Business
CEO Kobi Wu is changing the face of advertising with VisuWall
ROLLINGOUT.COM — Kobi Wu is the founder and CEO of VisuWall Technologies.
By Porsha Monique

[/media-credit] Porsha Monique
Kobi Wu is the founder and CEO of VisuWall Technologies, a platform where vacant storefront windows become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Wu is a former music industry executive and has 18 plus years of marketing and advertising experience. She’s worked with global companies producing customer experiences, brand strategies, content and media plans for Nike, Spotify, Smirnoff, Johnnie Walker, Ciroc Vodka, Google, JetBlue and a host of others. Before founding VisuWall, Wu was the SVP of Strategy and Creative for Combs Enterprises where she led strategy for the chairman’s portfolio of brands.
Rolling Out recently spoke with Wu to discuss VisuWall, her career path, her leadership style and much more.
How did you determine your career path?
My career path was inspired mostly by my personal interests, and these are not at all linear or singular. I get completely immersed with each subject during the various phases of my career. From architecture to the music business to the consumer experience, and now being the founder of VisuWall I have layered my career with creative insights and a diverse set of skills that give me a very unique perspective that works really well for me.
What inspires you to show up at work every day?
I love what I’ve created in VisuWall and I like to explore the new heights it will go. Working on the business every day fuels new ideas, new ways of working, and allows me to meet new people.
Please describe your role as CEO.
As CEO of VisuWall my role is to make sure the team has the tools they need to be successful (resources, answers and insights) and then get out of their way so that they can do their job. My role is to keep my eyes on the VisuWall North Star and make sure that the team keeps that vision top of mind in all that they do.
What is the mission of your organization?
VisuWall is a platform where vacant storefronts become smart eye-level media placements, delivering a new advertising channel and metrics that matter in just a few clicks. Our expertise with consumer experiences and care in bridging relationships with property owners provides transparency, efficiency and ROI with each and every placement.
Who or what motivates you and why?
My son is a big motivator for me. He was present when I first pitched the idea at the Entrepreneurs Challenge at NYU in 2015. He was with me when I stopped to take pictures of buildings I was interested in for the model. He heard me talking to my husband about throwing in the towel and said, “Ummmm. Momma you can’t quit. We’ve worked too hard. I’ve had to stand and watch you take too many pictures of buildings for you to quit now. This is our thing!” I appreciate that he sees me working and building something. He knows it hasn’t always been there and we have to work to keep it. So yeah, he motivates me.
What are the do’s and don’ts for young women in business?
- Do be yourself and consider how you want to be perceived.
- Do make sure you take your seat at the table – literally and figuratively. Show up and show up ready to be heard.
- Do make sure you are learned and coachable – it’s a delicate balance sometimes.
- Don’t forget to look around you and advocate for someone else you believe in whether they are senior to you, junior to you or standing next to you as a peer.
- Don’t let someone’s opinion of your idea sway you from putting it out there. Take a pause or pivot if you must, but keep pushing.
Name three successful female role models and explain why you admire them.
I really admire women in business who will take a beat to support other women in business. By that I mean women who will listen to someone’s story, help them work through a need, and maybe even go so far as to put their weight behind someone when they believe in something. Oprah, Michelle Obama or someone else in that stratosphere, are easy to mention, but I have been moved by some less obvious names – perhaps not household names- but names that carry their own [weight] on a lot of levels.
Morgan DeBaun, Founder & CEO of Blavity: When we met, we both came to the table cold, only knowing each other’s name and company accomplishments, but nothing about each other’s personal background. [We had] no friends in common, no jobs at the same place. But she came to the table knowing where I’ve been, what I’m working on and with a vision of how we can perhaps stay connected and work together. We listened to each other, laughed a bit and after an hour I walked away with the kind of ally who will advocate for me and VisuWall and vice versa. I also really, really enjoy Morgan’s instagram feed and appreciate how she’s living her best life.
Isa Watson, Founder & CEO Envest: Isa and I sat on a panel together at Columbia. At that point, I was pre-funded and working through what seemed like an eternity of building traction with no resources. Several months later we met for coffee and a pastry. She asked me about my investment strategy and the next thing I knew she was encouraging me to shift gears, take control and play my cards differently. She was right. I am now funded and it was all about that mind shift.
Marissa Nance, Founder, Native Tongue Communications: Marissa is family. She has worked 25+ years at OMD and recently launched a new entity called Native Tongue Communications. Because I’ve stayed at her home in LA I’ve seen Marissa’s work ethic live and in person. She rises [early] to be able to work on Eastern Standard Time and goes hard all day, making deals and helping her clients understand advertising to diverse groups of people. In between she’s taken time to share resources, make introductions (in fact Morgan was one of those introductions) and has helped me strategize for VisuWall pretty much from day one.
How do you approach business challenges?
There is always a pivot or a level up in business. Running VisuWall, the day to day challenges require a certain kind of mental preparedness that I often liken to sports. Proficiency in simple things like accounting, client management, marketing, and operations is like being able to make a free throw or a layup in basketball. I also like to know and study the players. It makes a huge difference to know who you’re playing with, how they play and what motivates them. It allows you make smarter moves. Then when you come across complex situations like investor presentations, hiring teams, managing distribution of funds, etc., all of those basic skills come into play and knowing them well allows you to level up for the dunk.
How do you evaluate talent you are hiring and what are the skill sets you’re looking for in this market place?
When I am hiring talent I am absolutely looking for knowledge of their craft, but equally a combination of independence, willingness to roll up his/her sleeves, likeability, coachability and creativity. VisuWall uniquely combines two otherwise disparate industries and so anyone who works with us needs to be dexterous enough to understand and apply insights from the other side of the marketplace and the people involved.
Describe your leadership style.
I’m a steward of the VisuWall ship. I work towards strategic goals and try to manage the processes to ladder up to those goals. I like to think I’m a casual leader because I’m rather laidback on most days, but in recent years I’ve realized it’s actually only my attire that is casual: sneakers, tee shirts and jeans; but I’m actually quite process driven.
This article originally appeared in Rollingout.com.
Activism
OPINION: Your Voice and Vote Impact the Quality of Your Health Care
One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.

By Rhonda M. Smith, Special to California Black Media Partners
Shortly after last year’s election, I hopped into a Lyft and struck up a conversation with the driver. As we talked, the topic inevitably turned to politics. He confidently told me that he didn’t vote — not because he supported Donald Trump, but because he didn’t like Kamala Harris’ résumé. When I asked what exactly he didn’t like, he couldn’t specifically articulate his dislike or point to anything specific. In his words, he “just didn’t like her résumé.”
That moment really hit hard for me. As a Black woman, I’ve lived through enough election cycles to recognize how often uncertainty, misinformation, or political apathy keep people from voting, especially Black voters whose voices are historically left out of the conversation and whose health, economic security, and opportunities are directly impacted by the individual elected to office, and the legislative branches and political parties that push forth their agenda.
That conversation with the Lyft driver reflects a troubling surge in fear-driven politics across our country. We’ve seen White House executive orders gut federal programs meant to help our most vulnerable populations and policies that systematically exclude or harm Black and underserved communities.
One of the most dangerous developments we’re seeing now? Deep federal cuts are being proposed to Medicaid, the life-saving health insurance program that covers nearly 80 million lower-income individuals nationwide. That is approximately 15 million Californians and about 1 million of the state’s nearly 3 million Black Californians who are at risk of losing their healthcare.
Medicaid, called Medi-Cal in California, doesn’t just cover care. It protects individuals and families from medical debt, keeps rural hospitals open, creates jobs, and helps our communities thrive. Simply put; Medicaid is a lifeline for 1 in 5 Black Americans. For many, it’s the only thing standing between them and a medical emergency they can’t afford, especially with the skyrocketing costs of health care. The proposed cuts mean up to 7.2 million Black Americans could lose their healthcare coverage, making it harder for them to receive timely, life-saving care. Cuts to Medicaid would also result in fewer prenatal visits, delayed cancer screenings, unfilled prescriptions, and closures of community clinics. When healthcare is inaccessible or unaffordable, it doesn’t just harm individuals, it weakens entire communities and widens inequities.
The reality is Black Americans already face disproportionately higher rates of poorer health outcomes. Our life expectancy is nearly five years shorter in comparison to White Americans. Black pregnant people are 3.6 times more likely to die during pregnancy or postpartum than their white counterparts.
These policies don’t happen in a vacuum. They are determined by who holds power and who shows up to vote. Showing up amplifies our voices. Taking action and exercising our right to vote is how we express our power.
I urge you to start today. Call your representatives, on both sides of the aisle, and demand they protect Medicaid (Medi-Cal), the Affordable Care Act (Covered CA), and access to food assistance programs, maternal health resources, mental health services, and protect our basic freedoms and human rights. Stay informed, talk to your neighbors and register to vote.
About the Author
Rhonda M. Smith is the Executive Director of the California Black Health Network, a statewide nonprofit dedicated to advancing health equity for all Black Californians.
Black History
Henry Blair, the Second African American to Obtain a Patent
Being a successful farmer required consistent production. Blair figured out a way to increase his harvest. He did this with two inventions. His first invention was a corn planter. The planter had the same structure as a wheelbarrow, with a box to hold the seed and rakes dragging behind to cover them. This machine allowed farmers to plant their crops more economically.

By Tamara Shiloh
The debate over whether enslaved African Americans could receive U.S. Government-issued patents was still unfolding when the second African American to hold a patent, Henry Blair, received his first patent in 1834.
The first African American to receive a patent was Thomas Jennings in 1821 for his discovery of a process called dry scouring, also known as dry cleaning.
Blair was born in Glen Ross, Maryland, in 1807. He was an African American farmer who received two patents. Each patent was designed to help increase agricultural productivity.
There is very little information about his life prior to the inventions. It is known that he was a farmer who invented machines to help with planting and harvesting crops. There is no written evidence that he was a slave.
However, it is apparent that he was a businessman.
Being a successful farmer required consistent production. Blair figured out a way to increase his harvest. He did this with two inventions. His first invention was a corn planter. The planter had the same structure as a wheelbarrow, with a box to hold the seed and rakes dragging behind to cover them. This machine allowed farmers to plant their crops more economically.
Blair could not write. As a result of his illiteracy, he signed the patent with an “X”. He received his first patent for the corn planter on Oct. 14, 1834.
Two years later, taking advantage of the boost in the cotton industry, he received his second patent. This time for a cotton planter. This machine worked by splitting the ground with two shovel-like blades that were pulled along by a horse. A wheel-driven cylinder behind the blades placed seeds into the freshly plowed ground. Not only was this another economical and efficient machine. It also helped with controlling weeds and put the seeds in the ground quickly Henry Blair received his second patent on Aug. 31, 1836
During this time, the United States government passed a law that allowed patents to be granted to both free and enslaved men. However, in 1857, this law was contested by a slaveowner. He argued that slaveowners had a right to claim credit for a slave’s inventions. His argument was that since an owner’s slaves were his property, anything that a slave owned was the property of the owner also.
In 1858 the law changed, and patents were no longer given to slaves. However, the law changed again in 1871 after the Civil War. The patent law was revised to permit all American men, regardless of race, the right to patent their inventions.
Blair died in 1860.
Bo Tefu
Gov. Newsom Highlights Record-Breaking Tourism Revenue, Warns of Economic Threats from Federal Policies
“California dominates as a premier destination for travelers throughout the nation and around the globe,” said Newsom. “With diverse landscapes, top-rate attractions, and welcoming communities, California welcomes millions of visitors every year. We also recognize that our state’s progress is threatened by the economic impacts of this federal administration, and are committed to working to protect jobs and ensure all Californians benefit from a thriving tourism industry.”

By Bo Tefu, California Black Media
Last week, Gov. Gavin Newsom, along with the nonprofit organization Visit California, announced that tourism spending in California reached a record $157.3 billion in 2024, reinforcing the state’s status as the top travel destination in the United States.
The Governor made the announcement May 5, referencing Visit California’s 2024 Economic Impact Report, which highlights a 3% increase in tourism revenue over the previous year.
According to the report, California’s tourism sector supported 1.2 million jobs, generated $12.6 billion in state and local tax revenues, and created 24,000 new jobs in 2024.
“California dominates as a premier destination for travelers throughout the nation and around the globe,” said Newsom. “With diverse landscapes, top-rate attractions, and welcoming communities, California welcomes millions of visitors every year. We also recognize that our state’s progress is threatened by the economic impacts of this federal administration, and are committed to working to protect jobs and ensure all Californians benefit from a thriving tourism industry.”
Despite the gains in tourism revenue, Visit California’s revised 2025 forecast points to a 1% decline in total visitation and a 9.2% decrease in international travel. The downturn is attributed to federal economic policy and what officials are calling an impending “Trump Slump,” caused by waning global interest in traveling to the United States.
To offset projected losses, the Governor is encouraging Californians to continue traveling within the state and has launched a new campaign aimed at Canadian travelers.
-
Activism4 weeks ago
AI Is Reshaping Black Healthcare: Promise, Peril, and the Push for Improved Results in California
-
Activism4 weeks ago
Barbara Lee Accepts Victory With “Responsibility, Humility and Love”
-
Activism4 weeks ago
ESSAY: Technology and Medicine, a Primary Care Point of View
-
Activism4 weeks ago
Faces Around the Bay: Author Karen Lewis Took the ‘Detour to Straight Street’
-
Arts and Culture4 weeks ago
BOOK REVIEW: Love, Rita: An American Story of Sisterhood, Joy, Loss, and Legacy
-
Activism4 weeks ago
Newsom Fights Back as AmeriCorps Shutdown Threatens Vital Services in Black Communities
-
#NNPA BlackPress4 weeks ago
The RESISTANCE – FREEDOM NOW
-
Activism4 weeks ago
Teachers’ Union Thanks Supt. Johnson-Trammell for Service to Schools and Community