Business
Blacks ‘Segregated’ in Low-Paying Retail Jobs
By Jazelle Hunt
Washington Correspondent
WASHINGTON (NNPA) – More than 1.9 million Black Americans work in retail, accounting for 11 percent of the industry’s total workforce. Despite being the second-largest source of employment for Black workers, new data from the NAACP and equality advocacy organization, Demos, finds that the industry is rife with racial inequality and poor earning potential.
According to the report, titled “The Retail Race Divide,” full-time Black and Latino salespersons earn 75 percent of the wages of their White counterparts. For Black and Latino cashiers, the figure is 90 percent. Further, Black and Latino workers are sometimes stuck in “occupational segregation;” not only are they overrepresented in low-wage industries such as retail, but they’re also overrepresented in the lowest paying positions within these industries. Consider: Black people make up 11 percent of the retail force, but 6 percent of those in managerial or leadership roles.
“They are, in effect, segregated by color and income. Now, not segregated as a matter of law, as was the case many years ago…but certainly by circumstance, by industry practice. Even where we don’t have overt discrimination that violates Title VII [of the Civil Rights Act], there are subtle forms of discrimination that may also violate Title VII, but are less obvious,” says Cornell William Brooks, president and CEO of the NAACP.
“It’s not necessarily that a company has a policy that says African Americans and Latinos should be overrepresented at the cash register and in lower paid positions. But rather, if they do not have policies to ensure that African Americans and Latinos have access to and are encouraged to apply for better paying positions as managers, there’s something profoundly wrong.”
Brittany O’Neal has worked in retail for three years, most currently in the Fashion Centre at Pentagon City in Arlington, Virginia. The 25-year-old full-time student is a few credits shy of earning a criminal justice degree, but also works full-time hours as a salesperson to support her 3-year-old son.
“The store I work at…comes with a lot of customer service. Sometimes you work really hard and [customers] end up just returning everything,” she says. “[Our pay] is all commission, unless you don’t make enough. Then you get your hourly wage.”
O’Neal says support from her family and managers in accommodating her schedule make it easier to earn enough money and still finish school. Not everyone is so fortunate; according to the report, retail wage disparities also happen through inadequate and unreliable scheduling practices. While Black, White, Latino, and Asian people work part-time at even rates, nearly half of all Black and Latino retail workers would prefer full-time hours (compared to 29 percent of Whites and Latinos). The report’s measure doesn’t include workers who want more hours while remaining part-time, which would likely play out along racial lines as well.
There’s also the difficulty in being “on-call,” a common practice among retail managers.
“Although just-in-time scheduling can have negative effects for any retail worker, there is reason to believe that the burden is disproportionately heavy on Black and Latino workers,” the report states, adding that this is the population most likely to juggle their educations, parenting, and additional employment while holding a retail job.
“Moreover, due to residential segregation and other socioeconomic constraints, Black workers have longer commute times than White workers, leading to greater time and money costs when their shifts are cut short.”
The disparities spell serious repercussions for Black Americans, and particularly Black families. Fully 17 percent of Black retail workers live below the poverty line, compared to 9 percent of retail workers overall. More than half of Black workers are responsible for at least half their household’s income, and they are the most likely of all retail workers to be the sole breadwinner in their households – 26 percent are, compared to 15 percent of White workers, and 18 percent of retail workers overall. Black retail workers are also significantly more likely to be raising children on these wages – 65 percent are, compared to the overall 33 percent.
And, according to recent analysis from the National Low Income Housing Coalition –an affordable housing research and advocacy organization – there’s nowhere in the country where a full-time minimum wage worker can afford a one-bedroom apartment (priced at the Department of Housing and Urban Development’s standard of Fair Market Rent), without paying more than 30 percent of their income.
“There’s this notion that people working in the retail industry are young, inexperienced, and lack dependents. But here’s the blue-collar reality: 90 percent of African American and Latino retail workers are over 20 years of age, and half of them provide at least 50 percent of the income their families need to survive,” Brooks says. “We’re not talking about adolescents at the cash register working part time or working to add a little something to their young budgets. We’re talking about people who have families to support.”
The effects of these disparities extend beyond retail workers’ households.
As the report explains, “Service industry employment became more central to the well-being of American workers, but the low wages and uncertain schedules that characterize that employment undermined household financial security and, by extension, growth and stability for the economy overall.”
In short, low household income translates to low consumerism, poor wealth generation, poor entrepreneurship, and slower growth in the overall economy.
The NAACP/Demos report suggests that the problems can be alleviated if retailers raise the wages for their least paid positions, as well as through state and federal policies. It also points out that legal battles and union actions have been useful tools in securing better outcomes for retail workers.
Brooks encourages people to challenge the status quo through interpersonal, legal, and civic avenues.
He says, “One of the best allies in the fight for a living wage is the NAACP. So I’d encourage people to join local branches of the NAACP, help us organize for living wages, and help us make it clear to the country that you should not have to work hard to be poor.”
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Oakland Post: Week of May 28 – June 30, 2025
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OPINION: Your Voice and Vote Impact the Quality of Your Health Care
One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.

By Rhonda M. Smith, Special to California Black Media Partners
Shortly after last year’s election, I hopped into a Lyft and struck up a conversation with the driver. As we talked, the topic inevitably turned to politics. He confidently told me that he didn’t vote — not because he supported Donald Trump, but because he didn’t like Kamala Harris’ résumé. When I asked what exactly he didn’t like, he couldn’t specifically articulate his dislike or point to anything specific. In his words, he “just didn’t like her résumé.”
That moment really hit hard for me. As a Black woman, I’ve lived through enough election cycles to recognize how often uncertainty, misinformation, or political apathy keep people from voting, especially Black voters whose voices are historically left out of the conversation and whose health, economic security, and opportunities are directly impacted by the individual elected to office, and the legislative branches and political parties that push forth their agenda.
That conversation with the Lyft driver reflects a troubling surge in fear-driven politics across our country. We’ve seen White House executive orders gut federal programs meant to help our most vulnerable populations and policies that systematically exclude or harm Black and underserved communities.
One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.
Medicaid, called Medi-Cal in California, doesn’t just cover care. It protects individuals and families from medical debt, keeps rural hospitals open, creates jobs, and helps our communities thrive. Simply put; Medicaid is a lifeline for 1 in 5 Black Americans. For many, it’s the only thing standing between them and a medical emergency they can’t afford, especially with the skyrocketing costs of health care. The proposed cuts mean up to 7.2 million Black Americans could lose their healthcare coverage, making it harder for them to receive timely, life-saving care. Cuts to Medicaid would also result in fewer prenatal visits, delayed cancer screenings, unfilled prescriptions, and closures of community clinics. When healthcare is inaccessible or unaffordable, it doesn’t just harm individuals, it weakens entire communities and widens inequities.
The reality is Black Americans already face disproportionately higher rates of poorer health outcomes. Our life expectancy is nearly five years shorter in comparison to White Americans. Black pregnant people are 3.6 times more likely to die during pregnancy or postpartum than their white counterparts.
These policies don’t happen in a vacuum. They are determined by who holds power and who shows up to vote. Showing up amplifies our voices. Taking action and exercising our right to vote is how we express our power.
I urge you to start today. Call your representatives, on both sides of the aisle, and demand they protect Medicaid (Medi-Cal), the Affordable Care Act (Covered CA), and access to food assistance programs, maternal health resources, mental health services, and protect our basic freedoms and human rights. Stay informed, talk to your neighbors and register to vote.
About the Author
Rhonda M. Smith is the Executive Director of the California Black Health Network, a statewide nonprofit dedicated to advancing health equity for all Black Californians.
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