is just what you need to make an even better first impression; most people will remember a picture more easily than a paragraph of text or even a speech.

Graphic design can be just the hook you need to garner attention: a good design will catch the eye, while conveying the emotional message you want without a wall of text.

Most cash-strapped nonprofits would protest such an expense. “We don’t have a budget for graphic design,” they say. I believe you cannot afford to not have a budget for quality design and marketing communications.

Keep in mind that well-known businesses and companies spend a lot of time and money on their branding and consider the cost an investment. According to Clancy Clarke, a marketing expert for “…a logo, for example, only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business…”

At Wellington Studio, we know how important graphic design is, especially for non-profit organizations. We love non-profit organizations and want your message to be heard! We understand the importance of a good image and will do our utmost to ensure that our design resonates with your organization without breaking your budget.

Wellington Studio is located at 2438 Myrtle St. in Oakland.  (877) 271-9620, office; (510) 725-5726, cell and online at  [email protected] |


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