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Black-owned Business Profile: Wearbrims

As of July 2020,  there were only 20 Black-owned brands out of the more than 2,300-plus brands in Nordstrom. The lack of Black-owned brands in major department stores has become even more apparent in the last few years. Wearbrims, a luxury hat brand owned by two Atlanta residents, is one of those brands that have […]
The post Black-owned Business Profile: Wearbrims first appeared on BlackPressUSA.

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As of July 2020,  there were only 20 Black-owned brands out of the more than 2,300-plus brands in Nordstrom. The lack of Black-owned brands in major department stores has become even more apparent in the last few years. Wearbrims, a luxury hat brand owned by two Atlanta residents, is one of those brands that have made it into one of Atlanta’s trendiest and more popular shopping destinations. 

Wearbrims founders Archie Clay III and Tahj Crutch. Photo submitted.

From Lance Gross to Keri Hilson to Lena Waithe, multiple celebrities have been seen representing the black-owned hat brand owned by HBCU graduates, Archie Clay III and Tahj Crutch. 

The Atlanta Voice had the opportunity to sit down with Clay III for a conversation on the business and the inspiration behind it all. 

Atlanta Voice: Why did you decide to start your business?

Archie Clay III: It all started when my grandmother passed away from cancer, while I was in college. This was the foundation of my wanting to create generational wealth. I realized that she had the spirit, energy, and love, but we often forget that wellness is different from wealth. When I graduated, I ended up working in corporate America and was going out through some things in 2016 and hats were cool to me, I used to wear hats in college. So I reached out to my business partner, Tahj, and took the opportunity to make something special, so we created Wearbrims.  

AV:Was there a moment that inspired you to start this business?

Clay III: In 2016, my fiancee and I broke up and I needed to put my mind into something. God told me at that moment that I needed to do this. I already had manufacturers in place that I reached out to beforehand. I knew it was time, but it wasn’t a matter of it being the “right time”, it was god telling me it was time.

AV: What was it like partnering with Nordstroms?

Clay III: We have an amazing partnership with Nordstroms, we have been in Nordstroms for about 2 years now. We launched during COVID-19, which was a tough year for everybody, which broke a lot of people. We were in shambles at the beginning of that year and Nordstroms ended up reaching out to us through Instagram and found us through an employee’s husband who followed us since then we have been building our relationship.  

AV: How many stores are you guys in currently?

Clay III: We are currently in six stores and the goal for us is to be in 20 by the end of 2023. [Nordstrom] are great partners and we are excited to get to grow together. 

AV: Is there a mentor in your life that inspired/inspires you as a business owner?

Clay III: I don’t have a solid mentor, I have a community. My mother and my line brothers. Everybody is helping us get to the top, and we are always taking advice, even if it is not granted or wanted.

AV: What are your business goals for the remainder of the year?

Clay III:  Now is preparation. Our goal is driving sales for black friday and holiday sales, building brand equity going into 2023, finding a major partnership for 2023, and working on a growth strategy for 2023. We want to hit $1 million dollars in revenue for next year, which we can scale up from. 

AV: Any advice to future business owners about taking the plunge?

Clay III: Remove your ego. Make sure this is what you really want to do. You’ll have to decide if it’s full-time or part-time. Regardless, if you are giving your all or not, if you aren’t putting 100% into the company, then you aren’t full-time yet. It’s very difficult to make a million dollars. It’s all mindset first. It’s being able to find a way to make hard decisions, to have difficult conversations, we naturally aren’t individuals who do that. We don’t like conflict. To be the best, you have to be good in everything, not even in business, but in life. 

AV: How do you find a work/life balance?

Clay III: Dealing with your spouse, your family, and your relationships, if you aren’t good at one, it will affect the business. When you are creating a product, you are selling it to your customers, not yourself. If you sold it for yourself, you would be broke. 

You can now find WearBrims products on the website and at Nordstrom in Phipps Plaza.

The post Black-owned Business Profile: Wearbrims appeared first on The Atlanta Voice.

This article originally appeared in The Atlanta Voice.

The post Black-owned Business Profile: Wearbrims first appeared on BlackPressUSA.

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LIHEAP Funds Released After Weeks of Delay as States and the District Rush to Protect Households from the Cold

BLACKPRESSUSA NEWSWIRE — The federal government has released $3.6 billion in home heating assistance after a delay that left states preparing for the start of winter without the program’s annual funding.

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By Stacy M. Brown
Black Press USA Senior National Correspondent

The federal government has released $3.6 billion in home heating assistance after a delay that left states preparing for the start of winter without the program’s annual funding. The Low-Income Home Energy Assistance Program, known as LIHEAP, helps eligible households pay heating and cooling bills. The release follows a shutdown that stretched 43 days and pushed agencies across the country to warn families of possible disruptions.

State officials in Minnesota, Kansas, New York, and Pennsylvania had already issued alerts that the delay could slow the processing of applications or force families to wait until December for help. In Pennsylvania, more than 300,000 households depend on the program each year. Minnesota officials noted that older adults, young children, and people with disabilities face the highest risk as temperatures fall.

The delay also raised concerns among advocates who track household debt tied to rising utility costs. National Energy Assistance Directors Association Executive Director Mark Wolfe said the funds were “essential and long overdue” and added that high arrearages and increased energy prices have strained families seeking help.

Some states faced additional pressure when other services were affected by the shutdown. According to data reviewed by national energy advocates, roughly 68 percent of LIHEAP households also receive nutrition assistance, and the freeze in multiple programs increased the financial burden on low-income residents. Wolfe said families were placed in “an even more precarious situation than usual” as the shutdown stretched into November.

In Maryland, lawmakers urged the Trump administration to release funds after the state recorded its first cold-related death of the season. The Maryland Department of Health reported that a man in his 30s was found outdoors in Frederick County when temperatures dropped. Last winter, the state documented 75 cold-related deaths, the highest number in five years. Rep Kweisi Mfume joined more than 100 House members calling for immediate federal action and said LIHEAP “is not a luxury” for the 100,000 Maryland households that rely on it. He added that seniors and veterans would be placed at risk if the program remained stalled.

Maryland Gov. Wes Moore used $10.1 million in state funds to keep benefits moving, but noted that states cannot routinely replace federal dollars. His administration said families that rely on medical equipment requiring electricity are particularly vulnerable.

The District of Columbia has already mapped out its FY26 LIHEAP structure in documents filed with the federal government. The District’s plan shows that heating assistance, cooling assistance, weatherization, and year-round crisis assistance operate from October 1 through September 30. The District allocates 50 percent of its LIHEAP funds to heating assistance, 10 percent to cooling, 13 percent to year-round crisis assistance, 15 percent to weatherization, and 10 percent to administrative costs. Two percent is used for services that help residents reduce energy needs, including education on reading utility bills and identifying energy waste.

The District’s plan lists a minimum LIHEAP benefit of $200 and a maximum of $1,800 for both heating and cooling assistance. Crisis benefits are provided separately and may reach up to $500 when needed to resolve an emergency. The plan states that a household is considered in crisis if it has been disconnected from energy service, if heating oil is at 5 percent or less of capacity, or if the household has at least $200 owed after the regular benefit is applied.

The District’s filing notes that LIHEAP staff conduct outreach through community meetings, senior housing sites, Advisory Neighborhood Commissions, social media, posters, and mass mailings. The plan confirms that LIHEAP applicants can apply in person, by mail, by email, or through a mobile-friendly online application and that physically disabled residents may request in-home visits.

As agencies nationwide begin distributing the newly released funds, states continue working through large volumes of applications. Wolfe said LIHEAP administrators “have been notified that the award letters have gone out and the states can begin to draw down the funds.”

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Seven Steps to Help Your Child Build Meaningful Connections

BLACKPRESSUSA NEWSWIRE — Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think

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By Niyoka McCoy, Ed.D., Chief Learning Officer, Stride/K12

Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think: They lay the foundation for some of life’s most important skills.

Through everyday play, young children begin learning essential social and emotional skills like sharing, resolving conflicts, showing empathy, and managing their emotions. These social skills help shape emotional growth and set kids up for long-term success. Socialization in early childhood isn’t just a “nice-to-have”—it’s essential for development.

Yet today, many young children who haven’t yet started school aren’t getting enough consistent, meaningful interaction with peers. Research shows that there’s a decline in active free play and peer socialization when compared to previous generations.

There are many reasons for this. Children who are home with a parent during the day may spend most of their time with adults, limiting opportunities for peer play. Those in daycare or preschool may have restricted free play, and large classrooms can reduce supervision and social coaching. Some children live in rural areas, are homebound due to illness, have full schedules, or rely on screens to fill their playtime. And for some families, finding other families with young children to connect with isn’t easy.

While these challenges can feel significant, opportunities for connection still exist in every community. Families can take simple steps to help children build friendships, create a sense of belonging, and strengthen social skills. Here are some ideas to get started:

  • Storytime sessions at libraries or local bookstores
  • Community offerings such as parent-child workshops, art, music, gymnastics, swimming, or sports programs
  • Weekly events at children’s museums, which may include art projects, music workshops, or science experiments
  • Outdoor exploration, where kids can play with peers
  • Local parenting groups that organize playdates and group activities
  • Volunteer opportunities where children can participate, such as pet adoption events or packing meals at a food bank
  • Classes for kids at local businesses, including hardware, grocery, or craft stores

Some of these community activities are free or low-cost and give kids the chance to build friendships and practice social skills. Parents can also model positive social behavior by interacting with other parents and encouraging their children to play with their peers.

These may seem like small moments of connection, but they can have a powerful impact. Every time your child shares a toy, plays make-believe with peers, or races a friend down the slide, they’re not just playing—they’re learning the skills that build confidence, empathy, and lasting friendships. And it’s good for you, too. Creating intentional opportunities for play also helps you strengthen your own network of parents who can support one another as your children grow together.

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#NNPA BlackPress

Seven Steps to Help Your Child Build Meaningful Connections

BLACKPRESSUSA NEWSWIRE — Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think

Published

on

By Niyoka McCoy, Ed.D., Chief Learning Officer, Stride/K12

Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think: They lay the foundation for some of life’s most important skills.

Through everyday play, young children begin learning essential social and emotional skills like sharing, resolving conflicts, showing empathy, and managing their emotions. These social skills help shape emotional growth and set kids up for long-term success. Socialization in early childhood isn’t just a “nice-to-have”—it’s essential for development.

Yet today, many young children who haven’t yet started school aren’t getting enough consistent, meaningful interaction with peers. Research shows that there’s a decline in active free play and peer socialization when compared to previous generations.

There are many reasons for this. Children who are home with a parent during the day may spend most of their time with adults, limiting opportunities for peer play. Those in daycare or preschool may have restricted free play, and large classrooms can reduce supervision and social coaching. Some children live in rural areas, are homebound due to illness, have full schedules, or rely on screens to fill their playtime. And for some families, finding other families with young children to connect with isn’t easy.

While these challenges can feel significant, opportunities for connection still exist in every community. Families can take simple steps to help children build friendships, create a sense of belonging, and strengthen social skills. Here are some ideas to get started:

  • Storytime sessions at libraries or local bookstores
  • Community offerings such as parent-child workshops, art, music, gymnastics, swimming, or sports programs
  • Weekly events at children’s museums, which may include art projects, music workshops, or science experiments
  • Outdoor exploration, where kids can play with peers
  • Local parenting groups that organize playdates and group activities
  • Volunteer opportunities where children can participate, such as pet adoption events or packing meals at a food bank
  • Classes for kids at local businesses, including hardware, grocery, or craft stores

Some of these community activities are free or low-cost and give kids the chance to build friendships and practice social skills. Parents can also model positive social behavior by interacting with other parents and encouraging their children to play with their peers.

These may seem like small moments of connection, but they can have a powerful impact. Every time your child shares a toy, plays make-believe with peers, or races a friend down the slide, they’re not just playing—they’re learning the skills that build confidence, empathy, and lasting friendships. And it’s good for you, too. Creating intentional opportunities for play also helps you strengthen your own network of parents who can support one another as your children grow together.

Continue Reading

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