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PRESS ROOM: New Name. Same Soul. Real Times Media Relaunches its Cultural Marketing Division as Pitch Black
NNPA NEWSWIRE — “As RTM360 we have been able to do some great work on behalf of amazing clients. But it felt like with the watershed times of the past few years, that branding no longer accurately reflected the heart of who we are as an organization,” says Tanisha Leonard, president of Pitch Black.
The post PRESS ROOM: New Name. Same Soul. Real Times Media Relaunches its Cultural Marketing Division as Pitch Black first appeared on BlackPressUSA.
DETROIT – Real Times Media, relaunched its cultural marketing division as Pitch Black today. Formerly known as RTM360°, the newly minted Pitch Black will continue to help clients connect with Black audiences through a mix of culturally relevant brand communication & outreach initiatives.
“As RTM360 we have been able to do some great work on behalf of amazing clients. But it felt like with the watershed times of the past few years, that branding no longer accurately reflected the heart of who we are as an organization,” says Tanisha Leonard, president of Pitch Black. “Not that we’ve ever been anything but unapologetically Black, I feel the time is now for us to double down on that.”
Leonard, a 20-year marketing and communications professional will continue to lead the company, supported by cultural marketing veteran Eric Roberts who serves as Executive Vice President. Roberts brings to the company his experience of leading multicultural communications efforts for notable brands such as McDonalds, Amtrak and Hartford Financial Services Group.
“Black people are not dark-skinned white people” is a constant refrain that Roberts has borrowed from Tom Burrell, acknowledged as the father of Black advertising. Roberts explains, “The point is that it isn’t language that distinguishes connectivity with Blacks, but the ability to understand and acknowledge the Black experience and cultural nuances that authentically resonate. At Pitch Black, we are protective of cultural heritage and recognize the importance of sustaining traditions and symbols that strengthen the community.”
Echoing Leonard’s sentiment on why the name change, Real Times Media CEO Hiram E. Jackson said, “The heightened sensitivity for social justice and equity resulting from the 2020 tragedies of George Floyd and Breonna Taylor renewed focus for companies around effective communications for Black communities. “The unfortunate by-product of this is that now everyone claims to be an expert on connecting with Black people. That’s not what you get with Pitch Black. Its legacy is rooted in a century-long history of being a part of the Black Press. We have been advocates of amplifying Black voices and impacting communities long before it was the comfortable thing to do.”
Pitch Black currently supports a portfolio of 15-plus clients nationwide.
Its services include:
- Marketing Strategy
- Content Creation
- Creative and Multimedia Services
- Web Development
- Event Production
- Research
For more information, visit http://www.hellopitchblack.com
The post PRESS ROOM: New Name. Same Soul. Real Times Media Relaunches its Cultural Marketing Division as Pitch Black first appeared on BlackPressUSA.
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OP-ED: The Illusion of Allyship. White Women, Your Yard Signs Mean Nothing to Me
NNPA NEWSWIRE – “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.
Political yard signs can symbolize intentions and allegiance. But this year, they’ve also symbolized betrayal. During this general election, Black women were led to believe that more White women would stand with us. Exit polls, however, told a different story. Despite overwhelming displays of support, more White women still chose to vote for the convicted felon, reality TV star, and rapist. White women answered the call but left us hanging at the polls.
A Familiar Disappointment
I live in DeKalb County, Georgia, and the abundance of Harris-Walz yard signs could’ve fooled me. But I’ve seen this before, back when Stacey Abrams ran for governor. White women showed up, put up signs, attended rallies, knocked on doors, and phone-banked. Yet, when it came time to vote, they let us down—not once but twice. I’ve been here for over 15 years, and if there’s one thing I know, it’s that political signs are symbols without weight.
In every election, I’ve talked with White women. Most aren’t the primary earners in their families and vote along party lines, aligning with the preferences of their fathers and husbands. These conversations reveal a reluctance to break from tradition, even when their votes affect women and certainly when their votes impact the lives of people who look like me.
The Illusion of Solidarity—Symbols Are Not Enough
On social media, I’m seeing White women posting pictures of blue bracelets to “prove” they didn’t vote for Trump. “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.
I’ve seen Black Lives Matter signs and black squares posted on Instagram to “prove” support for Black people, but we now know that was a lie, too. Will those same people who claimed Black lives mattered now take down their Harris-Walz signs and show their true selves?
Navigating these truths is a daily struggle for me—professionally and socially. White women often misuse their privilege, supporting us only when it’s convenient. Seeing overqualified Black women sabotaged or abandoned by White women at critical moments is a constant emotional challenge. It’s exhausting to live with this reality, especially when solidarity seems like something they pick up and discard at will.
One clever campaign ad from Harris-Walz that spoke directly to White women. “Your Vote, Your Choice” emphasized that their vote was private—independent of their household situation. Another was from Olivia Howell Dreizen, the “Vote Without Fear” campaign, which empowered women to consider the greater impact of their choices. But it seems many still couldn’t choose the roadmap to freedom—even when it was handed to them.
A Call for Action Beyond Words
White women, I want to believe you care, but actions speak louder than yard signs, bracelets, or Instagram posts. Show up in our communities, advocate in your workplaces, and stand up to dismantle the structures that uphold white supremacy. Only through real action will we know where you stand.
If you choose not to act, we see you—and we know exactly where you stand. Good luck these next four years.
Disclaimer: The views and opinions expressed in this article do not necessarily reflect the official policy or position of BlackPressUSA.com or the National Newspaper Publishers Association.
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Supernova Parenting Conference Empowers Over 100 Parents with Resources for Neurodivergence and Mental Health
The inaugural Supernova Parenting Conference was co-hosted by Natasha Nelson, known as Supernova Momma, and Yolanda Walker, founder of Parenting Decolonized. It brought together over 100 parents, caregivers, and educators dedicated to fostering understanding and support for neurodivergent children and mental health challenges. The conference provided invaluable resources, expert insights, and a collaborative space for […]
The inaugural Supernova Parenting Conference was co-hosted by Natasha Nelson, known as Supernova Momma, and Yolanda Walker, founder of Parenting Decolonized. It brought together over 100 parents, caregivers, and educators dedicated to fostering understanding and support for neurodivergent children and mental health challenges. The conference provided invaluable resources, expert insights, and a collaborative space for connection, marking a significant step toward creating a more inclusive parenting community.
The event featured a variety of workshops, panel discussions, and keynote speeches from leading experts in neurodiversity and mental health. Attendees left with practical tools and strategies to enhance their parenting journeys, emphasizing the importance of understanding and supporting the unique needs of neurodivergent children.
“While the conference was a tremendous success, we believe that our work doesn’t end here,” said Natasha Nelson. “It’s crucial to continue providing ongoing support and resources for parents as they navigate this important journey. We want to ensure families can access the tools they need long after the conference.”
To extend the momentum generated at the conference, Natasha and Yolanda are excited to announce the launch of the Supernova Parenting Community. This membership-based initiative aims to offer a safe and supportive environment for parents and caregivers to continue their growth as conscious parents.
Membership is available for as little as $5 a month via Patreon, making it accessible for all families seeking support.
“We know that parenting can be a challenging journey, especially when navigating neurodivergence and mental health issues,” Yolanda Walker added. “Our goal is to build a community where parents feel seen, heard, and supported. We hope you’ll join us in this vital work.”
For more information about the Supernova Parenting Community and to sign up for membership, please visit supernovaparenting.org
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Election Night on The Yard at Howard University
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