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Blacks ‘Segregated’ in Low-Paying Retail Jobs

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Blacks paid less in retail (Photo credit: Tomwsulcer/CC0 public domain)

Blacks paid less in retail (Photo credit: Tomwsulcer/CC0 public domain)

By Jazelle Hunt
Washington Correspondent

WASHINGTON (NNPA) – More than 1.9 million Black Americans work in retail, accounting for 11 percent of the industry’s total workforce. Despite being the second-largest source of employment for Black workers, new data from the NAACP and equality advocacy organization, Demos, finds that the industry is rife with racial inequality and poor earning potential.

According to the report, titled “The Retail Race Divide,” full-time Black and Latino salespersons earn 75 percent of the wages of their White counterparts. For Black and Latino cashiers, the figure is 90 percent. Further, Black and Latino workers are sometimes stuck in “occupational segregation;” not only are they overrepresented in low-wage industries such as retail, but they’re also overrepresented in the lowest paying positions within these industries. Consider: Black people make up 11 percent of the retail force, but 6 percent of those in managerial or leadership roles.

“They are, in effect, segregated by color and income. Now, not segregated as a matter of law, as was the case many years ago…but certainly by circumstance, by industry practice. Even where we don’t have overt discrimination that violates Title VII [of the Civil Rights Act], there are subtle forms of discrimination that may also violate Title VII, but are less obvious,” says Cornell William Brooks, president and CEO of the NAACP.

“It’s not necessarily that a company has a policy that says African Americans and Latinos should be overrepresented at the cash register and in lower paid positions. But rather, if they do not have policies to ensure that African Americans and Latinos have access to and are encouraged to apply for better paying positions as managers, there’s something profoundly wrong.”

Brittany O’Neal has worked in retail for three years, most currently in the Fashion Centre at Pentagon City in Arlington, Virginia. The 25-year-old full-time student is a few credits shy of earning a criminal justice degree, but also works full-time hours as a salesperson to support her 3-year-old son.

“The store I work at…comes with a lot of customer service. Sometimes you work really hard and [customers] end up just returning everything,” she says. “[Our pay] is all commission, unless you don’t make enough. Then you get your hourly wage.”

O’Neal says support from her family and managers in accommodating her schedule make it easier to earn enough money and still finish school. Not everyone is so fortunate; according to the report, retail wage disparities also happen through inadequate and unreliable scheduling practices. While Black, White, Latino, and Asian people work part-time at even rates, nearly half of all Black and Latino retail workers would prefer full-time hours (compared to 29 percent of Whites and Latinos). The report’s measure doesn’t include workers who want more hours while remaining part-time, which would likely play out along racial lines as well.

There’s also the difficulty in being “on-call,” a common practice among retail managers.

“Although just-in-time scheduling can have negative effects
for any retail worker, there is reason to believe that the burden
is disproportionately heavy on Black and Latino workers,” the report states, adding that this is the population most likely to juggle their educations, parenting, and additional employment while holding a retail job.

“Moreover, due to residential segregation and other socioeconomic constraints, Black workers have longer commute times than White workers, leading to greater time and money costs when their shifts are cut short.”

The disparities spell serious repercussions for Black Americans, and particularly Black families. Fully 17 percent of Black retail workers live below the poverty line, compared to 9 percent of retail workers overall. More than half of Black workers are responsible for at least half their household’s income, and they are the most likely of all retail workers to be the sole breadwinner in their households – 26 percent are, compared to 15 percent of White workers, and 18 percent of retail workers overall. Black retail workers are also significantly more likely to be raising children on these wages – 65 percent are, compared to the overall 33 percent.

And, according to recent analysis from the National Low Income Housing Coalition –an affordable housing research and advocacy organization – there’s nowhere in the country where a full-time minimum wage worker can afford a one-bedroom apartment (priced at the Department of Housing and Urban Development’s standard of Fair Market Rent), without paying more than 30 percent of their income.

“There’s this notion that people working in the retail industry are young, inexperienced, and lack dependents. But here’s the blue-collar reality: 90 percent of African American and Latino retail workers are over 20 years of age, and half of them provide at least 50 percent of the income their families need to survive,” Brooks says. “We’re not talking about adolescents at the cash register working part time or working to add a little something to their young budgets. We’re talking about people who have families to support.”

The effects of these disparities extend beyond retail workers’ households.

As the report explains, “Service industry employment became more central to the well-being of American workers, but the low wages and uncertain schedules that characterize that employment undermined household financial security and, by extension, growth and stability for the economy overall.”

In short, low household income translates to low consumerism, poor wealth generation, poor entrepreneurship, and slower growth in the overall economy.

The NAACP/Demos report suggests that the problems can be alleviated if retailers raise the wages for their least paid positions, as well as through state and federal policies. It also points out that legal battles and union actions have been useful tools in securing better outcomes for retail workers.

Brooks encourages people to challenge the status quo through interpersonal, legal, and civic avenues.

He says, “One of the best allies in the fight for a living wage is the NAACP. So I’d encourage people to join local branches of the NAACP, help us organize for living wages, and help us make it clear to the country that you should not have to work hard to be poor.”

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Oakland Post: Week of December 31, 2025 – January 6, 2026

The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026

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Big God Ministry Gives Away Toys in Marin City

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grow up.

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From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.
From top left: Pastor David Hall asking the children what they want to be when they grow up. Worship team Jake Monaghan, Ruby Friedman, and Keri Carpenter. Children lining up to receive their presents. Photos by Godfrey Lee.

By Godfrey Lee

Big God Ministries, pastored by David Hall, gave toys to the children in Marin City on Monday, Dec. 15, on the lawn near the corner of Drake Avenue and Donahue Street.

Pastor Hall also gave a message of encouragement to the crowd, thanking Jesus for the “best year of their lives.” He asked each of the children what they wanted to be when they grew up.

Around 75 parents and children were there to receive the presents, which consisted mainly of Gideon Bibles, Cat in the Hat pillows, Barbie dolls, Tonka trucks, and Lego building sets.

A half dozen volunteers from the Big God Ministry, including Donnie Roary, helped to set up the tables for the toy giveaway. The worship music was sung by Ruby Friedman, Keri Carpenter, and Jake Monaghan, who also played the accordion.

Big God Ministries meets on Sundays at 10 a.m. at the Mill Valley Community Center, 180 Camino Alto, Mill Valley, CA Their phone number is (415) 797-2567.

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First 5 Alameda County Distributes Over $8 Million in First Wave of Critical Relief Funds for Historically Underpaid Caregivers

“Family, Friend, and Neighbor caregivers are lifelines for so many children and families in Alameda County,” said Kristin Spanos, CEO, First 5 Alameda County. “Yet, they often go unrecognized and undercompensated for their labor and ability to give individualized, culturally connected care. At First 5, we support the conditions that allow families to thrive, and getting this money into the hands of these caregivers and families at a time of heightened financial stress for parents is part of that commitment.”

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Costco. Courtesy image.
Costco. Courtesy image.

Family, Friend, and Neighbor Caregivers Can Now Opt Into $4,000 Grants to Help Bolster Economic Stability and Strengthen Early Learning Experiences

By Post Staff

Today, First 5 Alameda County announced the distribution of $4,000 relief grants to more than 2,000 Family, Friend, and Neighbor (FFN) caregivers, totaling over $8 million in the first round of funding. Over the full course of the funding initiative, First 5 Alameda County anticipates supporting over 3,000 FFN caregivers, who collectively care for an estimated 5,200 children across Alameda County. These grants are only a portion of the estimated $190 million being invested into expanding our early childcare system through direct caregiver relief to upcoming facilities, shelter, and long-term sustainability investments for providers fromMeasure C in its first year. This investment builds on the early rollout of Measure C and reflects a comprehensive, system-wide strategy to strengthen Alameda County’s early childhood ecosystem so families can rely on sustainable, accessible care,

These important caregivers provide child care in Alameda County to their relatives, friends, and neighbors. While public benefits continue to decrease for families, and inflation and the cost of living continue to rise, these grants provide direct economic support for FFN caregivers, whose wages have historically been very low or nonexistent, and very few of whom receive benefits. As families continue to face growing financial pressures, especially during the winter and holiday season, these grants will help these caregivers with living expenses such as rent, utilities, supplies, and food.

“Family, Friend, and Neighbor caregivers are lifelines for so many children and families in Alameda County,” said Kristin Spanos, CEO, First 5 Alameda County. “Yet, they often go unrecognized and undercompensated for their labor and ability to give individualized, culturally connected care. At First 5, we support the conditions that allow families to thrive, and getting this money into the hands of these caregivers and families at a time of heightened financial stress for parents is part of that commitment.”

The funding for these relief grants comes from Measure C, a local voter-approved sales tax in Alameda County that invests in young children, their families, communities, providers, and caregivers. Within the first year of First 5’s 5-Year Plan for Measure C, in addition to the relief grants to informal FFN caregivers, other significant investments will benefit licensed child care providers. These investments include over $40 million in Early Care and Education (ECE) Emergency Grants, which have already flowed to nearly 800 center-based and family child care providers. As part of First 5’s 5-Year Plan, preparations are also underway to distribute facilities grants early next year for child care providers who need to make urgent repairs or improvements, and to launch the Emergency Revolving Fund in Spring 2026 to support licensed child care providers in Alameda County who are at risk of closure.

The FFN Relief Grants recognize and support the essential work that an estimated 3,000 FFN caregivers provide to 5,200 children in Alameda County. There is still an opportunity to receive funds for FFN caregivers who have not yet received them.

In partnership with First 5 Alameda County, Child Care Payment Agencies play a critical role in identifying eligible caregivers and leading coordinated outreach efforts to ensure FFN caregivers are informed of and able to access these relief funds.FFN caregivers are eligible for the grant if they receive a child care payment from an Alameda County Child Care Payment Agency, 4Cs of Alameda County, BANANAS, Hively, and Davis Street, and are currently caring for a child 12 years old or younger in Alameda County. Additionally, FFN caregivers who provided care for a child 12 years or younger at any time since April 1, 2025, but are no longer doing so, are also eligible for the funds. Eligible caregivers are being contacted by their Child Care Payment Agency on a rolling basis, beginning with those who provided care between April and July 2025.

“This money is coming to me at a critical time of heightened economic strain,” said Jill Morton, a caregiver in Oakland, California. “Since I am a non-licensed childcare provider, I didn’t think I was eligible for this financial support. I was relieved that this money can help pay my rent, purchase learning materials for the children as well as enhance childcare, buy groceries and take care of grandchildren.”

Eligible FFN caregivers who provided care at any time between April 1, 2025 and July 31, 2025, who haven’t yet opted into the process, are encouraged to check their mail and email for an eligibility letter. Those who have cared for a child after this period should expect to receive communications from their child care payment agency in the coming months. FFN caregivers with questions may also contact the agency they work with to receive child care payments, or the First 5 Alameda help desk, Monday through Friday, from 9 a.m. to 5:00 p.m. PST, at 510-227-6964. The help desk will be closed 12/25/25 – 1/1/26. Additional grant payments will be made on a rolling basis as opt-ins are received by the four child care payment agencies in Alameda County.

Beginning in the second year of Measure C implementation, FFN caregivers who care for a child from birth to age five and receive an Alameda County subsidized voucher will get an additional $500 per month. This amounts to an annual increase of about $6,000 per child receiving a subsidy. Together with more Measure C funding expected to flow back into the community as part of First 5’s 5-Year Plan, investments will continue to become available in the coming year for addressing the needs of childcare providers in Alameda County.

About First 5 Alameda County

First 5 Alameda County builds the local childhood systems and supports needed to ensure our county’s youngest children are safe, healthy, and ready to succeed in school and life.

Our Mission

In partnership with the community, we support a county-wide continuous prevention and early intervention system that promotes optimal health and development, narrows disparities, and improves the lives of children from birth to age five and their families.

Our Vision

Every child in Alameda County will have optimal health, development, and well-being to reach their greatest potential. 

Learn more at www.first5alameda.org.

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