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Alameda County DA’s Office Offers Help to Human Trafficking Victims with New Billboards at Oakland International Airport

The Alameda County D.A.’s office reports that the county is identified as the third-largest trafficking hub in the country with 4,700 youth victims of sex trafficking. Sixty-one percent (61%) are African American, followed by 15% Latinx, 12% Caucasian, and 12% from other ethnicities.

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Alameda County District Attorney Pamela Price speaks at a press conference Tuesday where her office unveiled the anti-trafficking billboards. Photo by Magaly Muñoz.
Alameda County District Attorney Pamela Price speaks at a press conference Tuesday where her office unveiled the anti-trafficking billboards. Photo by Magaly Muñoz.

By Magaly Muñoz
Post Staff

During a Tuesday press conference held at the Oakland International Airport, Alameda County District Attorney Pamela Price unveiled six new billboards that are part of an initiative to fight human trafficking in the Bay Area.

The billboards, funded by a grant from Gov. Gavin Newsom’s office, will be strategically placed around the airport. They will display QR codes and phone numbers, providing access to helplines and resources for victims and survivors. The information on these billboards will be available in three languages.

“As the home of the Oakland International Airport, we need to have a presence. We need to let people know as they travel through our borders that there are people who are being enslaved, who are being traded for sex and labor, and that that is an unacceptable situation,” Price said.

A billboard hung along a wall that can be easily seen by trafficking victims at Oakland International Airport. Photo by Magaly Muñoz.

A billboard hung along a wall that can be easily seen by trafficking victims at Oakland International Airport. Photo by Magaly Muñoz.

The Alameda County D.A.’s office reports that the county is identified as the third-largest trafficking hub in the country with 4,700 youth victims of sex trafficking. Sixty-one percent (61%) are African American, followed by 15% Latinx, 12% Caucasian, and 12% from other ethnicities.

When asked why the county is one of the largest hubs, Price said, “because we’re not doing enough.” She added that Alameda County is in the epicenter of most of the nine Bay Area counties and is home to the airport, making it easier for the transportation of victims.

“It [human trafficking] is a billion-dollar industry, and our efforts have to step up to that,” Price said.

California is recognized as one of the major hotspots of human trafficking in the U.S., according to data from the Human Trafficking Hotline.

In 2018, 1,656 cases of human trafficking were reported in California. Of those cases, 1,226 were sex-trafficking cases, 151 were labor-trafficking cases, 110 involved both labor and sex trafficking, and in 169 cases the type of trafficking was not specified.

In September, Gov. Newsom signed Senate Bill (SB) 14, a law that classifies the trafficking of a minor for commercial sex acts as a serious felony, which is also considered under the state’s “Three Strikes” law. The bill, authored by Sen. Shannon Grove (R-Bakersfield), imposes harsher penalties and sentencing enhancements for individuals convicted of the crime.

“Human trafficking is a sick crime. With this new law, California is going further to protect kids,” Newsom said in a press release. “I’m grateful for the leadership of Senator Grove, Speaker Rivas, and Pro Tem Atkins in spearheading this bipartisan effort to make our communities and children safer.”

Price said her office “most definitely” is looking into serious prison sentences for those arrested and convicted of exploiting women and children in these crimes and will also look at crimes like domestic violence, the effects of which can lead to something like human trafficking.

Nikki Fortunato Bas, Oakland City Council president and District 2 councilmember, also addressed the press conference. She stated that her office has been working with community-based organizations to help provide victims of these crimes with resources and support.

“Trafficking of people for their labor has gone on for generations — from slavery to workers in our fields and garment factories to sexual exploitation, and we need to call it what it is: Human exploitation,” Bas said.

Bas stated that she’s been working with the Oakland Department of Transportation (OakDOT) on environmental improvements in the city. These improvements include better street lighting, speed bumps, and traffic diverters to inhibit sex trade in residential areas.

Bas also announced that Oakland Mayor Sheng Thao would launch an advisory council on human trafficking on Wednesday, Oct. 18, to act against this human rights issue.

“Addressing human tracking is important for Mayor Sheng Thao, and her administration is working with various stakeholders on this issue. We expect the City of Oakland to provide additional information on our plan of action in the coming weeks,” said Francis Zamora, chief of Communications for the mayor’s office.

Price explained that the purpose of the billboards, along with the efforts of her office and various community organizations, is to ensure victims are aware that they have the help they need when they’re ready to escape the life they’ve been forced into.

“‘What does a new life look like?’ That’s so important for us as a community. [We need to] begin to extend that vision of a new life to those who have lost hope and don’t know that there is a way out,” Price said.

Magaly Muñoz

Magaly Muñoz

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper.

Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities.

The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper. Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities. The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

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Activism

Books for Ghana

We effectively facilitated cross-continent community building! We met the call and provided 400 books for ASC’s students at the call of the Minister of Education. We supported the work of a new African writer whose breakout novel is an action-packed depiction of a young woman steeped in Ghanaian culture who travels to the USA for college, all the while experiencing the twists, turns, and uncertainties that life brings.

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Min. Rauna Thurston, Chief Mpuntuhene Afua Ewusiwa I
Min. Rauna Thurston, Chief Mpuntuhene Afua Ewusiwa I

By Min. Rauna Thurston, Chief Mpuntuhene Afua Ewusiwa I

My travels to Afrika began in June 2022, on a tour led by Prof. Manu Ampim, Director of the organization Advancing The Research. I was scheduled to become an ordained Minister by Wo’se Community of the Sacred African Way. It was vital that my feet touch the soil of Kemet and my spirit connect with the continent’s people before ordination.

Since 2022, I’ve made six trips to Afrika. During my travels, I became a benefactor to Abeadze State College (ASC) in Abeadze Dominase, Ghana, originally founded by Daasebre Kwebu Ewusi VII, Paramount Chief of Abeadze Traditional Area and now run by the government. The students there were having trouble with English courses, which are mandatory. The Ghanaian Minister of Education endorsed a novel written by 18-year-old female Ghanaian first-time writer, Nhyira Esaaba Essel, titled Black Queen Sceptre. The idea was that if the students had something more interesting to read, it would evoke a passion for reading; this seemed reasonable to me. Offer students something exciting and imaginative, combined with instructors committed to their success and this could work.

The challenge is how to acquire 800 books?!

I was finishing another project for ASC, so my cash was thin and I was devoid of time to apply for annual grants. I sat on my porch in West Oakland, as I often do, when I’m feeling for and connecting to my ancestors. On quiet nights, I reminisce about the neighborhood I grew up in. Across the street from my house was the house that my Godfather, Baba Dr. Wade Nobles and family lived in, which later became The Institute for the Advanced Study of Black Family Life & Culture (IASBFLC). Then, it came to me…ancestors invited me to reach out to The Association of Black Psychologists – Bay Area Chapter (ABPsi-Bay Area)! It was a long shot but worth it!

I was granted an audience with the local ABPsi Board, who ultimately approved funding for the book project with a stipulation that the Board read the book and a request to subsequently offer input as to how the book would be implemented at ASC. In this moment, my memory jet set to my first ABPsi convention around 2002, while working for IASBFLC. Returning to the present, I thought, “They like to think because it feels good, and then, they talk about what to do about what they think about.” I’m doomed.

However, I came to understand why reading the book and offering suggestions for implementation were essential. In short: ABPsi is an organization that operates from the aspirational principles of Ma’at with aims of liberating the Afrikan Mind, empowering the Afrikan character, and enlivening: illuminating the Afrikan spirit. Their request resulted in a rollout of 400 books in a pair-share system. Students checked out books in pairs, thereby reducing our bottom line to half of the original cost because we purchased 50% fewer units. This nuance promoted an environment of Ujima (collective work & responsibility) and traditional Afrikan principles of cooperation and interdependence. The student’s collaborative approach encouraged shared responsibility, not only for the physical book but for each other’s success. This concept was Dr. Lawford Goddard’s, approved by the Board, with Dr. Patricia “Karabo” Nunley at the helm.

We effectively facilitated cross-continent community building! We met the call and provided 400 books for ASC’s students at the call of the Minister of Education. We supported the work of a new African writer whose breakout novel is an action-packed depiction of a young woman steeped in Ghanaian culture who travels to the USA for college, all the while experiencing the twists, turns, and uncertainties that life brings. (A collectible novel for all ages). A proposed future phase of this collaborative project is for ASC students to exchange reflective essays on Black Queen Sceptre with ABPsi Bay Area members.

We got into good trouble. To order Black Queen Sceptre, email esselewurama14@gmail.com.

I became an ordained Minister upon returning from my initial pilgrimage to Afrika. Who would have imagined that my travels to Afrika would culminate in me becoming a citizen of Sierra Leone and recently being named a Chief Mpuntuhene under Daasebre Kwebu Ewusi VII, Paramount Chief of Abeadze Traditional Area in Ghana, where I envision continued collaborations.

Min. Rauna/Chief Mpuntuhene is a member of ABPsi Bay Area, a healing resource committed to providing the Post Newspaper readership with monthly discussions about critical issues in Black Mental Health, Wealth & Wellness. Readers are welcome to join us at our monthly chapter meetings every 3rd Saturday via Zoom and contact us at bayareaabpsi@gmail.com.

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Activism

2024 in Review: Seven Questions for Frontline Doulas

California Black Media (CBM) spoke with Frontline Doulas’ co-founder Khefri Riley. She reflected on Frontline’s accomplishments this year and the organization’s goals moving forward. 

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Khefri Riley, co-founder of Frontline Doulas. Facebook photo.

By Edward Henderson, California Black Media

Frontline Doulas provides African American families non-medical professional perinatal services at no cost.

This includes physical, emotional, informational, psychosocial and advocacy support during the pregnancy, childbirth and postpartum period. Women of all ages — with all forms of insurance — are accepted and encouraged to apply for services.

California Black Media (CBM) spoke with co-founder Khefri Riley. She reflected on Frontline’s accomplishments this year and the organization’s goals moving forward.

Responses have been edited for clarity and length.

Looking back at 2024, what stands out to you as your most important achievement and why? 

In 2024, we are humbled to have been awarded the contract for the Los Angeles County Medical Doula Hub, which means that we are charged with creating a hub of connectivity and support for generating training and helping to create the new doula workforce for the medical doula benefit that went live in California on Jan. 1, 2023.

How did your leadership and investments contribute to improving the lives of Black Californians? 

We believe that the revolution begins in the womb. What we mean by that is we have the potential and the ability to create intentional generational healing from the moment before a child was conceived, when a child was conceived, during this gestational time, and when a child is born.

And there’s a traditional saying in Indigenous communities that what we do now affects future generations going forward. So, the work that we do with birthing families, in particular Black birthing families, is to create powerful and healthy outcomes for the new generation so that we don’t have to replicate pain, fear, discrimination, or racism.

What frustrated you the most over the last year?

Working in reproductive justice often creates a heavy burden on the organization and the caregivers who deliver the services most needed to the communities. So, oftentimes, we’re advocating for those whose voices are silenced and erased, and you really have to be a warrior to stand strong and firm.

What inspired you the most over the last year?

My great-grandmother. My father was his grandmother’s midwife assistant when he was a young boy. I grew up with their medicine stories — the ways that they healed the community and were present to the community, even amidst Jim Crow.

What is one lesson you learned in 2024 that will inform your decision-making next year?

I find that you have to reach for your highest vision, and you have to stand firm in your value. You have to raise your voice, speak up and demand, and know your intrinsic value.

In a word, what is the biggest challenge Black Californians face?

Amplification. We cannot allow our voices to be silent.

What is the goal you want to achieve most in 2025?

I really would like to see a reduction in infant mortality and maternal mortality within our communities and witness this new birth worker force be supported and integrated into systems. So, that way, we fulfill our goal of healthy, unlimited birth in the Black community and indeed in all birthing communities in Los Angeles and California.

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Activism

U.S. House Minority Leader Hakeem Jeffries Speaks on Democracy at Commonwealth Club

Based on his first speech as House minority leader, “The ABCs of Democracy” by Grand Central Publishing is an illustrated children’s book for people of all ages. Each letter contrasts what democracy is and isn’t, as in: “American Values over Autocracy”, “Benevolence over Bigotry” and “The Constitution over the Cult.”

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: House Minority Leader Hakeem Jeffries at the Commonwealth Club World Affairs Council on Dec. 2. Photo by Johnnie Burrell. Book cover: "The ABCs of Democracy" by Hakeem Jeffries.
: House Minority Leader Hakeem Jeffries at the Commonwealth Club World Affairs Council on Dec. 2. Photo by Johnnie Burrell. Book cover: "The ABCs of Democracy" by Hakeem Jeffries.

By Linda Parker Pennington
Special to The Post

House Minority Leader Hakeem Jeffries addressed an enthusiastic overflow audience on Monday at San Francisco’s Commonwealth Club, launching his first book, “The ABCs of Democracy.”

Based on his first speech as House minority leader, “The ABCs of Democracy” by Grand Central Publishing is an illustrated children’s book for people of all ages.

Each letter contrasts what democracy is and isn’t, as in: “American Values over Autocracy”, “Benevolence over Bigotry” and “The Constitution over the Cult.”

Less than a month after the election that will return Donald Trump to the White House, Rep. Jeffries also gave a sobering assessment of what the Democrats learned.

“Our message just wasn’t connecting with the real struggles of the American people,” Jeffries said. “The party in power is the one that will always pay the price.”

On dealing with Trump, Jeffries warned, “We can’t fall into the trap of being outraged every day at what Trump does. That’s just part of his strategy. Remaining calm in the face of turmoil is a choice.”

He pointed out that the razor-thin margin that Republicans now hold in the House is the lowest since the Civil War.

Asked what the public can do, Jeffries spoke about the importance of being “appropriately engaged. Democracy is not on autopilot. It takes a citizenry to hold politicians accountable and a new generation of young people to come forward and serve in public office.”

With a Republican-led White House, Senate, House and Supreme Court, Democrats must “work to find bi-partisan common ground and push back against far-right extremism.”

He also described how he is shaping his own leadership style while his mentor, Speaker-Emeritus Nancy Pelosi, continues to represent San Francisco in Congress. “She says she is not hanging around to be like the mother-in-law in the kitchen, saying ‘my son likes his spaghetti sauce this way, not that way.’”

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