Black History
OAACC and Salesforce Kicks Off ‘Oakland for Business’
Created by the OAACC with support from KRON4 television and made possible by Salesforce, the new campaign – entitled “Oakland for Business” – is an extension of a pilot initiative which the OAACC launched earlier this year. The latest campaign produced by KRON4 features 24 local entrepreneurs, their businesses, and vision for success and future growth in Oakland. Videos and business profiles will be shared on KRON4 streaming platforms and on www.oaklandforbusiness.com.
The Oakland African American Chamber of Commerce (OAACC) announced on December 10 the launch of a new multimedia marketing campaign aimed at promoting the resilience of small, Black-owned businesses that make up such a vital part of the Oakland community.
Created by the OAACC with support from KRON4 television and made possible by Salesforce, the new campaign – entitled “Oakland for Business” – is an extension of a pilot initiative which the OAACC launched earlier this year. The latest campaign produced by KRON4 features 24 local entrepreneurs, their businesses, and vision for success and future growth in Oakland. Videos and business profiles will be shared on KRON4 streaming platforms and on www.oaklandforbusiness.com.
Compared to cities of similar size and population, Oakland is home to very few national retail stores, making a large percentage of Oakland’s population dependent on small, locally owned business for groceries, clothing, sundries, etc. This is especially true in traditionally Black neighborhoods.
Among the two dozen OAACC businesses featured in this digital campaign are a baker, jewelry designer, nightclub owner, real estate agent, hair stylist and restaurant owners and more – entrepreneurs who provide perspective on the challenges and rewards that come with following one of the quintessential American dreams: owning your own business.
“Oakland has one of the largest and most diverse Black-owned business communities in the country,” said Cathy Adams, the CEO of OAACC. “We’re excited and grateful that KRON4 Television and Salesforce share in our commitment to driving opportunity and innovation with Black-owned businesses, and we’re looking forward to elevating the experiences of the incredible entrepreneurs shaping our community.”
KRON4 teamed up with Salesforce as part of the tech company’s wider commitment to empower Black-owned businesses and close the racial wealth gap.
“Salesforce is proud to support the Oakland African-American Chamber of Commerce in their efforts to amplify Black entrepreneurship,” said Shalaya Shipman, senior director of Strategic Business Development at Salesforce. “We believe in the power of Black-owned businesses and as a company we are deeply committed to closing the racial wealth gap. Companies have an important opportunity and responsibility to drive racial equality in the communities around us.”
Activism
Oakland Post: Week of November 26 – December 2, 2025
The printed Weekly Edition of the Oakland Post: Week of November 26 – December 2, 2025
To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Activism
Oakland Post: Week of November 19 – 25, 2025
The printed Weekly Edition of the Oakland Post: Week of November 19 – 25, 2025
To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Activism
IN MEMORIAM: William ‘Bill’ Patterson, 94
Bill devoted his life to public service and education. In 1971, he became the founding director for the Peralta Community College Foundation, he also became an administrator for Oakland Parks and Recreation overseeing 23 recreation centers, the Oakland Zoo, Children’s Fairyland, Lake Merritt, and the Henry J. Kaiser Convention Center.
William “Bill” Patterson, 94, of Little Rock, Arkansas, passed away peacefully on October 21, 2025, at his home in Oakland, CA. He was born on May 19, 1931, to Marie Childress Patterson and William Benjamin Patterson in Little Rock, Arkansas. He graduated from Dunbar High School and traveled to Oakland, California, in 1948. William Patterson graduated from San Francisco State University, earning both graduate and undergraduate degrees. He married Euradell “Dell” Patterson in 1961. Bill lovingly took care of his wife, Dell, until she died in 2020.
Bill devoted his life to public service and education. In 1971, he became the founding director for the Peralta Community College Foundation, he also became an administrator for Oakland Parks and Recreation overseeing 23 recreation centers, the Oakland Zoo, Children’s Fairyland, Lake Merritt, and the Henry J. Kaiser Convention Center.
He served on the boards of Oakland’s Urban Strategies Council, the Oakland Public Ethics Commission, and the Oakland Workforce Development Board.
He was a three-term president of the Oakland branch of the NAACP.
Bill was initiated in the Gamma Alpha chapter of Kappa Alpha Psi Fraternity.
In 1997 Bill was appointed to the East Bay Utility District Board of Directors. William Patterson was the first African American Board President and served the board for 27 years.
Bill’s impact reached far beyond his various important and impactful positions.
Bill mentored politicians, athletes and young people. Among those he mentored and advised are legends Joe Morgan, Bill Russell, Frank Robinson, Curt Flood, and Lionel Wilson to name a few.
He is survived by his son, William David Patterson, and one sister, Sarah Ann Strickland, and a host of other family members and friends.
A celebration of life service will take place at Henry J. Kaiser Convention Center (Calvin Simmons Theater) on November 21, 2025, at 10 AM.
His services are being livestreamed at: https://www.facebook.com/events/1250167107131991/
In lieu of flowers, donations can be made to the Euradell and William Patterson scholarship fund TBA.
WORK FROM HOME
Home-based business with potential monthly income of $10K+ per month. A proven training system and website provided to maximize business effectiveness. Perfect job to earn side and primary income. Contact Lynne for more details: Lynne4npusa@gmail.com 800-334-0540
Seth Curry Makes Impressive Debut with the Golden State Warriors
LIHEAP Funds Released After Weeks of Delay as States and the District Rush to Protect Households from the Cold
Seven Steps to Help Your Child Build Meaningful Connections
Seven Steps to Help Your Child Build Meaningful Connections
Teens Reject Today’s News as Trump Intensifies His Assault on the Press
Thanksgiving Celebrated Across the Tri-State
Breaking the Silence: Black Veterans Speak Out on PTSD and the Path to Recovery
Trinidad and Tobago – Prime Minister Confirms U.S. Marines Working on Tobago Radar System
‘Tis the Season: Festive Holiday Pop-ups Happening Around Atlanta
IN MEMORIAM: Mardelle Walker, 101
Oakland Post: Week of November 26 – December 2, 2025
‘Targeted’ Shooting of Two National Guardsmen Blocks From the White House
Meet Roxanne Brown, The First African American And The First Woman President Of The United Steelworkers
Tax Refunds Expected to Rise by About $1,000 Next Year
CFP Rankings: Top Five Remains Unchanged; Major Decision Looms for Lane Kiffin
Oakland School Board Proposes Budget Solutions to Avoid State or County Takeover
A Call to Save Liberty Hall: Oakland’s Beacon of Black Heritage Faces an Uncertain Future
Port of Oakland September Cargo Volumes Dip Amid Shifting Trade Patterns
Oakland Post: Week of October 22 – 28, 2025
Prescribing Prevention: Doctors Turn to Lifestyle, Herbs and Veggies to Protect Against Chronic Illness in Black Californians
Mayor Lee Responds to OPD Chief Floyd Mitchell’s Decision to Resign
Past, Present, Possible! Oakland Residents Invited to Reimagine the 980 Freeway
Oakland Post: Week of October 29 – November 4, 2025
California Teachers Association Rallies Behind Prop. 50: A Stand for Education and Democracy
Man Arrested for Making Death Threats Against Mayor Barbara Lee
Essay: Intentional Self Care and Community Connections Can Improve Our Wellbeing
Oakland Post: Week of November 12 – 18, 2025
Oakland Post: Week of November 5 – 11, 2025
MLK Way at 57th Street in Oakland Renamed Bobby Seale Way for Black Panther Co-Founder
IN MEMORIAM: William ‘Bill’ Patterson, 94
Hyundai Ioniq 5 Parking, Safety, and 360 View #shorts
2025 Ioniq 5 New Wiper & Powerful Performance! #shorts
Electric SUV Range: Is 259 Miles Enough? #shorts
EV Charging: How Fast Can You Charge an Electric Vehicle? #shorts
Biometric Cooling… Messaging Seats…Come on! 2025 Infiniti QX80 Autograph 4WD
Charged Up: Witness the Magic of a Fully Electric Car! #shorts
Range Rover Sport PHEV Included…: See What’s Inside This Luxury SUV! #shorts
Invisible Hood View: Perfect Parking with X-Ray Vision! #shorts
AI Is Reshaping Black Healthcare: Promise, Peril, and the Push for Improved Results in California
ESSAY: Technology and Medicine, a Primary Care Point of View
Sanctuary Cities
The RESISTANCE – FREEDOM NOW
STATE OF THE PEOPLE: Freddie
ECONOMIC BOYCOTT DAY!!!!!
I told You So
-
Activism3 weeks agoOakland Post: Week of November 12 – 18, 2025
-
Activism4 weeks agoOakland Post: Week of November 5 – 11, 2025
-
Activism2 weeks agoIN MEMORIAM: William ‘Bill’ Patterson, 94
-
Activism3 weeks agoHow Charles R. Drew University Navigated More Than $20 Million in Fed Cuts – Still Prioritizing Students and Community Health
-
Bay Area3 weeks agoNo Justice in the Justice System
-
#NNPA BlackPress3 weeks agoThe Perfumed Hand of Hypocrisy: Trump Hosted Former Terror Suspect While America Condemns a Muslim Mayor
-
#NNPA BlackPress2 weeks agoTrump’s Death Threat Rhetoric Sends Nation into Crisis
-
#NNPA BlackPress4 weeks agoProtecting Pedophiles: The GOP’s Warped Crusade Against Its Own Lies
