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Coca-Cola UNITED ‘Pays It Forward’ With Internships For HBCU Students

BIRMINGHAM TIMES — The week-long internship gives students a chance to experience a range of roles available at Coca-Cola, including sales operations, productions, marketing, packaging, pricing, event planning, and philanthropy and community relations.

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By Erica Wright

Alabama State University student Bryant Williams, a junior, on Monday said he’s learning a lot during his internship with Coca-Cola Bottling Company UNITED. And it’s been less than a week.

“I’m learning a lot about Coca-Cola that I never knew and taking away advice from all of the other HBCU (Historically Black Colleges and Universities) students and graduates,” said Williams, “I can say that it is of key importance to network and I’m proud of how I got here and how far I’ve come.”

Williams is one of eight HBCU students from around the state part of the 2019 class of Coca-Cola UNITED’s internship program, “Pay It Forward.”

The “Pay It Forward” program, in its fourth year, provides African-American youth with opportunities to celebrate achievements and further their success.

In April, the company reviewed applications for the program through participating HBCUs and selected 25 students. From the Alabama region, the eight chosen were: Williams and Jada Jamison-Belser, Alabama State University; Brianna Jones, Miles College; Gabrielle Williams and Pablo Vallejo, Stillman College; Simone Brown and Kendarius Hale-Youngblood, Talladega College and Zalkari Thornton, Tuskegee University.

The week-long internship gives students a chance to experience a range of roles available at Coca-Cola, including sales operations, productions, marketing, packaging, pricing, event planning, and philanthropy and community relations.

Pam Cook, Director of Multicultural Marketing and Community Affairs at Coca-Cola UNITED, said continuing the legacy of Paying It Forward is “the right thing to do.”

“HBCUs are so much more than halftimes and homecomings,” she said, “the program . . . brings students to our facilities this week and teaches them how to go to work, how to read different statements, how to network, all of the skills that will get you ready for the job market.”

Students began familiarizing themselves with the program during the day Monday and in the evening participated in a meet and greet at Top Golf in downtown with other HBCU graduates and listened to a panel discussion about the importance of “Paying It Forward.”

Bryant Williams said he looks forward to sharing his experiences in the program with others.

“Other students at our schools don’t know, but it’s our job to help each other out as peers so we can all be on the same track and that’s what I have learned today,” he said.

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Gabrielle Williams, a junior at Stillman College, said she also learned a lot from her first day.

“Being here with great HBCU alumni, I’ve learned about empowerment, giving back,” she said. “Being a Stillmanite, we learn a lot about networking, but being here today has just reinforced that to me.”

One of the panelists, Eric Guster, of Guster Law Firm and an Alabama State graduate, said, ASU taught him the confidence to walk into a room and fear no one.

“I spent time in New York where I was doing work for CNN and MSNBC, I knew walking in that room I could handle it and a lot of that came from [the] confidence that I received at my HBCU. You are just as good as or greater than anyone else and that’s the type of confidence you must carry wherever you go. Confidence paired with preparation, you’ll be prepared wherever you go.”

Casi Ferguson, Area Development Director Birmingham, with the United Negro College Fund (UNCF) and Talladega College graduate, said it’s important to give back, given the history of the institutions.

“You have to understand historic, understand what the ‘H’ means and understand these schools were started with a lot less, having no resources that we have now, but they were started for a very good reason and that is the same reason today,” Ferguson said. “[Giving back] can be $2 or it can be $10 but we should be in a position where we understand that these are our schools and each of you are our students… because we continue to ‘pay it forward’ and build relationships… it is so important to give back. Don’t think you don’t have enough, don’t think there is not enough to give.”

Zillah Fluker, principal with Activate l Elevate, and Alabama State University graduate, said “the greatest thing I took away from my HBCU experience is the need to always remember who I am. That’s what they told me. The other thing they taught me was the idea of a standard of excellence, you may not have everything you need and you certainly won’t have everything you want, but not being excellent is not an option. We always maintained a standard of excellence no matter what we had.”

Panelists also included D’Aundria Foster, Hayah Beauty Stylist and Tuskegee University student; Sylvia Bowen, City of Birmingham Mayor’s Office and Tuskegee University graduate; James Gettys, Birmingham Times Sales Director and graduate of Stillman College; and Deanna “Dee” Reed, Program Coordinator with Woke Vote and a graduate of Miles College.

Also in attendance were Dr. Quinton Ross, president of Alabama State University and Dr. Billy Hawkins, president of Talladega College.

Cook said she is proud of her work and Coca-Cola’s partnership with HBCUs. “I get to be the champion of that for the schools. I know what it’s like to need a class and it isn’t being offered that semester and you’re so close to graduation, I know what it’s like to be away from home… all of those wonderful things that HBCUs provide, that sense of family, all of that is so priceless and it’s an excellent thing to do.”

In addition to the Birmingham and Montgomery markets, the company offers internships in Georgia and Louisiana.

This article originally appeared in The Birmingham Times.

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LIHEAP Funds Released After Weeks of Delay as States and the District Rush to Protect Households from the Cold

BLACKPRESSUSA NEWSWIRE — The federal government has released $3.6 billion in home heating assistance after a delay that left states preparing for the start of winter without the program’s annual funding.

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By Stacy M. Brown
Black Press USA Senior National Correspondent

The federal government has released $3.6 billion in home heating assistance after a delay that left states preparing for the start of winter without the program’s annual funding. The Low-Income Home Energy Assistance Program, known as LIHEAP, helps eligible households pay heating and cooling bills. The release follows a shutdown that stretched 43 days and pushed agencies across the country to warn families of possible disruptions.

State officials in Minnesota, Kansas, New York, and Pennsylvania had already issued alerts that the delay could slow the processing of applications or force families to wait until December for help. In Pennsylvania, more than 300,000 households depend on the program each year. Minnesota officials noted that older adults, young children, and people with disabilities face the highest risk as temperatures fall.

The delay also raised concerns among advocates who track household debt tied to rising utility costs. National Energy Assistance Directors Association Executive Director Mark Wolfe said the funds were “essential and long overdue” and added that high arrearages and increased energy prices have strained families seeking help.

Some states faced additional pressure when other services were affected by the shutdown. According to data reviewed by national energy advocates, roughly 68 percent of LIHEAP households also receive nutrition assistance, and the freeze in multiple programs increased the financial burden on low-income residents. Wolfe said families were placed in “an even more precarious situation than usual” as the shutdown stretched into November.

In Maryland, lawmakers urged the Trump administration to release funds after the state recorded its first cold-related death of the season. The Maryland Department of Health reported that a man in his 30s was found outdoors in Frederick County when temperatures dropped. Last winter, the state documented 75 cold-related deaths, the highest number in five years. Rep Kweisi Mfume joined more than 100 House members calling for immediate federal action and said LIHEAP “is not a luxury” for the 100,000 Maryland households that rely on it. He added that seniors and veterans would be placed at risk if the program remained stalled.

Maryland Gov. Wes Moore used $10.1 million in state funds to keep benefits moving, but noted that states cannot routinely replace federal dollars. His administration said families that rely on medical equipment requiring electricity are particularly vulnerable.

The District of Columbia has already mapped out its FY26 LIHEAP structure in documents filed with the federal government. The District’s plan shows that heating assistance, cooling assistance, weatherization, and year-round crisis assistance operate from October 1 through September 30. The District allocates 50 percent of its LIHEAP funds to heating assistance, 10 percent to cooling, 13 percent to year-round crisis assistance, 15 percent to weatherization, and 10 percent to administrative costs. Two percent is used for services that help residents reduce energy needs, including education on reading utility bills and identifying energy waste.

The District’s plan lists a minimum LIHEAP benefit of $200 and a maximum of $1,800 for both heating and cooling assistance. Crisis benefits are provided separately and may reach up to $500 when needed to resolve an emergency. The plan states that a household is considered in crisis if it has been disconnected from energy service, if heating oil is at 5 percent or less of capacity, or if the household has at least $200 owed after the regular benefit is applied.

The District’s filing notes that LIHEAP staff conduct outreach through community meetings, senior housing sites, Advisory Neighborhood Commissions, social media, posters, and mass mailings. The plan confirms that LIHEAP applicants can apply in person, by mail, by email, or through a mobile-friendly online application and that physically disabled residents may request in-home visits.

As agencies nationwide begin distributing the newly released funds, states continue working through large volumes of applications. Wolfe said LIHEAP administrators “have been notified that the award letters have gone out and the states can begin to draw down the funds.”

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Seven Steps to Help Your Child Build Meaningful Connections

BLACKPRESSUSA NEWSWIRE — Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think

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By Niyoka McCoy, Ed.D., Chief Learning Officer, Stride/K12

Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think: They lay the foundation for some of life’s most important skills.

Through everyday play, young children begin learning essential social and emotional skills like sharing, resolving conflicts, showing empathy, and managing their emotions. These social skills help shape emotional growth and set kids up for long-term success. Socialization in early childhood isn’t just a “nice-to-have”—it’s essential for development.

Yet today, many young children who haven’t yet started school aren’t getting enough consistent, meaningful interaction with peers. Research shows that there’s a decline in active free play and peer socialization when compared to previous generations.

There are many reasons for this. Children who are home with a parent during the day may spend most of their time with adults, limiting opportunities for peer play. Those in daycare or preschool may have restricted free play, and large classrooms can reduce supervision and social coaching. Some children live in rural areas, are homebound due to illness, have full schedules, or rely on screens to fill their playtime. And for some families, finding other families with young children to connect with isn’t easy.

While these challenges can feel significant, opportunities for connection still exist in every community. Families can take simple steps to help children build friendships, create a sense of belonging, and strengthen social skills. Here are some ideas to get started:

  • Storytime sessions at libraries or local bookstores
  • Community offerings such as parent-child workshops, art, music, gymnastics, swimming, or sports programs
  • Weekly events at children’s museums, which may include art projects, music workshops, or science experiments
  • Outdoor exploration, where kids can play with peers
  • Local parenting groups that organize playdates and group activities
  • Volunteer opportunities where children can participate, such as pet adoption events or packing meals at a food bank
  • Classes for kids at local businesses, including hardware, grocery, or craft stores

Some of these community activities are free or low-cost and give kids the chance to build friendships and practice social skills. Parents can also model positive social behavior by interacting with other parents and encouraging their children to play with their peers.

These may seem like small moments of connection, but they can have a powerful impact. Every time your child shares a toy, plays make-believe with peers, or races a friend down the slide, they’re not just playing—they’re learning the skills that build confidence, empathy, and lasting friendships. And it’s good for you, too. Creating intentional opportunities for play also helps you strengthen your own network of parents who can support one another as your children grow together.

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#NNPA BlackPress

Seven Steps to Help Your Child Build Meaningful Connections

BLACKPRESSUSA NEWSWIRE — Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think

Published

on

By Niyoka McCoy, Ed.D., Chief Learning Officer, Stride/K12

Swinging side by side with a friend on the playground. Sharing chalk over bright, colorful sidewalk drawings. Hiding behind a tree during a spirited game of hide-and-seek. These simple moments between children may seem small, but they matter more than we think: They lay the foundation for some of life’s most important skills.

Through everyday play, young children begin learning essential social and emotional skills like sharing, resolving conflicts, showing empathy, and managing their emotions. These social skills help shape emotional growth and set kids up for long-term success. Socialization in early childhood isn’t just a “nice-to-have”—it’s essential for development.

Yet today, many young children who haven’t yet started school aren’t getting enough consistent, meaningful interaction with peers. Research shows that there’s a decline in active free play and peer socialization when compared to previous generations.

There are many reasons for this. Children who are home with a parent during the day may spend most of their time with adults, limiting opportunities for peer play. Those in daycare or preschool may have restricted free play, and large classrooms can reduce supervision and social coaching. Some children live in rural areas, are homebound due to illness, have full schedules, or rely on screens to fill their playtime. And for some families, finding other families with young children to connect with isn’t easy.

While these challenges can feel significant, opportunities for connection still exist in every community. Families can take simple steps to help children build friendships, create a sense of belonging, and strengthen social skills. Here are some ideas to get started:

  • Storytime sessions at libraries or local bookstores
  • Community offerings such as parent-child workshops, art, music, gymnastics, swimming, or sports programs
  • Weekly events at children’s museums, which may include art projects, music workshops, or science experiments
  • Outdoor exploration, where kids can play with peers
  • Local parenting groups that organize playdates and group activities
  • Volunteer opportunities where children can participate, such as pet adoption events or packing meals at a food bank
  • Classes for kids at local businesses, including hardware, grocery, or craft stores

Some of these community activities are free or low-cost and give kids the chance to build friendships and practice social skills. Parents can also model positive social behavior by interacting with other parents and encouraging their children to play with their peers.

These may seem like small moments of connection, but they can have a powerful impact. Every time your child shares a toy, plays make-believe with peers, or races a friend down the slide, they’re not just playing—they’re learning the skills that build confidence, empathy, and lasting friendships. And it’s good for you, too. Creating intentional opportunities for play also helps you strengthen your own network of parents who can support one another as your children grow together.

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