Bay Area

As Opioid Crisis Hits Home, Black Media Outlets Step Up to Get Word Out

Published

6 years ago

January 2, 2020

By the late 1970s, drug traffickers were shipping so much cocaine to the United States that the street price of the powdered stimulant dealers cooked to make crack – the smokable rock form of the stimulant –dropped by nearly 80 percent, according to the Drug Enforcement Agency (DEA).

Some historians believe that new affordability of cocaine aided the flooding of crack or “rock” into cities and towns across the United States, particularly in African-American communities where the illicit trade of the drug contributed to sharp increases in gang-related violence and murders during that period.

By 1985, almost 6 million Americans admitted to using some form of cocaine, according to the DEA.

Then, in the 1980s, President Ronald Reagan launched the government’s multi-pronged and widely criticized “War on Drugs” designed to toughen drug crime laws and aggressively pursue and incarcerate drug users and traffickers. Those policies led to the imprisonment of millions of African-Americans from the early 1980s until now.

By 2013, African-American men and women accounted for more than 50 percent of the total United States prison population.

Now, more than two decades after the height of the crack era, African-American neighborhoods in California and around the country are facing another haunting drug epidemic: The Opioid Crisis, stemming from untreated addictions to potent – and potentially dangerous –drugs like Codeine, Fentanyl, Methadone, Morphine and Oxycodone, among others.

Although the mainstream news media has largely framed the opioid crisis as a problem America’s majority-white rural and suburban communities are wrestling with, data shows that it is, in fact, becoming a problem in predominantly African-American neighborhoods across the country as well.

A public awareness campaign, dubbed “Choose Change California,” will employ a combination of advertising as well as news stories and profiles to inform Californians about opioid abuse in the state and direct people who are affected to locations where they can seek Medication Assisted Treatment (MAT).

“We can’t afford to go through another drug epidemic that kills our children, parents, brothers and sisters,” said Regina Wilson, Executive Director of California Black Media.

In 2018, more than 10 million Americans misused opioids, according the the U.S. Department of Health and Human Services.

In California, there were 5.3 opioid-related deaths for every 100,000 people in 2017. Among African-American Californians, that number is about 1.4 for every 100,000, a high number based on the state’s Black population of nearly 6 percent.

And the death rate from overdoses of the synthetic opioid Fentanyl is rising fastest among African Americans.

In a statement shared with California Black Media, CDHCS says the media campaign began in April 2019 and includes digital, television, print, and billboard advertising and will continue through 2020.

On Oct. 12, 2019, Gov. Gavin Newsom signed Assembly Bill 919 into law introduced by Assemblymember Cottie Petrie-Norris (D-Laguna Beach.)

It mandates CDHCS to license all addiction treatment centers in the state and requires that they adopt the American Society of Addiction Medicine’s treatment criteria as an operating standard.

By Tanu Henry, California Black Media

Posts by By Tanu Henry, California Black Media

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

Published

5 days ago

March 1, 2026

Oakland Post

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Activism

Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

Published

2 weeks ago

February 21, 2026

Oakland Post

Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.