Business

Family fun blossoms into family business

MINNESOTA SPOKESMAN-RECORDER — Family gatherings have proved fruitful for the Lewises. With the launch of their Pick Your Brain board game, the Minnesota-based family has turned its love for trivia into a budding enterprise.

Published

6 years ago

January 12, 2019

Oakland Post

By Paige Elliott

Family gatherings have proved fruitful for the Lewises. With the launch of their Pick Your Brain board game, the Minnesota-based family has turned its love for trivia into a budding enterprise.

The multi-category, knowledge recall game, created by family matriarch Celeste Lewis, was launched in the fall of 2018 and is now stocked in various stores in the Twin Cities. Below, Mark Lewis (ML), the game’s CEO, spoke with the MSR about its origins and inspiration.

MSR: What is the genesis of the Pick Your Brain board game? How did it come to be?

ML: My mother (Celeste Lewis) who is 83 going on 84 — it’s her concept. We’d get together at her house and she’d want to play a game, but she didn’t have Monopoly or any kind of board game to play, so she came up with this concept.

It started out as all of us sort of writing down how many TV shows we know. That’s how it all developed… We started playing the game at home. We’d come up with a topic and we’d see who could guess the most items on the topic.

MSR: So, how did it go from a family game to something you put on the marketplace?

ML: Well, we saw how much fun we would have with it, you know, coming up with the topics and some of the ribbing and the teasing and back and forth between family members — all in good humor and fun. And we were like, wow, there’s really nothing out there like that! Let’s take a run at this thing and see if there’s interest in the marketplace.

So, we did some research and figured out how we could market this, and have it distributed. And, I have a long history and background in demand creation [introducing new products to the market].

A number of us family members have a background in certain areas — for example, Erick, my brother, and his daughter Sarai. She did all the artwork and designed the packaging that’s on the box. She’s 18 years old and in college and has been doing [graphic design] for a long time.

And Erick is an entrepreneur and is always coming up with ideas. He brought together a lot of the elements that needed to be done, working with the different vendors, manufacturers and so on to produce the items of the game. He and I together then went out and started pitching it to different distribution channels.

MSR: What are some of those distribution channels?

ML: Right now, our largest distribution channel is the Games by James organization [all eight stores, including Air Traffic Toys and Games] that’s in a number of the malls here in the Twin Cities, and one mall in Wisconsin and one in St. Cloud…

One of the things that we wanted to do, because of all the traffic in the malls, is we’d go out and do demos in Games by James stores, introduce our game, and have people play it. And every time that we went to a location [to do a demo] we’d sell out in a two- to three-hour window.

MSR: So how is the game played?

ML: The box contains various topic cards with over 208 different topics. You try to list as many items of a chosen topic… The first person [who gets] up to 100 points wins. It’s about 45 minutes to play a complete game. It doesn’t tie up the whole day, you know, and you get a lot of laughter and teasing and all that; it is contagious that way.

The topics can be something as simple as colors — because the game is for [ages] eight and up and for the whole family — to cartoon characters, periodic table elements and different state parks, to name a few. We also have one that asks you to name as many Prince songs as you can. It’s a game that we take a lot of pride in, and we list on the cover that it was created in Minnesota.

$Pick Your Brain is billed as a game for the entire family. \\ Submitted photo$

[/media-credit] Pick Your Brain is billed as a game for the entire family.

MSR: What else sets this game apart from others on the market?

ML: There aren’t games like this that we’ve been able to find — and we researched and sat down and talked with the marketing director at Games by James. There’s no game currently that is as inclusive for the whole family and age groups and range of topics. If you’re looking for a family party trivia-type game, there’s no comparison.

MSR: Are there plans for a mobile app?

ML: We have an app [in the works]; it’s about 80 percent complete right now.

MSR: So, what’s next for the game? What are your plans for the future?

ML: We have received an official email from Games by James to carry the game permanently. They told us it was a huge success.

The other boutique locations where we’ve had the game [Heroic Goods and Games in South Mpls., Gathered Goods in Excelsior, and four Dreamers Vault stores] sold out during the holiday season, and that was without us doing demos…

We have ideas; there’s always room to grow, so we can do the next iteration with different topics. We’d like to see it at schools, nursing homes and assisted living places to try to bring some joy there, and hospitals, children’s hospitals. We’re just looking to introduce people to the game and try to, you know, bring a smile to their faces. That’s the purpose and passion behind it.

You can purchase Pick Your Brain games by going to pickyourbraingame.com or at various Games by James stores.

This article originally appeared in the Minnesota Spokesman-Recorder.

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‘Jim Crow Was and Remains Real in Alameda County (and) It Is What We Are Challenging and Trying to Fix Every Day,’ Says D.A. Pamela Price

“The legacy of Jim Crow is not just a legacy in Alameda County. It’s real. It is what is happening and how (the system is) operating, and that is what we are challenging and trying to fix every day,” said D.A. Price, speaking to the Oakland Post by telephone for over an hour last Saturday. “Racial disparities in this county have never been effectively eliminated, and we are applying and training our lawyers on the (state’s) Racial Justice Act, and we’re implementing it in Alameda County every day,” she said.

Published

33 mins ago

November 2, 2024

Oakland Post

Exclusive interview with County D.A. Price days before recall election. Photo by Ken Epstein.

By Ken Epstein

Part One

Alameda County District Attorney Pamela Price gave an exclusive in-depth interview, speaking with the Oakland Post about the continuing legacy of Jim Crow injustice that she is working to overturn and her major achievements, including:

restoring and expanding services for victims of crime,
finding funding for an alternative to incarceration and/or prosecution for substance use and mental health-related misdemeanors and
aggressively prosecuting corporations for toxic pollution and consumer violations.

“Racial disparities in this county have never been effectively eliminated, and we are applying and training our lawyers on the (state’s) Racial Justice Act, and we’re implementing it in Alameda County every day,” she said.

Passed by the State Legislature, this law “is an extremely helpful tool for us to address the racial disparities that continue to exist in our system,” she said.

(The law addresses) “the racial disparities that we find in our juvenile justice system, where 86% of all felony juvenile arrests in the county are Black or Brown children.

“We trained the entire workforce on the Racial Justice Act. We are creating a data system that will allow us to look at the trends and to clearly identify where racism has infected the process. We know that where law enforcement is still engaging in racial profiling and unfair targeting and arresting, we’re trying to make sure we’re catching that.”

Many people do not know much about the magnitude of Alameda County District Attorney’s job. Her office is a sprawling organization with 10 offices serving 1.6 million people living in 14 cities and six unincorporated areas, with a budget this year of about $104 million.

Asked about her major achievements since she took office last year, she is especially proud of the expanded and renewed victims’ services division in the DA’s Office, she said.

“We have expanded and reorganized the entire claims division so that we are now expediting as much as possible the benefits that victims are entitled to. Under my predecessor, they were having to wait anywhere, sometimes as long as a year, to 400 days to get benefits.

“Claims had been denied that should not have been denied. So, we’re helping people file appeals on claims that were denied under her tenure,” D.A. Price said.

“Under my predecessor, (the victims’ service office) was staffed by people who were not trained to provide trauma-informed services to victims, and yet they were the only people that the victims were in contact with. We immediately stopped that practice,” she continued.

“We had to expand the advocate workforce to include people who speak Hmong, the indigenous language of so many people in this county who are victims of crime.”

More African Americans advocates were hired because they represent the largest percentage of crime victims and we hired a transgender advocate and advocates who speak Cantonese and Mandarin. “The predominantly Chinese American community in Oakland was not being served by advocates who speak the language,” said D Price

“We reduced the lag time from the delivery of benefits to victims from 300 to 400 days down to less than 60 days.”

She increased victim advocacy by 38%, providing critical support to over 22,500 victims, a key component of community safety.

Other major achievements:

She recently filed 12 felony charges against a man accused of multiple armed robberies, demonstrating her seriousness about prosecuting violent crimes
In October, a jury delivered a guilty verdict in the double murder trial of former Alameda County Sheriff’s Deputy Devin Williams, showing DA Price’s commitment to holding law enforcement accountable.
She recently charged a man and woman in unincorporated San Leandro with murder, felony unlawful firearm activity, and felony carrying a loaded firearm in public.
A. Price’s office was awarded a $6 million grant by the state for its CARES Navigation Center diversion program. In partnership with the UnCuffed Project at a Seventh Day Adventist Church in Oakland, the program provides resources and referrals for services to residents as an alternative to incarceration and/or prosecution for substance use and mental health-related misdemeanors.

“This is the largest grant investment in the history of the Alameda County District Attorney’s Office,” said D.A. Price.

She explained that the program now has a mobile unit. “We have washers and dryers. We have a living room. We have a television. It’s a place where people can decompress, get themselves stabilized,” she said.

The project has “the ability to refer people to housing, to more long-term mental health services, to social services, and to assist them in other ways.”

Her office joined in a $49 million statewide settlement with Kaiser Health Plan and Hospitals, resolving allegations that the healthcare provider unlawfully disposed of hazardous waste, medical waste, and protected health information. The settlement, which involved the state and a half dozen counties, resulted in Alameda County receiving $7 million for its residents.
DA Price charged a former trucking company employee for embezzling over $4.3 million, showing her commitment to tackling white-collar crime.
For the first time, Alameda County won a criminal grand jury indictment of a major corporation with two corporate officers that have been sources of pollution. “They had a record of settlements and pollution in this community, and they had a fire that constituted a grave danger,” she said.

Attorney Walter Riley contributed to this article.

See Part Two

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Oakland Post: Week of October 30 – November 5, 2024

The printed Weekly Edition of the Oakland Post: Week of October 30 – November 5, 2024

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23 hours ago

November 1, 2024

Oakland Post

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Business

Chevron Reports Progress in Flaring, Emissions at Community Town Hall

At the first in a series of community town halls on Oct. 16, Chevron Richmond reported a reduction in year-over-year flaring incidents, both in number and duration, and detailed new technologies and processes that will further drive down emissions and heighten community awareness about operations. Chevron employees also answered questions from the community and listened to concerns at the town hall, which was hosted by Ceres Policy Research and held at CoBiz in downtown Richmond.

Published

5 days ago

October 28, 2024

Oakland Post

Community member Kathleen Sullivan speaks at the Chevron town hall. Photo courtesy Richmond Standard.

By Mike Aldax

The Richmond Standard

Chevron employees also answered questions from the community and listened to concerns at the town hall, which was hosted by Ceres Policy Research and held at CoBiz in downtown Richmond.

Similar town halls will be held twice per year over the next five years as part of a settlement agreement with the Bay Area Air Quality Management District (BAAQMD).

The goal is to increase transparency about flaring and increase opportunities for the community to get answers to their questions about potential impacts to the community.

A key output is the creation of a Community Action Plan, or CAP. The CAP aims to create a two-way dialogue between Chevron and neighbors around flaring and environmental compliance.

“Chevron’s focus in this process is one of learning and engagement,” said Brian Hubinger, public affairs manager at Chevron Richmond. “We felt the most efficient way was to bring together a broad selection of community members rather than just think about what it would take to comply with the settlement agreement.”

The first town hall drew a few dozen members of the community, including Chevron employees, representatives of fence-line neighborhoods and members of local environmental organizations.

During the event, Chevron employees reported that 19 BAAQMD-reportable flaring incidents occurred at the refinery from October 2022 to September 2023 with a total duration of 270 hours. During the same period this year, 18 flaring incidents occurred with a total duration of 159 hours, marking a 41% decrease in duration.

Further gains are expected with the implementation of Flare IQ, set to be installed this year and next on all of the refinery’s flaring systems. Flare IQ is described as a supercomputer with an algorithm that gathers data from operations and enables employees to address potential issues before they occur.

Chevron also reported a 40% decrease in particulate matter emissions since the completion of the refinery modernization project in 2018.

In addition, flare gas volume related to Chevron’s new hydrogen plant project, built as part of the modernization project, decreased by 85% since 2019. The hydrogen plant has also reportedly made the refinery 20% more efficient.

“We’re really proud about that,” said Kris Battleson, manager of health, safety and environment at Chevon Richmond.

Neighborhood council leaders joined the president of the local NAACP in lauding the effort toward transparency and accountability. Among them was Vernon Whitmore, president of the Sante Fe Neighborhood Council and member of the 15-person CAP committee.

“The way we were able to talk openly and freely with Chevron – honestly, bluntly and frankly – while developing this program was very good,” Whitmore said. “And it was something that was well-needed at this time.”

Still, residents are skeptical, including Kathleen Sullivan, a longtime community advocate who also serves on the CAP committee. But she added, “you can’t complain about something and not be involved in the solution.”