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Black Press Urges DSCC to Expand Black Media Reach in New Ad Campaign

The Democratic Senatorial Campaign Committee (DSCC) has launched a new advertising initiative to encourage Black voter turnout in seven key battleground states. The campaign, “Our Vote. Our Power,” will appear in select Black-owned media outlets across Florida, Maryland, Michigan, Ohio, Pennsylvania, Texas, and Wisconsin.

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The effort focuses on promoting voter participation in the 2024 Senate elections while urging individuals to create a voting plan using the online platform IWillVote.com, where everyone can access information to plan their involvement in the election.
The effort focuses on promoting voter participation in the 2024 Senate elections while urging individuals to create a voting plan using the online platform IWillVote.com, where everyone can access information to plan their involvement in the election.

By Stacy M. Brown

NNPA Newswire

 The Democratic Senatorial Campaign Committee (DSCC) has launched a new advertising initiative to encourage Black voter turnout in seven key battleground states.

The campaign, “Our Vote. Our Power,” will appear in select Black-owned media outlets across Florida, Maryland, Michigan, Ohio, Pennsylvania, Texas, and Wisconsin.

The effort focuses on promoting voter participation in the 2024 Senate elections while urging individuals to create a voting plan using the online platform IWillVote.com, where everyone can access information to plan their involvement in the election.

“Black voters have the power to shape the outcome of the 2024 election and will play a critical role in defending the Democrats’ Senate majority that is fighting for the values, priorities, and issues that matter most for Black Americans,” said Jessica Knight Henry, DSCC deputy executive director. “This campaign will build on Senate Democrats’ efforts to meet Black voters wherever they are and ensure that every voter has the information they need to make their plan to vote and make their voice heard.”

The campaign’s ads will run in publications including the Florida Star, Baltimore Times, Michigan Chronicle, Call & Post, West Philly Journal, Houston Style Magazine, Dallas Weekly, and the Milwaukee Community Journal starting immediately.

“Technology and social media have given us the opportunity to see history almost repeat itself,” said Jessica Washington, CEO of The Dallas Weekly. “The Black Press has been pivotal in advocating the necessity of civic engagement from our community. This was the case for the first Black vote as it is for this 2024 election.”

Washington added that the Texas Senate election between Republican Sen. Ted Cruz and Democratic Congressman Colin Allred will have a massive impact on education, immigration, and the state’s economy. “Dallas Weekly will do their part, as we have for 70 years, to inform our community on the power of their vote,” Washington affirmed.

However, National Newspaper Publishers Association (NNPA) Chair Bobby Henry, publisher of the Westside Gazette in Fort Lauderdale, voiced concern over the limited scope of the DSCC’s outreach. “I appreciate the effort to reach out to Black voters with your new advertising campaign, but the limited placement in just a handful of local Black newspapers is disappointing and inadequate,” Henry stated. “Black voters have consistently been at the forefront of shaping our nation’s political landscape, and yet, once again, we are seeing minimal investment in ensuring our communities are thoroughly engaged and informed.”

The NNPA is the trade association representing over 200 Black-owned newspapers and media companies, comprising the 197-year-old Black Press of America.

Henry called for a more significant investment. “Our communities deserve more than token outreach; they deserve a comprehensive, robust effort that spans the diversity and geographic reach of Black media outlets nationwide,” he demanded. “To effectively energize Black voters and convey the importance of their participation, there must be a more significant investment in the publications that have historically served as trusted voices and sources of information.”

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Oakland Post: Week of December 31, 2025 – January 6, 2026

The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026

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Big God Ministry Gives Away Toys in Marin City

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.

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From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.
From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.

By Godfrey Lee

Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.

Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.

A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.

Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.

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First 5 Alameda County Distributes Over $8 Million in First Wave of Critical Relief Funds for Historically Underpaid Caregivers

“Family, Friend, and Neighbor caregivers are lifelines for so many children and families in Alameda County,” said Kristin Spanos, CEO, First 5 Alameda County. “Yet, they often go unrecognized and undercompensated for their labor and ability to give individualized, culturally connected care. At First 5, we support the conditions that allow families to thrive, and getting this money into the hands of these caregivers and families at a time of heightened financial stress for parents is part of that commitment.”

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Costco. Courtesy image.
Costco. Courtesy image.

Family, Friend, and Neighbor Caregivers Can Now Opt Into $4,000 Grants to Help Bolster Economic Stability and Strengthen Early Learning Experiences

By Post Staff

Today, First 5 Alameda County announced the distribution of $4,000 relief grants to more than 2,000 Family, Friend, and Neighbor (FFN) caregivers, totaling over $8 million in the first round of funding. Over the full course of the funding initiative, First 5 Alameda County anticipates supporting over 3,000 FFN caregivers, who collectively care for an estimated 5,200 children across Alameda County. These grants are only a portion of the estimated $190 million being invested into expanding our early childcare system through direct caregiver relief to upcoming facilities, shelter, and long-term sustainability investments for providers fromMeasure C in its first year. This investment builds on the early rollout of Measure C and reflects a comprehensive, system-wide strategy to strengthen Alameda County’s early childhood ecosystem so families can rely on sustainable, accessible care,

These important caregivers provide child care in Alameda County to their relatives, friends, and neighbors. While public benefits continue to decrease for families, and inflation and the cost of living continue to rise, these grants provide direct economic support for FFN caregivers, whose wages have historically been very low or nonexistent, and very few of whom receive benefits. As families continue to face growing financial pressures, especially during the winter and holiday season, these grants will help these caregivers with living expenses such as rent, utilities, supplies, and food.

“Family, Friend, and Neighbor caregivers are lifelines for so many children and families in Alameda County,” said Kristin Spanos, CEO, First 5 Alameda County. “Yet, they often go unrecognized and undercompensated for their labor and ability to give individualized, culturally connected care. At First 5, we support the conditions that allow families to thrive, and getting this money into the hands of these caregivers and families at a time of heightened financial stress for parents is part of that commitment.”

The funding for these relief grants comes from Measure C, a local voter-approved sales tax in Alameda County that invests in young children, their families, communities, providers, and caregivers. Within the first year of First 5’s 5-Year Plan for Measure C, in addition to the relief grants to informal FFN caregivers, other significant investments will benefit licensed child care providers. These investments include over $40 million in Early Care and Education (ECE) Emergency Grants, which have already flowed to nearly 800 center-based and family child care providers. As part of First 5’s 5-Year Plan, preparations are also underway to distribute facilities grants early next year for child care providers who need to make urgent repairs or improvements, and to launch the Emergency Revolving Fund in Spring 2026 to support licensed child care providers in Alameda County who are at risk of closure.

The FFN Relief Grants recognize and support the essential work that an estimated 3,000 FFN caregivers provide to 5,200 children in Alameda County. There is still an opportunity to receive funds for FFN caregivers who have not yet received them.

In partnership with First 5 Alameda County, Child Care Payment Agencies play a critical role in identifying eligible caregivers and leading coordinated outreach efforts to ensure FFN caregivers are informed of and able to access these relief funds.FFN caregivers are eligible for the grant if they receive a child care payment from an Alameda County Child Care Payment Agency, 4Cs of Alameda County, BANANAS, Hively, and Davis Street, and are currently caring for a child 12 years old or younger in Alameda County. Additionally, FFN caregivers who provided care for a child 12 years or younger at any time since April 1, 2025, but are no longer doing so, are also eligible for the funds. Eligible caregivers are being contacted by their Child Care Payment Agency on a rolling basis, beginning with those who provided care between April and July 2025.

“This money is coming to me at a critical time of heightened economic strain,” said Jill Morton, a caregiver in Oakland, California. “Since I am a non-licensed childcare provider, I didn’t think I was eligible for this financial support. I was relieved that this money can help pay my rent, purchase learning materials for the children as well as enhance childcare, buy groceries and take care of grandchildren.”

Eligible FFN caregivers who provided care at any time between April 1, 2025 and July 31, 2025, who haven’t yet opted into the process, are encouraged to check their mail and email for an eligibility letter. Those who have cared for a child after this period should expect to receive communications from their child care payment agency in the coming months. FFN caregivers with questions may also contact the agency they work with to receive child care payments, or the First 5 Alameda help desk, Monday through Friday, from 9 a.m. to 5:00 p.m. PST, at 510-227-6964. The help desk will be closed 12/25/25 – 1/1/26. Additional grant payments will be made on a rolling basis as opt-ins are received by the four child care payment agencies in Alameda County.

Beginning in the second year of Measure C implementation, FFN caregivers who care for a child from birth to age five and receive an Alameda County subsidized voucher will get an additional $500 per month. This amounts to an annual increase of about $6,000 per child receiving a subsidy. Together with more Measure C funding expected to flow back into the community as part of First 5’s 5-Year Plan, investments will continue to become available in the coming year for addressing the needs of childcare providers in Alameda County.

About First 5 Alameda County

First 5 Alameda County builds the local childhood systems and supports needed to ensure our county’s youngest children are safe, healthy, and ready to succeed in school and life.

Our Mission

In partnership with the community, we support a county-wide continuous prevention and early intervention system that promotes optimal health and development, narrows disparities, and improves the lives of children from birth to age five and their families.

Our Vision

Every child in Alameda County will have optimal health, development, and well-being to reach their greatest potential. 

Learn more at www.first5alameda.org.

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