#NNPA BlackPress

BLERD BINDER: Racebending in live action adaptations.

NNPA NEWSWIRE — In this article, we will talk about Zoe Kravitz’s casting, times when racebent casting was awesome, times when racebent casting failed, why it is an important conversation to have, and how it affects the audience and fans.

Published

5 years ago

October 30, 2019

Oakland Post

Zoë Kravitz speaking at the 2018 San Diego Comic Con International, for "Fantastic Beasts: The Crimes of Grindelwald", at the San Diego Convention Center in San Diego, California. (Photo: Gage Skidmore / Wikimedia Commons)

“Holy Cow Batman! Aquaman is Catwoman’s stepfather!!!”

Blurb: The Blerd Binder covers nerdy news for the Black nerds of the world. We welcome all as we talk about subjects ranging from Movies to Music and Tech to Toys. Today, we will talk about racebent casting in the movie industry.

By Noah Washington, NNPA Newswire Contributor

HOLY COW! Last week, a historic moment happened in Nerd Culture: the casting of Catwoman for director Matt Reeves The Batman.

As far as Blerd Culture is concerned, the casting of Zoe Kravitz (Aquaman, Jason Moama’s stepdaughter) as Catwoman is big news on a number of different levels.

Racebending of fictional characters (changing of a character’s perceived race or ethnicity during the adaptation of a work from one medium to another) has become a hot topic in today’s age of comic book renaissance.

Sometimes, it heavily divides fans. Sometimes, it has fans screaming for joy. Sometimes, nobody cares. But each time the decision is met with commentary.

In this article, we will talk about Zoe Kravitz’s casting, times when racebent casting was awesome, times when racebent casting failed, why it is an important conversation to have, and how it affects the audience and fans.

Zoe Kravitz’s Catwoman casting brings me a feeling of nostalgia as I can’t help but think of Eartha Kitt’s turn as Catwoman from the Batman ‘66 show. Based on what Matt Reeves has said about his interpretation of Batman and his surrounding characters, the film will be a story that harkens back to the Dark Knight’s detective roots.

Kitt was one of the earliest actors who racebent a character when she took over the role from White actress Julie Newmar in the third season of the iconic TV show. The casting change was reportedly made because Newmar was filming another movie at the time.

It’s worth noting that Kitt was one of the most recognizable actors to appear the role during the show’s run. Her personification of the character is as close to perfect and unique as she could have gotten without literally plucking the illustrated character from the pages of a comic book.

Another example of racebending was Marvel’s casting of Samuel L. Jackson as Nick Fury, even though the race of the character has already been changed in the comics before Jackson was even cast.

According to the site, comicbook.com, “I still buy comic books, so I go to this store in L.A., Golden Apple, and I was in there one day and I’m passing the rack and I see this thing, The Ultimates, and I go, ‘Wow, it looks like me,'” Jackson recalled. “So I started looking, and it’s like, Nick Fury looks just like me, and I’m reading, and he goes, ‘Well, if they make a movie about us, who do you want to play you?’ and Nick Fury goes, ‘Samuel L. Jackson.’ I go, ‘I didn’t give anybody my permission to use my image in a comic book.'”

Jackson goes on to explain that, after calling his agent and explaining how and where he discovered his likeness in a comic book, “She said, ‘Let me call somebody,'” the actor shared. “So she calls Marvel and they say, ‘Well, we are thinking about making these movies and, hopefully, if we make them, he would play Nick Fury.’ I’m like, ‘For real?'”

When the news of Jackson being cast was revealed to the public, the internet went into a frenzy. However, after more than 10 years of playing the character, Nick Fury has become indelibly associated with Mr. Jackson.

Eartha Kitt and Samuel L. Jackson are just two examples of how racebending a character with the right actor can deliver amazing results for a television show or feature film.

These two performances were met with the type of acclaim and mainstream success that is indicative of blockbuster hits. Not because they look different from the original presentations of the characters they portrayed, but because they were the right actors to embody the characters transition from 2D comics to television and film.

However, Kitt and Jackson’s success hasn’t changed the underlying controversy and question: Why not just create new diverse characters?

While purists may always have issues with new interpretations of legendary characters, there’s often a business reason driving the decision to change an existing character instead of developing new characters with a focus on diversity.

At a time when comic book properties are seemingly optioned for television, film and theater projects on a weekly basis, the reason that producers and others don’t just go and make new characters is a matter of economics: Financing these projects is expensive, and to ensure adequate return on investment, the most popular characters with highest consumer awareness are usually chosen as the centerpiece of the show or film franchise.

Some existing characters are so popular that it’s almost be impossible to develop a new character with any reasonable hope of achieving a similarly high level of popularity without significant investment.

Investing to make a completely new character popular enough to be a box office draw, just to cast an actor of color in a role, when there is an existing character that is perfect for the story, makes no sense. Especially since, in many cases, the goal is to find the best actor for the role and, frequently, an actor of color is cast that perfectly embodies role.

Of course, there are times when a racebending isn’t only controversial, it’s also wrong. I am talking about in cases of White Washing, where instead of replacing a white character with a minority actor, a minority character is played by a white actor.

I have two very good examples of this.

A significant portion of the cast of M.Night Shyamalan’s The Last Airbender, and the controversial casting of Tilda Swinton as the ‘Ancient One’ in Marvel’s Doctor Strange.

I’ll start with Doctor Strange. I do not have any problem with Swinton’s performance as The Ancient One. I thought the spin on the character was alright, but I did not appreciate the opportunity it took away from casting an Asian actor who could have been the live-action representation.

This signals a problem because most of the time, in fantasy films where magic is involved, the mystical and powerful elder has always been an old White man. I know that Swinton as a woman, is also a minority, so that is a plus, but what does this say to other minorities? Can only elderly White men hold great power and wisdom?

I love Dumbledore from Harry Potter, The Doctor from Doctor Who, Gandalf from Lord of The Rings, and Professor X from X-Men. But there comes a point when all of these characters tend to blend together. You need diverse casting, like in the case of Djimon Hounsou as “The Wizard Shazam” from Shazam to keep things interesting.

And now that most dreaded moment when the entire collective nerd community cringes: Whenever The Last Airbender is brought up in conversation.

Nearly all of the anime’s/cartoon’s superb characters — heavily based in Asian culture — were replaced with White actors that did not represent those original characters in characteristics, appearance, or even name.

When none of these qualities are present, then they might as well be new characters. This was one case of racebent casting that served no purpose and is insulting to the original material, the creators and the fans that truly love Avatar: The Last Airbender.

This is an issue that shouldn’t be happening in the 21st century. Scarlett Johannson’s casting in Ghost in the Shell should never have happened. I understand that actors should be able to do what they were hired to do and “act.” but some roles were not meant for certain people. We have to be inclusive of the actors that might not be able to find work outside of the roles that are in their perceived purview.

One of the most iconic rumors that ended with rage and fury is when Micheal B.Jordan was rumored to be cast as Superman after Henry Cavill supposedly left the role (these are just internet rumors that have not been made official by DC or Warner Bros).

The internet broke out in such a frenzy that somebody would have thought the world had ended. Numerous online fans said, “Superman can’t be Black.”

All I have to say to that is that Superman has had a history where he indeed was Black so it’s not a stretch to say that one day, we may see a live action adaptation. Calvin Ellis was a black Superman modeled after Barack Obama from the comics, as well as more recently, Val-Zod, who was created in 2014.

On the other side of things, there are times where storyline and lore of the original source material would truly stop a character’s race from being changed. One of the most notable examples is the iconic character, Bruce Wayne.

The Wayne family is said to have had a hand in bringing Gotham City to life and had wealth going back generations as early as the 1700s in America. It would be very hard for an audience to believe that an African American had Wayne family wealth in the 1700s during the period of slavery. That doesn’t mean that Batman can’t be black, but that Bruce Wayne shouldn’t be black.

There is also the old argument that “if you make a character who was already White suddenly Black, why can’t Black Panther be White?” I will happily give you the answer to that question. Some character’s lore and location make the character who they are. T’Challa, the Black Panther, is an African King who is native-born and, similar to the case with Bruce Wayne, it would be very hard to write that character as any other race.

We should save our criticism of racebent casting to situations where the casting excludes marginalized groups that would not have been represented otherwise.

We in nerd culture tend to make judgments before we see the final product. Good or bad, casting choices usually come down to the ability of the actors cast in the role and how they well they embody the interpretation of the character the director envisions.

This is an important discussion as we should just allow these actors to show us their interpretation of these iconic characters before we make judgments. But we also need to have cultural awareness so that we know when a culture is taken advantage of or appropriated, as is too often the case with white washing.

I hope that you keep this in mind the next time you watch a TV show or movie where a familiar character looks a little different. Remember, this is about who the younger generation can look up to with pride and see themselves in.

We now live in an age where superhero Films and TV shows are released in droves. There is plenty of room at the table for everyone to feel welcomed.

Oakland Post

Posts by Oakland Post

Up Next

PRESS ROOM: Celebrate ENERGY STAR Day-Every Day

Don't Miss

Atlanta United hobbles into tough second round match-up against Philadelphia

Oakland Post

Click to comment

#NNPA BlackPress

California, Districts Try to Recruit and Retain Black Teachers; Advocates Say More Should Be Done

SACRAMENTO OBSERVER — Many Black college students have not considered a teaching career because they have never had a Black teacher, said Preston Jackson, who teaches physical education at California Middle School in Sacramento. Those who consider a teaching career are often deterred by the cost of teacher preparation, taking required tests and unpaid student teaching.

Published

7 days ago

December 17, 2024

admin

A Series by EdSource | The Sacramento Observer

Recruiting and retaining Black teachers has taken on new urgency in recent years as California lawmakers try to ease the state’s teacher shortage. The state and individual school districts have launched initiatives to recruit teachers of color, but educators and advocates say more needs to be done.

Hiring a diverse group of teachers helps all students, but the impact is particularly significant for students of color, who then score higher on tests and are more likely to graduate from college, according to the Learning Policy Institute. A recently released report also found that Black boys are less likely to be identified for special education when they have a Black teacher.

In the last five years, state lawmakers have made earning a credential easier and more affordable and have offered incentives for school staff to become teachers — all moves meant to ease the teacher shortage and help to diversify the educator workforce.

Despite efforts by the state and school districts, the number of Black teachers doesn’t seem to be increasing. Black teachers say that to keep them in the classroom, teacher preparation must be more affordable, pay and benefits increased, and more done to ensure they are treated with respect, supported and given opportunities to lead.

“Black educators specifically said that they felt like they were being pushed out of the state of California,” said Jalisa Evans, chief executive director of the Black Educator Advocates Network of a recent survey of Black teachers. “When we look at the future of Black educators for the state, it can go either way, because what Black educators are feeling right now is that they’re not welcome.”

Task force offers recommendations

State Superintendent of Public Instruction Tony Thurmond called diversifying the teacher workforce a priority and established the California Department of Education Educator Diversity Advisory Group in 2021.

The advisory group has made several recommendations, including beginning a public relations campaign and offering sustained funding to recruit and retain teachers of color, and providing guidance and accountability to school districts on the matter. The group also wants universities, community groups and school districts to enter into partnerships to build pathways for teachers of color.

Since then, California has created a set of public service announcements and a video to help recruit teachers and has invested $10 million to help people of color to become school administrators, said Travis Bristol, chairman of the advisory group and an associate professor of education at UC Berkeley. Staff from county offices of education also have been meeting to share ideas on how they can support districts’ efforts to recruit and retain teachers of color, he said.

The state also has invested more than $350 million over the past six years to fund teacher residency programs, and recently passed legislation to ensure residents are paid a minimum salary. Residents work alongside an experienced teacher-mentor for a year of clinical training while completing coursework in a university preparation program — a time commitment that often precludes them from taking a job.

Legislators have also proposed a bill that would require that student teachers be paid. Completing the 600 hours of unpaid student teaching required by the state, while paying for tuition, books, supplies and living expenses, is a challenge for many Black teacher candidates.

Black teacher candidates typically take on much more student debt than their white counterparts, in part, because of the large racial wealth gap in the United States. A 2019 study by the Economic Policy Institute showed that the median white family had $184,000 in family wealth (property and cash), while the median Latino family had $38,000 and the median Black family had $23,000.

Lack of data makes it difficult to know what is working

It’s difficult to know if state efforts are working. California hasn’t released any data on teacher demographics since the 2018-19 school year, although the data is submitted annually by school districts. The California Department of Education (CDE) did not provide updated data or interviews requested by EdSource for this story.

The most recent data from CDE shows the number of Black teachers in California declined from 4.2% in 2009 to 3.9% during the 2018-19 school year. The National Center for Education Statistics data from the 2020-21 show that Black teachers made up 3.8% of the state educator workforce.

Having current data is a critical first step to understanding the problem and addressing it, said Mayra Lara, director of Southern California partnerships and engagement at The Education Trust-West, an education research and advocacy organization.

“Let’s be clear: The California Department of Education needs to annually publish educator demographic and experience data,” Lara said. “It has failed to do so for the past four years. … Without this data, families, communities and decision-makers really are in the dark when it comes to the diversity of the educator workforce.”

LA Unified losing Black teachers despite efforts

While most state programs focus on recruiting and retaining all teachers of color, some California school districts have initiatives focused solely on recruiting Black teachers.

The state’s largest school district, Los Angeles Unified, passed the Black Student Excellence through Educator Diversity, Preparation and Retention resolution two years ago. It required district staff to develop a strategic plan to ensure schools have Black teachers, administrators and mental health workers, and to advocate for programs that offer pathways for Black people to become teachers.

When the resolution was passed, in February 2022, Los Angeles Unified had 1,889 Black teachers — 9% of its teacher workforce. The following school year, that number declined to 1,823 or 7.9% of district teachers. The number of Black teachers in the district has gone down each year since 2016. The district did not provide data for the current school year.

Robert Whitman, director of the Educational Transformation Office at LA Unified, attributed the decrease, in part, to the difficulty attracting teachers to the district, primarily because of the area’s high cost of living.

“Those who are coming out of colleges now, in some cases, we find that they can make more money doing other things,” Whitman said. “And so, they may not necessarily see education as the most viable option.”

The underrepresentation of people of color prompted the district to create its own in-house credentialing program, approved by the California Commission on Teacher Credentialing, Whitman said. The program allows classified staff, such as substitute teachers, paraprofessionals, administrative assistants and bus drivers, to become credentialed teachers while earning a salary and benefits at their original jobs.

Grow-your-own programs such as this, and the state’s Classified School Employee Credentialing program, and a soon-to-be launched apprenticeship program, are meant to diversify the educator workforce because school staff recruited from the community more closely match the demographics of the student body than traditionally trained and recruited teachers, according to research.

Los Angeles Unified has other initiatives to increase the number of Black educators in the district, Whitman said, including working with universities and colleges to bring Black teachers, counselors and psychiatric social workers to their campuses. The district also has programs that help school workers earn a credential for free, and channels employees completing a bachelor’s degree toward the district’s teacher preparation program where they can begin teaching while earning their credential.

All new teachers at Los Angeles Unified are supported by mentors and affinity groups, which have been well received by Black teachers, who credit them with inspiring and helping them to see themselves as leaders in the district, Whitman said.

Oakland has more Black teachers than students

Recruiting and retaining Black teachers is an important part of the Oakland Unified three-year strategic plan, said Sarah Glasband, director of recruitment and retention for the district. To achieve its goals, the district has launched several partnerships that make an apprenticeship program, and a residency program that includes a housing subsidy, possible. A partnership with the Black Teacher Project, a nonprofit advocacy organization, offers affinity groups, workshops and seminars to support the district’s Black teachers.

The district also has a Classified School Employee Program funded by the state and a new high school program to train future teachers. District pathway programs have an average attrition rate of less than 10%, Glasband said.

This year, 21.3% of the district’s K-12 teachers are Black, compared with 20.3% of their student population, according to district data. Oakland Unified had a retention rate of about 85% for Black teachers between 2019 and 2023.

Better pay, a path to leadership will help teachers stay

Black teachers interviewed by EdSource and researchers say that to keep them in the classroom, more needs to be done to make teacher preparation affordable, improve pay and benefits, and ensure they are treated with respect, supported and given opportunities to lead.

The Black Educator Advocates Network came up with five recommendations after surveying 128 former and current Black teachers in California about what it would take to keep them in the classroom:

Hire more Black educators and staff
Build an anti-racist, culturally responsive and inclusive school environment
Create safe spaces for Black educators and students to come together
Provide and require culturally responsive training for all staff
Recognize, provide leadership opportunities and include Black educators in decision making

Teachers interviewed by EdSource said paying teachers more also would make it easier for them to stay.

“I don’t want to say that it’s the pay that’s going to get more Black teachers,” Brooke Sims, a Stockton teacher, told EdSource. “But you get better pay, you get better health care.”

The average teacher salary in the state is $88,508, with the average starting pay at $51,600, according to the 2023 National Education Association report, “State of Educator Pay in America.” California’s minimum living wage was $54,070 last year, according to the report.

State efforts, such as an initiative that pays teachers $5,000 annually for five years after they earn National Board Certification, will help with pay parity across school districts, Bristol said. Teachers prove through assessments and a portfolio that they meet the National Board for Professional Teaching Standards. To be eligible for the grant, teachers must work at least half of their time in a high-needs school. Teachers who qualify are also given $2,500 to cover the cost of certification.

This incentive will help teachers continue their education and improve their practice, said Los Angeles teacher Petrina Miller. “It’s awesome,” she said.

Teacher candidates must be actively recruited

Many Black college students have not considered a teaching career because they have never had a Black teacher, said Preston Jackson, who teaches physical education at California Middle School in Sacramento. Those who consider a teaching career are often deterred by the cost of teacher preparation, taking required tests and unpaid student teaching.

“In order to increase the number of Black teachers in schools, it has to become deliberate,” Jackson said. “You have to actively recruit and actively seek them out to bring them into the profession.”

Since starting in 2005, Jackson has been one of only a handful of Black teachers at his school.

“And for almost every single one of my kids, I’m the first Black teacher they’ve ever had,” said Jackson. “… And for some of them, I’m the first one they’ve ever seen.”

Mentors are needed to help retain new teachers

Mentor teachers are the key ingredient to helping new Black educators transition successfully into teaching, according to teachers interviewed by EdSource. Alicia Simba says she could have taken a job for $25,000 more annually in a Bay Area district with few Black teachers or students but opted to take a lower salary to work in Oakland Unified.

But like many young teachers, Simba knew she wanted mentors to help her navigate her first years in the classroom. She works alongside Black teachers in Oakland Unified who have more than 20 years of teaching experience. One of her mentor teachers shared her experience of teaching on the day that Martin Luther King Jr. was shot. Other teachers told her about teaching in the 1980s during the crack cocaine epidemic.

“It really helps dispel some of the sort of narratives that I hear, which is that being a teacher is completely unsustainable,” Simba said. “Like, there’s no way that anyone could ever be a teacher long term, which are things that, you know, I’ve heard my friends say, and I’ve thought it myself.”

The most obvious way to retain Black teachers would be to make sure they are treated the same as non-Black teachers, said Brenda Walker, a Black teacher and president of the Associated Chino Teachers.

“If you are a district administrator, site administrator, site or colleague, parent or student, my bachelor’s degree, master’s degree, and my special education credential are just as valuable and carry as much weight, and are as respected as any other educator,” she said.

“However, it’s just as critical for all those groups to acknowledge and respect the unique cultural experience I bring to the table and acknowledge and respect that I’m a proud product of my ancestral history.”

Black teachers: how to recruit THEM and make them stay

This is the first part of a special series by EdSource on the recruitment and retention of Black teachers in California. The recruitment and hiring of Black educators has lagged, even as a teacher shortage has given the task new urgency.

____________________________________________________________

Excerpt:

Photo Caption:

Website Tags and Keywords:

Twitter Tags/Handles:

admin

Posts by admin

#NNPA BlackPress

Christmas Travel: When is the Best Time to Take Your Trip

BIRMINGHAM TIMES — When planning for your trip, the thoughts of hitting the road or boarding a flight can be stressful. You envision not “sugar plums dancing in your head”, but crowded airports, long lines and very heavy traffic because Christmas travel can be notoriously difficult. It’s a time of high demand and volume with millions traveling during the winter weather, which is often synonymous with snowstorms, icy roads and delayed flights.

Published

7 days ago

December 16, 2024

admin

By Samuetta Drew | Birmingham Times

Christmas is one of the busiest travel seasons of the year. It’s a time when people schedule trips to visit family and friends, take that winter wonderland vacation or simply enjoy a festive getaway.

When planning for your trip, the thoughts of hitting the road or boarding a flight can be stressful. You envision not “sugar plums dancing in your head”, but crowded airports, long lines and very heavy traffic because Christmas travel can be notoriously difficult. It’s a time of high demand and volume with millions traveling during the winter weather, which is often synonymous with snowstorms, icy roads and delayed flights.

This safety article is meant to help you dodge the busiest crowds and make your trip as stress-free as possible, but also not to lose focus on practicing good safety measures. It will identify the best travel dates and times.

Most travelers wait until closer to Christmas, so plan your trips this year earlier in the week – specifically Monday, December 16, through Thursday, December 19. This is ideal for several reasons:

Lower Crowds – airports and highways are less congested.
Cheaper Flights – airlines often offer lower fares earlier in the week before the rush begins.
Less Stress – with fewer people on the road and shorter lines at the airports, your travel experience will be much smoother.

The least busy days with fewer travelers during Christmas are:

December 24 (Christmas Eve)
December 25 (Christmas Day)

While not as bad as the days immediately before, Christmas Eve still poses some challenges, such as:

Last Minute Travelers – many people wait until the last minute to travel.
Shortened Hours – some businesses and transportation services close early.
Higher Stress Levels – the pressure to arrive on time can add a little additional stress.

Avoid peak times at the airport. Opt for the late or early morning flights. The red-eye flights and early morning flights are generally less popular but offer significant advantages such as:

Fewer Delays – airports are generally less busy during these times, reducing the risk of delays.
Faster Security Checks – shorter lines at TSA means you will get through the airport faster, especially if it’s a large airport.
Affordable Options – airlines sometimes offer discounts on less desirable flight times.

Hopefully this article will help you Keep an Eye on Safety when traveling over the 2024 Christmas season by decreasing your holiday chaos, which could result in your lack of focus while traveling.

admin

Posts by admin

#NNPA BlackPress

PRESS ROOM: Trace and ARDN Join Forces to Promote the United Nations Sustainable Development Goals

NNPA NEWSWIRE — The African Renaissance and Diaspora Network (ARDN), a New York-based nonprofit, is committed to promoting the African Renaissance by strengthening ties between Africa and its diaspora through development and peace-building initiatives. Trace, an international multimedia platform focused on Afro-urban entertainment and youth success, is globally recognized for its contributions to Afrocentric cultures and its support of creators and fans from the African diaspora.

Published

7 days ago

December 16, 2024

admin

Trace, a global multimedia platform dedicated to Afro-urban entertainment and youth success, and the African Renaissance and Diaspora Network (ARDN) have entered into a partnership to guide their joint actions over the next two years. The objectives and details of this partnership will be revealed during a digital press conference on Tuesday, December 17, at 3 PM (GMT+1). Main speakers will be Olivier Laouchez, CEO & Co-Founder of Trace, Djibril Diallo CEO & President of ARDN as well as Richard Gant, ARDN’s Art, Culture and Sports Chair and renown actor, screenwriter and director.

Mandatory registration here.

Two Organizations, One Shared Vision

The African Renaissance and Diaspora Network (ARDN), a New York-based nonprofit, is committed to promoting the African Renaissance by strengthening ties between Africa and its diaspora through development and peace-building initiatives.

Trace, an international multimedia platform focused on Afro-urban entertainment and youth success, is globally recognized for its contributions to Afrocentric cultures and its support of creators and fans from the African diaspora.

A Partnership for Global Impact

ARDN and Trace are collaborating to:

Advocate for equality and success,
Support the achievement of the United Nations Sustainable Development Goals (SDGs) by 2030,
Foster peace and security, and
Provide aid to vulnerable communities”Our partnership with Trace represents a significant milestone in our mission to rally support for Africa and its diaspora. Together, we will amplify our impact and raise global awareness of African cultural richness and challenges,” said Djibril Diallo, President of ARDN.

“We are proud to collaborate with ARDN to contribute to the SDGs, positively impact people and societies, and elevate African cultures,” added Olivier Laouchez, co-founder and Executive Chairman of Trace.

The ARDN Red Card Campaign: First Joint Initiative

A central focus of this partnership is the ARDN Red Card Campaign, which tackles gender-based violence and discrimination. Positioned within the “Pathway to Solutions” framework, the campaign features the Red Card Pledge—a global movement aligned with SDG #5 to advance gender equality and empower women and girls worldwide, serving as a critical step toward accelerating the achievement of the Sustainable Development Goals.

The campaign encourages individuals and organizations to symbolically raise a red card, taking a stand against discrimination and promoting actions to eliminate inequality. It underscores the indispensable role of women as agents of transformative societal change. With the support of Trace and its innovative Trace+ streaming platform, the initiative will scale globally, reaching broader audiences and galvanizing international efforts for change.

This launch marks the beginning of a worldwide collaboration aimed at mobilizing collective action through symbolic gestures like the red card. It is the inaugural joint initiative between ARDN and Trace.

Adding a dynamic musical element, Trace will contribute to the Afrobeat remix of the campaign’s theme song, AOFB (“Africa Open for Business”), produced by Mackadamion. Featuring a prominent Afrobeat artist, the remix will premiere on Trace networks, celebrating Africa’s emergence as a hub of innovation and opportunity through captivating rhythms and uplifting lyrics.

A Committed Partnership for Sustainable Change

The Trace X ARDN partnership reflects their shared commitment to inclusion, cultural pride, and sustainable development. Together, they aim to contribute to societal improvements benefiting the African diaspora and beyond.

For more information about this partnership and upcoming initiatives, please contact:

Trace Contact: press@trace.plus

ARDN Contact: angelauzoeme@gmail.com

About Trace

Trace is a leading multimedia and digital platform dedicated to Afro-urban music and cultures, as well as the success of youth and artists. Trace regularly engages 350 million fans in 190 countries through entertainment and empowerment platforms. Learn more at http://www.trace.plus | Download the free Trace+ app on the App Store and Google Play.

About ARDN

The African Renaissance and Diaspora Network (ARDN), founded in 1990 and headquartered in New York, is a non-profit organization with consultative status at the United Nations and representation in over 80 countries. ARDN works closely with the United Nations to champion sustainable development across Africa and its diaspora. Its flagship initiatives, such as the Red Card Campaign, address critical issues like discrimination and gender-based violence while celebrating Africa’s potential and empowering women’s leadership. Through strategic partnerships, ARDN is dedicated to advancing the UN Sustainable Development Goals and fostering meaningful global impact. Learn more at: http://www.ardn.ngo