Community

Barbershop 2.0: The App That’s Putting Black Health in the Palm of Our Hands

Last week, he launched a high-tech digital tool that he hopes will save lives during the COVID-19 pandemic — and beyond. He also hopes it will turn around the troubling disparities that exist when it comes to the health of Black Americans.

Published

5 years ago

March 1, 2021

Kiki

Photo credit: Black Doctor 24/7

Dr. Bill J. Releford, a Los Angeles County-based physician and founder of the Releford Foot and Ankle Institute in Inglewood, is putting Black health care in their own hands.

The “Barbershop 2.0,” Releford’s new app, allows users to access Black physicians from anywhere in the world. Dr. Releford says he is building on another project he launched in 2009, the Black Barbershop Health Outreach Program. With that initiative, he worked to screen 500,000 Black men for diabetes and high blood pressure in over 100 barbershops.

Releford says during the development process, he has had to keep some of the features of his software program under wraps before it officially launched last week. In a one-on-one conversation with California Black Media contributor Charlene Muhammad, Releford talked about the benefits of the app — not just for Black men, but for their families and communities, too.

CBM: Congratulations on your creation, Dr. Releford. It appears uniquely positioned to have an immediate effect on Black men’s health. Barbershop 2.0. Tell us what’s it all about?

BR: With my first health initiative for Black men, we were going to Black-owned barber shops across the country, screening men for diabetes and high blood pressure, with nurses and volunteers. Now, we have COVID-19. It has been bittersweet. We know the bitter part very well, but some of the things that have come out of it have been beneficial. The sweet part would be the fact that it’s forced people to leverage a lot of technology that has always been there but has never been optimized. Number two, we are launching the Black Barbershop Physician Network, where you can see a Black physician, on your phone in the comfort of your home.

Health disparities have a number of driving factors. One of the most prominent driving factors, other than the racism, of course, is that studies have shown that African Americans prefer to get care from Black doctors, and studies also have confirmed that outcomes are better when patients are treated by Black physicians, particularly Black men.

Study results that were particularly granular in their data showed that white doctors tend to make less eye contact with Black patients as compared to their white patients. White doctors also touch their Black patients less than their white ones.

One thing that I have been hearing over the decades in practice, is a Black patient will come to me and say, ‘Wow! We’re so glad to see you, because they act like they didn’t want to touch me at such-and-such office.’ I hear it all the time, not knowing that there was some scientific confirmation of the things that people were just saying to me organically.

How does the app work?

You’ll be able to see a Black physician on your phone, in the comfort of your home, using telemedicine. We also have a remote vitals component, where I can check your respiration, your heart rate, and your oxygen saturation from your phone, just by downloading the app. We can check your vitals anywhere, around the world — whoever downloads this.

Is this just for Black men?

It’s not just for Black men, but the focus, our main brand has been, of course, dealing with health disparities, focusing on African American men. It’s available to anyone who wants to use the application, but a lot of our messaging is related to African American men.

When is your launch?

The app was fully operable on December 19, however, I needed to give myself a little time to get the kinks out. It launched last week on all major digital app stores.

The urgency is now. It’s a health risk just being Black in America. We do live in the most technologically advanced country in the world. However, African

Americans usually are not beneficiaries of that technology until maybe it’s antiquated or never at all. So, we know the bittersweet part, but the sweet part of this is I’m hoping we can start having some genuine conversations about our health.

How did you come up with this idea, and what was the draw for Black physicians?

Number one, they’re passionate about our people, and this is a program where money is not the driving force. Love has to be the driving force first. People first, then money, then things. I discourage people to join our network if their first question is, “well how do I get paid?” That’s not going to be for them. Although there’s money to be made, I don’t want that to be your primary objective. Before you ask for money, tell me how you can serve, first. How can you add value, first. Or add value, then ask.

So, there is a spiritual component so to speak?

It’s got to be! It’s got to be. So, this is a program that’s not for everybody. An old man told me, “Men count numbers, but God makes numbers count.” I’m passionate about this. Not just me, but for me to serve.

Kiki

Posts by Kiki | Website

Up Next

New State Vaccine Push Focuses on K-12 Education Workers

Don't Miss

OLYMPIC GOLD MEDALIST AND COMCAST SURPRISE OAKLAND YOUTH WITH 1,000 FREE LAPTOPS AND FREE INTERNET AT HOME FOR A YEAR

Kiki

Click to comment

#NNPA BlackPress

Poll Shows Support for Policies That Help Families Afford Child Care

BLACKPRESSUSA NEWSWIRE — New national polling shows persistent voter concern about the affordability and availability of child care for working parents, alongside broad support across key demographic groups for federal child care policies that help families afford care.

Published

24 hours ago

March 2, 2026

Oakland Post

By First Five Years Fund

New national polling shows persistent voter concern about the affordability and availability of child care for working parents, alongside broad support across key demographic groups for federal child care policies that help families afford care.

The national survey was conducted by UpOne Insight on behalf of the First Five Years Fund from January 13–18, 2026.

Key findings include:

• Parents need help: 80% of voters say the ability of working parents to find and afford child care is either in a state of crisis or a major problem.

• This is an affordability issue: 82% believe federal child care funding will help lower costs for working families — including 69% of Republicans, 84% of Independents, and 94% of Democrats.

• And there continues to be strong support (62%) for the Child Care and Development Block Grant (CCDBG), a federal program that makes it possible for hundreds of thousands of families to afford safe, quality care for their children while parents work or go to school, including a majority of Republicans, 63% of Independents and 72% of Democrats.

• Support for funding child care programs remains strong: 75% believe child care funding should be increased or kept at current levels — including 75% of Republicans, 85% of Independents, and 97% of Democrats.

• 74% say funding for child care is an important and good use of tax dollars, including a majority of Republicans, three-quarters of Independents, and nine in ten Democrats.

FFYF Executive Director Sarah Rittling said, “Voters across the country are sending a clear message: federal child care and early learning programs work. These investments help parents stay in the workforce, strengthen families, and support healthy child development. They have also long had strong bipartisan support in Congress. At a time when affordability is top of mind for families, continued federal funding is essential to ensure child care remains accessible and within reach.”

First Five Years Fund works to protect, prioritize, and build bipartisan support for quality child care and early learning programs at the federal level. Reliable, affordable, and high-quality early learning and child care can be transformative, not only enhancing a child’s prospects for a brighter future but also bolstering working parents and fostering economic stability nationwide.

We work with Congress and the Administration to identify federal solutions that work for families with young children, as well as states and communities. We work with policymakers to identify ways to increase access to affordable, high-quality child care and early learning programs for children. And we collaborate with advocacy groups to help align best practices with the best possible policies. http://www.ffyf.org

Oakland Post

Posts by Oakland Post

Activism

Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

Published

2 days ago

March 1, 2026

Oakland Post

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Oakland Post

Posts by Oakland Post

#NNPA BlackPress

Trump’s MAGA Allies are Creating Executive Order Plan to Steal the 2026 Midterms

NNPA NEWSWIRE — The document that could lead to an executive order proposes using the claim that China interfered with the 2020 elections as grounds to “declare a national emergency.” The move would be an unprecedented step that would grant Trump new authority over the voting systems in the U.S.

Published

4 days ago

February 27, 2026

Oakland Post

By Lauren Victoria Burke, NNPA Newswire Correspondent

A group of MAGA pro-Trump activists, who say they are working in coordination with the White House, are circulating a 17-page draft executive order that would claim without evidence that China interfered with the 2020 presidential election. Donald Trump lost the 2020 presidential to President Joe Biden by over 7 million votes. Since Trump lost to Biden in 2020, he has repeatedly claimed that the election was “stolen” without evidence. The report of a group of “Trump allies” preparing an executive order to give Trump power over elections was first reported by The Washington Post.

The lies around the right-wing campaign that pushed falsehoods that the 2020 election was stolen was trafficked through right-wing media, particularly Fox News. Fox News was then sued for defamation for the claims by Dominion Voting Systems. Fox lost the case and had to settle for the largest defamation amount on record of $787.5 million in April 2023.

The document that could lead to an executive order proposes using the claim that China interfered with the 2020 elections as grounds to “declare a national emergency.” The move would be an unprecedented step that would grant Trump new authority over the voting systems in the U.S.

The story in The Washington Post arrives as Trump increasingly signals that he may take actions that would alter the result of the 2026 midterms. The Republicans are widely expected to lose as their approval ratings plummet as a result of a failing economy under Trump. Over 50 members of Congress have announced they will retire this year and not return in 2027.

The Trump Department of Justice, which now has a large image of Trump on the side of it, “sued five new states Thursday [Feb. 26, 2026] demanding access to their unredacted voter rolls — escalating a campaign that has been rejected by multiple federal courts and faces resistance from Republican-led states as well,” according to Democracy Docket, a group that works to protect voting rights.

Trump claimed back in late 2020, the last year of his first term, that he had the authority to issue an executive order related to mail-in voting for the 2020 elections — which he would then lose. But the Constitution states that control of elections lies with the states. As the GOP works to place hurdles in front of voting, Democrats worked to make voting easier.

In March 2021, President Biden signed an executive order calling on federal agencies to expand voting access as part of the Biden Administration’s effort “to promote and defend the right to vote for all Americans who are legally entitled to participate in elections.”

Trump’s focus is clearly on altering the November 2026 midterm elections. Trump’s polling numbers and the elections and special elections that have taken place around the U.S. over the last year clearly indicate that Republicans are about to be hit by a blue wave of Democratic victories.

Lauren Victoria Burke is an independent investigative journalist and the founder of Black Virginia News. She is a political analyst who appears on #RolandMartinUnfiltered and hosts the show LAUREN LIVE on YouTube @LaurenVictoriaBurke. She can be contacted at LBurke007@gmail.com and on twitter at @LVBurke