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Civil Rights Leaders Slam Tesla After California Charges Automaker with Discrimination

“As early as 2012, Black and/or African American Tesla workers have complained that Tesla production leads, supervisors, and managers constantly use the N-word and other racial slurs to refer to Black workers,” the complaint notes. “They have complained that swastikas, ‘KKK,’ the N-word, and other racist writing are etched onto walls of restrooms, restroom stalls, lunch tables, and even factory machinery. They have complained that Black and/or African American workers are assigned to more physically demanding posts and the lowest-level contract roles, paid less, and more often terminated from employment than other workers.”

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Rick Callender. president of California’s NAACP and Tesla CEO Elon Musk.
Rick Callender. president of California’s NAACP and Tesla CEO Elon Musk.

By Tanu Henry California Black Media

NAACP California-Hawaii Conference President Rick Callender says he supports the decision of the California Department of Fair Employment and Housing (DFEH) to slap automaker Tesla Motors with a discrimination lawsuit. The complaint accuses the company of “systemic racial discrimination and harassment.”

Callender says “racism is rampant” at the electric vehicle manufacturer’s plant in Fremont, an East Bay city located about 44 miles east of San Francisco.

“We demand a racist free workplace. Business & Gov. orgs should know racist behavior is not tolerated in CA. Who thinks they should own a @Tesla now?” tweeted Callender after DFEH filed the lawsuit Feb. 9.

“Segregation at the Fremont factory, along with the absence of Black and/or African Americans in leadership roles, has left many complaints of rampant racism unchecked for years,” says the lawsuit filed with the Superior Court of California in Alameda County.

“As early as 2012, Black and/or African American Tesla workers have complained that Tesla production leads, supervisors, and managers constantly use the N-word and other racial slurs to refer to Black workers,” the complaint continues. “They have complained that swastikas, ‘KKK,’ the N-word, and other racist writing are etched onto walls of restrooms, restroom stalls, lunch tables, and even factory machinery. They have complained that Black and/or African American workers are assigned to more physically demanding posts and the lowest-level contract roles, paid less, and more often terminated from employment than other workers.”

The Rev. Amos Brown, co-chair of the African American Empowerment Council, vice-chair of California’s Task Force to Study and Develop Reparation Proposals for African Americans and Pastor of Third Baptist Church in San Francisco, also condemned Tesla.

“The struggle continues. Racism is not dead. This is just another virus that is rearing its ugly head,” he said. “It is time this nation and corporations admit, atone, and act to end racism so that there will be equality of opportunity for African Americans.”

More than 15,000 people work at the Fremont plant, according to the DFEH lawsuit. Black people make up about 20% of workers on the assembly lines and about 3% of corporate employees. There are no Black executives at the company.

The lawsuit also alleges that, in the past, there have been few opportunities for advancement for Black employees, and they are disciplined more and more harshly for violations than other races.

“As the former director of Rainbow Push Coalition’s Automotive Project, I know how imperative it is that we continue to call out discrimination in any form. I’m not surprised because this is indicative of their culture. Tesla doesn’t support communities of colors in the way in which it does business,” said Glenda Gill, a member of the Black Women’s Collective strategy committee. “Recently, I attended an automotive industry event and Tesla won three top ethnic markets awards. They didn’t show up or acknowledge the recognition. That says a lot about their culture and people in leadership.”

Kevin Kish, director of DFEH, says the agency has received hundreds of complaints from Tesla employees.

“The facts of this case speak for themselves. DFEH will continue to take steps to keep workplaces free of harassment and racism,” he said.

Tesla responded to the DFEH lawsuit in a blog post, calling the legal action “misguided” and stating that the claims date back to a period between 2015 and 2019.

“The DFEH has decided to sue Tesla instead of constructively working with us. This is both unfair and counterproductive, especially because the allegations focus on events from years ago,” Tesla’s response reads.

“Tesla strongly opposes all forms of discrimination and harassment and has a dedicated Employee Relations team that responds to and investigates all complaints,” the post continues.

Yet, in 2020, DFEH says it received 31 Tesla employee complaints citing discrimination based on race, gender and other factors.

Last year, a San Francisco jury ordered the company to pay a Black employee, Owen Diaz, $137 million. Diaz, who was an elevator operator, says he was traumatized because he suffered racial abuse while working for the automaker.

“They would call me boy or ‘n-word push the button on the elevator,’” Diaz told KTVU in Oakland. “And when I was complaining to Tesla’s upper management and letting them know what was going on, it’s like I became public enemy number one.”

Diaz said the verdict in his case was a message to Tesla CEO Elon Musk: “Clean your factory.”

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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Oakland Post: Week of February 18 – 24, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 18 – 24, 2026

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