By Special to the Afro

A new survey from Black Women for America (BWFA) outlines the key issues for this critical voting bloc, and shows that former Vice President Joe Biden has strong support from African-American women.

One of the survey’s biggest findings is that the female candidates have yet to break through among this important segment.

“Joe Biden can attribute much of his support from Black women to his association with Barack Obama and the halo effect of our beloved, ‘forever’ President. Not to mention the fact that he is viewed as the candidate who can most likely beat President Trump,” said Sarah Lattimer Irvin, President of BWFA and Metrics Marketing, a creative marketing consultancy that specializes in multicultural audiences, particularly Black women.

“Building a relationship with this important constituency is key, especially when our survey showed that when African-American women do not vote, the number one reason is dislike for the candidates. Candidates trailing Biden can narrow the gap by authentically addressing key issues affecting Black women, their families and their communities.”

Other takeaways from the landmark survey include:

Healthcare coverage is the most important issue among this key group, followed by gun control, and police brutality. Increasing the minimum wage and abortion rights round out the top five issues.

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Over 57 percent of respondents do not trust the government to make decisions in their best interests or that of their family and community. Black women are also divided on whether they feel included in the “Me Too” movement or whether the movement only represents White women.

Black Women for America (BWFA) is the political practice of Metrics Marketing, a creative marketing consultancy. Data-led and culturally informed, BWFA helps candidates and political organizations connect with constituents by crafting key strategies and messaging that resonates with Black women, their families and their communities.

Metrics Marketing, Inc. strategically merges information, interpretation, innovation and implementation to forge relationships between brands and multicultural consumers, particularly Black women, that drive results. Having developed successful programs for Fortune 500 companies, as well as local businesses, it is one of the few female and minority-owned agencies in the South with a breadth of national and regional brand experience. For more information about Metrics Marketing, please visit www.metricsmktg.com. Follow @metricsmktginc on Facebook, Twitter and Instagram.

Disclaimer: The views and opinions expressed in this article do not necessarily reflect the official policy or position of The Afro-American Newspapers.

This article originally appeared in The Afro.

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