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BOOK REVIEW: “Miss Jessie’s: Creating a Successful Business from Scratch – Naturally”

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Starting a business is not for the faint of heart.

 

It takes brains and guts enough to step out of a comfort zone. It requires going against the grain, letting go of pride, and a dash of innocence. Starting a business is the worst, most difficult, wonderful, magnificent thing you’ll ever do – but as in the new book “Miss Jessie’s” by Miko Branch, sometimes it’s also quite hair-raising.

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Jessie Mae Pittman was born in 1919 to a sharecropper family in North Carolina, and grew up hating fieldwork. To avoid picking cotton, she taught herself to cook and later became renowned for her skills. That independent self-sufficiency impressed her granddaughters; Miko Branch and her sister, Titi, were raised knowing that they’d someday be businesswomen.

 

Author Miko Branch

Author Miko Branch

Throughout their childhood, the Branch sisters learned and dreamed. They also toiled long hours with their father at various family businesses, which was work they did for free. That eventually taught Branch the value of her labor and gave her a sense of what owning her own business might entail.

 

When it was time to enroll in college, Branch decided on a career in fashion but her schooling taught her what she didn’t want. Upon graduating from Fashion Institute of Technology, she’d realized that she needed to work with hair; specifically, she wanted to work in a high-end salon that catered to a certain kind of clientele.

 

“There is a long, rich… complex history surrounding African-American women’s hair that ties to… self-image,” Branch says. As a woman with curls, she knew she could make a better product than what was available. She experimented with gels, crèmes, and technique before she and her sister opened a salon that ultimately grew into a full-fledged, hip and trendy mini-empire with products named after their grandmother.

 

But, like many fledgling entrepreneurs, the sisters made mistakes – one of which led to a split, lawyers, and a month’s long parting that hurt Branch in more ways than one. It took two years, two moves, and too much money to fix what broke.

 

Business book or memoir? Though it may appear more the latter, the answer is that “Miss Jessie’s” is both.

 

Sometimes, of course, the story of a business is the story of its creators, and author Miko Branch takes her readers back nearly 100 years to see where the very roots of her company began. That’s a very interesting tale but if it’s not what you read a business book for, well, Branch has that part covered, too. She subtly includes business advice for entrepreneurs in nearly each chapter, and a nicely succinct epilogue as a final takeaway. That serves to entertain and inform readers on one hand, while steadily encouraging entrepreneurship on the other.

 

Though I thought there was a bit too much repetition here, I did enjoy this by-the-bootstraps story of a growing company, and I think you will, too – especially if you’re up for the unique format of it. Still, business book or memoir, “Miss Jessie’s” is something you won’t mind curling up with.

 

“Miss Jessie’s: Creating a Successful Business from Scratch – Naturally” by Miko Branch, c. 2015, Atria, $24.99, 256 pages.

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Arts and Culture

Beverly Lorraine Greene: A Pioneering Architect and Symbol of Possibility and Progress

Greene graduated from the University of Illinois at Urbana-Champaign in 1936 with a degree in Architecture — a remarkable accomplishment for an African American woman at the time. She was never discouraged by the racial and gender discrimination that saturated her field.

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Beverly Lorraine Greene. Public domain photo.
Beverly Lorraine Greene. Public domain photo.

By Tamara Shiloh

In the mid-20th century, Beverly Lorraine Greene was recognized as the first African American woman licensed to practice architecture in the United States.

Greene was born on Oct. 4, 1915, in Chicago during an era when opportunities for African Americans, particularly women, were severely limited.

Her parents, James and Vera Greene, were deeply invested in her education, instilling in her a belief in the power of intellect and perseverance. She grew up during the Great Migration that transformed Chicago starting in 1900.

Greene graduated from the University of Illinois at Urbana-Champaign in 1936 with a degree in Architecture — a remarkable accomplishment for an African American woman at the time. She was never discouraged by the racial and gender discrimination that saturated her field.

Greene continued her education, earning a master’s degree in City Planning and Housing in 1937, also from the University of Illinois. Her ambition was not merely to design structures but to shape spaces that fostered equity and community. In 1942, she became the first African American woman licensed as an architect in the United States, obtaining her credentials in Illinois. This groundbreaking achievement, however, did not translate immediately into job opportunities.

Early in her career, she faced significant discrimination from firms unwilling to hire a Black woman. However, her determination never wavered. In 1945, Beverly moved to New York City, a place she believed could offer broader professional opportunities.

She joined the architectural department of the New York City Housing Authority, focusing on affordable housing projects. Her work during this time reflected her commitment to using architecture as a tool for social justice, ensuring that marginalized communities had access to well-designed, dignified living spaces.

Greene’s talents soon drew the attention of prominent firms. She was hired by Isadore Rosenfield, a respected architect known for designing hospitals. She contributed to the design of healthcare facilities, including the modernization of Harlem Hospital. Her portfolio expanded in collaboration with architectural personalities such as Marcel Breuer and Edward Durell Stone.

Notably, she worked on the prestigious UNESCO headquarters in Paris — a landmark project that brought her skills to an international stage. Her involvement underscored her ability to navigate the intricacies of large-scale, global projects, proving that her talents transcended the limitations society sought to impose.

Greene’s career was tragically cut short when she passed away unexpectedly in 1957 at the age of 41. Though her life was brief, her impact was profound. She shattered entrenched barriers, paving the way for future generations of Black architects and women in the field.

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Activism

U.S. House Minority Leader Hakeem Jeffries and Rep. Lateefah Simon to Speak at Elihu Harris Lecture Series

The popular lecture series is co-produced by the Oakland-based Martin Luther King Jr. Freedom Center and Peralta Community College District. Jeffries’ appearance marks the 32nd lecture of the Barbara Lee and Elihu Harris Lecture Series, which has provided thousands of individuals with accessible, free, high-quality information.

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U.S. House Minority Leader Hakeem Jeffries (left) and Rep. Lateefah Simon (D-CA-12) (Right).
U.S. House Minority Leader Hakeem Jeffries (left) and Rep. Lateefah Simon (D-CA-12) (Right).

By Scott Horton

United States House of Representatives Minority Leader Hakeem Jeffries (D-NY-8) will be a speaker at the Barbara Lee and Elihu Harris Lecture Series on Friday, Feb. 21.

The event will be held at the Henry J. Kaiser Center for the Arts, 10 Tenth Street in Oakland, at 7 p.m.

The popular lecture series is co-produced by the Oakland-based Martin Luther King Jr. Freedom Center and Peralta Community College District. Jeffries’ appearance marks the 32nd lecture of the Barbara Lee and Elihu Harris Lecture Series, which has provided thousands of individuals with accessible, free, high-quality information.

The overarching goal of the lecture series is to provide speakers from diverse backgrounds a platform to offer their answers to Dr. King’s urgent question, which is also the title of Jeffries’ latest book: “Where do we go from here: Chaos or Community?”

In addition to Jeffries, Congresswoman Lateefah Simon (D-CA-12) will also speak.

“Certainly, now is a time for humanity, in general, and Americans in particular to honestly and genuinely answer Dr. King’s question,” said Dr. Roy D. Wilson, Executive Director of the Martin Luther King Jr. Freedom Center and Executive Producer of the lecture series.

“Dr. King teaches that time is neutral but not static. Like the water in a river, it arrives and then quickly moves on,” continued Wilson. “We must urgently create conditions for listening to many different answers to this vital question, and generate the development of unity of action among all those who struggle for a stronger democracy.”

In his book, Jeffries shares his experience of being unanimously elected by his colleagues as the first African American in history to ever hold the position of House Minority Leader.

In January 2023 in Washington, Jeffries made his first official speech as House Minority Leader. He affirmed Democratic values one letter of the alphabet at a time. His words and how he framed them as the alphabet caught the attention of Americans, and the speech was later turned into a book, The ABCs of Democracy, bringing Congressman Jeffries rousing speech to vivid, colorful life, including illustrations by Shaniya Carrington. The speech and book are inspiring and urgent as a timeless reminder of what it means to be a country with equal opportunities for all. Jeffries paints a road map for a brighter American future and warns of the perils of taking a different path.

Before his colleagues unanimously elected him Minority Leader in 2022, Jeffries previously served as Chair of the House Democratic Caucus and as an Impeachment Manager during the first Senate trial of the 45th President of the United States.

Jeffries was born in Brooklyn Hospital, raised in Crown Heights, grew up in the Cornerstone Baptist Church and he is a product of New York City’s public school system, graduating from Midwood High School. Jefferies went on to Binghamton University (BA), Georgetown University (master’s in public policy) and New York University (JD).

He served in the New York State Assembly from 2007 to 2012.

Admission is free for the Feb. 21 Barbara Lee and Elihu Harris Lecture Series featuring Congressman Jeffries. Please reserve seats by calling the Martin Luther King Jr. Freedom Center at (510) 434-3988.

Signed copies of his book will be available for purchase at the event.

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Activism

McClymonds High Names School Gym for Star Graduate, Basketball Legend Bill Russell

William “Bill” Felton Russell was born on Feb. 12, 1934, and died on July 31, 2022. He achieved fame as a U.S.  professional basketball player who played center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. He was the centerpiece of the Celtics dynasty that won 11 NBA championships during his 13-year career.

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Bill Russell and Brian McGhee in McClymonds High School Gym, 2011. Photo courtesy of Brian McGhee.
Bill Russell and Brian McGhee in McClymonds High School Gym, 2011. Photo courtesy of Brian McGhee.

By Ken Epstein

West Oakland’s McClymonds High School, “the School of Champions,” this week named the school’s gymnasium in honor of one of its most famous graduates, basketball legend Bill Russell (class of ’52).

William “Bill” Felton Russell was born on Feb. 12, 1934, and died on July 31, 2022. He achieved fame as a U.S.  professional basketball player who played center for the Boston Celtics of the National Basketball Association (NBA) from 1956 to 1969. He was the centerpiece of the Celtics dynasty that won 11 NBA championships during his 13-year career.

Russell is widely known as one of the greatest basketball players of all time. In 2011, he received the Presidential Medal of Freedom, the country’s highest civil honor, from President Barack Obama for Russell’s contributions to basketball and the Civil Rights Movement.

The McClymonds’ naming ceremony was held on Wednesday, the same day as Russell’s birthday.  Oakland leader Bill Patterson, a longtime friend of Russell’s, was scheduled to cut the ribbon at the reopening of the gym, which had been closed for several months for renovation. Russell’s daughter Karen was scheduled to attend the ribbon cutting.

Russell’s name and signature are now printed on the gymnasium floor.

Patterson was working at DeFremery Park when he met Russell. “I befriended him as a boy and during his years at University of San Francisco” said Patterson. “We stayed friends for the rest of his life.”

Said McClymonds Principal Darielle Davis, herself a McClymonds graduate, “We are excited to honor Bill Russell for his sports accolades and because he broke color barriers. He is part of our legacy, and legacy is really important at McClymonds.”

Brian McGhee, community schools manager at McClymonds and former football player at UC  Berkeley, said that Russell meant a lot to him and others at the school.  “He was a beacon of light and hope for West Oakland,” he said. “He did a lot for sports and for civil rights.”

Starting in 2018, Ben “Coach” Tapscott worked with Patterson and other McClymonds grads, community members, and former coaches to encourage the Oakland Board of Education to endorse the naming of the school gym, which finally happened recently.

“We worked hard to make this happen,” said Tapscott. “He’s an important part of McClymond’s history, along with a lot of other famous graduates,” he said.

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