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Learning Black History Year-Round – Jesse B. Blayton Sr. – The Voice of Black Atlanta

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From a small brick building located two blocks from what is now The King Center boomed a voice for Black Atlanta: Jesse B. Blayton Sr. a professor at Clark Atlanta University. It was 1949, and radio was the most popular medium of mass communication for the Black community.

Blayton (1897–1977), wanted to produce on-air shows that blended language, music, politics and culture aimed specifically at Black audiences. So he started WERD and broadcast information relevant to Atlanta’s Black community from sunup ‘til sundown. It was the first radio station owned and operated by an African American in the United States.

Born in Fallis, Okla., Blayton first worked with investors to raise money to start the station. “When that didn’t work out, he went in his pockets … $50,000 later, he started the station [on his own],” said Ricci de Forest, who is continuing the WERD’s legacy, during an interview with National Public Radio.

After Blayton graduated from University of Chicago, he relocated to Atlanta. It was there he established a private accounting practice. After passing the Georgia accounting examination in 1928, he had become the first Black Certified Public Accountant and only the fourth African American nationwide to hold the certification. He later taught accounting at Atlanta University, where he had little success in recruiting Black students for the profession.

Difficulty in recruiting lay in the fact that white-owned accounting firms would not hire Black people. Blayton had the only Black-owned firm in the South; it was small and had few openings. Thus jobs were non-existing. In the 10 years that followed, there were only seven other Blacks in the U.S. who had achieved that accountant status.

At WERD, Blayton pioneered what he called “Negro-appeal music,” which included early versions of rhythm and blues music that could not be found elsewhere on the air. There were other stations broadcasting music for Black audiences, but WERD was the only one that was Black-owned. By 1954, there were approximately 200 Black-oriented radio stations, but fewer than a dozen were owned by Blacks.

The growth of WERD, its roots in the Black community’s history, is storied. The station was instrumental in the Civil Rights Movement. “King wouldn’t have had a radio station to coordinate with the Movement if WERD hadn’t been here,” de Forest said. “Dr. King’s office was on the first floor of the building and he would broadcast from upstairs.” King used his office for the Southern Christian Leadership Conference.

The building in which WERD was located, Prince Hall Mason on Sweet Auburn Avenue, is an original Madame C.J. Walker beauty shop. Today, the space houses a museum dedicated to the station and hosts live performances weekly.

WERD, music and information for the Black community at its best, was sold in 1968 when Blayton retired. He died in 1977 in Atlanta and was inducted into the Radio Hall of Fame in 1995.

De Forest keeps the station alive by broadcasting an online version of WERD.

Tamara Shiloh

Tamara Shiloh


About Tamara Shiloh





Tamara Shiloh has published the first two books in her historical fiction chapter book series, Just Imagine…What If There Were No Black People in the World is about African American inventors, scientists and other notable Black people in history. The two books are Jaxon’s Magical Adventure with Black Inventors and Scientists and Jaxon and Kevin’s Black History Trip Downtown. Tamara Shiloh has also written a book a picture book for Scholastic, Cameron Teaches Black History, that will be available in June, 2022.

Tamara Shiloh’s other writing experiences include: writing the Black History column for the Post Newspaper in the Bay area, Creator and Instruction of the black History Class for Educators a professional development class for teachers and her non-profit offers a free Black History literacy/STEM/Podcast class for kids 3d – 8th grade which also includes the Let’s Go Learn Reading and Essence and tutorial program.   She is also the owner of the Multicultural Bookstore and Gifts, in Richmond, California,

Previously in her early life she was the /Editor-in-Chief of Desert Diamonds Magazine, highlighting the accomplishments of minority women in Nevada; assisting with the creation, design and writing of a Los Angeles-based, herbal magazine entitled Herbal Essence; editorial contribution to Homes of Color; Editor-in-Chief of Black Insight Magazine, the first digital, interactive magazine for African Americans; profile creations for sports figures on the now defunct PublicFigure.com; newsletters for various businesses and organizations; and her own Las Vegas community newsletter, Tween Time News, a monthly publication highlighting music entertainment in the various venues of Las Vegas.

She is a member of:

  • Society of Children’s Book Writers and Illustrators (SCBWI)

  • Richmond Chamber of Commerce

  • Point Richmond Business Association

  • National Association of Professional Women (NAPW)

  • Independent Book Publishers Association (IPBA)

  • California Writers Club-Berkeley & Marin

  • Richmond CA Kiwanis

  • Richmond CA Rotary

  • Bay Area Girls Club


Tamara Shiloh, a native of Northern California, has two adult children, one grandson and four great-grand sons. She resides in Point Richmond, CA with her husband, Ernest.

www.multiculturalbookstore.com

About Tamara Shiloh

Tamara Shiloh has published the first two books in her historical fiction chapter book series, Just Imagine…What If There Were No Black People in the World is about African American inventors, scientists and other notable Black people in history. The two books are Jaxon’s Magical Adventure with Black Inventors and Scientists and Jaxon and Kevin’s Black History Trip Downtown. Tamara Shiloh has also written a book a picture book for Scholastic, Cameron Teaches Black History, that will be available in June, 2022. Tamara Shiloh’s other writing experiences include: writing the Black History column for the Post Newspaper in the Bay area, Creator and Instruction of the black History Class for Educators a professional development class for teachers and her non-profit offers a free Black History literacy/STEM/Podcast class for kids 3d – 8th grade which also includes the Let’s Go Learn Reading and Essence and tutorial program.   She is also the owner of the Multicultural Bookstore and Gifts, in Richmond, California, Previously in her early life she was the /Editor-in-Chief of Desert Diamonds Magazine, highlighting the accomplishments of minority women in Nevada; assisting with the creation, design and writing of a Los Angeles-based, herbal magazine entitled Herbal Essence; editorial contribution to Homes of Color; Editor-in-Chief of Black Insight Magazine, the first digital, interactive magazine for African Americans; profile creations for sports figures on the now defunct PublicFigure.com; newsletters for various businesses and organizations; and her own Las Vegas community newsletter, Tween Time News, a monthly publication highlighting music entertainment in the various venues of Las Vegas. She is a member of:
  • Society of Children’s Book Writers and Illustrators (SCBWI)
  • Richmond Chamber of Commerce
  • Point Richmond Business Association
  • National Association of Professional Women (NAPW)
  • Independent Book Publishers Association (IPBA)
  • California Writers Club-Berkeley & Marin
  • Richmond CA Kiwanis
  • Richmond CA Rotary
  • Bay Area Girls Club
Tamara Shiloh, a native of Northern California, has two adult children, one grandson and four great-grand sons. She resides in Point Richmond, CA with her husband, Ernest. www.multiculturalbookstore.com

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Art

Brown University Professor and Media Artist Tony Cokes Among MacArthur Awardees

When grants were announced earlier this month, it was noted that seven of the 22 fellows were African American. Among them are scholars, visual and media artists a poet/writer, historian, and dancer/choreographer who each receive $800,000 over a five-year period to spend as they see fit. Their names are Ruha Benjamin, Jericho Brown, Tony Cokes, Jennifer L. Morgan, Ebony G. Patterson, Shamel Pitts, Jason Reynolds, and Dorothy Roberts. This is the third in the series highlighting the Black awardees.

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Tony Cokes. Photo courtesy of the John D. and Catherine T. MacArthur Foundation
Tony Cokes. Photo courtesy of the John D. and Catherine T. MacArthur Foundation

Special to The Post

When grants were announced earlier this month, it was noted that seven of the 22 fellows were African American. Among them are scholars, visual and media artists a poet/writer, historian, and dancer/choreographer who each receive $800,000 over a five-year period to spend as they see fit. Their names are Ruha Benjamin, Jericho Brown, Tony Cokes, Jennifer L. Morgan, Ebony G. Patterson, Shamel Pitts, Jason Reynolds, and Dorothy Roberts. This is the third in the series highlighting the Black awardees. The report below is excerpted from the MacArthur Fellows web site.

Tony Cokes

Tony Cokes, 68, is a media artist creating video works that recontextualize historical and cultural moments. Cokes’s signature style is deceptively simple: changing frames of text against backgrounds of solid bright colors or images, accompanied by musical soundtracks.

Cokes was born in Richmond, Va., and received a BA in creative writing and photography from Goddard College in 1979 and an MFA from Virginia Commonwealth University in 1985. He joined the faculty of Brown University in 1993 and is currently a professor in the Department of Modern Culture and Media.

According to Wikipedia, Cokes and Renee Cox, and Fo Wilson, created the Negro Art Collective (NAC) in 1995 to fight cultural misrepresentations about Black Americans.[5]

His work has been exhibited at national and international venues, including Haus Der Kunst and Kunstverein (Munich); Dia Bridgehampton (New York); Memorial Art Gallery University of Rochester; MACRO Contemporary Art Museum (Rome); and the Carpenter Center for the Visual Arts (Harvard University), among others.

Like a DJ, he samples and recombines textual, musical, and visual fragments. His source materials include found film footage, pop music, journalism, philosophy texts, and social media. The unexpected juxtapositions in his works highlight the ways in which dominant narratives emerging from our oversaturated media environments reinforce existing power structures.

In his early video piece Black Celebration (A Rebellion Against the Commodity) (1988), Cokes reconsiders the uprisings that took place in Black neighborhoods in Los Angeles, Detroit, Newark, and Boston in the 1960s.

He combines documentary footage of the upheavals with samples of texts by the cultural theorist Guy Debord, the artist Barbara Kruger, and the musicians Morrisey and Martin Gore (of Depeche Mode).

Music from industrial rock band Skinny Puppy accompanies the imagery. In this new context, the scenes of unrest take on new possibilities of meaning: the so-called race riots are recast as the frustrated responses of communities that endure poverty perpetuated by structural racism. In his later and ongoing “Evil” series, Cokes responds to the rhetoric of the Bush administration’s “War on Terror.”

 Evil.16 (Torture.Musik) (2009–11) features snippets of text from a 2005 article on advanced torture techniques. The text flashes on screens to the rhythm of songs that were used by U.S. troops as a form of torture.

The soundtrack includes Metallica’s “Enter Sandman” and Britney Spears’s “… Baby One More Time,” songs known to have been played to detainees at deafening decibel levels and on repeated loops. The dissonance between the instantly recognizable, frivolous music and horrifying accounts of torture underscores the ideological tensions within contemporary pop culture.

 

More recently, in a 2020 work entitled HS LST WRDS, Cokes uses his pared-down aesthetic to examine the current discourse on police violence against Black and Brown individuals. The piece is constructed around the final words of Elijah McClain, who was killed in the custody of Colorado police. Cokes transcribes McClain’s last utterances without vowels and sets them against a monochromatic ground. As in many of Cokes’s works, the text is more than language conveying information and becomes a visualization of terrifying breathlessness. Through his unique melding of artistic practice and media analysis, Cokes shows the discordant ways media color our understanding and demonstrates the artist’s power to bring clarity and nuance to how we see events, people, and histories.

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California Black Media

On Your November Ballot: Prop 2 Seeks to Modernize Public Education Facilities

Proposition 2 would authorize the state to issue $10 billion in bonds with $8.5 billion dedicated to elementary and secondary educational facilities and $1.5 billion for community college facilities. If approved, the proposition will make changes to the formula used to determine the amount each district is required to contribute to be eligible to receive state funding from the bond revenue. It would also require the state government to cover between 50 and 55% of construction project costs and 60 and 65% of modernization project costs.

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State Superintendent of Public Instruction Tony Thurmond (Courtesy Photo)
State Superintendent of Public Instruction Tony Thurmond (Courtesy Photo)

By Edward Henderson, California Black Media

Proposition 2 would authorize the state to issue $10 billion in bonds with $8.5 billion dedicated to elementary and secondary educational facilities and $1.5 billion for community college facilities.

If approved, the proposition will make changes to the formula used to determine the amount each district is required to contribute to be eligible to receive state funding from the bond revenue. It would also require the state government to cover between 50 and 55% of construction project costs and 60 and 65% of modernization project costs.

Supporters argue that the money is critical for making safety improvements in schools, as well as modernizing science labs, performing arts spaces and kindergarten classrooms. School districts in lower-income areas have no other way to pay for these improvements.

According to the Public Policy Institute of California, 38% of students attend schools that don’t meet the state’s minimum safety standards. The research shows that schools with sub-standard facilities tend to have students with lower attendance rates, lower morale and lower overall academic performance.

California Black Media spoke with a Los Angeles Unified School District (LAUSD) spokesperson on why she believes it should be a YES vote on Prop 2.

“Measure US, Los Angeles Unified’s Local Public Schools Safety and Upgrades Measure on the November ballot would provide $9 billion to upgrade Los Angeles public schools for safety and 21st century student learning and college and career preparedness. The average annual cost to property owners is estimated at 2.5 cents per $100 of assessed (not market) property value. The Los Angeles Unified Board of Education adopted a Resolution on October 22 to support Los Angeles Unified’s Measure US, and State Propositions 2 and 4,” the spokesperson said.

Opponents argue that the state should include school repairs in its regular budget instead of putting the burden on taxpayers. Opponents also argue that the proposition would not directly impact students. The Howard Jarvis Taxpayers Association is on record as one of the organizations opposing the proposition.

“Proposition 2 is $10 billion of bonds, new state debt, to pay for school facilities. It is almost certain to result in higher property tax bills, because school districts must provide a ‘local match’ of funds in order to receive money from the Prop. 2 state bonds. That will lead to districts issuing new local school bonds, which are paid for by adding new charges to property tax bills,” said Jarvis.

Opponents also have voiced concerns about what they view as an inequitable distribution of funds. They believe that lower-income school districts should receive a greater share of the state’s sliding scale for matching funds.

“Enrollment is declining in both K-12 district schools and community colleges and the declines are projected to continue. But Proposition 2 commits California to pay an estimated $18 billion, including interest, for school buildings that may not even be necessary. Vote no on proposition 2.”

A “yes” vote gives approval to the state to issue $10 billion in bonds to fund construction and modernization of public education facilities.

A “no” vote will prohibit the state from issuing $10 billion in bonds to fund construction and modernization of public education facilities.

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Activism

NAACP California-Hawaii State Convention Highlights Black Voter Engagement, and More

A Friday panel featuring NAACP Chairman Leon W. Russell and Regina Wilson, Executive Director of California Black Media, examined Project 2025, an initiative perceived as a potential threat to civil rights, healthcare access, and environmental protection. This session emphasized Project 2025’s projected impact on Black communities, noting that policies within the initiative could diminish gains in civil and environmental rights over decades. Russell and Wilson highlighted the need for vigilant monitoring and community mobilization to address these challenges. 

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NAACP State Conference President Rick Callender (right) engages in a discussion on voter engagement and community advocacy with NAACP President and CEO Derrick Johnson during the 37th NAACP California-Hawaii State Convention in Los Angeles. Photo by Rich Woods.
NAACP State Conference President Rick Callender (right) engages in a discussion on voter engagement and community advocacy with NAACP President and CEO Derrick Johnson during the 37th NAACP California-Hawaii State Convention in Los Angeles. Photo by Rich Woods.

By Bo Tefu, California Black Media

The 37th NAACP California-Hawaii State Convention concluded on Sunday, Oct 27, following four days of discussions and workshops at the Los Angeles Airport Marriott. Bringing together civil rights leaders, policymakers, and advocates from California and Hawaii, the convention operated under the theme “All In.” The participants discussed critical issues impacting Black communities, including criminal justice reform, health equity, economic empowerment, education, environmental justice, and voting rights.

A Friday panel featuring NAACP Chairman Leon W. Russell and Regina Wilson, Executive Director of California Black Media, examined Project 2025, an initiative perceived as a potential threat to civil rights, healthcare access, and environmental protection. This session emphasized Project 2025’s projected impact on Black communities, noting that policies within the initiative could diminish gains in civil and environmental rights over decades. Russell and Wilson highlighted the need for vigilant monitoring and community mobilization to address these challenges.

On Saturday, the President’s Fireside Chat brought together NAACP President Derrick Johnson and CA/HI State Conference President Rick Callender, who discussed the urgency of voter engagement and community advocacy.

Guest speakers included Congresswoman Maxine Waters (D-CA-43), who spoke at the Women in NAACP (WIN) Labor Luncheon about the intersection of labor rights and civil rights. California State Superintendent Tony Thurmond delivered remarks at the Leadership Dinner on education equity, focusing on policies to ensure all students have access to high-quality education.

Honors were given to longtime social justice advocate and former Assemblymember Mike Davis for his work in community activism. At the same time, actor and activist Danny Glover and the Rev. Dr. Amos C. Brown received the 2024 Legacy Hall of Fame Awards, recognizing their lifelong commitments to advancing civil rights.

The convention also offered practical workshops, including “What’s On Your Ballot?,” where coalition leaders provided analyses of California propositions, explaining their potential impacts on community rights and resources. The Voter Turnout Workshop provided background and encouraged participants to promote voter turnout through community-centered outreach strategies.

Sunday’s events closed with a Prayer and Memorial Breakfast honoring the contributions of past and current civil rights leaders.

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