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28 Black and Latino Publishers Selected to Participate in the GNI Ad Transformation Lab

Over the course of the program, each publisher will receive coaching to address their organization’s path to business growth, including improving digital publishing tools and advertising capabilities and developing new digital skillsets. Participating publishers will develop and clarify their digital content and distribution strategy, optimize their websites, improve their digital advertising and programmatic capabilities, and act on these improvements to attract more advertisers and generate incremental revenue streams. The Lab will also promote collaboration and shared learning across the cohort of publishers.

Published

4 years ago

January 14, 2021

Kiki

Washington, DC, January 14, 2021: The Google News Initiative, in partnership with the Association of Alternative Newsmedia (AAN), the National Association of Hispanic Publications (NAHP), and the National Newspaper Publishers Association (NNPA), today kicked off the GNI Ad Transformation Lab: a six month program to help Black and Latino news publishers in the U.S. and Canada advance their advertising strategies and grow digital revenue. We’re proud to announce the 28 organizations selected to participate in the program, which includes publishers from 14 states across the country.

The participating publications of the GNI Ad Transformation Lab include: Afro-American Newspapers, Al Día en América, Blavity News, The Cincinnati Herald, The Dallas Examiner, El Latino, The Houston Defender, Houston Forward Times, Impacto Latino, La Mega Media Cleveland, La Noticia, La Opinion, The Los Angeles Sentinel, Michigan Chronicle, The Mississippi Link, Noti Bomba, Post News Group, Our Weekly Los Angeles Newspaper, The Philadelphia Tribune, Precinct Reporter, Prensa Arizona, QCity Metro, The Sacramento Observer, The Seattle Medium, Texas Metro News, The Tri-State Defender, Vida Newspaper and Westchester Hispano.

“The participating news organizations reflect the heartbeat of American journalism and play an important role in elevating diverse and trusted voices in communities across the country. We’re grateful to play a part in equipping these publishers with new tools and strategies for digital business success, and look forward to sharing lessons with other news organizations via our GNI Digital Growth Program,” says Ben Monnie, Director, Global Partnerships Solutions at Google.

“The business environment is challenging, but especially for those publishers who seek to adapt their business model by adopting new technologies,” says Fanny Miller, President, NAHP. “For those publishers selected to participate in the GNI Ad Transformation Lab, we expect the experience will be transformational. At NAHP, we intend to multiply the value of their experience by extending it to other members.”

Dr. Benjamin F. Chavis, Jr., President and CEO of the NNPA, emphasized, “The GNI Ad Transformation Lab comes at a critical time across the United States where millions of readers of the Black Press of America are striving to receive news that is trusted and truthful. The NNPA is very pleased, therefore, to participate in this timely and much needed digital innovation opportunity afforded to a select group of NNPA member publishers.”

As the program progresses, the partner organizations will share lessons learned with the broader community of Black and Latino publishers. The GNI will also compile the best practices into playbooks, case studies and virtual workshops available for free through its ongoing Digital Growth Program.

“The Association of Alternative Newsmedia is proud to be a part of this effort and collaboration to improve the tech stacks and advertising opportunities for publishers in many of the same local communities that we serve,” said John Heaston, President of the AAN board. “We look forward to communicating the best practices back to our own members and we’re excited to work with Black, Latino and locally-owned publishers across North America to ensure that vital local news organizations thrive.”

Kiki

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#NNPA BlackPress

OP-ED: The Illusion of Allyship. White Women, Your Yard Signs Mean Nothing to Me

NNPA NEWSWIRE – “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.

Published

2 weeks ago

November 9, 2024

Oakland Post

Political yard signs can symbolize intentions and allegiance. But this year, they’ve also symbolized betrayal. During this general election, Black women were led to believe that more White women would stand with us. Exit polls, however, told a different story. Despite overwhelming displays of support, more White women still chose to vote for the convicted felon, reality TV star, and rapist. White women answered the call but left us hanging at the polls.

A Familiar Disappointment

I live in DeKalb County, Georgia, and the abundance of Harris-Walz yard signs could’ve fooled me. But I’ve seen this before, back when Stacey Abrams ran for governor. White women showed up, put up signs, attended rallies, knocked on doors, and phone-banked. Yet, when it came time to vote, they let us down—not once but twice. I’ve been here for over 15 years, and if there’s one thing I know, it’s that political signs are symbols without weight.

In every election, I’ve talked with White women. Most aren’t the primary earners in their families and vote along party lines, aligning with the preferences of their fathers and husbands. These conversations reveal a reluctance to break from tradition, even when their votes affect women and certainly when their votes impact the lives of people who look like me.

The Illusion of Solidarity—Symbols Are Not Enough

On social media, I’m seeing White women posting pictures of blue bracelets to “prove” they didn’t vote for Trump. “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.

I’ve seen Black Lives Matter signs and black squares posted on Instagram to “prove” support for Black people, but we now know that was a lie, too. Will those same people who claimed Black lives mattered now take down their Harris-Walz signs and show their true selves?

Navigating these truths is a daily struggle for me—professionally and socially. White women often misuse their privilege, supporting us only when it’s convenient. Seeing overqualified Black women sabotaged or abandoned by White women at critical moments is a constant emotional challenge. It’s exhausting to live with this reality, especially when solidarity seems like something they pick up and discard at will.

One clever campaign ad from Harris-Walz that spoke directly to White women. “Your Vote, Your Choice” emphasized that their vote was private—independent of their household situation. Another was from Olivia Howell Dreizen, the “Vote Without Fear” campaign, which empowered women to consider the greater impact of their choices. But it seems many still couldn’t choose the roadmap to freedom—even when it was handed to them.

A Call for Action Beyond Words

White women, I want to believe you care, but actions speak louder than yard signs, bracelets, or Instagram posts. Show up in our communities, advocate in your workplaces, and stand up to dismantle the structures that uphold white supremacy. Only through real action will we know where you stand.

If you choose not to act, we see you—and we know exactly where you stand. Good luck these next four years.

Disclaimer: The views and opinions expressed in this article do not necessarily reflect the official policy or position of BlackPressUSA.com or the National Newspaper Publishers Association.

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Supernova Parenting Conference Empowers Over 100 Parents with Resources for Neurodivergence and Mental Health

The inaugural Supernova Parenting Conference was co-hosted by Natasha Nelson, known as Supernova Momma, and Yolanda Walker, founder of Parenting Decolonized. It brought together over 100 parents, caregivers, and educators dedicated to fostering understanding and support for neurodivergent children and mental health challenges. The conference provided invaluable resources, expert insights, and a collaborative space for […]

Published

2 weeks ago

November 7, 2024

BlackPressUSA.com

The event featured a variety of workshops, panel discussions, and keynote speeches from leading experts in neurodiversity and mental health. Attendees left with practical tools and strategies to enhance their parenting journeys, emphasizing the importance of understanding and supporting the unique needs of neurodivergent children.

“While the conference was a tremendous success, we believe that our work doesn’t end here,” said Natasha Nelson. “It’s crucial to continue providing ongoing support and resources for parents as they navigate this important journey. We want to ensure families can access the tools they need long after the conference.”

To extend the momentum generated at the conference, Natasha and Yolanda are excited to announce the launch of the Supernova Parenting Community. This membership-based initiative aims to offer a safe and supportive environment for parents and caregivers to continue their growth as conscious parents.

Membership is available for as little as $5 a month via Patreon, making it accessible for all families seeking support.

“We know that parenting can be a challenging journey, especially when navigating neurodivergence and mental health issues,” Yolanda Walker added. “Our goal is to build a community where parents feel seen, heard, and supported. We hope you’ll join us in this vital work.”

For more information about the Supernova Parenting Community and to sign up for membership, please visit supernovaparenting.org