#NNPA BlackPress
Target Looks for Love in All the Wrong Places as Black Leaders Reject Corporate Spin
BLACKPRESSUSA NEWSWIRE — Boycotts and other actions began against the chain after Target quietly pulled back from its $2.1 billion diversity, equity, and inclusion pledge—announced after the murder of George Floyd—to expand Black-owned brands, diversify leadership, and improve the shopping experience for Black customers. Instead, organizers and clergy say the company has attempted to buy goodwill through marketing campaigns and donations, while avoiding meaningful accountability.
By Stacy M. Brown
Black Press USA Senior National Correspondent
Target continues to look for love in all the wrong places. As the retailer grapples with falling sales, declining foot traffic, and an escalating boycott, it has poured resources into celebrity deals and high-profile partnerships without directly addressing the harm Black communities say it caused.
Target has also conspicuously failed to engage Black-owned media outlets, bypassing the very platforms that have long served as trusted voices within the communities most affected by its decisions.
Boycotts and other actions began against the chain after Target quietly pulled back from its $2.1 billion diversity, equity, and inclusion pledge—announced after the murder of George Floyd—to expand Black-owned brands, diversify leadership, and improve the shopping experience for Black customers. Instead, organizers and clergy say the company has attempted to buy goodwill through marketing campaigns and donations, while avoiding meaningful accountability.
In Minneapolis, civil rights attorney Nekima Levy Armstrong joined Monique Cullars-Doty and Jaylani Hussein to launch the boycott on February 1 with a press conference at Target’s global headquarters. In an open last month to the National Baptist Convention (NBC), the activists accused Target of abandoning Black communities under political pressure from the Trump administration, while simultaneously funding prosecutorial strategies that disproportionately targeted Black youth. The NBC agreed to a three-year and $300,000 deal with Target in June.
“This is about corporate complicity in mass incarceration and the systemic targeting of Black youth,” the letter stated. “Target’s complicity in mass incarceration is not just bad PR—it is a civil and human rights crisis. Black children were caged. Black families were torn apart. Black communities were devastated.”
This week, Levy Armstrong shared with Black Press USA that Target’s approach feels painfully familiar.
“Target has not only lost the trust of the Black community. They’ve also alienated a wide swath of progressive consumers—many of them women—who feel betrayed, disgusted, and done,” she stated. “We are still not shopping at Target. Until there is full transparency, accountability, and reparative action, this boycott remains ongoing and indefinite.”
Instead of addressing those demands, Target has turned to new celebrity collaborations. The company’s latest move was teaming up with streamer Kai Cenat and the AMP content collective to launch an exclusive personal care brand called TONE. The rollout, which included a livestream sleepover inside a Target store, drew swift backlash.
Journalist Jemele Hill compared the strategy to the NFL’s partnership with Jay-Z during the Colin Kaepernick controversy, describing it as an attempt to distract consumers rather than confront the underlying issues.
“Target is spineless. They don’t want to anger Donald Trump, so they won’t publicly apologize or rectify what they’ve done,” Hill wrote. “Instead, they’re going to keep throwing checks at certain members of the Black community, hoping we will lose our will to fight.”
Pastor Jamal Bryant, who leads the ongoing “Target Fast,” also criticized the company for focusing on influencer deals and festival sponsorships instead of direct engagement with the communities it promised to support.
“If @target would spend as much energy and resources meeting the demands of the target fast @targetfast40 as they are on influencers, paying preachers, and going to @essencefest, we would be further along,” Bryant posted. “Doing what’s right for our people is always made to feel like an inconvenience. Stand on business and don’t go back in until they handle us right!”
Even this year’s Essence Festival reflected the growing discontent. While Target hosted a major activation in the convention center, videos on social media showed much smaller crowds than in past years. Activists, including Bryant, Tamika D. Mallory, and Nina Turner, urged attendees to enjoy the festival but steer clear of Target installations.
The National Newspaper Publishers Association (NNPA), representing over 200 Black-owned newspapers and media companies, has attempted to engage with Target, but so far, nothing has materialized. Founded before the end of slavery in America, the Black Press will celebrate its bicentennial in 2027.
In Houston, Rev. Marcus D. Cosby of Wheeler Avenue Baptist Church stated that history shows that economic pressure is often the most effective way to bring about change.
“Our history indicates that when we take our Black dollars away from the people who are oppressing us, we find progress and productivity,” Cosby told his congregation. “If you don’t want to take care of our people, we know how to take care of ourselves. Let the church say Amen.”
In Chicago, Rev. Jesse Jackson joined clergy outside a Target store to issue a warning that the movement will not fade away.
“We will remain steadfast. Target, we will not break,” Jackson said. “We will get used to not spending our dollars with you. We will fast as long as the day is and as dark as a night is, and we ask that you appeal to your better sense and talk to us because we’re not boycotting or protesting or fasting against people. We’re protesting and standing up for rights against your policies.”
#NNPA BlackPress
LIHEAP Funds Released After Weeks of Delay as States and the District Rush to Protect Households from the Cold
BLACKPRESSUSA NEWSWIRE — The federal government has released $3.6 billion in home heating assistance after a delay that left states preparing for the start of winter without the program’s annual funding.
By Stacy M. Brown
Black Press USA Senior National Correspondent
The federal government has released $3.6 billion in home heating assistance after a delay that left states preparing for the start of winter without the program’s annual funding. The Low-Income Home Energy Assistance Program, known as LIHEAP, helps eligible households pay heating and cooling bills. The release follows a shutdown that stretched 43 days and pushed agencies across the country to warn families of possible disruptions.
State officials in Minnesota, Kansas, New York, and Pennsylvania had already issued alerts that the delay could slow the processing of applications or force families to wait until December for help. In Pennsylvania, more than 300,000 households depend on the program each year. Minnesota officials noted that older adults, young children, and people with disabilities face the highest risk as temperatures fall.
The delay also raised concerns among advocates who track household debt tied to rising utility costs. National Energy Assistance Directors Association Executive Director Mark Wolfe said the funds were “essential and long overdue” and added that high arrearages and increased energy prices have strained families seeking help.
Some states faced additional pressure when other services were affected by the shutdown. According to data reviewed by national energy advocates, roughly 68 percent of LIHEAP households also receive nutrition assistance, and the freeze in multiple programs increased the financial burden on low-income residents. Wolfe said families were placed in “an even more precarious situation than usual” as the shutdown stretched into November.
In Maryland, lawmakers urged the Trump administration to release funds after the state recorded its first cold-related death of the season. The Maryland Department of Health reported that a man in his 30s was found outdoors in Frederick County when temperatures dropped. Last winter, the state documented 75 cold-related deaths, the highest number in five years. Rep Kweisi Mfume joined more than 100 House members calling for immediate federal action and said LIHEAP “is not a luxury” for the 100,000 Maryland households that rely on it. He added that seniors and veterans would be placed at risk if the program remained stalled.
Maryland Gov. Wes Moore used $10.1 million in state funds to keep benefits moving, but noted that states cannot routinely replace federal dollars. His administration said families that rely on medical equipment requiring electricity are particularly vulnerable.
The District of Columbia has already mapped out its FY26 LIHEAP structure in documents filed with the federal government. The District’s plan shows that heating assistance, cooling assistance, weatherization, and year-round crisis assistance operate from October 1 through September 30. The District allocates 50 percent of its LIHEAP funds to heating assistance, 10 percent to cooling, 13 percent to year-round crisis assistance, 15 percent to weatherization, and 10 percent to administrative costs. Two percent is used for services that help residents reduce energy needs, including education on reading utility bills and identifying energy waste.
The District’s plan lists a minimum LIHEAP benefit of $200 and a maximum of $1,800 for both heating and cooling assistance. Crisis benefits are provided separately and may reach up to $500 when needed to resolve an emergency. The plan states that a household is considered in crisis if it has been disconnected from energy service, if heating oil is at 5 percent or less of capacity, or if the household has at least $200 owed after the regular benefit is applied.
The District’s filing notes that LIHEAP staff conduct outreach through community meetings, senior housing sites, Advisory Neighborhood Commissions, social media, posters, and mass mailings. The plan confirms that LIHEAP applicants can apply in person, by mail, by email, or through a mobile-friendly online application and that physically disabled residents may request in-home visits.
As agencies nationwide begin distributing the newly released funds, states continue working through large volumes of applications. Wolfe said LIHEAP administrators “have been notified that the award letters have gone out and the states can begin to draw down the funds.”
#NNPA BlackPress
Seven Steps to Help Your Child Build Meaningful Connections
BLACKPRESSUSA NEWSWIRE — Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think
By Niyoka McCoy, Ed.D., Chief Learning Officer, Stride/K12
Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think: They lay the foundation for some of life’s most important skills.
Through everyday play, young children begin learning essential social and emotional skills like sharing, resolving conflicts, showing empathy, and managing their emotions. These social skills help shape emotional growth and set kids up for long-term success. Socialization in early childhood isn’t just a “nice-to-have”—it’s essential for development.
Yet today, many young children who haven’t yet started school aren’t getting enough consistent, meaningful interaction with peers. Research shows that there’s a decline in active free play and peer socialization when compared to previous generations.
There are many reasons for this. Children who are home with a parent during the day may spend most of their time with adults, limiting opportunities for peer play. Those in daycare or preschool may have restricted free play, and large classrooms can reduce supervision and social coaching. Some children live in rural areas, are homebound due to illness, have full schedules, or rely on screens to fill their playtime. And for some families, finding other families with young children to connect with isn’t easy.
While these challenges can feel significant, opportunities for connection still exist in every community. Families can take simple steps to help children build friendships, create a sense of belonging, and strengthen social skills. Here are some ideas to get started:
- Storytime sessions at libraries or local bookstores
- Community offerings such as parent-child workshops, art, music, gymnastics, swimming, or sports programs
- Weekly events at children’s museums, which may include art projects, music workshops, or science experiments
- Outdoor exploration, where kids can play with peers
- Local parenting groups that organize playdates and group activities
- Volunteer opportunities where children can participate, such as pet adoption events or packing meals at a food bank
- Classes for kids at local businesses, including hardware, grocery, or craft stores
Some of these community activities are free or low-cost and give kids the chance to build friendships and practice social skills. Parents can also model positive social behavior by interacting with other parents and encouraging their children to play with their peers.
These may seem like small moments of connection, but they can have a powerful impact. Every time your child shares a toy, plays make-believe with peers, or races a friend down the slide, they’re not just playing—they’re learning the skills that build confidence, empathy, and lasting friendships. And it’s good for you, too. Creating intentional opportunities for play also helps you strengthen your own network of parents who can support one another as your children grow together.
#NNPA BlackPress
Seven Steps to Help Your Child Build Meaningful Connections
BLACKPRESSUSA NEWSWIRE — Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think
By Niyoka McCoy, Ed.D., Chief Learning Officer, Stride/K12
Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think: They lay the foundation for some of life’s most important skills.
Through everyday play, young children begin learning essential social and emotional skills like sharing, resolving conflicts, showing empathy, and managing their emotions. These social skills help shape emotional growth and set kids up for long-term success. Socialization in early childhood isn’t just a “nice-to-have”—it’s essential for development.
Yet today, many young children who haven’t yet started school aren’t getting enough consistent, meaningful interaction with peers. Research shows that there’s a decline in active free play and peer socialization when compared to previous generations.
There are many reasons for this. Children who are home with a parent during the day may spend most of their time with adults, limiting opportunities for peer play. Those in daycare or preschool may have restricted free play, and large classrooms can reduce supervision and social coaching. Some children live in rural areas, are homebound due to illness, have full schedules, or rely on screens to fill their playtime. And for some families, finding other families with young children to connect with isn’t easy.
While these challenges can feel significant, opportunities for connection still exist in every community. Families can take simple steps to help children build friendships, create a sense of belonging, and strengthen social skills. Here are some ideas to get started:
- Storytime sessions at libraries or local bookstores
- Community offerings such as parent-child workshops, art, music, gymnastics, swimming, or sports programs
- Weekly events at children’s museums, which may include art projects, music workshops, or science experiments
- Outdoor exploration, where kids can play with peers
- Local parenting groups that organize playdates and group activities
- Volunteer opportunities where children can participate, such as pet adoption events or packing meals at a food bank
- Classes for kids at local businesses, including hardware, grocery, or craft stores
Some of these community activities are free or low-cost and give kids the chance to build friendships and practice social skills. Parents can also model positive social behavior by interacting with other parents and encouraging their children to play with their peers.
These may seem like small moments of connection, but they can have a powerful impact. Every time your child shares a toy, plays make-believe with peers, or races a friend down the slide, they’re not just playing—they’re learning the skills that build confidence, empathy, and lasting friendships. And it’s good for you, too. Creating intentional opportunities for play also helps you strengthen your own network of parents who can support one another as your children grow together.
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