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Hundreds Rally at Court House to Support DA Pamela Price and End Mass Incarceration

Alameda County District Attorney Pamela Price shared her vision and determination to fulfill the goals of the historic civil rights movement, to work with the community to end violence, support victims of crime and end the institutionalized injustice that plagues criminal justice in Alameda County and this country.

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Several hundred people attended a rally last Sunday on the steps of the Alameda County Court House by Lake Merritt and live on social media to rally in support of newly elected Alameda County District Attorney Price.
Several hundred people attended a rally last Sunday on the steps of the Alameda County Court House by Lake Merritt and live on social media to rally in support of newly elected Alameda County District Attorney Price.

By Ken Epstein

Several hundred people attended a rally last Sunday on the steps of the Alameda County Court House by Lake Merritt and live on social media to rally in support of newly elected Alameda County District Attorney Price, who already faces blistering establishment attacks for carrying out her campaign pledge to end mass incarceration and to meet the desperate needs of both crime victims and victims of the criminal justice system.

District Attorney Price shared her vision and determination to fulfill the goals of the historic civil rights movement, to work with the community to end violence, support victims of crime and end the institutionalized injustice that plagues criminal justice in Alameda County and this country.

“I stand before you as the first non-appointed, non-anointed district attorney of Alameda County in over 100 years,” said Price, who began her remarks by underscoring her determination by singing one of the anthems of the Civil Rights Movement the 1950s and 1960s, “I Ain’t Going to Let Nobody Turn Me Around.”

Among the speakers were diverse Alameda County residents and leaders who support Price, including Berkeley resident Paola Laverde, a member of the Alameda County Democratic Central Committee, District 15.

“Like the 228,721 people who voted for her in November, I believe she is the right person to be Alameda County’s top prosecutor,” said Laverde, who has worked as a translator for the courts.

“I support Pamela Price because she’s a Black woman who had the audacity … to challenge and stand up against the status quo in Alameda County, where the district attorney has been handpicked by politicians and not by the people (for decades).

“For over 30 years she has fought for the victims of sexual assault and harassment, victims of retaliation, victims of discrimination, regular people like you and me, nurses, doctors, electricians, teachers, office workers, security guards and police officers, working class people, victims of unscrupulous employers and systems that depend on maintaining the status quo,” Laverde continued.

“She is a trailblazer (who) ran a people-powered campaign for district attorney,” she said. “She refused to take money from corporations – she returned the donation from the biggest landlord in Berkeley.”

Norman Birkenstock, who described himself as a senior leader in the Asian American and Philippine-American community, introduced Price.

“I stand beside our minister of justice, Pamela Price,” Birkenstock said. “We stand strong, resolute, unwavering, for social justice, and public safety for all Asian Americans, all African Americans, all Hispanic Americans, (and) for all white Americans.”

Ron Curtis, Oakland firefighter and paramedic for 19 years, focused on some of the attacks on Price.

“All the negative things that have been said about Pamela Price and the negative press have been a lot of lies, a lot of misinformation,” Curtis said. “We’re having a war on injustice, and they’re having a war on us. They’ve been having a war on us for how many past generations. And Pamela Price gets into office for four months, and they’ve already started.”

The rally was chaired by civil rights attorney Walter Riley, who has a long history of working for justice in Oakland.

“(Pamela Price) has the tenacity, the toughness and the experience to bring equity and justice to a badly broken system,” said Riley.

“She has the mandate to carry out the reforms she has been talking about (and campaigned on), and our community supports that,” he said. “Now, for the first time, we have someone right here (in the district attorney’s office) who we can support and fight for.”

Speaking to the crowd from the courthouse steps, DA Price said she had just returned from a civil rights tour of the South.

“I had the privilege of standing in places, like Montgomery, (Alabama) where the modern civil rights movement for this country was born in 1955. (Today,) there is triumph in Montgomery, just like there is triumph in Alameda County.”

Many Black people in those days died fighting for their rights, but they were not deterred because they understood he vote meant they could change who ran the country, she said. “Just like in November 2022, we knew that if we vote we can change who runs Alameda County.”

Less than a month after the historic March on Washington, where Dr. King spoke of his dream, racists blew up a bomb, murdering four Black children in Birmingham.

She said, there is a lesson in that: “When you show up for freedom and justice, you have to be ready for the backlash.”

She presented some statistics of racial injustice in Alameda County:

  • A Black person in Alameda County is 20 times more likely to be incarcerated than a white person;
  • 50% of the people on probation in the county are Black;
  • 66% of the people in Santa Rita County jail are Black;
  • 86% of juvenile arrests in Alameda are Black or Brown children;
  • Of those in the county sentenced to life without parole under the age of 21, over 82% are Black.

Price said that when she took over the DA’s office, she found “an organization in chaos.”

“There was no transition plan,” she said. “This is (former DA) Nancy O’Malley’s shame, leaving an organization totally unprepared for change. We entered an environment filled with employees either traumatized or toxic.”

In her first 75 days, Price has put many changes in place.

Her office started with improving victim services. Only 40% of the victims in this county receive services they are entitled to, she said.

Her office is rebuilding “collaborative courts,” providing mental health units. “We listened to the families of the seriously mentally ill for the first time,” she said.

She successfully found places for almost three dozen people with serious mental illnesses, “who were languishing in Santa Rita County jail,” she said.

She created a public accountability bureau with more lawyers, paralegals, and investigators to investigate in-custody deaths, “to enforce the constitutional rights of every resident of Alameda County.”

She seeks to reform “racialized justice mechanisms,” establishing new guidelines and procedures for charging, sentencing and plea disposition.

Her office is creating community-based commissions to advise on “how to transform this broken system,” a mental health commission, a re-entry commission, a victim-witness advocacy commission and a gun violence task force.

Concluding her remarks, District Attorney Price said, “I’m not fearing the backlash that they call a recall, because I believe in the engagement and the activism of this community. In Alameda County, we know what democracy looks like.”

For a copy of the report produced by her volunteer transition team, go to https://bit.ly/41II5ld

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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Oakland Post: Week of February 18 – 24, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 18 – 24, 2026

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