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East Oakland Fire Brings the City’s Struggle with Homelessness Into Light

Just after midnight on July 24, 2021, an empty warehouse in the Melrose District of East Oakland caught fire; by 12:30 a.m. the structure was engulfed in flames, the intense heat snapping power lines and causing nearby transformers to blow, leaving nearly 1,500 customers without power.

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Firefighter sprays water toward the remnants of a structure that caught fire in the early morning hours of July 24, 2021. The intense heat snapped power lines and blew transformers leaving 1,486 customers without service (Photo Credit/ Franklin Avery)

Just after midnight on July 24, 2021, an empty warehouse in the Melrose District of East Oakland caught fire; by 12:30 a.m. the structure was engulfed in flames, the intense heat snapping power lines and causing nearby transformers to blow, leaving nearly 1,500 customers without power.  

Days before the fire, a homeless encampment with a few tents were pitched up against an outside wall of the wood warehouse, according to a resident of the neighborhood. 

Early Sunday morning, just before 1 a.m. an alert of a structure fire went out on the Citizen app. Videos posted by citizens in Oakland showed different angles of a two-story structure on fire on the corner of 12th St. and 45th Ave near High Street. 

According to an eyewitness account, the building was completely engulfed in flames at 12:30 a.m. Firefighters arrived on the scene at 12:40 a.m. and went to work on the flames, containing the fire to the warehouse and preventing it from threatening nearby buildings. 

An apartment building next door was evacuated for a short time. One resident hosed down the roof as large embers threatened the building before firefighters arrived. Eyewitness video shows firefighters walking through a smoke-filled hallway of the apartment building. 

Although the fire is still under investigation, an eyewitness to the fire and resident of the Melrose District, Franklin Avery, recounted his experience. “Two evenings ago, while walking my dog Roosevelt, I met up with Gerald, one of the street people I know…He confirmed my suspicion that one of the new tents that was placed on the sidewalk caught fire. He was there at the time, and he said that he tried to put it out by running across the street to the smog place to get buckets of water to throw at the blaze. Gerald said that the fire kept spreading because he couldn’t run back and forth fast enough.” 

As Oakland struggles with a swelling homeless population, fires in encampments have tripled over the past 2 years, according to a KTVU article.   

Garbage, hazardous materials, cooking equipment, generators, and illegal wiring have contributed to many of the fires throughout Oakland, adding pollution to the air and burnt out structures and cars dotting the landscape. Housed residents worry about keeping their homes safe from fire. What is the solution? 

In 2019, Oakland opened its first 24/7 safe rv parking location for recreational vehicles. Today there are three sites open to the homeless with a fourth planned. Each site has power and plumbing. No fires have been reported at any of the sites to date. More resources need to be put into finding all the unhoused safe, sanitary living conditions. 

Vice Mayor Rebecca Kaplan told The SF Chronicle “When RVs are parked in managed locations with proper utilities, they don’t tend to have fire problems.”

Information in this article is sourced from eyewitness accounts, Citizen app, KTVU, and The San Francisco Chronicle.

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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Oakland Post: Week of February 18 – 24, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 18 – 24, 2026

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