National
Black Press Faces Challenging, but Hopeful Future

NNPA President Benjamin F. Chavis, Jr. moderates panel on the Black Press (NNPA Photo by Freddie Allen)
by Freddie Allen
Senior Washington Correspondent
WASHINGTON (NNPA) – Jordan Shanks, a sophomore English major at Howard University admitted that before Black Press Week, he didn’t know much about the Black Press or the Richmond Free Press, the Black newspaper published in the Virginia city where he grew up.
“The state of the Black Press is impacted by the generation gap between the older folks and the younger folks,” said Shanks.
Members of the Black community, young and old, believe that bridging that gap will be critical to the future of the Black Press.
Despite myriad challenges facing the Black Press, Benjamin F. Chavis, Jr., president and CEO of the National Newspapers Publishers Association (NNPA), a federation of more that 200-Black owned newspapers, said that 188-year legacy of African American newspapers remains strategically important, insightful, indigenous and impactful.
“The challenge for us today, however, is to have a greater sense of economic accountability and economic equity and parity with those companies that are the profit beneficiaries of the trillion dollar consumer spending of [Black] people in the United States and throughout the world,” said Chavis.
“What is the state of the Black Press in America and in the world today? It is financial assessment time,” said Chavis. “The Black Press needs to be financially more sustainable and profitable.”
Chavis and others also echoed Shanks’ concerns about the generational and cultural gaps preventing young people from engaging with the Black Press.
E.R. Shipp, an associate professor and journalist-in-residence at Morgan State University in Baltimore, said that shortly after she began teaching a course on Black media at the school, she showed her students the documentary “The Black Press: Soldiers without Swords,” then she tasked them to start tracking Black newspapers online.
“Oh, my God, my students didn’t find too much to be impressed with,” said Shipp. “After seeing all of this glorious past, they saw a very disappointing present,” said Shipp. “Too many people involved in the Black Press today think that they are living that glorious past and they are not being real about what’s happening now.”
Many students have never heard of the Black Press, said Shipp.
“The challenge is not just to celebrate what has gone before, to celebrate that legacy, but to actually do something to make sure that the Black Press is known by the younger generation, embraced by the next generation, and eventually taken over by the next generation,” said Shipp. “But right now, I say the state of the Black Press is shaky as far as reaching beyond those who have grown up in the Black Press.”
Jake Oliver, former chairman of the NNPA and publisher of The Afro-American newspapers, said that there’s a demographic challenge that the Black Press needs to address.
“We seemed to get distracted by our quest to go after the dollars and we forget that we also have to go after readers,” said Oliver. He said that the playing field for newspapers has never been more level and that taking advantage of social media will be the key to capturing market share in the new digital news delivery space.
Oliver added that his staff at the Afro has grappled with social media for eight years, but saw a breakthrough about two years ago when Facebook started to allow users to “like” articles from their cell phones.
The number of “likes” on the Afro’s Facebook page jumped from 15,000 to 100,000 in a month, said Oliver. Now, the Afro’s Facebook page is closing in on 430,000 “likes” Oliver said, adding that the Afro also has 11,000 Facebook followers in India.
“I’m excited about what we’re about to do,” said Oliver. “Within the next 3-5 years, if not sooner, some startling innovations, not only technologically, but also as a result of some of the programs that the NNPA is about to promote and create, will form a foundation so that we can reconnect all segments of the community in a way that has never been done before.”
Chavis recommended developing new revenue streams, including a leased photographic images service, similar to Getty Images, mounting regional polling services to take advantage of the upcoming 2016 election cycle, and launching a national public awareness campaign on criminal justice reform.
Shanks suggested that Black newspaper publishers show a greater willingness to engage in what’s going on with the younger generation through social media, especially through student government associations at Black colleges.
Shanks said that a negative experience with a reporter in the mainstream media influenced him to change his major from communications to English, but that he’s reconsidering a career in journalism after Black Press Week.
“[Black Press Week] taught me that you can be authentic in journalism and still tell the story,” said Shanks. “It’s about finding the audience that wants to hear it and the publication that wants to put it out.”
The upcoming 75th NNPA annual convention in Detroit, Mich., will also feature “the first day totally dedicated to uplifting, mentoring, and encouraging our youth to prepare for leadership and entrepreneurship” in the Black Press, said Chavis.
He added, “We have come a mighty long way from Freedom’s Journal [the nation’s first Black newspaper] to today. We have made progress. But we still have a long journey ahead.”
###
Activism
Oakland Post: Week of March 28 – April 1, 2025
The printed Weekly Edition of the Oakland Post: Week of March 28 – April 1, 2025

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.
Activism
Sen. Lola Smallwood-Cuevas Honors California Women in Construction with State Proclamation, Policy Ideas
“Women play an important role in building our communities, yet they remain vastly underrepresented in the construction industry,” Smallwood-Cuevas stated. “This resolution not only recognizes their incredible contributions but also the need to break barriers — like gender discrimination.

By Antonio Ray Harvey, California Black Media
To honor Women in Construction Week, Sen. Lola Smallwood-Cuevas (D-Los Angeles), a member of the California Legislative Black Caucus (CLBC), introduced Senate Concurrent Resolution (SCR) 30 in the State Legislature on March 6. This resolution pays tribute to women and highlights their contributions to the building industry.
The measure designates March 2, 2025, to March 8, 2025, as Women in Construction Week in California. It passed 34-0 on the Senate floor.
“Women play an important role in building our communities, yet they remain vastly underrepresented in the construction industry,” Smallwood-Cuevas stated. “This resolution not only recognizes their incredible contributions but also the need to break barriers — like gender discrimination.
Authored by Assemblymember Liz Ortega (D-San Leandro), another bill, Assembly Concurrent Resolution (ACR) 28, also recognized women in the construction industry.
The resolution advanced out of the Assembly Committee on Rules with a 10-0 vote.
The weeklong event coincides with the National Association of Women In Construction (NAWIC) celebration that started in 1998 and has grown and expanded every year since.
The same week in front of the State Capitol, Smallwood, Lt. Gov. Eleni Kounalakis, Assemblymember Josh Hoover (R-Folsom), and Assemblymember Maggie Krell (D-Sacramento), attended a brunch organized by a local chapter of NAWIC.
Two of the guest speakers were Dr. Giovanna Brasfield, CEO of Los Angeles-based Brasfield and Associates, and Jennifer Todd, President and Founder of LMS General Contractors.
Todd is the youngest Black woman to receive a California’s Contractors State License Board (A) General Engineering license. An advocate for women of different backgrounds, Todd she said she has been a woman in construction for the last 16 years despite going through some trying times.
A graduate of Arizona State University’s’ Sandra Day O’Connor College of Law, in 2009 Todd created an apprenticeship training program, A Greener Tomorrow, designed toward the advancement of unemployed and underemployed people of color.
“I always say, ‘I love an industry that doesn’t love me back,’” Todd said. “Being young, female and minority, I am often in spaces where people don’t look like me, they don’t reflect my values, they don’t reflect my experiences, and I so persevere in spite of it all.”
According to the U.S. Bureau of Labor Statistics, only 11.2% of the construction workforce across the country are female. Overall, 87.3% of the female construction workers are White, 35.1% are Latinas, 2.1% are Asians, and 6.5% are Black women, the report reveals.
The National Association of Home Builders reported that as of 2022, the states with the largest number of women working in construction were Texas (137,000), California (135,000) and Florida (119,000). The three states alone represent 30% of all women employed in the industry.
Sen. Susan Rubio (D-Baldwin Park) and the California Legislative Women’s Caucus supported Smallwood-Cuevas’ SCR 30 and requested that more energy be poured into bringing awareness to the severe gender gap in the construction field.
“The construction trade are a proven path to a solid career. and we have an ongoing shortage, and this is a time for us to do better breaking down the barriers to help the people get into this sector,” Rubio said.
Activism
Report Offers Policies, Ideas to Improve the Workplace Experiences of Black Women in California
The “Invisible Labor, Visible Struggles: The Intersection of Race, Gender, and Workplace Equity for Black Women in California” report by the California Black Women’s Collective Empowerment Institute (CBWCEI), unveiled the findings of a December 2024 survey of 452 employed Black women across the Golden State. Three-fifths of the participants said they experienced racism or discrimination last year and 57% of the unfair treatment was related to incidents at work.

By McKenzie Jackson, California Black Media
Backed by data, a report released last month details the numerous hurdles Black women in the Golden State must overcome to effectively contribute and succeed in the workplace.
The “Invisible Labor, Visible Struggles: The Intersection of Race, Gender, and Workplace Equity for Black Women in California” report by the California Black Women’s Collective Empowerment Institute (CBWCEI), unveiled the findings of a December 2024 survey of 452 employed Black women across the Golden State. Three-fifths of the participants said they experienced racism or discrimination last year and 57% of the unfair treatment was related to incidents at work.
CBWCEI President and CEO Kellie Todd Griffin said Black women have been the backbone of communities, industries, and movements but are still overlooked, underpaid, and undervalued at work.
“The data is clear,” she explained. “Systemic racism and sexism are not just historical injustices. They are active forces shaping the workplace experiences of Black women today. This report is a call to action. it demands intentional polices, corporate accountability, and systemic changes.”
The 16-page study, conducted by the public opinion research and strategic consulting firm EVITARUS, showcases the lived workplace experiences of Black women, many who say they are stuck in the crosshairs of discrimination based on gender and race which hinders their work opportunities, advancements, and aspirations, according to the report’s authors, Todd Griffin and CBWCEI researcher Dr. Sharon Uche.
“We wanted to look at how Black women are experiencing the workplace where there are systematic barriers,” Todd Griffin told the media during a press conference co-hosted by Ethnic Media Services and California Black Media. “This report is focused on the invisible labor struggles of Black women throughout California.”
The aspects of the workplace most important to Black women, according to those surveyed, are salary or wage, benefits, and job security.
However, only 21% of the survey’s respondents felt they had strong chances for career advancement into the executive or senior leadership ranks in California’s job market; 49% felt passed over, excluded from, or marginalized at work; and 48% felt their accomplishments at work were undervalued. Thirty-eight percent said they had been thought of as the stereotypical “angry Black woman” at work, and 42% said workplace racism or discrimination effected their physical or mental health.
“These sentiments play a factor in contributing to a workplace that is unsafe and not equitable for Black women in California,” the report reads.
Most Black women said providing for their families and personal fulfillment motivated them to show up to work daily, while 38% said they were dissatisfied in their current job with salary, supervisors, and work environment being the top sources of their discontent.
When asked if they agree or disagree with a statement about their workplace 58% of Black women said they feel supported at work, while 52% said their contributions are acknowledged. Forty-nine percent said they felt empowered.
Uche said Black women are paid $54,000 annually on average — including Black single mothers, who averaged $50,000 — while White men earn an average of $90,000 each year.
“More than half of Black families in California are led by single Black women,” said Uche, who added that the pay gap between Black women and White men isn’t forecasted to close until 2121.
-
#NNPA BlackPress4 weeks ago
Target Takes a Hit: $12.4 Billion Wiped Out as Boycotts Grow
-
Activism4 weeks ago
Undocumented Workers Are Struggling to Feed Themselves. Slashed Budgets and New Immigration Policies Bring Fresh Challenges
-
Activism4 weeks ago
Oakland Post: Week of February 26 – March 4, 2025
-
#NNPA BlackPress4 weeks ago
BREAKING Groundbreaking Singer Angie Stone Dies in Car Accident at 63
-
#NNPA BlackPress4 weeks ago
NAACP Legend and Freedom Fighter Hazel Dukes Passes
-
Arts and Culture4 weeks ago
Beverly Lorraine Greene: A Pioneering Architect and Symbol of Possibility and Progress
-
#NNPA BlackPress4 weeks ago
Trump Kicks the Ukrainian President Out of the White House
-
#NNPA BlackPress4 weeks ago
Apple Shareholders Reject Effort to Dismantle DEI Initiatives, Approve $500 Billion U.S. Investment Plan