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Advocates: Internet Companies Must Partner With Ethnic Media to Close Digital Divide

Last week, Newsom signed Senate Bill (SB) 156 into law. That legislation requires the state to make a multi-billion dollar investment into the construction of a state-owned open access network of internet cable with several offshoot lines that will connect unserved households and businesses mostly in urban and rural areas.  

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Laptop and phone photo courtesy Benjamin Dada via Unsplash

Digital equity advocates – people who have been working for decades now to come up with solutions to narrow the divide between people who are connected to broadband and those who still aren’t – say Internet Service Providers (ISPs) must partner with the ethnic media to reach people in California who remain unconnected and under-connected to broadband service.

“We have focused on the importance of community and Ethnic Media. We think that the Internet Service Providers should be advertising with (ethnic media), reaching out to you and connecting with you,” said Sunne McPeak, CEO of the California Emerging Technology Fund (CETF) a statewide non-profit with offices in Concord and Los Angeles dedicated to closing the digital divide.

McPeak says, with its 91% broadband adoption rate, California has done a remarkable job getting people online with stable access to high-speed internet connections that can improve their quality of life. That number has skyrocketed from 55% in 2008.

However, there are still 6 million Californians, she says, who are not connected or under-connected (those with only smartphone access) to broadband. Most of those people live in low-income households.

Among Californians who are not connected to high-speed internet, 8% — more than half of them – are Black, according to CETF.

“There is still clearly a divide among groups that are most digitally disadvantaged socioeconomically,” McPeak said. “No state has more low-income people than California. Fifteen percent of our population is low income.”

McPeak was speaking during a news briefing organized by Ethnic Media Services last week titled “Trapped by the Digital Divide: Demanding Universal Broadband as a Basic Right.”

McPeak was joined on the online conference by Angela Siefer, executive director of the Cleveland-based National Digital Inclusion Alliance (NDIA).

Siefer shared national numbers that reflect that the vast majority of people who are still not connected to the internet live in urban areas, challenging a widely held notion that rural areas remain the regions most unconnected to broadband in the United States.

“Prior to the pandemic, 36 million U.S. households did not have an internet connection in their home,” said Seifer. “Of that number, 26 million are urban and 10 million are rural. I want to confirm the bigger number piece of this is urban.”

In addition to having a high broadband adoption rate, California continues to take a number of steps to make sure there is universal connectivity to broadband.

Last week, Newsom signed Senate Bill (SB) 156 into law. That legislation requires the state to make a multi-billion dollar investment into the construction of a state-owned open access network of internet cable with several offshoot lines that will connect unserved households and businesses mostly in urban and rural areas.

“As we work to build California back stronger than before, the state is committed to addressing the challenges laid bare by the pandemic, including the digital divide holding back too many communities in a state renowned for its pioneering technology and innovation economy,” said Newsom at a rural elementary school in Tulare County.

“This $6 billion investment will make broadband more accessible than ever before, expanding opportunity across the spectrum for students, families and businesses – from enhanced educational supports to job opportunities to health care and other essential services,’ the governor continued.

Also continuing to ensure as many Californians as possible not only have access to broadband but also have reliable equipment to connect to it, California State University announced that it will give all incoming students and transfers at eight of its campuses across the state new iPad air tablets. The package includes accessories, including smart keyboards. The only requirement for the students is to register at a website called CSUSUCCESS (CSU Connectivity Contributing to Equity and Student Success)

“CSUCCESS will assure that students have immediate access to innovative, new mobile tools they need to support their learning, particularly when faced with the lingering effects of the pandemic,” CSU Chancellor Joseph Castro said, announcing the initiative.

McPeak says while there are a number of programs like the federal Emergency Benefit Broadband program that can help Americans connect to high-speed internet more affordably, many people are just not aware of them.

“We have to ask, what are (the ISPs) doing to work with ethnic media and community organizations?” asked McPeak.

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Activism

Oakland Post: Week of May 21 – 27, 2025

The printed Weekly Edition of the Oakland Post: Week of May 21 – 27, 2025

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Activism

OPINION: Your Voice and Vote Impact the Quality of Your Health Care

One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare. 

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Rhonda M. Smith.
Rhonda M. Smith.

By Rhonda M. Smith, Special to California Black Media Partners

Shortly after last year’s election, I hopped into a Lyft and struck up a conversation with the driver. As we talked, the topic inevitably turned to politics. He confidently told me that he didn’t vote — not because he supported Donald Trump, but because he didn’t like Kamala Harris’ résumé. When I asked what exactly he didn’t like, he couldn’t specifically articulate his dislike or point to anything specific. In his words, he “just didn’t like her résumé.”

That moment really hit hard for me. As a Black woman, I’ve lived through enough election cycles to recognize how often uncertainty, misinformation, or political apathy keep people from voting, especially Black voters whose voices are historically left out of the conversation and whose health, economic security, and opportunities are directly impacted by the individual elected to office, and the legislative branches and political parties that push forth their agenda.

That conversation with the Lyft driver reflects a troubling surge in fear-driven politics across our country. We’ve seen White House executive orders gut federal programs meant to help our most vulnerable populations and policies that systematically exclude or harm Black and underserved communities.

One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.

Medicaid, called Medi-Cal in California, doesn’t just cover care. It protects individuals and families from medical debt, keeps rural hospitals open, creates jobs, and helps our communities thrive. Simply put; Medicaid is a lifeline for 1 in 5 Black Americans. For many, it’s the only thing standing between them and a medical emergency they can’t afford, especially with the skyrocketing costs of health care. The proposed cuts mean up to 7.2 million Black Americans could lose their healthcare coverage, making it harder for them to receive timely, life-saving care. Cuts to Medicaid would also result in fewer prenatal visits, delayed cancer screenings, unfilled prescriptions, and closures of community clinics. When healthcare is inaccessible or unaffordable, it doesn’t just harm individuals, it weakens entire communities and widens inequities.

The reality is Black Americans already face disproportionately higher rates of poorer health outcomes. Our life expectancy is nearly five years shorter in comparison to White Americans. Black pregnant people are 3.6 times more likely to die during pregnancy or postpartum than their white counterparts.

These policies don’t happen in a vacuum. They are determined by who holds power and who shows up to vote. Showing up amplifies our voices. Taking action and exercising our right to vote is how we express our power.

I urge you to start today. Call your representatives, on both sides of the aisle, and demand they protect Medicaid (Medi-Cal), the Affordable Care Act (Covered CA), and access to food assistance programs, maternal health resources, mental health services, and protect our basic freedoms and human rights. Stay informed, talk to your neighbors and register to vote.

About the Author

Rhonda M. Smith is the Executive Director of the California Black Health Network, a statewide nonprofit dedicated to advancing health equity for all Black Californians.

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Black History

Henry Blair, the Second African American to Obtain a Patent

Being a successful farmer required consistent production. Blair figured out a way to increase his harvest. He did this with two inventions. His first invention was a corn planter. The planter had the same structure as a wheelbarrow, with a box to hold the seed and rakes dragging behind to cover them. This machine allowed farmers to plant their crops more economically.

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A sketch of one of Henry Blair’s inventions, the seed planter. Image courtesy United States Patent and Trademark Office.
A sketch of one of Henry Blair’s inventions, the seed planter. Image courtesy United States Patent and Trademark Office.

By Tamara Shiloh

The debate over whether enslaved African Americans could receive U.S. Government-issued patents was still unfolding when the second African American to hold a patent, Henry Blair, received his first patent in 1834.

The first African American to receive a patent was Thomas Jennings in 1821 for his discovery of a process called dry scouring, also known as dry cleaning.

Blair was born in Glen Ross, Maryland, in 1807. He was an African American farmer who received two patents. Each patent was designed to help increase agricultural productivity.

There is very little information about his life prior to the inventions. It is known that he was a farmer who invented machines to help with planting and harvesting crops. There is no written evidence that he was a slave.

However, it is apparent that he was a businessman.

Being a successful farmer required consistent production. Blair figured out a way to increase his harvest. He did this with two inventions. His first invention was a corn planter. The planter had the same structure as a wheelbarrow, with a box to hold the seed and rakes dragging behind to cover them. This machine allowed farmers to plant their crops more economically.

Blair could not write. As a result of his illiteracy, he signed the patent with an “X”. He received his first patent for the corn planter on Oct. 14, 1834.

Two years later, taking advantage of the boost in the cotton industry, he received his second patent. This time for a cotton planter. This machine worked by splitting the ground with two shovel-like blades that were pulled along by a horse. A wheel-driven cylinder behind the blades placed seeds into the freshly plowed ground. Not only was this another economical and efficient machine. It also helped with controlling weeds and put the seeds in the ground quickly Henry Blair received his second patent on Aug. 31, 1836

During this time, the United States government passed a law that allowed patents to be granted to both free and enslaved men. However, in 1857, this law was contested by a slaveowner. He argued that slaveowners had a right to claim credit for a slave’s inventions. His argument was that since an owner’s slaves were his property, anything that a slave owned was the property of the owner also.

In 1858 the law changed, and patents were no longer given to slaves. However, the law changed again in 1871 after the Civil War. The patent law was revised to permit all American men, regardless of race, the right to patent their inventions.

Blair died in 1860.

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