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Target Reels from Boycotts, Employee Revolt, and Massive Losses as Activists Plot Next Moves

BLACKPRESSUSA NEWSWIRE — Target is spiraling as consumer boycotts intensify, workers push to unionize, and the company faces mounting financial losses following its rollback of diversity, equity, and inclusion (DEI) initiatives.

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By Stacy M. Brown
BlackPressUSA.com Senior National Correspondent

Target is spiraling as consumer boycotts intensify, workers push to unionize, and the company faces mounting financial losses following its rollback of diversity, equity, and inclusion (DEI) initiatives. With foot traffic plummeting, stock prices at a five-year low, and employee discontent boiling over, national civil rights leaders and grassroots organizers are vowing to escalate pressure in the weeks ahead. Led by Georgia pastor Rev. Jamal Bryant, a 40-day “Targetfast” aligned with the Lenten season continues to gain traction. “This is about holding companies accountable for abandoning progress,” Bryant said, as the campaign encourages consumers to shop elsewhere. Groups like the NAACP, the National Newspaper Publishers Association, and The People’s Union USA are amplifying the effort, organizing mass boycotts and strategic buying initiatives to target what they call corporate surrender to bigotry.

Meanwhile, Target’s workforce is in an open revolt. On Reddit, self-identified employees described mass resignations, frustration with meager pay raises, and growing calls to unionize. “We’ve had six people give their two-week notices,” one worker wrote. “A rogue team member gathered us in the back room and started talking about forming a union.” Others echoed the sentiment, with users posting messages like, “We’ve been talking about forming a union at my store too,” and “Good on them for trying to organize—it needs to happen.” Target’s problems aren’t just anecdotal. The numbers reflect a company in crisis. The retail giant has logged 10 straight weeks of falling in-store traffic. In February, foot traffic dropped 9% year-over-year, including a 9.5% plunge on February 28 during the 24-hour “economic blackout” boycott organized by The People’s Union USA. March saw a 6.5% decline compared to the previous year. Operating income fell 21% in the most recent quarter, and the company’s stock (TGT) opened at just $94 on April 14, down from $142 in January before the DEI cuts and subsequent backlash. The economic backlash is growing louder online, too.

“We are still boycotting Target due to them bending to bigotry by eroding their DEI programs,” posted the activist group We Are Somebody on April 14. “Target stock has gone down, and their projections remain flat. DEI was good for business. Do the right thing.” Former congresswoman Nina Turner, a senior fellow at The New School’s Institute on Race, Power and Political Economy, wrote, “Boycotts are effective. Boycotts must have a demand. We will continue to boycott until our demands are met.” More action is on the horizon. Another Target boycott is scheduled for June 3–9, part of a broader campaign targeting corporations that have abandoned DEI initiatives under pressure from right-wing politics and recent executive orders by President Donald Trump. The People’s Union USA, which led the February 28 boycott, has already launched similar weeklong actions against Walmart and announced upcoming boycotts of Amazon (May 6–12), Walmart again (May 20–26), and McDonald’s (June 24–30). The organization’s founder, John Schwarz, said the goal is nothing short of shifting the economic power balance.

“We are going to remind them who has the power,” Schwarz said. “For one day, we turn it off. For one day, we shut it down. For one day, we remind them that this country does not belong to the elite, it belongs to the people.” As for Target, its top executives continue to downplay the damage. During a recent earnings call, Chief Financial Officer Jim Lee described the outlook for 2025 as uncertain, citing the “ripple” effects of tariffs and a wide range of possible outcomes. “We’re going to be focusing on controlling what we can control,” Lee said. But discontent is spreading internally. A Reddit post from a worker claimed, “The HR rep is doing his best to stop the bleeding, but all he did was put a Bluey band-aid on what is essentially a severed limb.”

Several employees criticized the company’s internal rewards system, “Bullseye Bucks,” for offering what amounts to play money. “Can’t pay rent or buy food with Bullseye Bucks,” one wrote. Others urged their colleagues to join unionizing efforts. “Imagine how much Target would lose their mind if they were under a union contract,” one team leader wrote. “It needs to happen at this point.” One former manager said they left the company after an insulting raise. “Quit last year when they gave me a 28-cent raise. Best decision I’ve ever made.” From store floors to boardrooms, the pressure is growing on Target. And as calls for justice, equity, and worker rights get louder, one worker put it plainly: “We’re all screwed—unless we fight back.”

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Poll Shows Support for Policies That Help Families Afford Child Care

BLACKPRESSUSA NEWSWIRE — New national polling shows persistent voter concern about the affordability and availability of child care for working parents, alongside broad support across key demographic groups for federal child care policies that help families afford care.

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By First Five Years Fund 

New national polling shows persistent voter concern about the affordability and availability of child care for working parents, alongside broad support across key demographic groups for federal child care policies that help families afford care.

The national survey was conducted by UpOne Insight on behalf of the First Five Years Fund from January 13–18, 2026.

Key findings include: 

 Parents need help80% of voters say the ability of working parents to find and afford child care is either in a state of crisis or a major problem.

• This is an affordability issue82% believe federal child care funding will help lower costs for working families — including 69% of Republicans, 84% of Independents, and 94% of Democrats.

• And there continues to be strong support (62%) for the Child Care and Development Block Grant (CCDBG), a federal program that makes it possible for hundreds of thousands of families to afford safe, quality care for their children while parents work or go to school, including a majority of Republicans, 63% of Independents and 72% of Democrats.

 Support for funding child care programs remains strong: 75% believe child care funding should be increased or kept at current levels — including 75% of Republicans, 85% of Independents, and 97% of Democrats.

• 74% say funding for child care is an important and good use of tax dollars, including a majority of Republicans, three-quarters of Independents, and nine in ten Democrats.

FFYF Executive Director Sarah Rittling said, Voters across the country are sending a clear message: federal child care and early learning programs work. These investments help parents stay in the workforce, strengthen families, and support healthy child development. They have also long had strong bipartisan support in Congress. At a time when affordability is top of mind for families, continued federal funding is essential to ensure child care remains accessible and within reach.”

First Five Years Fund works to protect, prioritize, and build bipartisan support for quality child care and early learning programs at the federal level. Reliable, affordable, and high-quality early learning and child care can be transformative, not only enhancing a child’s prospects for a brighter future but also bolstering working parents and fostering economic stability nationwide.

We work with Congress and the Administration to identify federal solutions that work for families with young children, as well as states and communities. We work with policymakers to identify ways to increase access to affordable, high-quality child care and early learning programs for children. And we collaborate with advocacy groups to help align best practices with the best possible policies. http://www.ffyf.org

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Trump’s MAGA Allies are Creating Executive Order Plan to Steal the 2026 Midterms

NNPA NEWSWIRE — The document that could lead to an executive order proposes using the claim that China interfered with the 2020 elections as grounds to “declare a national emergency.” The move would be an unprecedented step that would grant Trump new authority over the voting systems in the U.S.

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By Lauren Victoria Burke, NNPA Newswire Correspondent

A group of MAGA pro-Trump activists, who say they are working in coordination with the White House, are circulating a 17-page draft executive order that would claim without evidence that China interfered with the 2020 presidential election. Donald Trump lost the 2020 presidential to President Joe Biden by over 7 million votes. Since Trump lost to Biden in 2020, he has repeatedly claimed that the election was “stolen” without evidence. The report of a group of “Trump allies” preparing an executive order to give Trump power over elections was first reported by The Washington Post.

The lies around the right-wing campaign that pushed falsehoods that the 2020 election was stolen was trafficked through right-wing media, particularly Fox News. Fox News was then sued for defamation for the claims by Dominion Voting Systems. Fox lost the case and had to settle for the largest defamation amount on record of $787.5 million in April 2023.

The document that could lead to an executive order proposes using the claim that China interfered with the 2020 elections as grounds to “declare a national emergency.” The move would be an unprecedented step that would grant Trump new authority over the voting systems in the U.S.

The story in The Washington Post arrives as Trump increasingly signals that he may take actions that would alter the result of the 2026 midterms. The Republicans are widely expected to lose as their approval ratings plummet as a result of a failing economy under Trump. Over 50 members of Congress have announced they will retire this year and not return in 2027.

The Trump Department of Justice, which now has a large image of Trump on the side of it, “sued five new states Thursday [Feb. 26, 2026] demanding access to their unredacted voter rolls — escalating a campaign that has been rejected by multiple federal courts and faces resistance from Republican-led states as well,” according to Democracy Docket, a group that works to protect voting rights.

Trump claimed back in late 2020, the last year of his first term, that he had the authority to issue an executive order related to mail-in voting for the 2020 elections — which he would then lose. But the Constitution states that control of elections lies with the states. As the GOP works to place hurdles in front of voting, Democrats worked to make voting easier.

In March 2021, President Biden signed an executive order calling on federal agencies to expand voting access as part of the Biden Administration’s effort “to promote and defend the right to vote for all Americans who are legally entitled to participate in elections.”

Trump’s focus is clearly on altering the November 2026 midterm elections. Trump’s polling numbers and the elections and special elections that have taken place around the U.S. over the last year clearly indicate that Republicans are about to be hit by a blue wave of Democratic victories.

Lauren Victoria Burke is an independent investigative journalist and the founder of Black Virginia News. She is a political analyst who appears on #RolandMartinUnfiltered and hosts the show LAUREN LIVE on YouTube @LaurenVictoriaBurke. She can be contacted at LBurke007@gmail.com and on twitter at @LVBurke

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PRESS ROOM: NBA Hall of Fame Nominee Terry Cummings Joins 100 Black Men of DeKalb County to Launch Victory & Values Initiative

NNPA NEWSWIRE — NBA Hall of Fame nominee and Basketball Legend Terry Cummings was administered the official member’s oath and ceremonially pinned during a special induction ceremony held on Friday, February 20th.

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Cummings becomes an honorary member, joining other role model sports stars

NBA Hall of Fame nominee and Basketball Legend Terry Cummings has officially become an honorary member of the 100 Black Men of DeKalb County, marking a powerful new chapter for the 100 Black Men and youth development across the region.

Cummings was administered the official member’s oath and ceremonially pinned during a special induction ceremony held on Friday, February 20th. The moment signified more than membership — it marked the launch of the organization’s transformative new platform, the Victory & Values Initiative.

The Victory & Values Initiative is a groundbreaking youth development program designed to empower elementary and middle school students through a dynamic blend of sports, mentorship, and STEM exposure. The initiative focuses on building health, discipline, character, leadership, and access to opportunity — creating pathways for long-term academic and personal success.

“This is about more than sports,” said Cummings during the ceremony. “It’s about using the platform of athletics to teach life lessons, create access, and build the next generation of leaders.”

The induction ceremony also featured notable guests including NASCAR’s newest Star Driver, Lavar Scott and NASCAR Director of Athletic Performance, Phil Horton, who joined Cummings for a powerful Victory & Values Town Hall discussion. The Town Hall was moderated by renowned Sports Emcee John Hollins and focused on leadership, resilience, discipline, and the importance of mentorship in shaping young lives.

A “Day at NASCAR” for 75+ Youth

Cummings wasted no time getting to work. On his first full day as an honorary member, he joined his new brothers of the 100 Black Men of DeKalb County to host a “Day at NASCAR,” escorting more than 75 youth to a once-in-a-lifetime experience at EchoPark Motor Speedway (formerly Atlanta Motor Speedway).

The youth participants received behind-the-scenes access including: an exclusive tour of Pit Row, access to the Garage Area and exploration of the interactive Fan Zone.

The experience culminated with a surprise meet-and-greet and Q&A session with NASCAR Superstar Bubba Wallace, who shared insights on perseverance, preparation, and breaking barriers in professional sports.

The day served as a living example of the ‘Victory & Values’ Initiative in action — exposing youth to new industries, expanding their vision for the future, and connecting them directly with high- level mentors and role models.

Building Leaders Through Access and Mentorship

The 100 Black Men of DeKalb County – a chapter of the largest, national mentoring organization in the county – continues to expand its footprint with programs focused on academic excellence, economic empowerment, leadership development, and health & wellness.

The launch of ‘Victory & Values’ represents a strategic expansion of the organization’s impact

  • intentionally integrating athletics and STEM to engage youth at an early age while reinforcing core principles such as integrity, accountability, teamwork, and perseverance.

“Our mission has always been to mentor the next generation,” said Vaughn Irons, President-Elect of the 100 Black Men of DeKalb County. “With Terry Cummings joining the brotherhood, along with partners in NASCAR and professional sports, we are creating unprecedented access and exposure for our youth. Victory & Values is about turning inspiration into structured opportunity.”

By connecting elementary and middle school students to professional athletes, executives, STEM professionals, and community leaders, the initiative aims to:

  • Increase youth exposure to careers in sports business, engineering, and performance science
  • Strengthen mentorship pipelines
  • Promote physical wellness and mental resilience
  • Build character-driven leadership at an early age

Open Invitation to Youth and Families

All youth are invited to participate in the Victory & Values Initiative, along with the other countless, impactful programs offered by the 100 Black Men of DeKalb County.

Parents and guardians seeking mentorship, leadership development, academic enrichment, and transformative exposure opportunities for their children are encouraged to connect with the organization.

As NBA Legend Terry Cummings’ induction demonstrates, Victory & Values is more than a program — it is a movement designed to build champions in life, not just in sports.

For more information about the Victory & Values Initiative or to enroll a student, contact: 100 Black Men of DeKalb County at Phone at 404.241.1338, info@100bmod.org or Tee Foxx at 404.791.6525,

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