Business
80 Years Later, How Would Atlantic City-Based Monopoly Look?

This March 11, 2015 photo shows a Monopoly board in Atlantic City, N.J. – the city on whose real-life streets the Monopoly board game is based. The board game turns 80 years old on Thursday, March 19, 2015. (AP Photo/Wayne Parry)
WAYNE PARRY, Associated Press
ATLANTIC CITY, N.J. (AP) — Monopoly is turning 80.
Based on the real-life streets of Atlantic City, Monopoly is one of the world’s most popular board games.
The greed-driven game, in which competitors try to buy up all the property they can and collect as much cash as possible, has been played by an estimated 1 billion people in 114 countries.
The city’s mayor, Don Guardian, says Monopoly remains relevant in present-day Atlantic City, where the casino industry is shrinking, taxes are rising, and the city and state are racing to build new attractions less dependent on gambling to bring in tourists and their money.
“The concepts of capitalism, money, buying up properties, raising the rent, buying out your competition kind of remain today, too,” he said. “I couldn’t think of a game that’s more relevant for Atlantic City than Monopoly.”
Monopoly was “born” March 19, 1935, when Parker Brothers acquired the rights to the game from Charles Darrow. Here’s how the game might look if its “birthday” were March 19, 2015:
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THE NEW RITZ
The most expensive spot on today’s Monopoly board would be The Borgata, Atlantic City’s top casino and a major reason why people come here. Encased in shimmering gold glass that sends dazzling shards of light onto the city streets when the sun hits it just right, the Borgata dwarfs its competitors in the Atlantic City gambling market. It won $687 million from gamblers last year, more than twice as much as its closest competitor and next-door neighbor, Harrah’s, which would make a nice adjacent space on the present-day board’s high-rent district. The Golden Nugget, which has drastically improved its financial performance of late, could also be located nearby, as it is in real-life in the city’s Marina District.
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THE BOARDWALK
The first wooden walkway of its kind in the world, Atlantic City’s Boardwalk remains a tourism icon. It has nine casinos on it — but after a brutal 2014 that saw four of them go out of business, only five are still operating. That knocks Boardwalk down a peg or two on the new board. But it’s still a magical place where you can find everything from cotton candy and funnel cakes to gourmet meals, with the smell of the ocean and the screech of the seagulls surrounding you.
___
THE SHOPPING
The Walk, Atlantic City’s outlet shopping and dining district, has succeeded in giving non-gamblers a reason to visit. Clothing stores, shoe shops and eateries stretch for blocks in the city center, and a new Bass Pro Shops outlet is opening soon.
___
LOW-RENT DISTRICT
Bader Field used to be an airport (and indeed was the first facility in the world to be called an “airport.”) But it shut down in 2006, and aside from an occasional concert (Metallica took it over for two nights in 2013, and Phish for three nights in 2012), it sits empty, as does a minor league baseball stadium next door that used to host the Atlantic City Surf. Maryland Avenue, which was home to a violent street gang responsible for numerous shootings and large-scale drug dealing until a major police raid, would belong on the lowest-priced end of the board. Stretches of Pacific Avenue are pocked with run-down buildings and streetwalkers, so it would probably be knocked from its spot on the highest-priced quarter of the board.
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COMMUNITY CHEST 2015
Here are some twist-of-fate cards you might get in present-day Atlantic City:
—Carl Icahn buys your casino. Lose your health insurance and pension. (This is currently happening at the Trump Taj Mahal Casino Resort, where the billionaire investor is battling the union over costs, trying to force workers into government-sponsored health plans. A bankruptcy court judge gave him approval last week to take over the casino.)
—Your proposed purchase of Revel Casino Hotel falls through. Go back to bankruptcy court and wait for a lower price. (This, too, is happening, with three proposed sales of the failed casino having fallen apart. A bankruptcy judge last week rejected a proposed sale of the $2.4 billion property to a Florida developer at what would have been a 96 percent discount.)
—Take a ride on the Steel Pier observation wheel. (The iconic amusement pier, which once housed the famous Diving Horse, is building one of the largest Ferris wheels in the U.S., with climate-controlled, enclosed cars providing for year-round views of the ocean and city skyline.)
—Caesars Entertainment closes your casino in the name of reducing competition. Lose your job. (They did that twice last year, at The Atlantic Club and the Showboat.)
—Go to Boardwalk Hall, see the new Miss America. (The pageant is back where it began each September, in Atlantic City.)
___
GO TO JAIL
Historically, no square on the board was better suited to Atlantic City than this one. Political corruption flourished here from Nucky Johnson, the Prohibition-era political and rackets boss immortalized in the hit HBO series “Boardwalk Empire,” to a series of lower-profile felons. As recently as 2007, four of the city’s last eight mayors had been busted on corruption charges, and a third of the nine-member City Council was in prison or under house arrest. The cast of characters included a mayor who admitted taking a bribe from a federal agent posing as a mob-connected representative of a janitorial supply company, and a City Council president who — while waiting to report to prison on a bribery conviction — orchestrated a sex sting to lure a political rival to a motel tryst with a prostitute, secretly videotaped it and sent copies to the media.
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Wayne Parry can be reached at http://twitter.com/WayneParryAC
Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Activism
Oakland Post: Week of December 24 – 30, 2025
The printed Weekly Edition of the Oakland Post: Week of – December 24 – 30, 2025
To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Activism
Lu Lu’s House is Not Just Toying Around with the Community
Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.
Special to the Post
Lu Lu’s House is a 501c3 organization based in Oakland, founded by Mr. Zirl Wilson and Mr. Tracy Lambert, both previously incarcerated. After their release from jail, they wanted to change things for the better in the community — and wow, have they done that!
The duo developed housing for previously incarcerated people, calling it “Lu Lu’s House,” after Wilson’s wonderful wife. At a time when many young people were robbing, looting, and involved in shootings, Wilson and Lambert took it upon themselves to risk their lives to engage young gang members and teach them about nonviolence, safety, cleanliness, business, education, and the importance of health and longevity.
Lambert sold hats and T-shirts at the Eastmont Mall and was visited by his friend Wilson. At the mall, they witnessed gangs of young people running into the stores, stealing whatever they could get their hands on and then rushing out. Wilson tried to stop them after numerous robberies and finally called the police, who Wilson said, “did not respond.” Having been incarcerated previously, they realized that if the young people were allowed to continue to rob the stores, they could receive multiple criminal counts, which would take their case from misdemeanors to felonies, resulting in incarceration.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys
for a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,
Wilson took it upon himself to follow the young people home and when he arrived at their subsidized homes, he realized the importance of trying to save the young people from violence, drug addiction, lack of self-worth, and incarceration — as well as their families from losing subsidized housing. Lambert and Wilson explained to the young men and women, ages 13-17, that there were positive options which might allow them to make money legally and stay out of jail. Wilson and Lambert decided to teach them how to wash cars and they opened a car wash in East Oakland. Oakland’s Initiative, “Keep the town clean,” involved the young people from Lu Lu’s House participating in more than eight cleanup sessions throughout Oakland. To assist with their infrastructure, Lu Lu’s House has partnered with Oakland’s Private Industry Council.
For the Christmas season, Lu Lu’s House and reformed young people (who were previously robbed) will continue to give back.
Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys.
Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.
Activism
Desmond Gumbs — Visionary Founder, Mentor, and Builder of Opportunity
Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.
Special to the Post
For more than 25 years, Desmond Gumbs has been a cornerstone of Bay Area education and athletics — not simply as a coach, but as a mentor, founder, and architect of opportunity. While recent media narratives have focused narrowly on challenges, they fail to capture the far more important truth: Gumbs’ life’s work has been dedicated to building pathways to college, character, and long-term success for hundreds of young people.
A Career Defined by Impact
Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.
One of his most enduring contributions is his role as founder of Stellar Prep High School, a non-traditional, mission-driven institution created to serve students who needed additional structure, belief, and opportunity. Through Stellar Prep numerous students have advanced to college — many with scholarships — demonstrating Gumbs’ deep commitment to education as the foundation for athletic and personal success.

NCAA football history was made this year when Head Coach from
Mississippi Valley State, Terrell Buckley and Head Coach Desmond
Gumbs both had starting kickers that were women. This picture was
taken after the game.
A Personal Testament to the Mission: Addison Gumbs
Perhaps no example better reflects Desmond Gumbs’ philosophy than the journey of his son, Addison Gumbs. Addison became an Army All-American, one of the highest honors in high school football — and notably, the last Army All-Americans produced by the Bay Area, alongside Najee Harris.
Both young men went on to compete at the highest levels of college football — Addison Gumbs at the University of Oklahoma, and Najee Harris at the University of Alabama — representing the Bay Area on a national level.
Building Lincoln University Athletics From the Ground Up
In 2021, Gumbs accepted one of the most difficult challenges in college athletics: launching an entire athletics department at Lincoln University in Oakland from scratch. With no established infrastructure, limited facilities, and eventually the loss of key financial aid resources, he nonetheless built opportunities where none existed.
Under his leadership, Lincoln University introduced:
- Football
- Men’s and Women’s Basketball
- Men’s and Women’s Soccer
Operating as an independent program with no capital and no conference safety net, Gumbs was forced to innovate — finding ways to sustain teams, schedule competition, and keep student-athletes enrolled and progressing toward degrees. The work was never about comfort; it was about access.
Voices That Reflect His Impact
Desmond Gumbs’ philosophy has been consistently reflected in his own published words:
- “if you have an idea, you’re 75% there the remaining 25% is actually doing it.”
- “This generation doesn’t respect the title — they respect the person.”
- “Greatness is a habit, not a moment.”
Former players and community members have echoed similar sentiments in public commentary, crediting Gumbs with teaching them leadership, accountability, confidence, and belief in themselves — lessons that outlast any single season.
Context Matters More Than Headlines
Recent articles critical of Lincoln University athletics focus on logistical and financial hardships while ignoring the reality of building a new program with limited resources in one of the most expensive regions in the country. Such narratives are ultimately harmful and incomplete, failing to recognize the courage it takes to create opportunity instead of walking away when conditions are difficult.
The real story is not about early struggles — it is about vision, resilience, and service.
A Legacy That Endures
From founding Stellar PREP High School, to sending hundreds of students to college, to producing elite athletes like Addison Gumbs, to launching Lincoln University athletics, Desmond Gumbs’ legacy is one of belief in young people and relentless commitment to opportunity.
His work cannot be reduced to headlines or records. It lives on in degrees earned, scholarships secured, leaders developed, and futures changed — across the Bay Area and beyond.
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