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CVS Health Launches Health, Beauty Makeover for Drugstores

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This June 20, 2011 photo shows signage at a CVS store in Philadelphia. CVS drugstores that quit tobacco sales last year are now getting health and beauty makeovers to attract customers who want more than a prescription refill, the nation’s second-largest drugstore chain said Wednesday, June 17, 2015. (AP Photo/Matt Rourke, File)

This June 20, 2011 photo shows signage at a CVS store in Philadelphia. CVS drugstores that quit tobacco sales last year are now getting health and beauty makeovers to attract customers who want more than a prescription refill, the nation’s second-largest drugstore chain said Wednesday, June 17, 2015. (AP Photo/Matt Rourke, File)

TOM MURPHY, AP Business Writer

CVS drugstores that quit tobacco sales last year are now getting health and beauty makeovers and a shot of ethnic diversity in some cases to attract customers who want more than a prescription refill.

The nation’s second-largest drugstore chain said Wednesday that it is adding fresh foods, healthy snacks and expanded beauty options to many of its locations. It also is testing a new format designed for stores that serve Hispanic populations.

CVS Health Corp. executives say these changes reflect customer demand. They also could help perk up store sales outside the pharmacy area that have slumped since the company phased out tobacco last September.

The push from CVS reflects similar expansions by rivals Walgreens Boots Alliance Inc. and Rite Aid Corp. into selling healthier foods and more beauty items. Drugstores have been focusing more for a few years now on customizing their stores to what shoppers in a specific market want instead of simply building new locations.

They’ve also added clinics and expanded their health care services in part to get more business from aging baby boomers and people who are gaining insurance coverage through the federal health care overhaul. And drugstores are offering a wider array of products outside the pharmacy to satisfy customers who want to make fewer stops when they go shopping.

“Health and beauty, in particular, is very high profit margin, and CVS has always been a leader there,” said Jeff Jonas, a portfolio manager who follows the industry for Gabelli Funds.

CVS Health, which recently announced a partnership with Target Corp. to expand its health care business, runs about 7,800 drugstores nationwide

The Woonsocket, Rhode Island-based chain said Wednesday that it is adding fresh and refrigerated foods to about 500 of its stores and bulking up on healthier snacks chainwide. Bagged candy, which occupies the first aisle in many stores, is being moved back and replaced with nuts, trail mixes and granola, among other items.

“Consumers used to eat three meals a day, and now they tend to be snacking through the day, and they’re really looking for a convenient location which gives them access to healthier foods,” Executive Vice President Helena Foulkes said.

CVS started adding groceries to some urban stores a few years ago to serve customers who don’t have easy access to a supermarket. The company recently started testing a new wrinkle to that themed concept with a dozen, mostly remodeled stores named CVS/pharmacy y mas in South Florida.

These stores are staffed by bilingual workers and sell brands popular with Hispanic customers as well as products like espresso makers and rice cookers. They also sell an espresso-style coffee called Cafecito in their pharmacies. CVS designed the concept based on insights it gained after buying the small Navarro Discount Pharmacy chain last year.

The company also is adding more beauty products and improving the look of that section in many of its stores.

Foulkes said health and beauty sales have grown 25 percent faster over the last three years than general merchandise and edibles in the front of their stores, or the area outside the pharmacy. Bulking up on beauty caters to women, who make up 80 percent of their store customer base.

“They see beauty as being part of their definition of health,” Foulkes said. “Women talk a lot about feeling good and looking good.”

CVS Health declined to detail how much it is spending on all the changes. The investment is focused on an area of the company’s business that could use a boost.

Revenue from the front end of the company’s established drugstores, or the area outside the pharmacy, has slipped the past couple of quarters. It was down 6 percent in the first quarter but would have risen about 2 percent without the loss of revenue brought in by tobacco.

Retailers don’t make a lot of money off tobacco, but it draws customers who often pick up other items like a can of soda or a snack when they visit.

CVS draws most of its drugstore revenue from its pharmacies. Most of its corporate revenue comes from running one of the nation’s largest pharmacy benefits management businesses, which handles prescription drug plans for employers, insurers and other customers.

Company shares climbed 65 cents to $103.82 Wednesday, slightly outpacing broader trading indexes.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Oakland Post: Week of November 5 – 11, 2025

The printed Weekly Edition of the Oakland Post: Week of November 5 – 11, 2025

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Oakland Post: Week of October 29 – November 4, 2025

The printed Weekly Edition of the Oakland Post: Week of October 29 – November 4, 2025

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Past, Present, Possible! Oakland Residents Invited to Reimagine the 980 Freeway

Organizers ask attendees coming to 1233 Preservation Park Way to think of the event as a “time portal”—a walkable journey through the Past (harm and flourishing), Present (community conditions and resilience), and Future (collective visioning).

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Hundreds of residents in West Oakland were forced out by eminent domain before construction began on the 980 freeway in 1968. Courtesy photo.
Hundreds of residents in West Oakland were forced out by eminent domain before construction began on the 980 freeway in 1968. Courtesy photo.

By Randolph Belle
Special to The Post

Join EVOAK!, a nonprofit addressing the historical harm to West Oakland since construction of the 980 freeway began in 1968, will hold  a block party on Oct. 25 at Preservation Park for a day of imagination and community-building from 10 a.m. to 4 p.m.

Organizers ask attendees coming to 1233 Preservation Park Way to think of the event as a “time portal”—a walkable journey through the Past (harm and flourishing), Present (community conditions and resilience), and Future (collective visioning).

Activities include:

  • Interactive Visioning: Site mapping, 3-D/digital modeling, and design activities to reimagine housing, parks, culture, enterprise, and mobility.
  • Story & Memory: Oral history circles capturing life before the freeway, the rupture it caused, and visions for repair.
  • Data & Policy: Exhibits on health, environment, wealth impacts, and policy discussions.
  • Culture & Reflection: Films, installations, and performances honoring Oakland’s creativity and civic power.

The site of the party – Preservation Park – itself tells part of the story of the impact on the community. Its stately Victorians were uprooted and relocated to the site decades ago to make way for the I-980 freeway, which displaced hundreds of Black families and severed the heart of West Oakland. Now, in that same space, attendees will gather to reckon with past harms, honor the resilience that carried the community forward, and co-create an equitable and inclusive future.

A Legacy of Resistance

In 1979, Paul Cobb, publisher of the Post News Group and then a 36-year-old civil-rights organizer, defiantly planted himself in front of a bulldozer on Brush Street to prevent another historic Victorian home from being flattened for the long-delayed I-980 Freeway. Refusing to move, Cobb was arrested and hauled off in handcuffs—a moment that landed him on the front page of the Oakland Tribune.

Cobb and his family had a long history of fighting for their community, particularly around infrastructure projects in West Oakland. In 1954, his family was part of an NAACP lawsuit challenging the U.S. Post Office’s decision to place its main facility in the neighborhood, which wiped out an entire community of Black residents.

In 1964, they opposed the BART line down Seventh Street—the “Harlem of the West.” Later, Cobb was deeply involved in successfully rerouting the Cypress Freeway out of the neighborhood after the Loma Prieta earthquake.

The 980 Freeway, a 1.6-mile stretch, created an ominous barrier severing West Oakland from Downtown. Opposition stemmed from its very existence and the national practice of plowing freeways through Black communities with little input from residents and no regard for health, economic, or social impacts. By the time Cobb stood before the bulldozer, construction was inevitable, and his fight shifted toward jobs and economic opportunity.

Fast-forward 45 years: Cobb recalled the story at a convening of “Super OGs” organized to gather input from legacy residents on reimagining the corridor. He quickly retrieved his framed Tribune front page, adding a new dimension to the conversation about the dedication required to make change. Themes of harm repair and restoration surfaced again and again, grounded in memories of a thriving, cohesive Black neighborhood before the freeway.

The Lasting Scar

The 980 Freeway was touted as a road to prosperity—funneling economic opportunity into the City Center, igniting downtown commerce, and creating jobs. Instead, it cut a gash through the city, erasing 503 homes, four churches, 22 businesses, and hundreds of dreams. A promised second approach to the Bay Bridge never materialized.

Planning began in the late 1940s, bulldozers arrived in 1968, and after years of delays and opposition, the freeway opened in 1985. By then, Oakland’s economic engines had shifted, leaving behind a 600-foot-wide wound that resulted in fewer jobs, poorer health outcomes, and a divided neighborhood. The harm of displacement and loss of generational wealth was compounded through redlining, disinvestment, drugs, and the police state. Many residents fled to outlying cities, while those who stayed carried forward the spirit of perseverance.

The Big Picture

At stake now is up to 67 acres of new, buildable land in Downtown West Oakland. This time, we must not repeat the institutional wrongs of the past. Instead, we must be as deliberate in building a collective, equitable vision as planners once were in destroying communities.

EVOAK!’s strategy is rooted in four pillars: health, housing, economic development, and cultural preservation. These were the very foundations stripped away, and they are what  they aim to reclaim. West Oakland continues to suffer among the worst social determinants of health in the region, much of it linked to the three freeways cutting through the neighborhood.

The harms of urban planning also decimated cultural life, reinforced oppressive public safety policies, underfunded education, and fueled poverty and blight.

Healing the Wound

West Oakland was once the center of Black culture during the Great Migration—the birthplace of the Black Panther Party and home to the “School of Champions,” the mighty Warriors of McClymonds High. Drawing on that legacy, we must channel the community’s proud past into a bold, community-led future that restores connection, sparks innovation, and uplifts every resident.

Two years ago, Caltrans won a federal Reconnecting Communities grant to fund Vision 980, a community-driven study co-led by local partners. Phase 1 launched in Spring 2024 with surveys and outreach; Phase 2, a feasibility study, begins in 2026. Over 4,000 surveys have already been completed. This once-in-a-lifetime opportunity could transform the corridor into a blank slate—making way for accessible housing, open space, cultural facilities, and economic opportunity for West Oakland and the entire region.

Leading with Community

In parallel, EVOAK! is advancing a community-led process to complement Caltrans’ work. EVOAK! is developing a framework for community power-building, quantifying harm, exploring policy and legislative repair strategies, structuring community governance, and hosting arts activations to spark collective imagination. The goal: a spirit of co-creation and true collaboration.

What EVOAK! Learned So Far

Through surveys, interviews, and gatherings, residents have voiced their priorities: a healthy environment, stable housing, and opportunities to thrive. Elders with decades in the neighborhood shared stories of resilience, community bonds, and visions of what repair should look like.

They heard from folks like Ezra Payton, whose family home was destroyed at Eighth and Brush streets; Ernestine Nettles, still a pillar of civic life and activism; Tom Bowden, a blues man who performed on Seventh Street as a child 70 years ago; Queen Thurston, whose family moved to West Oakland in 1942; Leo Bazille who served on the Oakland City Council from 1983 to 1993; Herman Brown, still organizing in the community today; Greg Bridges, whose family’s home was picked up and moved in the construction process; Martha Carpenter Peterson, who has a vivid memory of better times in West Oakland; Sharon Graves, who experienced both the challenges and the triumphs of the neighborhood; Lionel Wilson, Jr., whose family were anchors of pre-freeway North Oakland; Dorothy Lazard, a resident of 13th Street in the ’60s and font of historical knowledge; Bishop Henry Williams, whose simple request is to “tell the truth,” James Moree, affectionately known as “Jimmy”; the Flippin twins, still anchored in the community; and Maxine Ussery, whose father was a business and land owner before redlining.

EVOAK! will continue to capture these stories and invites the public to share theirs as well.

Beyond the Block Party

The 980 Block Party is just the beginning. Beyond this one-day event, EVOAK! Is  building a long-term process to ensure West Oakland’s future is shaped by those who lived its past. To succeed, EVOAK! Is seeking partners across the community—residents, neighborhood associations, faith groups, and organizations—to help connect with legacy residents and host conversations.

980 Block Party Event Details
Saturday, Oct. 25
10 a.m. – 4 p.m.
Preservation Park, 1233 Preservation Park Way, Oakland, CA 94612
980BlockParty.org
info@evoak.org

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