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Black Cowboy Association Holds 44th Annual Parade Festival in West Oakland

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While Zydeco music played over the loudspeakers last Saturday afternoon, contingents in the 44th annual Black Cowboy Parade made their way down 18th street to Adeline.

With onlookers lined up on both sides, a 15-year-old girl astride a brown horse came into view, but instead of a cowboy hat and jeans, she wore a print skirt in a vivid African print skirt in blue hues that also draped her ride.

“You make your horse look good, girl,” the announcer said to encourage her.

After the music, this is the first clue that this parade is different. Mixing Creole and ranch culture, this parade clearly celebrates Black history — but there is an intimacy, a familiarity that marks this as a true community event. Everybody seems to know each other.

“If you see something you like, give ‘em a clap,” the announcer says as the Skyline Titans drill team performed.  “ They been comin’ out here many years. …If you see something you

like, give ‘em a holler.”

West Oakland resident Bernardine Green has never missed a one of the 44 parades. Her companion, Jim Titus has come for 32 years. The couple who brought their own chairs to stake out space by the parade route looked forward to the vendors and the food. “Whatever and corn,” Titus said with a smile.

But, Florence Valentine, who said she grew up with several of the organizers, came for the dancing horses. “I try to come every year.” she said while skimming a brochure about the Black Cowboys.

“When the horses do their performance, I try to get as close (to them) as I can.”

The Skyline Titans drill team, Prescott  Circus stilt-walkers, McClymonds High School Warriors, Oakland Military Institute and Chocolate Platinum Soul Square dancers were among the performers.  Dressed in white cowgirl hats and white fringed jeans, the ladies snapped fans to punctuate their move led by retiree Patricia Lowe.

A young rider from the Royal Andaluz of San Jose. Photo by
Wanda Ravernell

Oakland Mayor Libby Schaaf sported a cowgirl hat as well, and was among the community groups and businesses supporting the parade including California Waste Solutions, the Hudson Funeral home, The Girl Scouts of Northern California, Higher Ground Neighborhood Development Program, Roy’s Auto Metal Shop and F.H. Daley Chevrolet.

Astride beautiful horses and wearing period uniforms from the 1800s were the Buffalo Soldiers representing the historic 9th and 10th Cavalry of the U.S. who had driven all the

way from Seattle, Wash.

Eventually, the cowboys danced their horses. Most adept was Gregory MCdowell on his horse, Dancing Beauty.

California Waste Solutions truck (grey) lined up for the start of the Black Cowboys Parade, Photo courtesy of CWS.

Bringing up the end of the parade was San Jose’s Royal Andaluz, a group of Hispanic riders on horse, ponies and pulling a two-person cart, accompanied by their own band, playing, of course, ranchero music.

Sitting on the grass, a boy of about 8 years old told his friends, “I’m gonna have fun, today. I’m gonna have super-duper fun.”

California Waste Solutions (CWS), which provides residential and commercial recycling services in the City, also joined in the festivities. Its premier collection truck followed suit in the parade as the driver waived to onlookers as he passed. Under the Oakland Recycles umbrella,  CWS also  provided attendees with important information on how to recycle and

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Oakland Post: Week of May 21 – 27, 2025

The printed Weekly Edition of the Oakland Post: Week of May 21 – 27, 2025

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Remembering George Floyd

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OP-ED: Oregon Bill Threatens the Future of Black Owned Newspapers and Community Journalism

BLACKPRESSUSA NEWSWIRE — Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors and photographers covering school boards, investigating corruption and telling community stories, until their jobs were cut by out-of-state corporations.

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By Dr. Benjamin F. Chavis, Jr.
President and CEO, National Newspaper Publishers Association

For decades, The Skanner newspaper in Portland, the Portland Observer, and the Portland Medium have served Portland, Oregon’s Black community and others with a vital purpose: to inform, uplift and empower. But legislation now moving through the Oregon Legislature threatens these community news institutions—and others like them.

As President and CEO of the National Newspaper Publishers Association (NNPA), which represents more than 255 Black-owned media outlets across the United States—including historic publications like The Skanner, Portland Observer, and the Portland Medium—l believe that some Oregon lawmakers would do more harm than good for local journalism and community-owned publications they are hoping to protect.

Oregon Senate Bill 686 would require large digital platforms such as Google and Meta to pay for linking to news content. The goal is to bring desperately needed support to local newsrooms. However, the approach, while well-intentioned, puts smaller, community-based publications at a future severe financial risk.

We need to ask – will these payments paid by tech companies benefit the journalists and outlets that need them most? Nearly half of Oregon’s media outlets are now owned by national conglomerates with no lasting investment in local communities. According to an OPB analysis, Oregon has lost more than 90 news jobs (and counting) in the past five years. These were reporters, editors, and photographers covering school boards, investigating corruption, and telling community stories, until their jobs were cut by out-of-state corporations.

Legislation that sends money to these national conglomerate owners—without the right safeguards to protect independent and community-based outlets—rewards the forces that caused this inequitable crisis in the first place. A just and inclusive policy must guarantee that support flows to the front lines of local journalism and not to the boardrooms of large national media corporations.

The Black Press exists to fill in the gaps left by larger newsrooms. Our reporters are trusted messengers. Our outlets serve as forums for civic engagement, accountability and cultural pride. We also increasingly rely on our digital platforms to reach our audiences, especially younger generations—where they are.

We are fervently asking Oregon lawmakers to take a step back and engage in meaningful dialogue with those most affected: community publishers, small and independent outlets and the readers we serve. The Skanner, The Portland Observer, and The Portland Medium do not have national corporate parents or large investors. And they, like many smaller, community-trusted outlets, rely on traffic from search engines and social media to boost advertising revenue, drive subscriptions, and raise awareness.

Let’s work together to build a better future for Black-owned newspapers and community journalism that is fair, local,l and representative of all Oregonians.

Dr. Benjamin F. Chavis Jr., President & CEO, National Newspaper Publishers Association

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