Business

Family fun blossoms into family business

MINNESOTA SPOKESMAN-RECORDER — Family gatherings have proved fruitful for the Lewises. With the launch of their Pick Your Brain board game, the Minnesota-based family has turned its love for trivia into a budding enterprise.

Published

6 years ago

January 12, 2019

Oakland Post

By Paige Elliott

Family gatherings have proved fruitful for the Lewises. With the launch of their Pick Your Brain board game, the Minnesota-based family has turned its love for trivia into a budding enterprise.

The multi-category, knowledge recall game, created by family matriarch Celeste Lewis, was launched in the fall of 2018 and is now stocked in various stores in the Twin Cities. Below, Mark Lewis (ML), the game’s CEO, spoke with the MSR about its origins and inspiration.

MSR: What is the genesis of the Pick Your Brain board game? How did it come to be?

ML: My mother (Celeste Lewis) who is 83 going on 84 — it’s her concept. We’d get together at her house and she’d want to play a game, but she didn’t have Monopoly or any kind of board game to play, so she came up with this concept.

It started out as all of us sort of writing down how many TV shows we know. That’s how it all developed… We started playing the game at home. We’d come up with a topic and we’d see who could guess the most items on the topic.

MSR: So, how did it go from a family game to something you put on the marketplace?

ML: Well, we saw how much fun we would have with it, you know, coming up with the topics and some of the ribbing and the teasing and back and forth between family members — all in good humor and fun. And we were like, wow, there’s really nothing out there like that! Let’s take a run at this thing and see if there’s interest in the marketplace.

So, we did some research and figured out how we could market this, and have it distributed. And, I have a long history and background in demand creation [introducing new products to the market].

A number of us family members have a background in certain areas — for example, Erick, my brother, and his daughter Sarai. She did all the artwork and designed the packaging that’s on the box. She’s 18 years old and in college and has been doing [graphic design] for a long time.

And Erick is an entrepreneur and is always coming up with ideas. He brought together a lot of the elements that needed to be done, working with the different vendors, manufacturers and so on to produce the items of the game. He and I together then went out and started pitching it to different distribution channels.

MSR: What are some of those distribution channels?

ML: Right now, our largest distribution channel is the Games by James organization [all eight stores, including Air Traffic Toys and Games] that’s in a number of the malls here in the Twin Cities, and one mall in Wisconsin and one in St. Cloud…

One of the things that we wanted to do, because of all the traffic in the malls, is we’d go out and do demos in Games by James stores, introduce our game, and have people play it. And every time that we went to a location [to do a demo] we’d sell out in a two- to three-hour window.

MSR: So how is the game played?

ML: The box contains various topic cards with over 208 different topics. You try to list as many items of a chosen topic… The first person [who gets] up to 100 points wins. It’s about 45 minutes to play a complete game. It doesn’t tie up the whole day, you know, and you get a lot of laughter and teasing and all that; it is contagious that way.

The topics can be something as simple as colors — because the game is for [ages] eight and up and for the whole family — to cartoon characters, periodic table elements and different state parks, to name a few. We also have one that asks you to name as many Prince songs as you can. It’s a game that we take a lot of pride in, and we list on the cover that it was created in Minnesota.

$Pick Your Brain is billed as a game for the entire family. \\ Submitted photo$

[/media-credit] Pick Your Brain is billed as a game for the entire family.

MSR: What else sets this game apart from others on the market?

ML: There aren’t games like this that we’ve been able to find — and we researched and sat down and talked with the marketing director at Games by James. There’s no game currently that is as inclusive for the whole family and age groups and range of topics. If you’re looking for a family party trivia-type game, there’s no comparison.

MSR: Are there plans for a mobile app?

ML: We have an app [in the works]; it’s about 80 percent complete right now.

MSR: So, what’s next for the game? What are your plans for the future?

ML: We have received an official email from Games by James to carry the game permanently. They told us it was a huge success.

The other boutique locations where we’ve had the game [Heroic Goods and Games in South Mpls., Gathered Goods in Excelsior, and four Dreamers Vault stores] sold out during the holiday season, and that was without us doing demos…

We have ideas; there’s always room to grow, so we can do the next iteration with different topics. We’d like to see it at schools, nursing homes and assisted living places to try to bring some joy there, and hospitals, children’s hospitals. We’re just looking to introduce people to the game and try to, you know, bring a smile to their faces. That’s the purpose and passion behind it.

You can purchase Pick Your Brain games by going to pickyourbraingame.com or at various Games by James stores.

This article originally appeared in the Minnesota Spokesman-Recorder.

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San Francisco Is Investing Millions to Address Food Insecurity. Is Oakland Doing the Same?

There are over 350 grocery programs across San Francisco. Less than a handful in District 10, a neighborhood classified as a food desert, and includes Hunters Point, one of the lowest income areas in the city.

Published

1 day ago

March 17, 2025

Oakland Post

The San Francisco District 10 Community Market is a fully government funded free grocery store for families in need of food assistance. The market is located in Hunters Point, one of the lowest income areas in the city. Photo by Magaly Muñoz.

By Magaly Muñoz

On a Thursday evening in February, Marquez Boyd walked along the aisles of San Francisco’s District 10 Community Market looking for eggs and fresh produce to take home to his children. He has been trying new recipes with ingredients he previously couldn’t afford or access.

“I learned how to cook greens since they got a lot of fresh greens here,” Boyd said. “All that stuff is better and more healthy for my kids because they’re still young.”

Meals filled with fresh produce are now possible for Boyd since the District 10 market in Hunters Point opened in 2024 when Bayview Senior Services, a non-profit running the program, received a $5 million investment from the city of San Francisco.

The market is a twist on a traditional food bank, where people can often wait in long lines for pre-bagged groceries they may not need. Here, the goal is to offer people in need a more traditional grocery store setting, with a bigger range of healthy options and less shame for needing assistance.

It’s a twist that Boyd appreciated. “This set up is way better as opposed to maybe like a food bank line,” he said. “It’s easier and faster.”

Similar models exist in Santa Barbara and Tennessee.

Census Bureau data show that the median income for households in the 94124 zip code, where Hunters Point is located, is just under $83,000 annually. Black households earn about $46,000, Native Hawaiian or other Pacific Islanders earn almost $41,000, and Hispanic households make just above the median income- an average of $86,000.

Located at 5030 3rd Street, the aisles are lined with fresh produce, canned goods, bread and snacks. While refrigerators and freezers in the back of the market are filled with dairy products and meat.

The best part- everything inside is free for eligible customers.

The San Francisco District 10 Community Market is stocked with fresh produce, dairy, meat and chicken, bread, and cultural food staples. Directors of the market say they pride themselves on providing healthy options for community members. Photo by Magaly Muñoz.

“The interesting thing about this market is that it’s a city-funded effort to create something besides the average food line to give more dignity and choice than is normally given to low-income people,” said Cathy Davis, executive director of Bayview Senior Services.

Davis said people feel more comfortable coming into the market because they can choose the food they want and at a time that’s convenient for them.

Boyd, a single father of two kids, recently lost his job and relied on his sister’s generosity before discovering the market. He comes to market when he gets off of work in the evening.

“It’s a lot of people in these communities that don’t get a chance to eat healthy,” Boyd said. “They don’t have the money to go to grocery stores to buy expensive stuff.”

Another shopper, Rhonda Hudson, said the market helped her meet her grandson’s diet-related health problems. She used to travel outside the neighborhood for affordable groceries, but now she no longer has to.

According to the city’s Human Services Agency, there are no plans to expand the markets in San Francisco due to budget constraints.

But Davis isn’t worried about losing the market funding.

“City leaders were on board with creating it and finding the money to put it together so I would say we didn’t have to advocate because it came through the government. Now it’s our job to keep it going to prove that it’s a pilot worth maintaining,” Davis said.

District 10 Supervisor Shamann Walton, who co-sponsored the ordinance, said that projects like the market are “essential to our neighborhoods,” where access to affordable food has been a challenge.

“Investing in local community markets helps ensure that families have reliable, healthy food options close to home, addressing food insecurity and supporting the well-being of our community regardless of income,” Walton said.

Rhonda Hudson is a shopper of the District 10 Community Market in San Francisco. The fresh produce she gets at the free grocery store program helps her grandson, who has a diet-related illness, stay healthy. Photo by Magaly Muñoz.

Why Not Oakland?

Only slightly larger than San Francisco, Oakland has over 400 food distribution sites. Oakland provides grants to nonprofit-run organizations who run grocery programs. But in recent months, the city has begun to reduce those, forcing some organizations to regroup, and making it challenging to implement a community market similar to San Francisco’s.

The Oakland Post repeatedly reached out to city and county officials for comment on the story but did not receive a response.

At several food banks across West and East Oakland, residents shared their frustrations about long lines, wilting produce, and limited food choices.

At one food bank, located at Christian Tabernacle Church, a young mother, who requested anonymity for privacy reasons, waited in the rain for over three hours for a single bag of groceries.

“I like to get here early because I get better [quality] fruits and vegetables,” she said. She added that it’s not a lot of food that she receives for her family, but it helps close the gap when her budget is tight.

Behind her, several other women waited their turn. Neither the timing of the distribution nor the location of the food bank fit their schedules, the women said, but their choices feel limited.

Only a handful of Oakland food bank sites operate throughout the day, like the San Francisco market. Most food distribution programs are sustained by Alameda County Food Bank, not by city funding. Private grants and donations also help fund the programs.

Securing city funding is increasingly challenging. Oakland faces a $130 million budget shortfall, with a projected $280 million deficit in the next biennial cycle. Citing budget concerns, the city has reduced numerous department budgets and grants. One of those cuts included slashing the longstanding SOS Meals on Wheels grant, which helped provide food to 3,000 seniors.

Charlie Deterline, executive director of Meals on Wheels, said the termination of their $150,000 annual grant could mean that Oakland residents might see a change in the amount of meals they receive. The organization has gone 19 months without funding from that grant, Deterline said, but “continued working on good faith from the city” because they were assured they would be paid out. Now, Deterline is having doubts.

The program also received a grant of more than $125,000 from the Sugar Sweetened Beverage Tax. Yet, on June 12, the city informed grant recipients that the funding could be rescinded in order to balance the budget. That ultimately happened, said Deterline.

“Oakland is by far the most expensive city for us to operate in. It is also where the greatest need is – for us to meet that need, it will take the entire community coming together,” Deterline said.

From the sugar tax, money from that measure is also not being allocated correctly as the majority of the funding has been used to fund government services, said members of the SSB tax advisory board.

The tax generates around $7 million annually. 25% to 40% of the funding goes towards grants for community based organizations instead of the 60% allocation that the SSBT advisory board recommended the city to use for health programs. The rest of the funding goes to the city, according to Oakland’s mid-cycle budget.

Advisory board member Dwayne Aikens said he’s not sure Oakland will ever renew the grants that have been cut from this tax. “I’m looking at the conditions of the city and I’m not optimistic,” Aikens said. “If they don’t have the money now, I don’t think they’ll have the money in the future.”

Aikens said the tax was “kind of a waste.” He’s heard displeasure from the community about the lack of funding into Black and Brown neighborhoods, groups who typically live in areas of Oakland that see health and income disparities.

Meanwhile, the Community Market, which reflects the diversity of the Bayview Hunters Point community, is investing in over 800 of the city’s most vulnerable households. In-store staff and directors speak the languages common to the area and the program provides a culture-of-the week selection of foods for those interested in trying something new.

Davis said it’s up to local municipalities to ensure that residents don’t go to bed hungry, and investments need to be made in order to combat the pockets of neighborhoods who are on the brink of food insecurity.

“That’s just such a core responsibility and a core goal of everyone, to make sure that people are fed and healthy. It’s not a luxury item,” Davis said. “It’s something that needs to happen, whether we’re in a budget crisis or not.”

Reporter Magaly Muñoz produced this story as part of a series as a 2024 USC Annenberg Center for Health Journalism Data Fellow and Engagement Grantee.