Business
$5 Parking – Bringing New Life to Uptown and Downtown Business Areas
Oakland leaders gathered downtown in front of the Fox Theater at 1805 Telegraph Ave. to announce safety plans being launched under the city’s new program ‘Five After Five.’ This program allows workers and the community members to park at the Franklin Plaza Parking Garage, located at Franklin and 19th streets, for only five dollars after 5 p.m. on weekdays, and all day on weekends.
By Magaly Muñoz
Post Staff
Oakland leaders gathered downtown in front of the Fox Theater at 1805 Telegraph Ave. to announce safety plans being launched under the city’s new program ‘Five After Five.’
This program allows workers and the community members to park at the Franklin Plaza Parking Garage, located at Franklin and 19th streets, for only five dollars after 5 p.m. on weekdays, and all day on weekends.
The intention for the new program is to draw more visitors to downtown businesses while offering a secure parking location at the Franklin Parking Garage for customers and employees to leave their cars without fear of people breaking into them.
“More folks on the streets having fun, catching a show or catching dinner, that means that there’s going to be more people in the street and that means less crime and more business for our downtown merchants, which of course means we, the city, can collect those tax dollars and give it right back through services,” Mayor Sheng Thao said.
Speaking of the extended hours pilot parking program, Oakland City Councilmember At-Large Rebecca Kaplan said, “Thank you to everyone who worked together to help launch this important pilot program to enhance the vitality of our businesses and the safety of our community. I’m pleased we are able to provide secure parking and later hours, to better serve residents, customers, workers, and our growing restaurant and nightlife scene.”
According to Oakland Police Department crime reports, auto burglary is up 35% from last year and carjacking is up 24%.
Thao said the garage, with 373 available parking spots, will be open until 3 a.m. Thursday through Saturday to encourage more nightlife activity in the area’s bars, restaurants, and theaters. The garage will be equipped with cameras and security to ensure a safer environment for patrons and their vehicles.
The new extended Franklin Parking garage hours are:
- Monday through Wednesday: 7 a.m. to 10 p.m.
- Thursday through Friday 7 a.m. to 3 a.m.
- Saturday 12 p.m. to 3 a.m.
- Sunday 12 p.m. to 10 p.m.
Safety ambassadors and foot patrol units will be stationed along busy areas of the city, including Jack London Square, Fruitvale, the Laurel District and many more.
Another initiative to attract more foot traffic is the Activate Oakland grant that will provide recipients up to $10,000 in funds to organize events that support businesses and culture in Oakland. Recipients of the grants will be announced in the coming weeks.
Carroll Fife, councilmember for District 3, which includes the downtown area, stated that this plan has been a long time coming and it’s one of the measures they can take to make sure that businesses can thrive and stay in Oakland.
“This is just the beginning,” Fife said.
She acknowledged that more needed to be done to ensure that the community was transforming, but this program was a step in the right direction.
Along with the security personnel and cameras, Tony Leong, general manager of Fox Theater, said that the corridors leading to the Franklin Plaza garage will have better lighting so that those engaging in nightlife will feel safer walking to their cars.
He added that event parking used to be $20 in the parking garage, but with this program, the rates will be more affordable, and the garage will stay open until 1:30 a.m. so that people do not feel rushed to leave immediately after a concert or show.
“This is just the beginning of an improved corridor; it’s going to be safer and it’s going to be a lot more vibrant. We’re going to make sure foot traffic is up and that everyone is out and about around here,” Leong said.
With violent crime rates up 22% from 2022, the speakers were asked how a parking garage can ensure the safety of the community members walking the streets, just trying to enjoy their night.
Thao stated that the foot traffic will allow for more people to witness and catch the crimes. She added that there will also be more OPD officers patrolling the area on the weekends.
“It’s not so much about bringing people to the downtown area…the more people we have on the street, the more eyes and ears, we’re going to be able to be safer,” Thao said.
The ‘Five After Five’ program will operate throughout the holiday season. Once the holidays are over, the city of Oakland will assess the program’s impact and propose recommendations for its future.
Kimberly Jones, from the office of Oakland City Councilmember At-Large Rebecca Kaplan, contributed to this report.
Bay Area
Pamela Price Appoints Deputy D.A. Jennifer Kassan as New Director of Community Support Bureau
On Monday, District Attorney Pamela Price announced Deputy District Attorney Jennifer Kassan as the new director of the Community Support Bureau. Kassan has over 25 years of experience as an attorney and advisor for mission-driven enterprises including benefit corporations, low-profit limited liability companies, nonprofits, cooperatives, hybrid organizations, investment funds, and purpose trusts.
Special to The Post
On Monday, District Attorney Pamela Price announced Deputy District Attorney Jennifer Kassan as the new director of the Community Support Bureau.
Kassan has over 25 years of experience as an attorney and advisor for mission-driven enterprises including benefit corporations, low-profit limited liability companies, nonprofits, cooperatives, hybrid organizations, investment funds, and purpose trusts.
Working in the DA’s new administration since 2023, Kassan was most recently assigned to the Organized Retail Theft Prosecution team.
Kassan has a master’s degree in City Planning from the University of California, Berkeley. She received a National Science Foundation Fellowship from Yale Law School, and graduated from Yale Law School in 1995. She earned her B.A. in Psychology with a minor emphasis in Ethnic Studies from UC Berkeley.
Kassan’s education, extensive legal background, list of notable accomplishments and impressive resume includes helping to found and lead multiple organizations to support community wealth building including:
- Community Ventures, a nonprofit organization that promotes locally-based community economic development,
- the Sustainable Economies Law Center, a nonprofit that provides legal information, training, and representation to support sustainable economies
- the Force for Good Fund, a nonprofit impact investment fund
- Crowdfund Main Street, a licensed portal for regulation crowdfunding
- Opportunity Main Street, a place-based ecosystem building organization that supports under-represented entrepreneurs and provides education about community-based investing.
In addition, Kassan served as an elected member of the City Council of Fremont, California from 2018 to 2024, and on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies.
In 2020 she was named to the list of World-Changing Women in Conscious Business by SOCAP Global.
“We are excited to see Jenny accept the role as the new leader for the Community Support Bureau,” said Price. “She brings a wealth of talent, experience, and a vision to expand our office’s engagement with community groups and residents, that will level-up our
outreach programs and partnerships with local organizations with the aim of promoting crime prevention.
“We thank Interim CSB Director Esther Lemus, who is now assigned to our office’s
Restitution Unit, for her hard work and a great job fostering positive relationships between the DAO and the community.”
Business
Sacramento Kings and Black-Owned Digital License Plate Firm Enter History-Making Partnership
Reviver founder and Chief Strategy Officer Neville Boston attended the Sacramento Kings’ season opener at Golden 1 Center, witnessing players debut the company’s patch. Reviver proudly supports the Sacramento Kings’ community and diversity, equity, and inclusion initiatives. Photo by Antonio Ray Harvey, California Black Media (CBM).
By Antonio Ray Harvey, California Black Media
Reviver, the world’s first digital license plate and connected vehicle platform, has entered into a history-making jersey patch partnership with the Sacramento Kings, team officials announced right before the team’s season opener on Oct. 24.
The collaboration establishes Reviver as the first Black-founded technology jersey patch partner in the National Basketball Association (NBA).
The Reviver logo now appears on the left front strap of Kings’ uniforms.
Reviver founder and Chief Strategy Officer Neville Boston was in attendance to see the company’s patch worn by the Kings, during a game with the Minnesota Timberwolves at Golden 1 Center in downtown Sacramento.
“It was an absolutely amazing night. More than I ever expected,” Boston told California Black Media (CBM). “The Sacramento Kings have been incredible. On a national, and maybe a worldwide level, this partnership raises the profile of Reviver with the assistance of (Kings chairman and CEO) Vivek Ranadivé and the Kings.”
According to the Kings’ brass, Reviver, supported by the Black Star Fund, a Black-led venture capital firm based in Sacramento, is now an official “innovation partner” of the Kings and Golden 1 Center; a presenting partner of “Capitalize Technology,” a King’s corporate social investment initiative; and the exclusive digital license plate of the Sacramento Kings.
Headquartered in Granite Bay, a suburb of Sacramento, Reviver was born from a vision to modernize and streamline the vehicle registration renewal process. On Jan. 1, 2023, the state of California joined Georgia, Colorado, Michigan, and Arizona as states that have approved digital license plates for use statewide, after Reviver completed a four-year pilot program that evaluated a replacement for metal plates.
About 10,000 California drivers bought digital plates during the pilot program. Vehicles registered with the state are eligible to adopt the new high-tech tags. Reviver existence was made possible when Gov. Gavin Newsom signed Assembly Bill (AB) 984 in September 2022.
Under that law, California vehicle owners can update their titles, registrations, and other records remotely. In addition, the digital license “RPlate” includes a flashing message if a vehicle is reported stolen or if there is an Amber Alert.
Ranadivé is spreading the news that Reviver has international potential.
“This jersey patch partnership with Reviver continues the Kings long tradition of using our global platform to promote innovation and technology,” Ranadivé stated. “It’s particularly exciting to showcase a homegrown company that was part of our Kings Capitalize program. This is just the beginning of our work together, and we look forward to helping Reviver in its mission to modernize the driving experience.”
The commercial use of patches in professional basketball all began in 2009 when the Women’s Basketball Association (WNBA) Phoenix Mercury removed its name to replace it with sponsor, LifeLock, an identity-theft protection company. The landmark deal netted a contract worth about $1 million annually.
Kindra Montgomery-Block, vice president of diversity, equity, and social impact for the Sacramento Kings, was the integral facilitator who assisted Boston and his team in connecting with the sports franchise that is boasting 40 years in the Capital City.
“This partnership between the Kings and Reviver, backed by the Black Star Fund, will invest in the Sacramento community to promote technology and innovation in the region,” Montgomery-Block stated. “Reviver will support the Sacramento Kings community and diversity, equity, and inclusion initiatives.”
Editor’s Note: Neville Boston is a California Black Media board member.
Activism
NAACP California-Hawaii State Convention Highlights Black Voter Engagement, and More
A Friday panel featuring NAACP Chairman Leon W. Russell and Regina Wilson, Executive Director of California Black Media, examined Project 2025, an initiative perceived as a potential threat to civil rights, healthcare access, and environmental protection. This session emphasized Project 2025’s projected impact on Black communities, noting that policies within the initiative could diminish gains in civil and environmental rights over decades. Russell and Wilson highlighted the need for vigilant monitoring and community mobilization to address these challenges.
By Bo Tefu, California Black Media
The 37th NAACP California-Hawaii State Convention concluded on Sunday, Oct 27, following four days of discussions and workshops at the Los Angeles Airport Marriott. Bringing together civil rights leaders, policymakers, and advocates from California and Hawaii, the convention operated under the theme “All In.” The participants discussed critical issues impacting Black communities, including criminal justice reform, health equity, economic empowerment, education, environmental justice, and voting rights.
A Friday panel featuring NAACP Chairman Leon W. Russell and Regina Wilson, Executive Director of California Black Media, examined Project 2025, an initiative perceived as a potential threat to civil rights, healthcare access, and environmental protection. This session emphasized Project 2025’s projected impact on Black communities, noting that policies within the initiative could diminish gains in civil and environmental rights over decades. Russell and Wilson highlighted the need for vigilant monitoring and community mobilization to address these challenges.
On Saturday, the President’s Fireside Chat brought together NAACP President Derrick Johnson and CA/HI State Conference President Rick Callender, who discussed the urgency of voter engagement and community advocacy.
Guest speakers included Congresswoman Maxine Waters (D-CA-43), who spoke at the Women in NAACP (WIN) Labor Luncheon about the intersection of labor rights and civil rights. California State Superintendent Tony Thurmond delivered remarks at the Leadership Dinner on education equity, focusing on policies to ensure all students have access to high-quality education.
Honors were given to longtime social justice advocate and former Assemblymember Mike Davis for his work in community activism. At the same time, actor and activist Danny Glover and the Rev. Dr. Amos C. Brown received the 2024 Legacy Hall of Fame Awards, recognizing their lifelong commitments to advancing civil rights.
The convention also offered practical workshops, including “What’s On Your Ballot?,” where coalition leaders provided analyses of California propositions, explaining their potential impacts on community rights and resources. The Voter Turnout Workshop provided background and encouraged participants to promote voter turnout through community-centered outreach strategies.
Sunday’s events closed with a Prayer and Memorial Breakfast honoring the contributions of past and current civil rights leaders.
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