#NNPA BlackPress
Mass shootings, widespread death, White hatred permeate America
NNPA NEWSWIRE — According to authorities, Patrick Crusius, the 21-year-old White male identified as the shooter, drove nearly 10 hours from his hometown of Allen, Texas, about 30 miles north of Dallas, to carry out an act of domestic terrorism and a hate crime against the Hispanic community. Mr. Crusius surrendered to police shortly after his reign of terror, leaving many baffled as to why he didn’t take his own life like many mass shooting suspects.
ByRhodesia Muhammad and Bryan 3X Crawford,Contributing Writers
@TheFinalCall
“Ya basta!” Estela Reyes-Lopez pleaded, which means “enough” in English.
“Twenty lives were taken from us because of some young man filled with so much hate, so much ignorance, so much hostility toward people he doesn’t even know,” said Ms. Lopez, the media and public information officer for Centro De Salud Familiar La Fe, the center for faith and family health, a non-profit social justice organization based in El Paso.
It was a hail of bullets that sent families who were back to school shopping, screaming and running for their lives, when a gunman opened fire at a Walmart in El Paso, Texas, around 10 a.m. Aug. 3, killing at least 22 people and wounding more than two dozen.
According to authorities, Patrick Crusius, the 21-year-old White male identified as the shooter, drove nearly 10 hours from his hometown of Allen, Texas, about 30 miles north of Dallas, to carry out an act of domestic terrorism and a hate crime against the Hispanic community. Mr. Crusius surrendered to police shortly after his reign of terror, leaving many baffled as to why he didn’t take his own life like many mass shooting suspects.
A manifesto apparently posted on social media by Mr. Crusius outlined his intentions and his racist and anti-immigration views, said authorities. Perhaps he surrendered that he wanted to be heard.
Just 12 hours later, another gunman opened fire in a crowded bar in Dayton, Ohio, early Sunday morning, on Aug. 4. Connor Betts, 24, killed nine people, including his own 22-year-old sister, in less than a minute, authorities reported. Thirty-one other people were reported injured. The suspect was eventually shot and killed by police. Authorities are saying the two shootings are not linked.
During an Aug. 5 press conference, President Trump said the nation must condemn racism, bigotry, and White supremacy. “These sinister ideologies must be defeated,” he added. “Hate has no place in America. Hatred warps the mind, ravages the heart and devours the soul.”
Rep. Jerry Nadler (D-N.Y.), the chairman of the House Judiciary Committee, said the shootings were clearly, at least in part, a result of Mr. Trump’s divisive, racist rhetoric and condemned the president’s proposed legislative fix for strong background checks for gun users and tougher immigration laws. Many questioned why Mr. Trump connected the two issues, especially since the shooting suspects are U.S. citizens.
Many social media users’ disdain for the U.S. government, including the president for hesitancy and refusal to call these mass shootings what they really are hate crimes and domestic terror.
Student Minister Abel Muhammad, Latino representative of the Nation of Islam, said, “President Trump’s rhetoric has emboldened and lit fire to many extremist groups. There is a hesitancy and a slowness in labeling this in what seems to be apparent to every one of us. So many of our Black and Brown brothers and sisters are being killed for far less. Yet, somehow these extremists who take the life of our people somehow always makes it safely to be arrested without incidence. But our people unarmed can’t seem to make it out of a traffic stop.”
“It’s absolutely a sign of the times as the Honorable Minister Louis Farrakhan has been warning the American people for years now, that the injustices within the country create an imbalance and if not addressed the results of ignoring and not trying to create a remedy would be acted out in acts of violence. We see that coming into existence more and more as the times are getting darker,” Student Minister Muhammad said.
“After a tragedy like this, there is a time to be sad and there’s a time to mourn. But this situation that we are living right now in our community, this has been building for a long time,” said Ms. Reyes-Lopez, who shops at that same El Paso Walmart with her family. “These clouds have been circling. This thunder has been building and this lightening have struck. And we’re very angry about it. Many of the people I’ve spoken to in the last 24 hours have told me, friends, activists, people that have had their feet on the ground for a long time, said, we are talking about voting, we’re talking about legislation, and gun control.”
These mass shootings are happening more often. On February 14, 2018, 17 people were killed when a gunman opened fire at a high school in Parkland, Florida. On May 18, 2018, 10 people were killed at a high school in Santa Fe, Texas. On November 5, 2017, 25 people were killed at First Baptist Church in Sutherland Springs, Texas. On October 1, 2017, 58 people were killed when a mass shooter opened fire from a hotel room at the Harvest Music Festival, at a Las Vegas strip in Nevada. On June 12, 2016, 49 people were killed at Pulse nightclub in Orlando, Florida.
On June 17, 2015, 9 people were killed at Emanuel African Methodist Episcopal Church in Charleston, South Carolina.
Dr. Abdul Haleem Muhammad, southwest regional student minister of the Nation of Islam in Houston said, God loved us so much, he set up a military structure and security apparatus for his servants, the Most Honorable Elijah Muhammad and Minister Farrakhan, and the Nation of Islam in anticipation of the current dark days. “If we love our people as much as Allah (God) loves us, we will be found teaching and training our people to make our neighborhoods and institutions safe places to live, work, play, learn, and pray. Offering thoughts and prayers or finger pointing is not sufficient today,” Dr. Haleem Muhammad stressed. “Love is a verb. We must show and prove the unequaled wisdom Allah has taught us through his Christ and Messiah.”
Student Minister Abel Muhammad agreed that this is not the time for finger pointing. “This is what has angered me, the response has been politicized, where Democrats are pointing at Republicans now trying to win the Latino votes by saying, ‘oh look what they’ve done, they’ve allowed this to happen because of their gun laws’ when for eight years the Democrats had charge of the Congress and the presidential office and they were not able to fix anything in terms of immigration or in terms of those things which ill-affect our people.”
Dee Woo, operations manager of KTEP FM, El Paso, a public radio station, commended the residents of El Paso for being a strong community that bands together in times of need. She believes parents are the root of the hatred that leads to mass shootings. “Parents need to stop teaching racism and hatred at home. And, they need to address it with their children as early as two and three years old, because as we’ve seen, children will play with other children because they want to play with other children and for no other reason but to have fun. And it doesn’t matter who it is or the color of their skin. So, stop teaching the children racism and prejudice and instead start teaching them universal love, which is respect for one another and being able to help one another,” she told The Final Call.
Others say separation is the only solution. That there are already two Americas, one White and one non-White.
Jay Hernandez, a resident of El Paso, noted, “Some in the Latino community in El Paso may have been injured but didn’t seek treatment because of their lack of citizenship and I think that’s hurtful and disgraceful. This is America, yet we don’t have the freedom to shop for school supplies for our children.”
“I think it’s a wakeup call,” added Student Minister Abel Muhammad. “I hope ultimately, the only good that can come of this is that perhaps our people will awaken to the fact that these people do not see us as their brothers, they do not see us as their equals. They have no desire for truth, or fairness, or equity or justice with us if they’re not in a position of superiority, not based on truth or goodness, but simply on their Whiteness and we as subordinate and subservient to them. They don’t even want us alive in their presence. Hopefully, as harsh as that may be, I think it’s waking up people to understand and to look at what is it that the Honorable Elijah Muhammad and the Honorable Minister Louis Farrakhan are offering, which is the best and only solution, separation from these people.”
There has been an average of one mass shooting every 12 days in 2019, with the total so far being 18.
All told, as many as 102 people have been killed this year in mass shootings, with many of them being committed by White men; all of whom adhere to and embrace the ideology of White nationalism.
Compounding the issue is the reluctance to paint these men as what they are: domestic terrorists.
The emergence of Donald Trump on the political scene in America has brought feelings of White pride mixed with concern about Whites acting out in public spaces every day. Videos capture White men and women berating, harassing, insulting and even calling the police on Blacks and other non-White people. Social media is flooded with clips showing the differences in the way law enforcement treats White perpetrators of crime, versus treatment of non-White people who don’t have to be committing a crime to be forcibly attacked—or even killed at the hands of police officers.
All of this could, and should, be very easily categorized as acts of terrorism. But in a society where the thought appears to be only Muslims can be terrorists, White domestic terrorism gets softened to “mental illness.”
“No one is safe. And the days of thinking something like this can never happen to me are pretty much over,” political commentator and activist Mark Thompson, told The Final Call. “[White people’s] fear of genetic annihilation, as Dr. Frances Cress Welsing described it, is enabled by Donald Trump. He can dismiss these mass shootings as mental illness. But White supremacy is a mental illness. To believe that you are a superior race that is supposed to be separate and distinct above every other race, is a form of mental illness.”
“In America, the dangerous are seen as endangered,” Ibram X. Kendi, director of the Antiracist Research and Policy Center at American University, wrote in an op-ed for The Atlantic. “Leaders treat white-nationalist terror, not as a broad social ill, but as a fringe problem that will become extinct on its own. To portray white terrorism as an outlier is to ignore America’s entire racial history, not to mention its present.”
Technology and media are part of the phenomenon with White terrorists able to amplify their views through mainstream and social media. And on these platforms, the idea that only Black and Brown people are dangerous can spread like wildfire.
An FBI bulletin disseminated through the agency’s office in Phoenix, Arizona, found conspiracy theories, like people from South America are invading the United States, can contribute to domestic terrorist threats.
“The FBI assesses these conspiracy theories very likely will emerge, spread, and evolve in the modern information marketplace, occasionally driving both groups and individual extremists to carry out criminal or violent acts,” the memo read in part.
“White folks are upholding a slavery amendment—the 2nd Amendment—that was meant to use violence to keep Black and Brown folks in check. But the 2nd Amendment is now being used in the killing of White folks themselves,” Mr. Thompson explained, adding, “Firearms are an instrument of White supremacy and the enforcement of racist oppression.”
In May, testifying before the House Homeland Security Committee, officials from the FBI, Department of Homeland Security and the Justice Department, that there are more than 850 open cases of domestic terrorism in the United States; 40 percent of them have involved racially motivated violence. However, there is no law on the books in America against domestic terrorism. Perpetrators of these crimes, who are labeled as homegrown terrorists, are often prosecuted using other statutes. This makes it extremely difficult to even prosecute someone as a domestic terrorist in this country.
Thus, charges can be left to the whims of prosecutors dealing with those who commit acts of extreme violence.
After the most recent tragedies, the possibility of making mass shootings, which authorities describe as shootings with four or more victims, capital crimes was raised.
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California, Districts Try to Recruit and Retain Black Teachers; Advocates Say More Should Be Done
SACRAMENTO OBSERVER — Many Black college students have not considered a teaching career because they have never had a Black teacher, said Preston Jackson, who teaches physical education at California Middle School in Sacramento. Those who consider a teaching career are often deterred by the cost of teacher preparation, taking required tests and unpaid student teaching.
A Series by EdSource | The Sacramento Observer
Recruiting and retaining Black teachers has taken on new urgency in recent years as California lawmakers try to ease the state’s teacher shortage. The state and individual school districts have launched initiatives to recruit teachers of color, but educators and advocates say more needs to be done.
Hiring a diverse group of teachers helps all students, but the impact is particularly significant for students of color, who then score higher on tests and are more likely to graduate from college, according to the Learning Policy Institute. A recently released report also found that Black boys are less likely to be identified for special education when they have a Black teacher.
In the last five years, state lawmakers have made earning a credential easier and more affordable and have offered incentives for school staff to become teachers — all moves meant to ease the teacher shortage and help to diversify the educator workforce.
Despite efforts by the state and school districts, the number of Black teachers doesn’t seem to be increasing. Black teachers say that to keep them in the classroom, teacher preparation must be more affordable, pay and benefits increased, and more done to ensure they are treated with respect, supported and given opportunities to lead.
“Black educators specifically said that they felt like they were being pushed out of the state of California,” said Jalisa Evans, chief executive director of the Black Educator Advocates Network of a recent survey of Black teachers. “When we look at the future of Black educators for the state, it can go either way, because what Black educators are feeling right now is that they’re not welcome.”
Task force offers recommendations
State Superintendent of Public Instruction Tony Thurmond called diversifying the teacher workforce a priority and established the California Department of Education Educator Diversity Advisory Group in 2021.
The advisory group has made several recommendations, including beginning a public relations campaign and offering sustained funding to recruit and retain teachers of color, and providing guidance and accountability to school districts on the matter. The group also wants universities, community groups and school districts to enter into partnerships to build pathways for teachers of color.
Since then, California has created a set of public service announcements and a video to help recruit teachers and has invested $10 million to help people of color to become school administrators, said Travis Bristol, chairman of the advisory group and an associate professor of education at UC Berkeley. Staff from county offices of education also have been meeting to share ideas on how they can support districts’ efforts to recruit and retain teachers of color, he said.
The state also has invested more than $350 million over the past six years to fund teacher residency programs, and recently passed legislation to ensure residents are paid a minimum salary. Residents work alongside an experienced teacher-mentor for a year of clinical training while completing coursework in a university preparation program — a time commitment that often precludes them from taking a job.
Legislators have also proposed a bill that would require that student teachers be paid. Completing the 600 hours of unpaid student teaching required by the state, while paying for tuition, books, supplies and living expenses, is a challenge for many Black teacher candidates.
Black teacher candidates typically take on much more student debt than their white counterparts, in part, because of the large racial wealth gap in the United States. A 2019 study by the Economic Policy Institute showed that the median white family had $184,000 in family wealth (property and cash), while the median Latino family had $38,000 and the median Black family had $23,000.
Lack of data makes it difficult to know what is working
It’s difficult to know if state efforts are working. California hasn’t released any data on teacher demographics since the 2018-19 school year, although the data is submitted annually by school districts. The California Department of Education (CDE) did not provide updated data or interviews requested by EdSource for this story.
The most recent data from CDE shows the number of Black teachers in California declined from 4.2% in 2009 to 3.9% during the 2018-19 school year. The National Center for Education Statistics data from the 2020-21 show that Black teachers made up 3.8% of the state educator workforce.
Having current data is a critical first step to understanding the problem and addressing it, said Mayra Lara, director of Southern California partnerships and engagement at The Education Trust-West, an education research and advocacy organization.
“Let’s be clear: The California Department of Education needs to annually publish educator demographic and experience data,” Lara said. “It has failed to do so for the past four years. … Without this data, families, communities and decision-makers really are in the dark when it comes to the diversity of the educator workforce.”
LA Unified losing Black teachers despite efforts
While most state programs focus on recruiting and retaining all teachers of color, some California school districts have initiatives focused solely on recruiting Black teachers.
The state’s largest school district, Los Angeles Unified, passed the Black Student Excellence through Educator Diversity, Preparation and Retention resolution two years ago. It required district staff to develop a strategic plan to ensure schools have Black teachers, administrators and mental health workers, and to advocate for programs that offer pathways for Black people to become teachers.
When the resolution was passed, in February 2022, Los Angeles Unified had 1,889 Black teachers — 9% of its teacher workforce. The following school year, that number declined to 1,823 or 7.9% of district teachers. The number of Black teachers in the district has gone down each year since 2016. The district did not provide data for the current school year.
Robert Whitman, director of the Educational Transformation Office at LA Unified, attributed the decrease, in part, to the difficulty attracting teachers to the district, primarily because of the area’s high cost of living.
“Those who are coming out of colleges now, in some cases, we find that they can make more money doing other things,” Whitman said. “And so, they may not necessarily see education as the most viable option.”
The underrepresentation of people of color prompted the district to create its own in-house credentialing program, approved by the California Commission on Teacher Credentialing, Whitman said. The program allows classified staff, such as substitute teachers, paraprofessionals, administrative assistants and bus drivers, to become credentialed teachers while earning a salary and benefits at their original jobs.
Grow-your-own programs such as this, and the state’s Classified School Employee Credentialing program, and a soon-to-be launched apprenticeship program, are meant to diversify the educator workforce because school staff recruited from the community more closely match the demographics of the student body than traditionally trained and recruited teachers, according to research.
Los Angeles Unified has other initiatives to increase the number of Black educators in the district, Whitman said, including working with universities and colleges to bring Black teachers, counselors and psychiatric social workers to their campuses. The district also has programs that help school workers earn a credential for free, and channels employees completing a bachelor’s degree toward the district’s teacher preparation program where they can begin teaching while earning their credential.
All new teachers at Los Angeles Unified are supported by mentors and affinity groups, which have been well received by Black teachers, who credit them with inspiring and helping them to see themselves as leaders in the district, Whitman said.
Oakland has more Black teachers than students
Recruiting and retaining Black teachers is an important part of the Oakland Unified three-year strategic plan, said Sarah Glasband, director of recruitment and retention for the district. To achieve its goals, the district has launched several partnerships that make an apprenticeship program, and a residency program that includes a housing subsidy, possible. A partnership with the Black Teacher Project, a nonprofit advocacy organization, offers affinity groups, workshops and seminars to support the district’s Black teachers.
The district also has a Classified School Employee Program funded by the state and a new high school program to train future teachers. District pathway programs have an average attrition rate of less than 10%, Glasband said.
This year, 21.3% of the district’s K-12 teachers are Black, compared with 20.3% of their student population, according to district data. Oakland Unified had a retention rate of about 85% for Black teachers between 2019 and 2023.
Better pay, a path to leadership will help teachers stay
Black teachers interviewed by EdSource and researchers say that to keep them in the classroom, more needs to be done to make teacher preparation affordable, improve pay and benefits, and ensure they are treated with respect, supported and given opportunities to lead.
The Black Educator Advocates Network came up with five recommendations after surveying 128 former and current Black teachers in California about what it would take to keep them in the classroom:
- Hire more Black educators and staff
- Build an anti-racist, culturally responsive and inclusive school environment
- Create safe spaces for Black educators and students to come together
- Provide and require culturally responsive training for all staff
- Recognize, provide leadership opportunities and include Black educators in decision making
Teachers interviewed by EdSource said paying teachers more also would make it easier for them to stay.
“I don’t want to say that it’s the pay that’s going to get more Black teachers,” Brooke Sims, a Stockton teacher, told EdSource. “But you get better pay, you get better health care.”
The average teacher salary in the state is $88,508, with the average starting pay at $51,600, according to the 2023 National Education Association report, “State of Educator Pay in America.” California’s minimum living wage was $54,070 last year, according to the report.
State efforts, such as an initiative that pays teachers $5,000 annually for five years after they earn National Board Certification, will help with pay parity across school districts, Bristol said. Teachers prove through assessments and a portfolio that they meet the National Board for Professional Teaching Standards. To be eligible for the grant, teachers must work at least half of their time in a high-needs school. Teachers who qualify are also given $2,500 to cover the cost of certification.
This incentive will help teachers continue their education and improve their practice, said Los Angeles teacher Petrina Miller. “It’s awesome,” she said.
Teacher candidates must be actively recruited
Many Black college students have not considered a teaching career because they have never had a Black teacher, said Preston Jackson, who teaches physical education at California Middle School in Sacramento. Those who consider a teaching career are often deterred by the cost of teacher preparation, taking required tests and unpaid student teaching.
“In order to increase the number of Black teachers in schools, it has to become deliberate,” Jackson said. “You have to actively recruit and actively seek them out to bring them into the profession.”
Since starting in 2005, Jackson has been one of only a handful of Black teachers at his school.
“And for almost every single one of my kids, I’m the first Black teacher they’ve ever had,” said Jackson. “… And for some of them, I’m the first one they’ve ever seen.”
Mentors are needed to help retain new teachers
Mentor teachers are the key ingredient to helping new Black educators transition successfully into teaching, according to teachers interviewed by EdSource. Alicia Simba says she could have taken a job for $25,000 more annually in a Bay Area district with few Black teachers or students but opted to take a lower salary to work in Oakland Unified.
But like many young teachers, Simba knew she wanted mentors to help her navigate her first years in the classroom. She works alongside Black teachers in Oakland Unified who have more than 20 years of teaching experience. One of her mentor teachers shared her experience of teaching on the day that Martin Luther King Jr. was shot. Other teachers told her about teaching in the 1980s during the crack cocaine epidemic.
“It really helps dispel some of the sort of narratives that I hear, which is that being a teacher is completely unsustainable,” Simba said. “Like, there’s no way that anyone could ever be a teacher long term, which are things that, you know, I’ve heard my friends say, and I’ve thought it myself.”
The most obvious way to retain Black teachers would be to make sure they are treated the same as non-Black teachers, said Brenda Walker, a Black teacher and president of the Associated Chino Teachers.
“If you are a district administrator, site administrator, site or colleague, parent or student, my bachelor’s degree, master’s degree, and my special education credential are just as valuable and carry as much weight, and are as respected as any other educator,” she said.
“However, it’s just as critical for all those groups to acknowledge and respect the unique cultural experience I bring to the table and acknowledge and respect that I’m a proud product of my ancestral history.”
Black teachers: how to recruit THEM and make them stay
This is the first part of a special series by EdSource on the recruitment and retention of Black teachers in California. The recruitment and hiring of Black educators has lagged, even as a teacher shortage has given the task new urgency.
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Christmas Travel: When is the Best Time to Take Your Trip
BIRMINGHAM TIMES — When planning for your trip, the thoughts of hitting the road or boarding a flight can be stressful. You envision not “sugar plums dancing in your head”, but crowded airports, long lines and very heavy traffic because Christmas travel can be notoriously difficult. It’s a time of high demand and volume with millions traveling during the winter weather, which is often synonymous with snowstorms, icy roads and delayed flights.
By Samuetta Drew | Birmingham Times
Christmas is one of the busiest travel seasons of the year. It’s a time when people schedule trips to visit family and friends, take that winter wonderland vacation or simply enjoy a festive getaway.
When planning for your trip, the thoughts of hitting the road or boarding a flight can be stressful. You envision not “sugar plums dancing in your head”, but crowded airports, long lines and very heavy traffic because Christmas travel can be notoriously difficult. It’s a time of high demand and volume with millions traveling during the winter weather, which is often synonymous with snowstorms, icy roads and delayed flights.
This safety article is meant to help you dodge the busiest crowds and make your trip as stress-free as possible, but also not to lose focus on practicing good safety measures. It will identify the best travel dates and times.
Most travelers wait until closer to Christmas, so plan your trips this year earlier in the week – specifically Monday, December 16, through Thursday, December 19. This is ideal for several reasons:
- Lower Crowds – airports and highways are less congested.
- Cheaper Flights – airlines often offer lower fares earlier in the week before the rush begins.
- Less Stress – with fewer people on the road and shorter lines at the airports, your travel experience will be much smoother.
The least busy days with fewer travelers during Christmas are:
- December 24 (Christmas Eve)
- December 25 (Christmas Day)
While not as bad as the days immediately before, Christmas Eve still poses some challenges, such as:
- Last Minute Travelers – many people wait until the last minute to travel.
- Shortened Hours – some businesses and transportation services close early.
- Higher Stress Levels – the pressure to arrive on time can add a little additional stress.
Avoid peak times at the airport. Opt for the late or early morning flights. The red-eye flights and early morning flights are generally less popular but offer significant advantages such as:
- Fewer Delays – airports are generally less busy during these times, reducing the risk of delays.
- Faster Security Checks – shorter lines at TSA means you will get through the airport faster, especially if it’s a large airport.
- Affordable Options – airlines sometimes offer discounts on less desirable flight times.
Hopefully this article will help you Keep an Eye on Safety when traveling over the 2024 Christmas season by decreasing your holiday chaos, which could result in your lack of focus while traveling.
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PRESS ROOM: Trace and ARDN Join Forces to Promote the United Nations Sustainable Development Goals
NNPA NEWSWIRE — The African Renaissance and Diaspora Network (ARDN), a New York-based nonprofit, is committed to promoting the African Renaissance by strengthening ties between Africa and its diaspora through development and peace-building initiatives. Trace, an international multimedia platform focused on Afro-urban entertainment and youth success, is globally recognized for its contributions to Afrocentric cultures and its support of creators and fans from the African diaspora.
Trace, a global multimedia platform dedicated to Afro-urban entertainment and youth success, and the African Renaissance and Diaspora Network (ARDN) have entered into a partnership to guide their joint actions over the next two years. The objectives and details of this partnership will be revealed during a digital press conference on Tuesday, December 17, at 3 PM (GMT+1). Main speakers will be Olivier Laouchez, CEO & Co-Founder of Trace, Djibril Diallo CEO & President of ARDN as well as Richard Gant, ARDN’s Art, Culture and Sports Chair and renown actor, screenwriter and director.
Mandatory registration here.
Two Organizations, One Shared Vision
The African Renaissance and Diaspora Network (ARDN), a New York-based nonprofit, is committed to promoting the African Renaissance by strengthening ties between Africa and its diaspora through development and peace-building initiatives.
Trace, an international multimedia platform focused on Afro-urban entertainment and youth success, is globally recognized for its contributions to Afrocentric cultures and its support of creators and fans from the African diaspora.
A Partnership for Global Impact
ARDN and Trace are collaborating to:
- Advocate for equality and success,
- Support the achievement of the United Nations Sustainable Development Goals (SDGs) by 2030,
- Foster peace and security, and
- Provide aid to vulnerable communities”Our partnership with Trace represents a significant milestone in our mission to rally support for Africa and its diaspora. Together, we will amplify our impact and raise global awareness of African cultural richness and challenges,” said Djibril Diallo, President of ARDN.
“We are proud to collaborate with ARDN to contribute to the SDGs, positively impact people and societies, and elevate African cultures,” added Olivier Laouchez, co-founder and Executive Chairman of Trace.
The ARDN Red Card Campaign: First Joint Initiative
A central focus of this partnership is the ARDN Red Card Campaign, which tackles gender-based violence and discrimination. Positioned within the “Pathway to Solutions” framework, the campaign features the Red Card Pledge—a global movement aligned with SDG #5 to advance gender equality and empower women and girls worldwide, serving as a critical step toward accelerating the achievement of the Sustainable Development Goals.
The campaign encourages individuals and organizations to symbolically raise a red card, taking a stand against discrimination and promoting actions to eliminate inequality. It underscores the indispensable role of women as agents of transformative societal change. With the support of Trace and its innovative Trace+ streaming platform, the initiative will scale globally, reaching broader audiences and galvanizing international efforts for change.
This launch marks the beginning of a worldwide collaboration aimed at mobilizing collective action through symbolic gestures like the red card. It is the inaugural joint initiative between ARDN and Trace.
Adding a dynamic musical element, Trace will contribute to the Afrobeat remix of the campaign’s theme song, AOFB (“Africa Open for Business”), produced by Mackadamion. Featuring a prominent Afrobeat artist, the remix will premiere on Trace networks, celebrating Africa’s emergence as a hub of innovation and opportunity through captivating rhythms and uplifting lyrics.
A Committed Partnership for Sustainable Change
The Trace X ARDN partnership reflects their shared commitment to inclusion, cultural pride, and sustainable development. Together, they aim to contribute to societal improvements benefiting the African diaspora and beyond.
For more information about this partnership and upcoming initiatives, please contact:
Trace Contact: press@trace.plus
ARDN Contact: angelauzoeme@gmail.com
About Trace
Trace is a leading multimedia and digital platform dedicated to Afro-urban music and cultures, as well as the success of youth and artists. Trace regularly engages 350 million fans in 190 countries through entertainment and empowerment platforms. Learn more at http://www.trace.plus | Download the free Trace+ app on the App Store and Google Play.
About ARDN
The African Renaissance and Diaspora Network (ARDN), founded in 1990 and headquartered in New York, is a non-profit organization with consultative status at the United Nations and representation in over 80 countries. ARDN works closely with the United Nations to champion sustainable development across Africa and its diaspora. Its flagship initiatives, such as the Red Card Campaign, address critical issues like discrimination and gender-based violence while celebrating Africa’s potential and empowering women’s leadership. Through strategic partnerships, ARDN is dedicated to advancing the UN Sustainable Development Goals and fostering meaningful global impact. Learn more at: http://www.ardn.ngo
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