#NNPA BlackPress

Congressional Black Caucus Members Push Biden Administration on Advertising with Black Media

NNPA NEWSWIRE — “The federal government spends billions of dollars a year in paid advertising. However, the federal government’s process for allocating advertising dollars fails to recognize and value the unique relationship that Black-owned media have with their audiences,” Georgia Democratic Rep. Hank Johnson wrote in a letter to President Joe Biden.
The post Congressional Black Caucus Members Push Biden Administration on Advertising with Black Media first appeared on BlackPressUSA.

Published

3 years ago

May 22, 2022

Stacy M. Brown

By Stacy M. Brown, NNPA Newswire Senior National Correspondent
@StacyBrownMedia

Four years after D.C. Democratic Congresswoman Eleanor Holmes Norton publicly condemned federal agencies after a Government Accountability Office report revealed they spend very little of their advertising dollars with Black-owned media, another member of the Congressional Black Caucus has openly aired the concerns.

“The federal government spends billions of dollars a year in paid advertising. However, the federal government’s process for allocating advertising dollars fails to recognize and value the unique relationship that Black-owned media have with their audiences,” Georgia Democratic Rep. Hank Johnson wrote in a letter to President Joe Biden.

Co-signed by Norton, Barbara Lee (D-Calif.), Val Demings (D-Fla.), and 34 other members of Congress, the letter pointed out that the standard process for spending federal advertising dollars consists of giving a prime contract to a large White-owned advertising agency with the stipulation that the agency includes a multicultural agency as a subcontractor.

“However, the prime contractor controls how much money goes to the subcontractor and how that subcontractor spends that money,” Johnson wrote.

“This routinely results in a smaller fraction of federal dollars going to the subcontractors. And, when the subcontractor does get to spend money, it is usually directed to spend that money with Black-targeted media and not with Black-owned media.”

He asserted that “successful Black businesses hire and promote Black Americans at a much higher rate than other businesses. They are, consequently, the key to building successful Black communities.”

In 2018, Norton commissioned a GAO report that revealed that the federal government spent more than $5 billion on advertising over five years. Still, Black-owned businesses received only $51 million, or 1.02 percent of those funds.

“I will work with minority publishers to press [my colleagues] in Congress to demand greater spending on minority-owned outlets to reach minority audiences that most traditional outlets do not,” Norton stated during a 2018 news conference with members of the National Newspaper Publishers Association on Capitol Hill.

“The GAO report showed, as we expected, that the federal government has a long way to go to ensure equal opportunities for minority-owned news outlets,” Norton continued.

“As the nation’s largest advertiser, the federal government has an obligation to provide advertising opportunities to news outlets and media companies owned or published by people of color.”

In April, dozens of federal agencies launched plans for more equity to open federal programs to more people and reduce racial disparities caused by government decisions.

“Advancing equity is not a one-year project. It’s a generational commitment,” Biden stated. “These plans are an important step forward, reflecting the Biden Harris administration’s work to make the promise of America real for every American, and I mean every American.”

In the Johnson-led letter, members of Congress have issued a request for Biden Administration to investigate and report back complex data on “the process by which they grant advertising contracts, and how they oversee those contracts after they are granted.”

Click here to read the letter.

The post Congressional Black Caucus Members Push Biden Administration on Advertising with Black Media first appeared on BlackPressUSA.

Stacy M. Brown

Posts by Stacy M. Brown

Up Next

EPA Administrator, Michael S. Regan, Focused on Clean Air and Water for Communities of Color

Don't Miss

Calm after the Racist Storm, Buffalo Shootings Cease Following Massacre

Stacy M. Brown

Click to comment

#NNPA BlackPress

OP-ED: The Illusion of Allyship. White Women, Your Yard Signs Mean Nothing to Me

NNPA NEWSWIRE – “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.

Published

2 weeks ago

November 9, 2024

Oakland Post

Political yard signs can symbolize intentions and allegiance. But this year, they’ve also symbolized betrayal. During this general election, Black women were led to believe that more White women would stand with us. Exit polls, however, told a different story. Despite overwhelming displays of support, more White women still chose to vote for the convicted felon, reality TV star, and rapist. White women answered the call but left us hanging at the polls.

A Familiar Disappointment

I live in DeKalb County, Georgia, and the abundance of Harris-Walz yard signs could’ve fooled me. But I’ve seen this before, back when Stacey Abrams ran for governor. White women showed up, put up signs, attended rallies, knocked on doors, and phone-banked. Yet, when it came time to vote, they let us down—not once but twice. I’ve been here for over 15 years, and if there’s one thing I know, it’s that political signs are symbols without weight.

In every election, I’ve talked with White women. Most aren’t the primary earners in their families and vote along party lines, aligning with the preferences of their fathers and husbands. These conversations reveal a reluctance to break from tradition, even when their votes affect women and certainly when their votes impact the lives of people who look like me.

The Illusion of Solidarity—Symbols Are Not Enough

On social media, I’m seeing White women posting pictures of blue bracelets to “prove” they didn’t vote for Trump. “The blue bracelets are something White women are wearing so others can see that they didn’t vote for Trump,” says Liberal Lisa from Oklahoma on X. Chile, bye. These bracelets are hollow symbols, empty gestures that mean nothing to me. An accessory to claim distance from Trump’s legacy is superficial comfort, while the choice to not stand with us in the voting booth is far more profound.

I’ve seen Black Lives Matter signs and black squares posted on Instagram to “prove” support for Black people, but we now know that was a lie, too. Will those same people who claimed Black lives mattered now take down their Harris-Walz signs and show their true selves?

Navigating these truths is a daily struggle for me—professionally and socially. White women often misuse their privilege, supporting us only when it’s convenient. Seeing overqualified Black women sabotaged or abandoned by White women at critical moments is a constant emotional challenge. It’s exhausting to live with this reality, especially when solidarity seems like something they pick up and discard at will.

One clever campaign ad from Harris-Walz that spoke directly to White women. “Your Vote, Your Choice” emphasized that their vote was private—independent of their household situation. Another was from Olivia Howell Dreizen, the “Vote Without Fear” campaign, which empowered women to consider the greater impact of their choices. But it seems many still couldn’t choose the roadmap to freedom—even when it was handed to them.

A Call for Action Beyond Words

White women, I want to believe you care, but actions speak louder than yard signs, bracelets, or Instagram posts. Show up in our communities, advocate in your workplaces, and stand up to dismantle the structures that uphold white supremacy. Only through real action will we know where you stand.

If you choose not to act, we see you—and we know exactly where you stand. Good luck these next four years.

Disclaimer: The views and opinions expressed in this article do not necessarily reflect the official policy or position of BlackPressUSA.com or the National Newspaper Publishers Association.

Oakland Post

Posts by Oakland Post

#NNPA BlackPress

Supernova Parenting Conference Empowers Over 100 Parents with Resources for Neurodivergence and Mental Health

The inaugural Supernova Parenting Conference was co-hosted by Natasha Nelson, known as Supernova Momma, and Yolanda Walker, founder of Parenting Decolonized. It brought together over 100 parents, caregivers, and educators dedicated to fostering understanding and support for neurodivergent children and mental health challenges. The conference provided invaluable resources, expert insights, and a collaborative space for […]

Published

2 weeks ago

November 7, 2024

BlackPressUSA.com

The event featured a variety of workshops, panel discussions, and keynote speeches from leading experts in neurodiversity and mental health. Attendees left with practical tools and strategies to enhance their parenting journeys, emphasizing the importance of understanding and supporting the unique needs of neurodivergent children.

“While the conference was a tremendous success, we believe that our work doesn’t end here,” said Natasha Nelson. “It’s crucial to continue providing ongoing support and resources for parents as they navigate this important journey. We want to ensure families can access the tools they need long after the conference.”

To extend the momentum generated at the conference, Natasha and Yolanda are excited to announce the launch of the Supernova Parenting Community. This membership-based initiative aims to offer a safe and supportive environment for parents and caregivers to continue their growth as conscious parents.

Membership is available for as little as $5 a month via Patreon, making it accessible for all families seeking support.

“We know that parenting can be a challenging journey, especially when navigating neurodivergence and mental health issues,” Yolanda Walker added. “Our goal is to build a community where parents feel seen, heard, and supported. We hope you’ll join us in this vital work.”

For more information about the Supernova Parenting Community and to sign up for membership, please visit supernovaparenting.org