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GM Highlights Diversity at Detroit Auto Show

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Ed Welburn, vice president of Global Design for General Motors, talks about the Avenir, Buick's concept sedan at the Buick Global Reveal Event in Detroit, Mich. (Freddie Allen/NNPA)

Ed Welburn, vice president of Global Design for General Motors, talks about the Avenir, Buick’s concept sedan at the Buick Global Reveal Event in Detroit, Mich. (Freddie Allen/NNPA)

By Freddie Allen
Senior Washington Correspondent

DETROIT (NNPA) – During the media week leading up to the 2015 North American International Auto Show, General Motors (GM) not only revealed new models and concept cars like other automakers, they also showcased the importance of diversity in the company’s ranks.

At “Design by Detroit,” an event hosted by GM that featured local artists, industry insiders and a custom-painted Stingray, three young, minority designers shared their experiences working for the embattled, century-old auto company.

Ven Lai, the lead creative designer for the Chevrolet Color and Trim Studio, said that after joining GM in 2007, she learned that the company appreciated passion for design and that when artists from different cultures and backgrounds lend their input to the process, the car, the customer and the brand benefit.

Crystal Windham, the first African American female design director at GM, currently leads the Chevrolet Passenger Car & Small Crossover Interiors department. Windham’s work was featured in the 2014 Chevrolet Impala and the all-new electric hybrid Chevrolet Volt.

“As designers, we’ve been empowered,” said Windham in her official press bio. “There is an exciting renaissance at GM and I am thrilled to be a part of it.”

Martin Davis, the design manager for the Exterior lighting and North American exterior Design, said that Windham has already left her mark on the interior design of Chevrolet passenger cars and that consumers will see even more of her influence on that segment very shortly as new products are rolled out.

Davis, who led the team that redesigned the exterior lighting for the new Cadillac Escalade said that working on the iconic sports utility vehicle was humbling and surreal.

“But you quickly get past that and embrace the challenge,” said Davis, who started his career with GM when he was 22 years old. “Working with new technologies like [light emitting diodes] enables us to do a number of things we haven’t done before.”

Davis continued: “There’s always that risk of being able to deliver on a design that you have sold to senior leadership and they are expecting your design to work.”

Ed Welburn, vice president of Global Design and General Motors, said that he still loves the look on a designer’s face when their concept is selected for a new project.

“I don’t care if they’re right out of school or if they’ve been with the company 40 years,” Welburn smiled. “They have that look on their face like they’re 8 years old.”

Welburn, who studied sculpture and design at Howard University and joined the automaker when President Richard Nixon was still in the White House, is the first executive to lead all of the company’s Global Design Centers in the United States, Germany, Korea, China, Australia, Brazil and India. The GM veteran said that he enjoyed knitting together a global team of studios, where everyone really knows and supports one another.

“It helps us understand our customers a whole lot better. Everyone brings some creative thought to the process that may be a bit unique in one way or another,” said Welburn. “I think we really benefit from that.”

Like cultural diversity overseas, Welburn said gender and ethnic diversity in the United States is extremely important to GM and considers his involvement in the evolving diversity mission at GM a part of his legacy. He admitted that there are not nearly as many Blacks and other minorities in the company as he would like.

Welburn met with the president of the College for Creative Studies in Detroit, Mich., and learned that the school was also having a tough time enrolling African American students.

Recruiting Blacks for STEM (Science, Technology, Engineering and Mathematics) careers isn’t just a GM problem, it’s an American one.

A 2014 study on STEM workers by the Joint Center for Political and Economic Studies, a nonpartisan think tank focused on racial equity, reported that Blacks account for less than 4 percent of workers in science and engineering jobs. Meanwhile, industries that are more dependent on STEM-related workers are expected to grow at nearly twice the rate as sectors that are less dependent on STEM workers.

That’s why the decorated auto exec is working with Detroit-area middle school and high school students, mostly African American, to identify the ones who want to attend CCS and offers them scholarships.

Anita Burke, the chief engineer of the GMC Canyon, a mid-sized truck, said that when she was younger, women didn’t go into design or engineering. That was considered men’s work. Burke thought about going into nursing or teaching, because that is what people expected her to do.

A chance conversation with a chemistry teacher who noticed her aptitude for math and science during her junior year in high school and encouragement from an older brother steered her away from nursing and into engineering.

“One of the things I’ve taken most from my career at General Motors is my best experiences have come when I stepped out of my comfort zone,” said Burke.

Burke took on two international assignments during her tenure at GM. She spent about three years in Toluca, Mexico and three and half years in Sao Paulo Brazil managing engineering groups and directing aftersales engineering.

“It was something I never would have imagined that I was going to do with my career coming out of college,” said Burke, a graduate of the Illinois Institute of Technology. “That was my first step out of my comfort zone and I learned from that, ‘Wow, the best things come from those [experiences].’”

Burke added: “If I didn’t step out of my comfort zone, I wouldn’t be chief engineer of this truck and it’s been my dream job.”

Burke said that it’s not only important that young women and minorities feel empowered to pursue STEM degrees, but that they also feel welcomed to pursue STEM careers. That’s the only way that the auto industry and many others will start viewing their presence in science and math fields as the norm.

“Many kids these days have zero understanding of what the auto industry is and depth of the things that you can do,” said Burke.

She explained, “You don’t have to be a CEO of a company, if that’s really not your passion, you just gotta love what you do.”

Welburn agreed.

“You can have a wonderful very fulfilling career in design,” said Welburn. “But the most important thing for me – I think it’s true for every young person – you need to go into a field that you’re passionate about whether its design or music or journalism. If you’re not passionate about it, don’t do it.”

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Activism

Books for Ghana

We effectively facilitated cross-continent community building! We met the call and provided 400 books for ASC’s students at the call of the Minister of Education. We supported the work of a new African writer whose breakout novel is an action-packed depiction of a young woman steeped in Ghanaian culture who travels to the USA for college, all the while experiencing the twists, turns, and uncertainties that life brings.

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Min. Rauna Thurston, Chief Mpuntuhene Afua Ewusiwa I
Min. Rauna Thurston, Chief Mpuntuhene Afua Ewusiwa I

By Min. Rauna Thurston, Chief Mpuntuhene Afua Ewusiwa I

My travels to Afrika began in June 2022, on a tour led by Prof. Manu Ampim, Director of the organization Advancing The Research. I was scheduled to become an ordained Minister by Wo’se Community of the Sacred African Way. It was vital that my feet touch the soil of Kemet and my spirit connect with the continent’s people before ordination.

Since 2022, I’ve made six trips to Afrika. During my travels, I became a benefactor to Abeadze State College (ASC) in Abeadze Dominase, Ghana, originally founded by Daasebre Kwebu Ewusi VII, Paramount Chief of Abeadze Traditional Area and now run by the government. The students there were having trouble with English courses, which are mandatory. The Ghanaian Minister of Education endorsed a novel written by 18-year-old female Ghanaian first-time writer, Nhyira Esaaba Essel, titled Black Queen Sceptre. The idea was that if the students had something more interesting to read, it would evoke a passion for reading; this seemed reasonable to me. Offer students something exciting and imaginative, combined with instructors committed to their success and this could work.

The challenge is how to acquire 800 books?!

I was finishing another project for ASC, so my cash was thin and I was devoid of time to apply for annual grants. I sat on my porch in West Oakland, as I often do, when I’m feeling for and connecting to my ancestors. On quiet nights, I reminisce about the neighborhood I grew up in. Across the street from my house was the house that my Godfather, Baba Dr. Wade Nobles and family lived in, which later became The Institute for the Advanced Study of Black Family Life & Culture (IASBFLC). Then, it came to me…ancestors invited me to reach out to The Association of Black Psychologists – Bay Area Chapter (ABPsi-Bay Area)! It was a long shot but worth it!

I was granted an audience with the local ABPsi Board, who ultimately approved funding for the book project with a stipulation that the Board read the book and a request to subsequently offer input as to how the book would be implemented at ASC. In this moment, my memory jet set to my first ABPsi convention around 2002, while working for IASBFLC. Returning to the present, I thought, “They like to think because it feels good, and then, they talk about what to do about what they think about.” I’m doomed.

However, I came to understand why reading the book and offering suggestions for implementation were essential. In short: ABPsi is an organization that operates from the aspirational principles of Ma’at with aims of liberating the Afrikan Mind, empowering the Afrikan character, and enlivening: illuminating the Afrikan spirit. Their request resulted in a rollout of 400 books in a pair-share system. Students checked out books in pairs, thereby reducing our bottom line to half of the original cost because we purchased 50% fewer units. This nuance promoted an environment of Ujima (collective work & responsibility) and traditional Afrikan principles of cooperation and interdependence. The student’s collaborative approach encouraged shared responsibility, not only for the physical book but for each other’s success. This concept was Dr. Lawford Goddard’s, approved by the Board, with Dr. Patricia “Karabo” Nunley at the helm.

We effectively facilitated cross-continent community building! We met the call and provided 400 books for ASC’s students at the call of the Minister of Education. We supported the work of a new African writer whose breakout novel is an action-packed depiction of a young woman steeped in Ghanaian culture who travels to the USA for college, all the while experiencing the twists, turns, and uncertainties that life brings. (A collectible novel for all ages). A proposed future phase of this collaborative project is for ASC students to exchange reflective essays on Black Queen Sceptre with ABPsi Bay Area members.

We got into good trouble. To order Black Queen Sceptre, email esselewurama14@gmail.com.

I became an ordained Minister upon returning from my initial pilgrimage to Afrika. Who would have imagined that my travels to Afrika would culminate in me becoming a citizen of Sierra Leone and recently being named a Chief Mpuntuhene under Daasebre Kwebu Ewusi VII, Paramount Chief of Abeadze Traditional Area in Ghana, where I envision continued collaborations.

Min. Rauna/Chief Mpuntuhene is a member of ABPsi Bay Area, a healing resource committed to providing the Post Newspaper readership with monthly discussions about critical issues in Black Mental Health, Wealth & Wellness. Readers are welcome to join us at our monthly chapter meetings every 3rd Saturday via Zoom and contact us at bayareaabpsi@gmail.com.

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Black History

Alice Parker: The Innovator Behind the Modern Gas Furnace

Born in Morristown, New Jersey, in 1895, Alice Parker lived during a time when women, especially African American women, faced significant social and systemic barriers. Despite these challenges, her contributions to home heating technology have had a lasting impact.

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In 1919, Alice Parker patented the design for a gas-powered central heating system, a groundbreaking invention. Image courtesy of U.S. Patent Office.
In 1919, Alice Parker patented the design for a gas-powered central heating system, a groundbreaking invention. Image courtesy of U.S. Patent Office.

By Tamara Shiloh

Alice Parker was a trailblazing African American inventor whose innovative ideas forever changed how we heat our homes.

Born in Morristown, New Jersey, in 1895, Parker lived during a time when women, especially African American women, faced significant social and systemic barriers. Despite these challenges, her contributions to home heating technology have had a lasting impact.

Parker grew up in New Jersey, where winters could be brutally cold. Although little is documented about her personal life, her education played a crucial role in shaping her inventive spirit. She attended Howard University, a historically Black university in Washington, D.C., where she may have developed her interest in practical solutions to everyday challenges.

Before Parker’s invention, most homes were heated using wood or coal-burning stoves. These methods were labor-intensive, inefficient, and posed fire hazards. Furthermore, they failed to provide even heating throughout a home, leaving many rooms cold while others were uncomfortably warm.

Parker recognized the inefficiency of these heating methods and imagined a solution that would make homes more comfortable and energy-efficient during winter.

In 1919, she patented her design for a gas-powered central heating system, a groundbreaking invention. Her design used natural gas as a fuel source to distribute heat throughout a building, replacing the need for wood or coal. The system allowed for thermostatic control, enabling homeowners to regulate the temperature in their homes efficiently.

What made her invention particularly innovative was its use of ductwork, which channeled warm air to different parts of the house. This concept is a precursor to the modern central heating systems we use today.

While Parker’s design was never fully developed or mass-produced during her lifetime, her idea laid the groundwork for modern central heating systems. Her invention was ahead of its time and highlighted the potential of natural gas as a cleaner, more efficient alternative to traditional heating methods.

Parker’s patent is remarkable not only for its technical innovation but also because it was granted at a time when African Americans and women faced severe limitations in accessing patent protections and recognition for their work. Her success as an inventor during this period is a testament to her ingenuity and determination.

Parker’s legacy lives on in numerous awards and grants – most noticeably in the annual Alice H. Parker Women Leaders in Innovation Award. That distinction is given out by the New Jersey Chamber of Commerce to celebrate outstanding women innovators in Parker’s home state.

The details of Parker’s later years are as sketchy as the ones about her early life. The specific date of her death, along with the cause, are also largely unknown.

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Activism

2024 in Review: Seven Questions for Frontline Doulas

California Black Media (CBM) spoke with Frontline Doulas’ co-founder Khefri Riley. She reflected on Frontline’s accomplishments this year and the organization’s goals moving forward. 

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Khefri Riley, co-founder of Frontline Doulas. Facebook photo.

By Edward Henderson, California Black Media

Frontline Doulas provides African American families non-medical professional perinatal services at no cost.

This includes physical, emotional, informational, psychosocial and advocacy support during the pregnancy, childbirth and postpartum period. Women of all ages — with all forms of insurance — are accepted and encouraged to apply for services.

California Black Media (CBM) spoke with co-founder Khefri Riley. She reflected on Frontline’s accomplishments this year and the organization’s goals moving forward.

Responses have been edited for clarity and length.

Looking back at 2024, what stands out to you as your most important achievement and why? 

In 2024, we are humbled to have been awarded the contract for the Los Angeles County Medical Doula Hub, which means that we are charged with creating a hub of connectivity and support for generating training and helping to create the new doula workforce for the medical doula benefit that went live in California on Jan. 1, 2023.

How did your leadership and investments contribute to improving the lives of Black Californians? 

We believe that the revolution begins in the womb. What we mean by that is we have the potential and the ability to create intentional generational healing from the moment before a child was conceived, when a child was conceived, during this gestational time, and when a child is born.

And there’s a traditional saying in Indigenous communities that what we do now affects future generations going forward. So, the work that we do with birthing families, in particular Black birthing families, is to create powerful and healthy outcomes for the new generation so that we don’t have to replicate pain, fear, discrimination, or racism.

What frustrated you the most over the last year?

Working in reproductive justice often creates a heavy burden on the organization and the caregivers who deliver the services most needed to the communities. So, oftentimes, we’re advocating for those whose voices are silenced and erased, and you really have to be a warrior to stand strong and firm.

What inspired you the most over the last year?

My great-grandmother. My father was his grandmother’s midwife assistant when he was a young boy. I grew up with their medicine stories — the ways that they healed the community and were present to the community, even amidst Jim Crow.

What is one lesson you learned in 2024 that will inform your decision-making next year?

I find that you have to reach for your highest vision, and you have to stand firm in your value. You have to raise your voice, speak up and demand, and know your intrinsic value.

In a word, what is the biggest challenge Black Californians face?

Amplification. We cannot allow our voices to be silent.

What is the goal you want to achieve most in 2025?

I really would like to see a reduction in infant mortality and maternal mortality within our communities and witness this new birth worker force be supported and integrated into systems. So, that way, we fulfill our goal of healthy, unlimited birth in the Black community and indeed in all birthing communities in Los Angeles and California.

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