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5 Key Trends In Online Marketing and How to Build Your Strategy

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Toni Coleman Brown, CEO of the Network for Women in Business, shares tips on online marketing strategy. (Courtesy Photo)

Toni Coleman Brown, CEO of the Network for Women in Business, shares tips on online marketing strategy. (Courtesy Photo)

Roz A. Gee, BLACK ENTERPRISE

 
(Black Enterprise) — Toni Coleman Brown (@ToniBrown) is the CEO of the Network for Women in Business, based in Queens, New York. The network provides training and coaching services for female small business owners. Since 2002, she’s been engaged in working with women mostly in the home-based business arena but in recent years has expanded her reach and now works with traditional brick-and-mortar businesses & product inventors to personal and professional services providers.

In January 2012, she launched the Network for Women in Business (@Network4), an affordable online resource for women to get training, connect with other professionals and advance their businesses. The motto is “We EDUCATE to ELEVATE Women in Business.” Training is Coleman Brown’s passion and she’s passionately excited about the network being currently over 2,800 members strong with a social media following that tops 26,000 and growing daily.

Coleman Brown has assisted thousands of women entrepreneurs in the U.S. and abroad via her coaching and training services. “We help our clients improve their bottom line by providing up-to-date and cutting edge sales and marketing strategies that they can implement right away to positively impact their pocketbooks. Our strategies work both online and offline and are easily to implement and cost effective.”

She will be digging deeper and sharing these and other business strategies and techniques to grow small businesses at her upcoming Small Business Boot Camp for Women, happening July 18 in New Jersey.

Below she shares the latest trends in online marketing and proven strategies for increased visibility and sales on social media.

 

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Activism

Oakland Awarded $675,000 Grant to Reduce Lead Hazards

 The award will assist in Oakland’s work to reduce lead hazards in older rental housing, especially in communities most impacted by housing instability. The City hired a consultant, Green and Healthy Homes Initiative, in 2024 to lead the technical aspect of the lead abatement work.

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iStock.
iStock.

By Post Staff

The City of Oakland has won a $675,800 grant from Partnership for the Bay’s Future (PBF) that will fund a two-year fellow to work in the Housing and Community Development (HCD) Department to support the development of lead hazard abatement and proactive rental inspection initiatives.

The award will assist in Oakland’s work to reduce lead hazards in older rental housing, especially in communities most impacted by housing instability. The City hired a consultant, Green and Healthy Homes Initiative, in 2024 to lead the technical aspect of the lead abatement work. By exploring the integration of lead hazard abatement with proactive rental inspections, the fellow’s work will aim to improve living conditions for families at risk of exposure and create safer homes for Oakland’s residents.

“We are grateful for the support of Partnership for the Bay’s Future for this award,” said Emily Weinstein, HCD director. “Housing safety and habitability are top priorities for our work in the coming year, and this fellow will ensure specific attention is paid to creating equitable solutions.”

The fellow will be dedicated full-time for the next two years to facilitate collaboration between HCD, Planning and Building Department (PBD), and a coalition of community partners. The total benefit to the City of Oakland is at least $675,800, of which $220,000 goes to a collaborative of community organizations to support the work.

The Healthy Havenscourt Collaborative brings essential community expertise to the project, connecting Oakland residents with resources and ensuring the program aligns with their needs.

These partners will engage residents directly to shape the program and make sure their voices are central to its design and implementation.

Coalition partners include Regional Asthma Management and Prevention (RAMP), La Clinica de la Raza, EBALDC, and Black Cultural Zone – all of which form the Healthy Havenscourt collaborative.

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Activism

Oakland Community Art Center is Helping Immigrants Heal from Trauma

The programs are catered to youth and adults with programs called “Arts in Schools” and “Arts and Wellness.” Students are encouraged to participate in music, crafts, and dancing. In contrast, adults can join support groups to connect with others and receive mental health resources to alleviate trauma they may have previously experienced.

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ARTogether is a community organization that allows immigrant and refugee residents a space to express themselves through an artful and creative outlet. IStock photo.
ARTogether is a community organization that allows immigrant and refugee residents a space to express themselves through an artful and creative outlet. IStock photo.

By Magaly Muñoz

A local community art center ARTogether is creating a safe place for immigrants and refugees one craft at a time.

After Donald Trump’s first presidential term started in 2017, Leva Zand saw firsthand the impact of discrimination towards immigrants. She wanted to give this community a space to heal through a creative outlet, which prompted her to start ARTogether.

“Folks can come together and do art activities, celebrate their culture, and basically be in a judgmental free environment, no matter what is their immigration status or how well they speak English, when they came to this country, what generation they are,” Zand explained. “The idea was how to use arts and culture for community building and connection between refugees, immigrants themselves and with the broader community.”

Located in downtown Oakland, the space is dedicated partly for galleries and art shows featuring local immigrant artists. The remaining area is a communal studio where ARTogether hosts its regular activities.

Art is used as a therapeutic medium that allows participants to process and express their emotions and experiences and build community with others in the studio, Zand said.

The programs are catered to youth and adults with programs called “Arts in Schools” and “Arts and Wellness.” Students are encouraged to participate in music, crafts, and dancing. In contrast, adults can join support groups to connect with others and receive mental health resources to alleviate trauma they may have previously experienced.

Zand told the Post that a lot of the issues participants come into the program with are related to feeling a lack of support or community after newly arriving to the area from their home countries. While many come from areas where traditional therapy is considered taboo, art lets people of all backgrounds express themselves in a creative form that makes sense to them.

The center can also provide referrals and direct contacts to traditional mental and physical health professionals and legal and social programs for those who need more extensive assistance.

Because of how the organization started, ARTogether has a strong ‘Stop the Hate’ messaging built into its mission. They began promoting the advocacy for anti-immigrant and anti-refugee hate before it was officially established across several demographics during the pandemic, Zand said.

“We really want to activate this space for the community to get together, to share, to strategize, to see how they can advocate at the local, state and even national level for their rights,” Zand shared.

Anticipating an influx in stress and trauma for residents after the presidential inauguration in January, ARTogether is hosting a community gathering at the end of the month in order to give people the space to express their feelings through crafts.

These gatherings, or “Gather In’s”, will be held monthly, or for as long as funding can sustain them, which Zand said might not be for long.

The organization recently lost one of its grants from the city of Oakland during the major budget cuts earlier this month that slashed funding for arts and culture programs. They were meant to receive a $20,000 grant through the city’s initial contingency budget plan but the money is now gone until Oakland can get their revenue up again.

Zand shared she worries about the state of the country come the new year and where her organization may end up as well if budget restraints continue at the local and state level.

“We are really facing uncertainty. We don’t know what is happening…We don’t know how bad it’s going to be,” she said.

This resource was supported in whole or in part by funding provided by the State of California, administered by the California State Library via California Black Media as part of the Stop theHate program. The program is supported by partnership with the California Department of Social Services and the California Commission on Asian and Pacific Islander American Affairs. To report a hate incident or hate crime and get support, go to https://www.cavshate.org/

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Activism

Bay Area Soda Taxes Don’t Just Affect Sales: They Help Change People’s Minds

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In the years since voters in several Bay Area cities supported raising taxes on sugar-sweetened beverages like sodas, some juices and sports drinks, UC Berkeley researchers say the norms around those drinks have changed significantly. Photo by Emmanuel Edward/Unsplash.
In the years since voters in several Bay Area cities supported raising taxes on sugar-sweetened beverages like sodas, some juices and sports drinks, UC Berkeley researchers say the norms around those drinks have changed significantly. Photo by Emmanuel Edward/Unsplash.

UC Berkeley researchers found that taxes on sugar-sweetened beverages, coupled with media attention, coincided with significant changes in social norms around sugary drinks.

By Jason Pohl
UC Berkeley News

It wasn’t that long ago when cigarettes and soda were go-to convenience store vices, glamorized in movies and marketed toward, well, everyone.

Then, lawmakers and voters raised taxes on cigarettes, and millions of dollars went into public education campaigns about smoking’s harms. Decades of news coverage chronicled how addictive and dangerous cigarettes were and the enormous steps companies took to hide the risks and hook more users.

The result: a radical shift in social norms that made it less acceptable to smoke and pushed cigarette use to historic lows, especially among minors.

New UC Berkeley research suggests sugar-sweetened beverages may be on a similar path.

The city of Berkeley’s first-in-the-nation soda tax a decade ago, along with more recent Bay Area tax increases on sugar-sweetened drinks, have not only led to reduced sales. They are also associated with significant changes in social norms and attitudes about the healthfulness of sweet drinks, said Kristine A. Madsen, a professor at UC Berkeley’s School of Public Health and senior author of a paper published Nov. 25 in the journal BMC Public Health.

Over the span of just a few years, taxes coupled with significant media attention significantly affected the public’s overall perceptions of sugar-sweetened beverages, which include sodas, some juices, and sports drinks. Such a shift in the informal rules surrounding how people think and act could have major implications for public health efforts more broadly, Madsen said.

“Social norms are really powerful. The significant shift we saw in how people are thinking about sugary drinks demonstrates what else we could do,” Madsen said. “We could reimagine a healthier food system. It starts with people thinking, ‘Why drink so much soda?’ But what if we also said, ‘Why isn’t most of the food in our grocery stores food that makes us healthy?’”

Madsen and colleagues from UC San Francisco and UC Davis analyzed surveys from 9,128 people living in lower-income neighborhoods in Berkeley, Oakland, San Francisco, and Richmond. Using data from 2016 to 2019 and 2021, they studied year-to-year trends in people’s perception of sugar-sweetened beverages.

They wanted to understand how the four taxes in the Bay Area might have affected social norms surrounding sugary beverages — the unwritten and often unspoken rules that influence the food and drinks we buy, the clothes we wear and our habits at the dinner table.

Although social norms aren’t visible, they are incredibly powerful forces on our actions and behaviors; just ask anyone who has bought something after an influencer promoted it on TikTok or Instagram.

Researchers asked questions about how often people thought their neighbors drank sodas, sports drinks, and fruity beverages. Participants also rated how healthy several drinks were, which conveyed their own attitudes about the beverages.

The researchers found a 28% decline in the social acceptability of drinking sugar-sweetened beverages.

In Oakland, positive perceptions of peers’ consumption of sports drinks declined after the tax increase, relative to other cities. Similarly, in San Francisco, attitudes about the healthfulness of sugar-sweetened fruit drinks also declined.

In other words, people believed their neighbors weren’t drinking as many sugar-sweetened beverages, which affected their own interest in consuming soda, juices, and sports drinks.

“What it means when social norms change is that people say, ‘Gosh, I guess we don’t drink soda. That’s just not what we do. Not as much. Not all the time,’” Madsen said. “And that’s an amazing shift in mindsets.”

The research is the latest from UC Berkeley that examines how consumption patterns have changed in the decade since Berkeley implemented the nation’s first soda tax.

A 2016 study found a decrease in soda consumption and an increase in people turning to water. Research in 2019 documented a sharp decline in people turning to sugar-sweetened drinks. And earlier this year, Berkeley researchers documented that sugar-sweetened beverage purchases declined dramatically and steadily across five major American cities after taxes were put in place.

The penny-per-ounce tax on beverages, which is levied on distributors of sugary drinks — who ultimately pass that cost of doing business on to consumers — is an important means of communicating about health with the public, Madsen said.

Researchers tallied more than 700 media stories about the taxes on sugar-sweetened beverages during the study period. That level of messaging was likely a major force in driving public awareness and norms.

It’s also something Madsen said future public health interventions must consider. It was part of the progress made in cutting cigarette smoking and seems to be working with sugary drinks. And it’s those interventions that can lead to individual action.

“If we change our behaviors, the environment follows,” Madsen said. “While policy really matters and is incredibly important, we as individuals have to advocate for a healthier food system.”

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