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Facebook’s “We the Culture” Panel Discusses Black Portrayals in Mainstream News

The increase in Black representation in the news media was discussed when the topic turned to controversy surrounding Rachel Nichols, an NBA sportscaster on ESPN. In a July 2020 leaked recording, she appeared to be uncomfortable sharing hosting duties with Maria Taylor, another ESPN personality who is African American. In the recording, Nichols, who is white, suggested Taylor had been promoted because she is Black.

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A 2019 Pew Research Center analysis revealed that Black media professionals only make up 7% of newsroom staffers nationally.

By McKenzie Jackson, California Black Media

When Erica Cobb, co-host of the Daily Blast Live, first stepped into the world of mainstream news over two decades ago, she overheard a conversation in which an industry person considered Cobb the perfect minority for a particular role because, although she is Black, to them she “didn’t come across like a Black person” based on stereotypes in their head.

“Those convos now are few and far between because we have more seats at the table,” said Cobb, who is also a podcaster with a background in radio. She was referring to the growing numbers of Black faces appearing regularly in the news media. “The pipeline has opened for more people of color.”

However, Cobb said, the news industry still needs more African Americans.

Independent journalist Georgia Fort, the founder of BLCK Press, said the lack of Black professionals in newsrooms across the U.S. contributes to African Americans being portrayed in a negative way.

“The media industry since its inception has capitalized on exploiting our stories and disproportionately portraying us in a negative light,” said Cobb, who identifies as biracial.

“You can go back to blackface; even modern-day newscasts are saturated with Black mug shots,” she said.

The current state of Black representation in the mainstream media was the subject of a recent online discussion hosted by Facebook’s “We The Culture,” a content initiative created and managed by a team of Black Facebook employees focused on amplifying content from Black creators.

The social networking giant launched the platform in February with an inaugural class of over 120 creators specializing in news and social media content.

Cobb and Fort were panelists on We The Culture’s video chat on how Blacks are depicted in mainstream media.

The third panelist was Zyahna Bryant, a student activist, community organizer, and online content creator who is known for spearheading the movement to take down a statue of Confederate Gen. Robert E. Lee in in Charlottesville, Va.

The 53-minute discussion was moderated by Rushadd Hayard, a freelance web producer.

The quartet’s webcast happened a year after the murder of George Floyd, an African American man who died after Derek Chauvin, a white former Minneapolis police officer kneeled on his neck for nearly nine minutes.

Video of Floyd’s death shined a light on the aggressive tactics law enforcement officers sometimes employ when engaging Black Americans. The horror of his violent murder sparked national conversations on racial inequity, motivating many businesses and organizations in the U.S. to support African American causes and take steps to increase diversity, equity and inclusion in their organizations.

The increase in Black representation in the news media was discussed when the topic turned to controversy surrounding Rachel Nichols, an NBA sportscaster on ESPN. In a July 2020 leaked recording, she appeared to be uncomfortable sharing hosting duties with Maria Taylor, another ESPN personality who is African American.

In the recording, Nichols, who is white, suggested Taylor had been promoted because she is Black.

“A privileged woman like Nichols,” Fort said, “refusing to support — or even accept — the advancement of a person from a disenfranchised community like Taylor is a problem.”

“You have people like Rachel, she wants something to be done as long as it doesn’t require her to make a sacrifice,” Fort continued. “In order for our nation to be more equitable, it is going to require all the Rachels to step aside and make space. Performative ally-ship is the best way I can describe her.”

Cobb noted that Nichols, who has since been pulled from appearing on the sporting network but continues to be paid, put herself in the forefront of a perception in the industry that ESPN had a diversity issue.

Bryant said media groups’ desires to increase the number of Blacks as employees are empty gestures if they don’t come with institutional change.

“I noticed we needed more Black voices after the George Floyd incident,” she said. “After the entire summer of organizing and moving into the election cycle, I felt that there was a disconnect. Not just with white people talking about Black issues, but the media altogether not having their ear to the ground.”

Hayard cited a 2019 Pew Research Center analysis that revealed that Black media professionals only make up 7% of newsroom staffers nationally.

Cobb said she first realized more Black representation was needed in the media when former President Barack Obama, began his initial run for the country’s highest office and a controversy ignited around him attending the church of controversial pastor Rev. Jeremiah Wright.

“I was the only one speaking out in defense of Obama,” she said. “I remember my co-host turning off my mic and people calling in saying I was racist. I left in the middle of the show. A Black reporter from the Chicago Tribune called me and first asked if I was OK and secondly, what happened and how it went down, and if I thought it was racist.”

The same realization came to Fort when she was assigned to cover the shooting of a Black man by a police officer for a news station. She was directed to pull up the criminal history of the man, but Fort also investigated the officer and found he had a litany of complaints against him, including racial-profiling ones.

“This was omitted from the five o’clock news because my white superiors didn’t feel it was relevant to the story,” she said. “I found myself being characterized in the newsroom as the angry Black woman.”

Cobb said for more African Americans to be present in front of news cameras, more Blacks need to be in positions of power behind the camera, beyond just the editor and producer roles.

Fort said a change in culture could also be helpful.

“The industry standard is AP-Style English and a certain image,” she said. “Not all Black people or people of color use AP English as their natural dialect, and we need to stop expecting people to conform to that. Allow people to be their authentic selves. Why are we saying we want diversity, but we want people to conform? To me that’s not diversity.”

When Bryant began her drive to get the Confederate statue removed, a Black reporter interviewed her. She said talking with a person from the same race, from possibly a similar background, and who was empathetic helped the interview go smoother

“I’m looking forward to seeing more journalists with their Blackness on display,” Bryant said.

Activism

California Holds the Line on DEI as Trump Administration Threatens School Funding

The conflict began on Feb. 14, when Craig Trainor, acting assistant secretary for civil rights at the U.S. Department of Education (DOE), issued a “Dear Colleague” letter warning that DEI-related programs in public schools could violate federal civil rights law. The letter, which cited Title VI of the Civil Rights Act and the 2023 Supreme Court ruling in Students for Fair Admissions v. Harvard, which ended race-conscious admissions, ordered schools to eliminate race-based considerations in areas such as admissions, scholarships, hiring, discipline, and student programming. 

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By Joe W. Bowers Jr
California Black Media
 

California education leaders are pushing back against the Trump administration’s directive to dismantle diversity, equity, and inclusion (DEI) programs in its K-12 public schools — despite threats to take away billions in federal funding.

The conflict began on Feb. 14, when Craig Trainor, acting assistant secretary for civil rights at the U.S. Department of Education (DOE), issued a “Dear Colleague” letter warning that DEI-related programs in public schools could violate federal civil rights law. The letter, which cited Title VI of the Civil Rights Act and the 2023 Supreme Court ruling in Students for Fair Admissions v. Harvard, which ended race-conscious admissions, ordered schools to eliminate race-based considerations in areas such as admissions, scholarships, hiring, discipline, and student programming.

According to Trainor, “DEI programs discriminate against one group of Americans to favor another.”

On April 3, the DOE escalated the pressure, sending a follow-up letter to states demanding that every local educational agency (LEA) certify — within 10 business days — that they were not using federal funds to support “illegal DEI.” The certification requirement, tied to continued federal aid, raised the stakes for California, which receives more than $16 billion annually in federal education funding.

So far, California has refused to comply with the DOE order.

“There is nothing in state or federal law that outlaws the broad concepts of ‘diversity,’ ‘equity,’ or ‘inclusion,’” wrote David Schapira, California’s Chief Deputy Superintendent of Public Instruction, in an April 4 letter to superintendents and charter school administrators. Schapira noted that all of California’s more than 1,000 traditional public school districts submit Title VI compliance assurances annually and are subject to regular oversight by the state and the federal government.

In a formal response to the DOE on April 11, the California Department of Education, the State Board of Education, and State Superintendent of Public Instruction Tony Thurmond collectively rejected the certification demand, calling it vague, legally unsupported, and procedurally improper.

“California and its nearly 2,000 LEAs (including traditional public schools and charter schools) have already provided the requisite guarantee that its programs and services are, and will be, in compliance with Title VI and its implementing regulation,” the letter says.

Thurmond added in a statement, “Today, California affirmed existing and continued compliance with federal laws while we stay the course to move the needle for all students. As our responses to the United States Department of Education state and as the plain text of state and federal laws affirm, there is nothing unlawful about broad core values such as diversity, equity and inclusion. I am proud of our students, educators and school communities who continue to focus on teaching and learning, despite federal actions intended to distract and disrupt.”

California officials say that the federal government cannot change existing civil rights enforcement standards without going through formal rule-making procedures, which require public notice and comment.

Other states are taking a similar approach. In a letter to the DOE, Daniel Morton-Bentley, deputy commissioner and counsel for the New York State Education Department, wrote, “We understand that the current administration seeks to censor anything it deems ‘diversity, equity & inclusion.’ But there are no federal or State laws prohibiting the principles of DEI.”

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Activism

Asm. Corey Jackson Proposes Safe Parking for Homeless College Students Sleeping in Cars

Assemblymember Corey Jackson (D-Moreno Valley), a member of the California Legislative Black Caucus (CLBC), is the author of AB 90, which would require community colleges and California State University campuses to create overnight parking programs where students can sleep safely in their vehicles. With one in four community college students in California experiencing homelessness in the past year, Jackson says the state must act urgently.

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Assemblymember Corey Jackson. File photo.
Assemblymember Corey Jackson. File photo.

By Bo Tefu
California Black Media

As California’s housing crisis continues to impact students, new legislation, Assembly Bill (AB) 90, promises to allow college students without stable housing to sleep in their cars on campus, offering a stark but practical solution aimed at immediate relief.

Assemblymember Corey Jackson (D-Moreno Valley), a member of the California Legislative Black Caucus (CLBC), is the author of AB 90, which would require community colleges and California State University campuses to create overnight parking programs where students can sleep safely in their vehicles. With one in four community college students in California experiencing homelessness in the past year, Jackson says the state must act urgently.

“This just deals with the harsh realities that we find ourselves in,” he said at a recent hearing.

The bill passed its first committee vote and is gaining attention as housing affordability remains a top concern across the state. California rents are more than 30% above the national average, and long waitlists for student housing have left thousands in limbo. CSU reported more than 4,000 students on its housing waitlist last year.

Supporters stress that the bill is not a long-term solution, but a humane step toward helping students who have no other place to go. A successful pilot program at Long Beach City College has already shown that safe, supervised overnight parking can work, giving students access to restrooms, Wi-Fi, and a secure environment.

However, the CSU and community college systems oppose the bill, citing funding concerns. Critics also worry about safety and oversight. But Jackson and student advocates argue the crisis demands bold action.

“If we know students are already sleeping in their cars, why not help them do it safely?” said Ivan Hernandez, president of the Student Senate for California Community Colleges.

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Activism

Newsom Fights Back as AmeriCorps Shutdown Threatens Vital Services in Black Communities

“When wildfires devastated L.A. earlier this year, it was AmeriCorps members out there helping families recover,” Gov. Newsom said when he announced the lawsuit on April 17. “And now the federal government wants to pull the plug? We’re not having it.”

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California for All College Corps
California for All College Corps.

By Bo Tefu
California Black Media

Gov. Gavin Newsom is suing the federal government over its decision to dismantle AmeriCorps, a move that puts essential frontline services in Black and Brown communities across California at risk, the Governor’s office said.

From tutoring students and mentoring foster youth to disaster recovery and community rebuilding, AmeriCorps has been a backbone of support for many communities across California.

“When wildfires devastated L.A. earlier this year, it was AmeriCorps members out there helping families recover,” Newsom said when he announced the lawsuit on April 17. “And now the federal government wants to pull the plug? We’re not having it.”

The Department of Government Efficiency (DOGE) under the Trump administration is behind the rollback, which Newsom calls “a middle finger to volunteers.”

Meanwhile, Newsom’s office announced that the state is expanding the California Service Corps, the nation’s largest state-run service program.

AmeriCorps has provided pathways for thousands of young people to gain job experience, give back, and uplift underserved neighborhoods. Last year alone, over 6,000 members across the state logged 4.4 million hours, tutoring more than 73,000 students, planting trees, supporting foster youth, and helping fire-impacted families.

The California Service Corps includes four paid branches: the #CaliforniansForAll College Corps, Youth Service Corps, California Climate Action Corps, and AmeriCorps California. Together, they’re larger than the Peace Corps and are working on everything from academic recovery to climate justice.

“DOGE’s actions aren’t about making government work better. They are about making communities weaker,” said GO-Serve Director Josh Fryday.

“These actions will dismantle vital lifelines in communities across California. AmeriCorps members are out in the field teaching children to read, supporting seniors and helping families recover after disasters. AmeriCorps is not bureaucracy; it’s boots on the ground,” he said.

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