#NNPA BlackPress
COMMENTARY: Soul Stealers… Let’s be Honest — College Football is a Business, with Money Everywhere
ATLANTA DAILY WORLD — On September 12, 1970, USC fullback Sam Cunningham and the USC Trojans routed the University of Alabama at Legion Field in Birmingham by the score of 42-21. The following year Alabama Head Coach, Paul “Bear” Bryant, featured two Black players, junior college transfer John Mitchell and Wilbur Jackson. According to Mike Puma’s biography of Bryant on ESPN.com “By 1973, one-third of Alabama’s starters were Black. That same year, Alabama went 9-0-1 and won its third national championship.” Segregation forever, yeah right. Alabama admitted Black players under “diluted” scholarships knowing that educating these athletes was at the very bottom of their list of priorities. It would take decades before the University of Alabama would tailor their student body admission policies for racial inclusion.
The post COMMENTARY: Soul Stealers… Let’s be Honest — College Football is a Business, with Money Everywhere first appeared on BlackPressUSA.

By Aubrey Bruce | Atlanta Daily World
I must begin this column by putting all the readers on high alert because this is not, nor do I intend it to be, a Black History moment. This piece is strictly dedicated to Black sports reality. On June 11, 2023, author Debra Bell posted an article on usnews.com titled: “George Wallace Stood in a Doorway at the University of Alabama 50 Years Ago Today.” The following quote is an excerpt from the article.
“In January of 1963, following his election as Governor of Alabama, George Wallace famously stated in his inaugural address: ‘segregation now, segregation tomorrow, segregation forever.’ The staunch conservative demonstrated his loyalty to the cause on June 11, 1963, when black students Vivian Malone and James A. Hood showed up at the University of Alabama campus in Tuscaloosa to attend class. In what historians often refer to as the ‘Stand in the Schoolhouse Door,’ the governor literally stood in the doorway as federal authorities tried to allow the students to enter.”
On September 12, 1970, USC fullback Sam Cunningham and the USC Trojans routed the University of Alabama at Legion Field in Birmingham by the score of 42-21. The following year Alabama Head Coach, Paul “Bear” Bryant, featured two Black players, junior college transfer John Mitchell and Wilbur Jackson. According to Mike Puma’s biography of Bryant on ESPN.com “By 1973, one-third of Alabama’s starters were Black. That same year, Alabama went 9-0-1 and won its third national championship.”
Segregation forever, yeah right. Alabama admitted Black players under “diluted” scholarships knowing that educating these athletes was at the very bottom of their list of priorities. It would take decades before the University of Alabama would tailor their student body admission policies for racial inclusion.
Since the Emancipation Proclamation was signed by President Abe Lincoln, young men of color and their families could no longer “legally” be expected to provide free labor in the cotton fields, the new modus operandi shifted to obtaining cost-free labor from the football fields. The NCAA became the new “overseer” making and supervising laws to penalize young athletes for receiving such petty allowances as a free meal, a plane ticket, or a lousy T-shirt. However, the NCAA refused to acknowledge and address the “unsportsmanlike conduct” of many of the “ethnically insensitive” and even blatantly racist policies that have at times and in many cases continued to govern college football. On October 15, 2018, the college portal transfer program was officially launched, ending the decades-old tradition of a college athlete being forced to sit out a year before being permitted to transfer to another school. However, coaches were allowed to resign and accept higher-paid and more lucrative positions at other colleges and universities without even the blink of an eye. On June 30, 2021, ESPN staff writer Dan Murphy posted the following on espn.com. “The doors to a new era of college sports officially opened Thursday. For the first time, all NCAA athletes are now able to make money from a wide variety of business ventures without losing their eligibility. A mixture of state laws and NCAA rule changes have removed prohibitions that prevented athletes from selling the rights to their names, images and likenesses (NIL). The transformative shift comes after more than a decade of legal, political, and public pressure to give athletes access to a bigger piece of the billions of dollars generated by college sports each year.”
What about a piece of the “Vegas Pie?” Ya know, “FanDuel” and the remainder of the numbers runners.
That means less than five years ago, if a college athlete accepted a plane ticket to go home for the holidays, that athlete could be punished or even expelled from that university. That policy was and has always been a crock. Please allow me to explain why.
Recently, Texas A&M Coach Jimbo Fisher was awarded a $77 million buyout for his “lack of performance” as the head coach. It was also reported on cnn.com that: “When Fisher was first named head football coach at Texas A&M in 2017, the university said he had agreed to a 10-year contract worth $75 million, adding no ‘state-appropriated funds’ would be used toward his salary. The finances behind the decision to fire the coach are ‘monumental,’ Ross Bjork, Texas A&M director of athletics, said during a news conference. ‘As the contract states, there is a buyout provision in coach Fisher’s contract and those details will be worked out,’ Bjork continued on saying: ‘We will use unrestricted contributions within the 12th Man Foundation for the first one-time payments and the athletic department will fund the annual payments for the remaining portion by growing our revenues and adjusting our annual operating budget accordingly.’ 12th Man Foundation may appear to be a not-for-profit organization. This is not the case.”
This next scenario is not a fantasy but a stark reality. Jimbo Fisher is being paid for not doing his job, whereas walk-on players must earn their scholarships. This man is being paid to sit in the back of his mansion by the pool, sipping on mint juleps, while checking his bank account and watching the interest grow on that $77 million. A lot of folks are screaming at the top of their lungs about welfare reform. How about corporate welfare reform? Who is going to emancipate our children from this indentured servant athletic system? Well, I guess we are going to have to wait and see.
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Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries
BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

By Lauren Burke
By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.
The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.
“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.
“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable. Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

#NNPA BlackPress
Congressional Black Caucus Challenges Target on Diversity
BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

By Stacy M. Brown
Black Press USA Senior National Correspondent
Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.
“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized. “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”
Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”
A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.
Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”
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