By Bo Tefu, California Black Media

Last week, Gov. Gavin Newsom, along with the nonprofit organization Visit California, announced that tourism spending in California reached a record $157.3 billion in 2024, reinforcing the state’s status as the top travel destination in the United States.

The Governor made the announcement May 5, referencing Visit California’s 2024 Economic Impact Report, which highlights a 3% increase in tourism revenue over the previous year.

According to the report, California’s tourism sector supported 1.2 million jobs, generated $12.6 billion in state and local tax revenues, and created 24,000 new jobs in 2024.

“California dominates as a premier destination for travelers throughout the nation and around the globe,” said Newsom. “With diverse landscapes, top-rate attractions, and welcoming communities, California welcomes millions of visitors every year. We also recognize that our state’s progress is threatened by the economic impacts of this federal administration, and are committed to working to protect jobs and ensure all Californians benefit from a thriving tourism industry.”

Despite the gains in tourism revenue, Visit California’s revised 2025 forecast points to a 1% decline in total visitation and a 9.2% decrease in international travel. The downturn is attributed to federal economic policy and what officials are calling an impending “Trump Slump,” caused by waning global interest in traveling to the United States.

To offset projected losses, the Governor is encouraging Californians to continue traveling within the state and has launched a new campaign aimed at Canadian travelers.

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By Terri Schlichenmeyer

Author: by Mark Whitaker, c.2025, Simon & Schuster, $30.99, 448 pages

Who will remember you in fifty years’ time?

A handful of friends – at least those who are still around – might recall you. Your offspring, grandkids, and greats, maybe people who stumble upon your tombstone. Think about it: who will remember you in 2075? And then read “The Afterlife of Malcolm X” by Mark Whitaker and learn about a legacy that still resonates a half-century later.

Betty Shabazz didn’t like to go to her husband’s speeches, but on that February night in 1965, he asked her to come with their daughters to the Audubon Ballroom in New York. Did Malcolm X sense that something bad would happen on that night? Surely. He was fully aware of the possibility, knowing that he’d been “a marked man” for months because of his very public break with the Nation of Islam.

As the news of his murder spread around New York and around the world, his followers and admirers reacted in many ways. His friend, journalist Peter Goldman, was “hardly shocked” because he also knew that Malcolm’s life was in danger, but the arrest of three men accused of the crime didn’t add up. It ultimately became Goldman’s “obsession.”

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Malcolm’s co-writer for The Autobiography of Malcolm X, Alex Haley, quietly finished the book he started with Malcolm, and a small upstart publishing house snatched it up. A diverse group of magazines got in line to run articles about Malcolm X’s life, finally sensing that White America “’needed his voice even more than Blacks did.’”

But though Malcolm X was gone, he continued to leave an impact.

He didn’t live long enough to see the official founding of the Black Panther Party, but he was influential on its beginning. He never knew of the first Kwanzaa, or the triumphs of a convert named Muhammad Ali.

Malcolm left his mark on music. He influenced at least three major athletes.

He was a “touchstone” for a president …

While it’s true that “The Afterlife of Malcolm X” is an eye-opening book, one that works as a great companion to the autobiography, it’s also a fact that it’s somewhat scattered. Is it a look at Malcolm’s life, his legacy, or is it a “murder mystery”?

Turns out, it’s all three, but the storylines are not smooth. There are twists and tangents and that may take some getting used-to. Just when you’re immersed, even absorbed in this book, to the point where you forget about your surroundings, author Mark Whitaker abruptly moves to a different part of the story. It may be jarring.

And yet, it’s a big part of this book, and it’s essential for readers to know the investigation’s outcome and what we know today. It doesn’t change Malcolm X’s legacy, but it adds another frame around it.

If you’ve read the autobiography, if you haven’t thought about Malcolm X in a while, or if you think you know all there is to know, then you owe it to yourself to find “The Afterlife of Malcolm X.”

For you, this is a book you won’t easily forget.

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Team installs new nets at playgrounds, holds flag-raisings at City Halls in Oakland and S.F.

Special to The Post

The Golden State Valkyries brought the excitement of their inaugural season to every corner of the Bay Area with a full slate of community celebrations leading up to their historic home-opener against the Los Angeles Sparks at the Chase Center in San Francisco on Friday.

The week featured flag-raising ceremonies at city halls in Oakland and San Francisco, three “Violet Net” installation days at Oakland parks to encourage basketball play, fun “Hoopbus” takeovers at multiple schools presented by Kaiser Permanente, and player appearances.

“The Golden State Valkyries are more than a team—they’re a movement,” said Oakland Interim-Mayor Kevin Jenkins. “Their touchdown in Oakland marks a new era of opportunity, inspiration, and equity in sports. This partnership reflects our city’s deep commitment to uplifting women, investing in youth, and building a community where every dream has a place to grow. We’re proud to welcome the Valkyries to The Town.”

In total, 90 violet nets were installed on 45 basketball courts across 34 public parks throughout Oakland this week. A list of the parks receiving violet nets can be found at Valkyries.com.

About the Golden State Valkyries

The Golden State Valkyries, the WNBA affiliate of the seven-time NBA Champion Golden State Warriors, were announced as the 13th WNBA franchise on Oct. 5, 2023. According to Norse mythology, Valkyries are a host of warrior women who are fearless and unwavering – flying through air and sea alike.

This brand is Golden State’s modern interpretation of Valkyries: strong, bold, and fierce. Tipping off during the 2025 WNBA season, the team is headquartered in Oakland and will play home games at Chase Center in San Francisco. For Golden State Valkyries’ assets, including team logos, visit valkyries.com.

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