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Black Women’s Health Imperative Launches Covid-19 Vaccine Campaign with $400,000 Rockefeller Foundation Grant

“Throughout the pandemic, the disparities in health, economic, and social outcomes have been stark for Black women and their families,” said Linda Goler Blount, president and CEO of the Black Women’s Health Imperative.

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The Black Women’s Health Imperative (BWHI) announced that it has received a $400,000 grant from the Rockefeller Foundation to improve vaccination rates among Black women and communities of color.

The grant is part of The Rockefeller Foundation’s $20 million Equity-First Vaccination Initiative, which supports hyper-local, community-led programs to improve vaccine access and support educational outreach in five cities. Learnings from the initiative will help inform strategies across the country to increase access to Covid-19 vaccinations in communities of color, contributing to a collective, national north star goal of ensuring at least 70 million people of color will be fully vaccinated by July 2021.

“Throughout the pandemic, the disparities in health, economic, and social outcomes have been stark for Black women and their families,” said Linda Goler Blount, president and CEO of the Black Women’s Health Imperative. “This grant will help us equip Black women with science-based information so that they’re empowered to educate their families, friends and communities about the Covid-19 vaccines.”

BWHI will form strategic partnerships with the National Caucus & Center on Black Aging (NCBA) and National Coalition of 100 Black Women (NCBW) to launch Covid-19 vaccine and equity initiatives in Baltimore, Md.; Chicago, Ill.; Houston, Texas; Newark, N.J.; Oakland, Calif. Community organizations, the Southern Christian Leadership Global Policy Initiative, and R.E.A.C.H. Beyond Solutions, as well as the New Jersey Department of Health, will support.

Professional athletes with the Women’s National Basketball Players Association will also collaborate with the BWHI to support this public health campaign across their fanbases and within their communities by encouraging vaccine education, awareness, and advocating for equitable access.

BWHI will convene a Covid-19 Vaccine Awareness & Equity Task Force to provide high-impact advocacy recommendations to boost Covid-19 vaccine uptake. The task force will include the leaders of NCBA and NCBW, policymakers, disparities experts, and community organizations.

“We’re excited to partner with Black Women’s Health Imperative to address vaccine equity in our communities,” said Karyne Jones, president and CEO of NCBA. “African American adults 60 and over have been hardest hit by Covid-19. We want to make sure they understand that vaccines are safe and effective – and will enable them to get back to enjoying life with their families.”

“We’re committed to meeting people where they are in order to remove barriers to vaccination, reduce hesitancy, and empower people to live, work and assemble without fear,” said Virginia W. Harris, NCBW national president.

“We are thrilled to partner with BWHI because Black women are important influencers with their families and in their communities more broadly. Together, we can help ensure every community has credible information about the Covid-19 vaccines,” said Rhea Boyd, MD, who co-developed “THE CONVERSATION: Between Us, About Us.”

“The heavy toll of Covid-19 on Black America is sharpened for Black women, who bear the brunt of health, economic, and social disparities,” said Greg Johnson, managing director of the Equity and Economic Opportunity Initiative at the Rockefeller Foundation. “The Rockefeller Foundation is thrilled to be supporting Black Women’s Health Imperative so that Black women and their families feel confident about why and how to get the Covid-19 vaccine.”

 

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Oakland Post: Week of May 28 – June 30, 2025

The printed Weekly Edition of the Oakland Post: Week of May 28 – June 3, 2025

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Oakland Post: Week of May 21 – 27, 2025

The printed Weekly Edition of the Oakland Post: Week of May 21 – 27, 2025

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OPINION: Your Voice and Vote Impact the Quality of Your Health Care

One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare. 

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Rhonda M. Smith.
Rhonda M. Smith.

By Rhonda M. Smith, Special to California Black Media Partners

Shortly after last year’s election, I hopped into a Lyft and struck up a conversation with the driver. As we talked, the topic inevitably turned to politics. He confidently told me that he didn’t vote — not because he supported Donald Trump, but because he didn’t like Kamala Harris’ résumé. When I asked what exactly he didn’t like, he couldn’t specifically articulate his dislike or point to anything specific. In his words, he “just didn’t like her résumé.”

That moment really hit hard for me. As a Black woman, I’ve lived through enough election cycles to recognize how often uncertainty, misinformation, or political apathy keep people from voting, especially Black voters whose voices are historically left out of the conversation and whose health, economic security, and opportunities are directly impacted by the individual elected to office, and the legislative branches and political parties that push forth their agenda.

That conversation with the Lyft driver reflects a troubling surge in fear-driven politics across our country. We’ve seen White House executive orders gut federal programs meant to help our most vulnerable populations and policies that systematically exclude or harm Black and underserved communities.

One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.

Medicaid, called Medi-Cal in California, doesn’t just cover care. It protects individuals and families from medical debt, keeps rural hospitals open, creates jobs, and helps our communities thrive. Simply put; Medicaid is a lifeline for 1 in 5 Black Americans. For many, it’s the only thing standing between them and a medical emergency they can’t afford, especially with the skyrocketing costs of health care. The proposed cuts mean up to 7.2 million Black Americans could lose their healthcare coverage, making it harder for them to receive timely, life-saving care. Cuts to Medicaid would also result in fewer prenatal visits, delayed cancer screenings, unfilled prescriptions, and closures of community clinics. When healthcare is inaccessible or unaffordable, it doesn’t just harm individuals, it weakens entire communities and widens inequities.

The reality is Black Americans already face disproportionately higher rates of poorer health outcomes. Our life expectancy is nearly five years shorter in comparison to White Americans. Black pregnant people are 3.6 times more likely to die during pregnancy or postpartum than their white counterparts.

These policies don’t happen in a vacuum. They are determined by who holds power and who shows up to vote. Showing up amplifies our voices. Taking action and exercising our right to vote is how we express our power.

I urge you to start today. Call your representatives, on both sides of the aisle, and demand they protect Medicaid (Medi-Cal), the Affordable Care Act (Covered CA), and access to food assistance programs, maternal health resources, mental health services, and protect our basic freedoms and human rights. Stay informed, talk to your neighbors and register to vote.

About the Author

Rhonda M. Smith is the Executive Director of the California Black Health Network, a statewide nonprofit dedicated to advancing health equity for all Black Californians.

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