Business

Black Business Spotlight: Junita’s Jar

MINNESOTA SPOKESMAN-RECORDER — Junita Flowers has been in the cookie business for the past 10 years. She first launched her successful Favorable Treats in 2009, but an abusive marriage and divorce left her picking up the pieces. Instead of giving up, she relaunched with a purpose.

Published

5 years ago

July 16, 2019

Stephenetta isis Harmon

By Stephenetta (isis) Harmon

Junita Flowers has been in the cookie business for the past 10 years. She first launched her successful Favorable Treats in 2009, but an abusive marriage and divorce left her picking up the pieces. Instead of giving up, she relaunched with a purpose.

Her new cookie imprint, Junita’s Jar, not only offers up sweet treats but also provides healing for women affected by relationship violence and prevention for others. Since launching last summer, she’s focused on expanding her reach and using the power of food to connect communities.

The MSR caught up with the cookie entrepreneur to talk about her mission-driven company and her plans to change the world, one cookie at a time.

MSR: So can you tell me a little bit about Junita’s Jar?

Junita Flowers: Our mission is to bake hope into every cookie purchased. We have three different flavors — triple chocolate chip, oatmeal peanut butter chocolate chip, and oatmeal raisin.

We are specifically focused on college students, because the 18 to 24 demographic is the largest impacted by relationship violence. And college students can impact change in our culture — sometimes faster than any other generation — because they’re willing to go against the odds and try things and support each other on a different level.

Ultimately, our goal is to reduce victim-shaming, create allies amongst peers, and then inspire students to take action beyond what we call our “Cookies and Conversation” event.

MSR: What does a Cookies & Conversation event look like?

JF: [Hosts] bring their friends together, they book the space. I bring in a panel of experts, I host the conversation, I bring in the cookies. I have someone that represents mental health talking about trauma, the impact of trauma on the brain, managing stress, and self-care. I have a medical professional [who] talks about what you can expect if you ever find yourself in a situation and what you can expect from the medical community.

And then I have a survivor who is no longer in trauma. If you go volunteer at a shelter, you’re meeting women in trauma and you sometimes don’t relate to them. But if you see a woman that’s now on the other side, you can kind of relate to her, like, “You had a regular relationship like I thought I had.”

We’re really trying to normalize, not so you can be okay with it but to let women know it can happen to any of us. One in four women [are victims of relationship violence]; that’s not just a stat, that’s real.

MSR: What inspired you?
JF: I am a survivor of domestic violence. It’s not a topic that I was necessarily passionate about, but I knew I was passionate about changing women’s lives and I didn’t want anyone to feel the way that I did. I knew that I wanted to create something different, something hope-filled. I didn’t want women to feel the way I did.

MSR: How does all this tie into cookies?

JF: Cooking was my emotional escape. During the craziness of the abusive relationship, I went back to what I knew and what brought me joy as a child — being in the kitchen. I am one of eight [children], and my grandmother used to come over every Wednesday to help my mom prepare meals, so we spent a lot of time in the kitchen making everything from scratch.

It was just the bonding that happened in the kitchen. And cookies are the thing that I decided to do. What fed me in the craziness is what now is going to feed my family and others — literally and figuratively.

Even though we sell cookies, I like to think that we’re a story-sharing platform. We use the cookies as an opportunity to spark conversation.

MSR: What’s next?

JF: I have my next C&C scheduled for August with a student nurses association, and then I have some conversations that I’m super excited about that are coming up that I’m hoping will lead me to my ultimate goal. I want every student-athlete that enters a college campus to go through our conversation series as a part of their orientation — sort of an education and prevention mechanism around sexual and domestic violence. So I’d like to partner with the NCAA.

MSR: Any other goals?

JF: Our tagline is “hope munches on,” so I would like to go around the world speaking and inspiring women — not just about relationship violence, but inspiring women to push beyond boundaries and pursue their purpose, because that’s an area where women tend to struggle the most. You could be 30 or 60 and still struggle with that whole thing around purpose.

MSR: Do you have any plans for retail?
JF: That’s sort of the next step as we build awareness and build our customer base. We’re at the University of Minnesota, in about five stores and the four bookstores on campus, and we’re in a store on Grand Avenue in Saint Paul. Once people are more aware of who Junita’s Jar is, we can have better success once we get on the retail shelves.

MSR: What advice would you give to someone who was looking to start a commercial business combining the social enterprise aspect?

JF: I think it all boils down to your why — why are you in business? How do you know if this is for you, if this is what you want to do? Think if you are really tapping into your “why.” You should dream about your why, research your why, plan your why, execute that why, celebrate that why, and then repeat it.

For more info, visit Junita’s Jar at junitasjar.com.

This article originally appeared in the Minnesota Spokesman-Recorder.

Stephenetta isis Harmon

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Oakland Post: Week of January 1 – 7, 2025

The printed Weekly Edition of the Oakland Post: Week of January 1 – 7, 2025

Published

16 hours ago

January 2, 2025

Oakland Post

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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2024 In Review: 7 Questions for the California Association of Black School Educators 

CABSE members represent governmental agencies, charter schools and charter school organizations, public school districts, traditional public schools, and community colleges. The organization’s primary goal is to expand PK-14 educational opportunities for all students in California, with an emphasis on under-represented and under-served Black students.

Published

4 days ago

December 30, 2024

Oakland Post

CABSE members represent governmental agencies, charter schools and charter school organizations, public school districts, traditional public schools, and community colleges. The organization’s primary goal is to expand PK-14 educational opportunities for all students in California, with an emphasis on under-represented and under-served Black students.

CABSE President Satra Zurita and Conference Chair Micah Ali.

By Edward Henderson, California Black Media

The California Association of Black School Educators (CABSE) is an organization consisting of elected and appointed school officials, administrators and instructors from across California who are committed to advancing equity for Black students.

CABSE members represent governmental agencies, charter schools and charter school organizations, public school districts, traditional public schools, and community colleges.

The organization’s primary goal is to expand PK-14 educational opportunities for all students in California, with an emphasis on under-represented and under-served Black students.

California Black Media (CBM) spoke with CABSE President Satra Zurita and Conference Chair Micah Ali about this year’s successes, disappointments, and plans for the organization coming into the new year.

Looking back at 2024, what stands out to you as your most important achievement and why?

Ali: I would have to say that two highlights have been the ongoing support of the Bill and Melinda Gates Foundation, Engie, and other sponsors that have enabled us to bring together like-minded education leaders twice a year to collectively advance innovative and meaningful strategies to achieve change on behalf of Black students across our state.

How did your leadership and investments contribute to improving the lives of Black Californians? 

Zurita: CABSE’s leadership and investment in improving the education system for Black students in our great state has resulted in a long-standing focus on transforming public education and its response to Black students. By pulling from the very wisdom of those educators and leaders who care deeply about Black students and who are showing great promise through their efforts.

What frustrated you the most over the last year? 

Zurita: Continuing to see the deep impact of COVID-19 Pandemic school site closures on students academically and emotionally — especially Black students. This makes our work and our advocacy more vital than ever.

CBM: What inspired you the most over the last year?

Zurita: Seeing our CABSE convenings grow in depth and breadth — our strategies, powerful content and reach.

What is one lesson you learned in 2024 that will inform your decision-making next year?

Ali: Our Blueprint for Education Equity is a crowd-sourced framework of strategies that have shown great promise for improving the education experiences and opportunities for Black students. In 2024, we developed an equity self-assessment tool for districts to use in evaluating their own efforts on behalf of Black students. Strategies are helping Black students.

In one word, what is the biggest challenge Black Californians face?

Zurita: Many Black students across our state are dealing with a host of challenges: homelessness, food insecurity, exposure to violence, not to mention bias remains a pervasive problem. To add to the challenge, educators are worn out, tired, and frustrated. We now need to think about how we can simultaneously inspire and empower students and educators alike. The system needs an overhaul.

What is the goal you want to achieve most in 2025?

Zurita: In 2025, we hope to stand CABSE up as a fully functioning non-profit organization engaged in research and policy design.

Ali: We also aim to deepen the content of our convenings, including adding a Math Track and what we are calling Social Determinants of Education Track to our annual conference and institute, which will address those social contexts that prevent Black students from realizing their potential as students.

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Let’s Talk Health: Empowering Our Community with Health Literacy

At Covered California, we recognize that understanding health insurance is more than just choosing a plan –it’s about having the knowledge to make informed decisions that lead to healthier lives. That’s why this year’s open enrollment campaign, “Let’s Talk Health,” focuses on breaking down barriers and simplifying the complex language of health care.

Published

4 days ago

December 29, 2024

Oakland Post

Dr. Monica Soni. Courtesy of Covered California.

By Dr. Monica Soni

Navigating health insurance can often feel overwhelming, especially for individuals and families who are new to the system or unsure about their options.

Health literacy is critical for achieving better outcomes, reducing disparities, and ensuring every African American and Black Californian — regardless of their income, ethnicity, or background — has access to quality care. By making health insurance simpler to understand, we empower individuals to access preventive services, manage chronic conditions, and avoid costly medical bills.

Breaking Barriers in African American and Black Communities
This year, “Let’s Talk Health” places a special focus on supporting African American and Black communities, where systemic inequities in health outcomes persist. These communities often face higher rates of chronic conditions and challenges in navigating the health care system. To address these disparities, Covered California partnered with trusted organizations to provide information, tips and resources.

In San Francisco, Andre Atkins, Director of Programs at Rafiki Coalition, led a dialogue with Dr. Kim Rhoads, Community Engagement Director at UCSF Helen Diller Family Comprehensive Cancer Center; Destiny Williams, Health and Wellness Program Manager at Rafiki Coalition; and myself.

These conversations play a vital role in the pursuit of health equity by sharing power and creating spaces where our community can learn, share experiences, ask questions and connect with advocates who work daily to understand their unique needs. Through these efforts, we reaffirm our dedication to fostering equity and inclusion in health care, ensuring that every voice is heard and supported.

Why Health Literacy Matters
Health literacy goes beyond understanding health care terms. It’s about empowerment. It equips individuals to make informed decisions, from choosing the right health plan to finding a provider to deliver preventive care and seeking mental health services. At Covered California, we provide tools and resources, such as side-by-side plan comparisons and financial assistance details, to ensure everyone can navigate their options confidently and access the care they need.

Taking the First Step
Whether you’re a student, part-time worker, family of four, open enrollment is your opportunity to prioritize your health and your future. This year’s open enrollment period runs from Nov. 1, 2024, to Jan. 31, 2025, and we’re here to assist you every step of the way.

Consumers must select a health plan by the Dec. 31 to receive coverage for the entire year, starting Jan. 1, 2025.

To find the plan that’s right for you, and take the first step toward a healthier tomorrow, visit CoveredCA.com and fill out the application yourself or put in your ZIP code and connect with a certified agent in your neighborhood who can guide you through your options. Together, we can break down barriers and ensure that all Californians have the tools to thrive.

Dr. Monica Soni, MD, is the Chief Medical Officer for Covered California, where she leads efforts in health equity, quality transformation, and clinical innovation. As a practicing board-certified internal medicine physician and health care leader with over a decade of experience, Dr. Soni is committed to improving affordability, access, and outcomes for all Californians.