Activism

The St. Augustine Movement (1963–1964)

Hundreds of students from northern colleges recruited by the SCLC participated in demonstrations and sit-ins during Easter week of 1964. Most were jailed. “Some were made to stand in a cramped outdoor overflow pen in the late spring heat, while others were put into a concrete sweatbox overnight.”

Published

3 years ago

September 18, 2022

Oakland Post

It was the spring of 1964. Dr. Martin Luther King, Jr., and the Southern Christian Leadership Conference were preparing to launch a campaign to end racial discrimination in St. Augustine, Fla.

By Tamara Shiloh

It was the spring of 1964. Dr. Martin Luther King, Jr., and the Southern Christian Leadership Conference were preparing to launch a campaign to end racial discrimination in St. Augustine, Fla. King hoped that the “demonstrations there would lead to local desegregation and that media attention would garner national support for the Civil Rights Act of 1964, which was then stalled in a congressional filibuster,” according to Stanford University’s King Encyclopedia.

A sit-in protest at a local Woolworth’s lunch counter that ended in the arrest and imprisonment of 16 Black protestors and seven juveniles sparked the pickets. Four of the arrested, JoeAnn Anderson, Audrey Nell Edwards, Willie Carl Singleton, and Samuel White were sent to reform school for six months. No effort was made to release them until their case was publicized by Jackie Robinson, the NAACP, and the Pittsburgh Courier. They were later dubbed “the St. Augustine Four.”

It was Robert B. Hayling, advisor to the Youth Council of the city’s branch of the NAACP, who led these demonstrations. Protesters were met with violence as the Ku Klux Klan responded to their presence. Hayling and three other NAACP members were severely beaten at a 1963 Klan rally. They were arrested and convicted of assaulting their attackers.

The NAACP asked for Hayling’s resignation, but not before reaching out to the SCLC for support.

When King visited St. Augustine that May, the house the SCLC rented for him was “sprayed by gunfire.” The day after the Senate voted to end the filibuster of the Civil Rights Act, King, Ralph Abernathy, and several others were arrested when they requested service at a segregated restaurant. Meanwhile, despite the violence, the SCLC continued to lead marches.

On June 18, a Grand Jury pressured King and the SCLC to leave St. Augustine for one month. The so-called goal was to “diffuse the situation, claiming that they had disrupted racial harmony in the city.”

King responded that the request was “an immoral one, as it asked the Negro community to give all, and the white community to give nothing . . . St. Augustine never had peaceful race relations.”

As the Senate debated the Civil Rights Act, SCLC lawyers began to win court victories in St. Augustine. The SCLC was encouraged to bring cases against the Klan. On July 2, 1964, President Lyndon Johnson signed the Civil Rights Act, the most sweeping civil rights legislation since Reconstruction, into law.

Blacks in St. Augustine continued to face violence, intimidation, and threats, as healing took its time.

Help young readers understand the struggle for equality and a time when American laws were unfair to Blacks. Share with them Shadae Mallory’s “The History of the Civil Rights Movement: A History Book for New Readers.” Purchase at https://www.multiculturalbookstore.com

Sources: https://www.britannica.com/event/American-civil-rights-movement

https://history.house.gov/Exhibitions-and-Publications/BAIC/Historical-Essays/Keeping-the-Faith/Civil-Rights-Movement/

https://www.adl.org/resources/backgrounder/civil-rights-movement

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

Published

1 week ago

March 1, 2026

Oakland Post

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

Published

2 weeks ago

February 21, 2026

Oakland Post

Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.