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Framing Our Future: Liberty Bank Celebrates 50 Years

NNPA NEWSWIRE — The elder McDonald, served as president & CEO of Liberty Bank from its founding in 1972, leading and growing the Black-owned bank for the better part of 50 years until earlier this year, when his son Todd, a Morehouse College graduate who earned his MBA from Northwestern University’s Kellogg School of Management, picked up the mantle to lead Liberty into the future.
The post Framing Our Future: Liberty Bank Celebrates 50 Years first appeared on BlackPressUSA.

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By Anitra D. Brown | The New Orleans Tribune

Alden J. McDonald and his son Todd have at least two things in common. The first is that neither saw himself as a bank president. In fact, Alden McDonald says it took a novena and Dr. Norman Francis asking him three times to become the president of what would be the newly founded Liberty Bank & Trust before he said “yes.”

“I didn’t’ know whether I was prepared to run a bank.” Alden McDonald once told The New Orleans Tribune. “No one else had walked that plank.”

The truth – he was ready. A graduate of the LSU School of Banking and of Columbia University’s Commercial Banking Management Program, McDonald began his career at International City Bank in New Orleans in 1966, rising to the position of vice president for consumer lending. And during those six years, he zealously learned all he could about the industry, working 12- to 14-hour days.

International City Bank didn’t want him to leave, offering him a senior vice president position to urge him to stay, he says. Instead, he followed advice given to him by the young lady he was dating at the time, Rhesa Ortique, whom he went on to marry. She was the one who suggested he go to a novena in search of guidance and direction.

“So, I did the novena, and I made the decision to do this, right. I am 29 at the time, and to be honest with you, I didn’t know what the hell I was thinking.”

In contrast, it didn’t take a special prayer service for Todd McDonald to know he wanted to be his own boss one day; still, he didn’t see banking in his future. The enterprising youngster, who washed his parents’ friends’ cars while they visited to make extra money, always saw himself as a businessman. However, he thought banking was static and that it would not offer the diverse opportunities he wanted to experience… that was until he had the opportunity to shadow one of his father’s friends, Joe Canizaro, the founder of First Bank & Trust. It was then he realized there was more to banking than, well, banking.

“He brought me into meetings, and I saw how he used the bank as a platform to go into many different businesses. I mean he was building a city in Mississippi; he had the hospitality company; he had a construction company; health care — all these different businesses. And I was like, so you could run a bank and have all of these tentacles out there at the same time. Okay, I would never get tired of doing this.”

At the time, a younger Todd McDonald didn’t really see his father doing all of that at Liberty; but he understood why.

In 1972, with Dr. Norman Francis on its Board of Directors, Alden McDonald as President & CEO and $2 million in assets, Liberty Bank was founded to more Black New Orleanians and other under-served members of the community achieve their dreams. Today, Liberty has branches in 11 states and has $1 billion in assets.

In 1972, with Dr. Norman Francis on its Board of Directors, Alden McDonald as President & CEO and $2 million in assets, Liberty Bank was founded to more Black New Orleanians and other under-served members of the community achieve their dreams. Today, Liberty has branches in 11 states and has $1 billion in assets.

“It was for obvious reasons — a lack of capital,” he says. “I’m sure he could have ventured off in many different ways, as well. But that experience provided me with a vision for myself. How do we leverage a bank charter? You know, I’ve been around my dad for 41 years; but I’ve only been employed with the bank for 19. I heard the stories about him helping people. And so, I’m like, you know, once you start applying the ‘helping people’ with the ‘making money’ and ‘helping other people make money’, it was an easy sell. I’ve dedicated my life to this. I wake up thinking about it. I go to sleep thinking about it.”

And with that, the other thing father and son have in common is that despite each man’s initial misgivings, running a bank is precisely what he has done or is doing.

With his son’s rise to bank president, Alden McDonald, continues to serve as the head of the Liberty Financial Holding Company.

It’s Always Been Huge

The elder McDonald, served as president & CEO of Liberty Bank from its founding in 1972, leading and growing the Black-owned bank for the better part of 50 years until earlier this year, when his son Todd, a Morehouse College graduate who earned his MBA from Northwestern University’s Kellogg School of Management, picked up the mantle to lead Liberty into the future.

The pair took a little time to catch up with The New Orleans Tribune recently to talk about what is now the nation’s largest Black-owned bank. Sitting at a table in the community room of the bank’s headquarters in New Orleans East, the elder McDonald began by mentioning a significant milestone Liberty Bank reached in recent years – $1 billion dollars in assets.

“It was his idea, not mine,” he says with proud smile and a little laughter, nodding in Todd’s direction.

Todd chimes in through the laughter, “That’s what we have to do as a bank to survive. If we don’t get bigger, the cost of operating just gets bigger and you can’t manage the expense side. So, it was very important for us to reach that milestone.”

“It’s a lot of money,” Alden McDonald says. “How many other people do we know that have a billion-dollar company? How many in the city of New Orleans. Just, when you think about it… the significance of it. It’s… it’s…

“Huge,” Todd interjects, finishing the sentence his father started.

“Huge,” Alden McDonald repeats reflectively. “You know, Todd and I, we talked five years ago when he took a real an active role at the bank. He was in charge of strategic planning and visioning. And his vision went beyond my wildest dreams. When he was pushing for a billion dollars, he was looking to make sure we could survive in the banking industry. When I got in the banking industry, there were 35,000 banks. Today, there are less than 5,000 banks. When I got into the business, there were 100 Black banks. Today, there are less than 20. Everything in the industry says a $200 million bank is not going to survive. A $500 million bank is not going to survive. So the benchmark he came up with was a billion.”

The achievement took more than just reaching $1 billion in assets. As Alden McDonald explains, in the banking industry, the rule of thumb is an eight percent capital to asset ratio. In banking terms, capital is the total equity a company has — assets minus liability.

“And then, a couple of years ago, the feds started sending signals. They wanted a 10 percent ratio,” the senior McDonald says.

When Liberty set out to grow to a billion in assets it only had about $60 million in equity. It needed at least $90 million.

It was Todd, who, while serving as Liberty’s executive vice president of corporate strategy, developed national partnerships that produced several new revenue streams that raised $30 million in capital for the bank.

All of this was taking place over the last few years with the pandemic as a backdrop and in the wake of the murder of George Floyd, events that prompted shifts in the nation, one of which included a bit of pressure put on the big boys of banking to help minority banks grow.

And Liberty’s plan for raising the equity it needed to support its growth was realized.

“If it was me, I would asked JP Morgan for $5 million, Citibank for $5 million, Wells Fargo for $5 million and Bank of America for $5 million. Todd goes in, he asks JP Morgan for $30 million. I said, ‘boy, you’re crazy?’ They ended up giving $18 million. Wells gave $5 million. Citi gave $5 million. Bank of America gave $2 million,” the elder McDonald recounts. “I would have been pleased with whatever; but because of the young mind and the young vision, he ended up getting $30 million of non-voting capital. Non-voting. It does not dilute one bit of ownership,”

Perhaps the only thing huger than Liberty Bank reaching that milestone – more than $1 billion in assets the equity to back it up – is the force the bank has been for its customers in New Orleans and across the country.

Even when its assets weren’t, Liberty’s impact has been huge from the start.

Forging a Path to Financial Freedom

The first Liberty Bank branch was a repurposed construction trailer located on Tulane Avenue.

The first Liberty Bank branch was a repurposed construction trailer located on Tulane Avenue.

If Alden McDonald wasn’t ready to lead a Black-owned bank in 1972, Black New Orleans was ready for one.

Beginning in the early 1960s, Alden McDonald and Dr. Norman Francis saw a Black community growing increasingly dissatisfied with inequity and looking for increased opportunity, especially on the economic front. They wanted mortgage loans and loans to start businesses or launch political campaigns without higher interest rates or resorting to subprime finance companies. And if they couldn’t find what they wanted in the mainstream banking industry, they would have to create their own.

That is why Francis asked a young Alden McDonald to leave his comfortable job and start his own bank not once, not twice, but three times — there was a need for a bank that would help more Black New Orleanians and other under-served members of the community achieve their dreams.

Liberty Bank was one of 42 African American-owned banks to open in the U.S. between 1962 and 1979, according to the National Bankers Association. They opened to serve communities that had been all but shut out of the mainstream. When the other banks refused to loan African Americans money or loaned it to them at extraordinarily high interest rates, Black-owned banks were there; and their influence was tangible from the very early history.

There is no telling how many Black New Orleanians own homes and operate businesses because Liberty Bank exists.

Norman Francis once said, “We had a dream to do something special in New Orleans. We started a community bank with a focus on an under-served population.”

From a construction trailer on Tulane Avenue, Liberty now has branches in 11 states and the cyber ability to conduct banking operations nationwide. Liberty Bank has withstood natural disasters and weathered national and regional financial crises. It has not only existed for 50 years, it has thrived. From $2 million in assets in 1972 to the largest African American-owned financial institution in the United States.

More importantly, here in New Orleans, and in other cities across the country, Liberty has helped individuals achieve their financial goals and financial freedom. That is what is meant by “Framing Our Future”, the theme of the bank’s 50-year anniversary.

Big Things Popping

The bank is also a player in helping business owners and investors make major moves. On the day The Tribune met with the McDonalds, they were gearing up for a meeting with a customer about a major project in downtown Minneapolis — the redevelopment of a one-million-square-foot building, Alden McDonald tells.

Financing those types of multi-million-dollar endeavors have become common practice for Liberty Bank.

Just before the pandemic, Alden McDonald says the bank launched a new loan product designed specifically to help African American business owners get into the airport concessions business.

“We were lending money to African Americans with airport contracts,” he says. “Now, we got in it at the wrong time, but we still made out pretty good. We loaned about $30 million to business owners with concessions in airports in New York, New Jersey, Dallas, Los Angeles, and Chicago. We had them all over. It’s helped those businesses grow their capital. When you grow capital, you can hire more people, more Black people. So, the whole pie grows. Despite the pandemic, we only had a problem with one loan and we didn’t lose any money.”

Then there is the project in Houston. 

“The mayor in Houston has put together a housing effort there to build maybe 500 homes using all Black folks — the contractors, the developers. And we are financing them. We think that’s going to be a real big signature project with anywhere between $30 million and $50 million in financing from us. And we do a little bit more than just lend the money. For example, this one developer didn’t have much experience, so we put them in touch with another developer we were financing in Houston to partner with him. Then the city gave him a contract that wasn’t to his advantage. So, when we read it, in putting his package together, we said, ‘this ain’t gonna work’. So we helped him to go back to the city, had the city to rework his contract where it made sense and protected him from losing money.”

There are other examples. Too many to include in a single article.

In addition to banking, Liberty has its own insurance agency and a heavy equipment leasing company. It also recently launched its own commercial insurance brokerage firm.

“We intend to be the largest Black-owned commercial insurance brokerage in the country in the next five years,” Alden McDonald says. “What does that mean? It means we are starting another company that will employ additional people. We are going to be able to help other companies in that business to write bigger policies. There is a network of smaller Black-owned commercial insurance brokers across the country, and we are going to help those businesses create more jobs and grow Black wealth. And we’re going to make some money. I always say that you can’t do good, if you don’t do well.”

And if Liberty Bank has its way, it will be doing both well and good into the future.

“We don’t plan on taking another 50 years to reach another $1 billion in assets. He plans on getting there in the next five years,” Alden says, again nodding at Todd.

“My perspective is we have a long runway,” says Todd. “I mean, we have decades ahead of us. You know, it is a lot of work and we’re just taking it step by step. We know organizationally, we can’t be everything to everybody. So, we’ve got to choose our lane and commit to it. We have an amazing underwriting muscle. As my dad mentioned earlier, typically Black-owned institutions didn’t have access to capital. So, the focus is what did we do the first 50 years and how do we leverage that to do it bigger the next 50 years.”

And while Liberty certainly has big things popping, it continues to provide access to basic financial services such as personal checking and savings accounts and multi-faceted products for both individuals and small businesses.

Even as it celebrates 50 years and touts more than a $1 billion in assets, helping everyday people achieve financial freedom is still a primary focus of the bank, says Todd McDonald.

In fact, the smallest loan Liberty offers is $500, it’s the sort of small dollar loan at a low interest rate that Liberty provides to customers to keep them from falling prey to predatory lenders like those in the payday loan industry.

“That’s the least amount of money you can borrow. But to me, that’s the most important product that we have,” says Todd. “I don’t say that a lot, but I prefer to help the average person get out of debt. If I can help someone consolidate from $1,000 a month in payments down to $300 a month in payments, saving them $700 dollars a month, it’s better than making a $1 million loan to me. Now if we repeat that and get a 1,000 people at a time refinancing debt, that’s $700,000 a month back into the pockets of people that look like you and me. Then, we could have the same thousand people start to buy their own homes. Now, if we coordinate efforts like that across the country, we could really pick up some ground. it’s off to the races from that standpoint. So, we’re not just looking at big transactions.”

Celebrating 50 Years with a Golden Jubilee

Liberty Bank’s story of resilience, profitability and empowerment was showcased on Friday, Dec. 2, at Liberty’s “Golden Jubilee” celebration at the Mahalia Jackson Theater. The event was produced by Bright Moments, LLC and was directed by celebrated theater icon Tommye Myrick.

Norman Robinson and Sally Ann Roberts narrated the event that explored the unique role Liberty Bank has played in closing the wealth gap in America. The evening featured song, dance, spoken word and visual renderings that tell the story the African American experience.

The show was led by the musical arrangements of the New Orleans Jazz Orchestra under the direction of Grammy award winner Adonis Rose and featured Irma Thomas, Leah Chase, Jr., Chase Kamata, Sharon Martin, Phillip Manuel, John Boutte, Tonya Boyd-Cannon, the Mystics, the Franklin Avenue Male Chorus, the C Sharpe Gospel Ensemble, the Kia Knight Dance Ensemble, Stilt Walkers, African Drummers, Harold Evans, Gwendolyn Foxworth, Lady Tambourine, Erica Falls, Peteh the Poet, and a host of others.

The post Framing Our Future: Liberty Bank Celebrates 50 Years appeared first on The New Orleans Tribune.

The post Framing Our Future: Liberty Bank Celebrates 50 Years first appeared on BlackPressUSA.

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California, Districts Try to Recruit and Retain Black Teachers; Advocates Say More Should Be Done

SACRAMENTO OBSERVER — Many Black college students have not considered a teaching career because they have never had a Black teacher, said Preston Jackson, who teaches physical education at California Middle School in Sacramento. Those who consider a teaching career are often deterred by the cost of teacher preparation, taking required tests and unpaid student teaching.

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A Series by EdSource | The Sacramento Observer

Recruiting and retaining Black teachers has taken on new urgency in recent years as California lawmakers try to ease the state’s teacher shortage. The state and individual school districts have launched initiatives to recruit teachers of color, but educators and advocates say more needs to be done.

Hiring a diverse group of teachers helps all students, but the impact is particularly significant for students of color, who then score higher on tests and are more likely to graduate from college, according to the Learning Policy Institute. A recently released report also found that Black boys are less likely to be identified for special education when they have a Black teacher.

In the last five years, state lawmakers have made earning a credential easier and more affordable and have offered incentives for school staff to become teachers — all moves meant to ease the teacher shortage and help to diversify the educator workforce.

Despite efforts by the state and school districts, the number of Black teachers doesn’t seem to be increasing. Black teachers say that to keep them in the classroom, teacher preparation must be more affordable, pay and benefits increased, and more done to ensure they are treated with respect, supported and given opportunities to lead.

“Black educators specifically said that they felt like they were being pushed out of the state of California,” said Jalisa Evans, chief executive director of the Black Educator Advocates Network of a recent survey of Black teachers. “When we look at the future of Black educators for the state, it can go either way, because what Black educators are feeling right now is that they’re not welcome.”

Task force offers recommendations

State Superintendent of Public Instruction Tony Thurmond called diversifying the teacher workforce a priority and established the California Department of Education Educator Diversity Advisory Group in 2021.

The advisory group has made several recommendations, including beginning a public relations campaign and offering sustained funding to recruit and retain teachers of color, and providing guidance and accountability to school districts on the matter. The group also wants universities, community groups and school districts to enter into partnerships to build pathways for teachers of color.

Since then, California has created a set of public service announcements and a video to help recruit teachers and has invested $10 million to help people of color to become school administrators, said Travis Bristol, chairman of the advisory group and an associate professor of education at UC Berkeley. Staff from county offices of education also have been meeting to share ideas on how they can support districts’ efforts to recruit and retain teachers of color, he said.

The state also has invested more than $350 million over the past six years to fund teacher residency programs, and recently passed legislation to ensure residents are paid a minimum salary. Residents work alongside an experienced teacher-mentor for a year of clinical training while completing coursework in a university preparation program — a time commitment that often precludes them from taking a job.

Legislators have also proposed a bill that would require that student teachers be paid. Completing the 600 hours of unpaid student teaching required by the state, while paying for tuition, books, supplies and living expenses, is a challenge for many Black teacher candidates.

Black teacher candidates typically take on much more student debt than their white counterparts, in part, because of the large racial wealth gap in the United States. A 2019 study by the Economic Policy Institute showed that the median white family had $184,000 in family wealth (property and cash), while the median Latino family had $38,000 and the median Black family had $23,000.

Lack of data makes it difficult to know what is working

It’s difficult to know if state efforts are working. California hasn’t released any data on teacher demographics since the 2018-19 school year, although the data is submitted annually by school districts. The California Department of Education (CDE) did not provide updated data or interviews requested by EdSource for this story.

The most recent data from CDE shows the number of Black teachers in California declined from 4.2% in 2009 to 3.9% during the 2018-19 school year. The National Center for Education Statistics data from the 2020-21 show that Black teachers made up 3.8% of the state educator workforce.

Having current data is a critical first step to understanding the problem and addressing it, said Mayra Lara, director of Southern California partnerships and engagement at The Education Trust-West, an education research and advocacy organization.

“Let’s be clear: The California Department of Education needs to annually publish educator demographic and experience data,” Lara said. “It has failed to do so for the past four years. … Without this data, families, communities and decision-makers really are in the dark when it comes to the diversity of the educator workforce.”

LA Unified losing Black teachers despite efforts

While most state programs focus on recruiting and retaining all teachers of color, some California school districts have initiatives focused solely on recruiting Black teachers.

The state’s largest school district, Los Angeles Unified, passed the Black Student Excellence through Educator Diversity, Preparation and Retention resolution two years ago. It required district staff to develop a strategic plan to ensure schools have Black teachers, administrators and mental health workers, and to advocate for programs that offer pathways for Black people to become teachers.

When the resolution was passed, in February 2022, Los Angeles Unified had 1,889 Black teachers —  9% of its teacher workforce. The following school year, that number declined to 1,823 or 7.9% of district teachers. The number of Black teachers in the district has gone down each year since 2016. The district did not provide data for the current school year.

Robert Whitman, director of the Educational Transformation Office at LA Unified, attributed the decrease, in part, to the difficulty attracting teachers to the district, primarily because of the area’s high cost of living.

“Those who are coming out of colleges now, in some cases, we find that they can make more money doing other things,” Whitman said. “And so, they may not necessarily see education as the most viable option.”

The underrepresentation of people of color prompted the district to create its own in-house credentialing program, approved by the California Commission on Teacher Credentialing, Whitman said. The program allows classified staff, such as substitute teachers, paraprofessionals, administrative assistants and bus drivers, to become credentialed teachers while earning a salary and benefits at their original jobs.

Grow-your-own programs such as this, and the state’s Classified School Employee Credentialing program, and a soon-to-be launched apprenticeship program, are meant to diversify the educator workforce because school staff recruited from the community more closely match the demographics of the student body than traditionally trained and recruited teachers, according to research.

Los Angeles Unified has other initiatives to increase the number of Black educators in the district, Whitman said, including working with universities and colleges to bring Black teachers, counselors and psychiatric social workers to their campuses. The district also has programs that help school workers earn a credential for free, and channels employees completing a bachelor’s degree toward the district’s teacher preparation program where they can begin teaching while earning their credential.

All new teachers at Los Angeles Unified are supported by mentors and affinity groups, which have been well received by Black teachers, who credit them with inspiring and helping them to see themselves as leaders in the district, Whitman said.

Oakland has more Black teachers than students

Recruiting and retaining Black teachers is an important part of the Oakland Unified three-year strategic plan, said Sarah Glasband, director of recruitment and retention for the district. To achieve its goals, the district has launched several partnerships that make an apprenticeship program, and a residency program that includes a housing subsidy, possible. A partnership with the Black Teacher Project, a nonprofit advocacy organization, offers affinity groups, workshops and seminars to support the district’s Black teachers.

The district also has a Classified School Employee Program funded by the state and a new high school program to train future teachers. District pathway programs have an average attrition rate of less than 10%, Glasband said.

This year, 21.3% of the district’s K-12 teachers are Black, compared with 20.3% of their student population, according to district data. Oakland Unified had a retention rate of about 85% for Black teachers between 2019 and 2023.

Better pay, a path to leadership will help teachers stay

Black teachers interviewed by EdSource and researchers say that to keep them in the classroom, more needs to be done to make teacher preparation affordable, improve pay and benefits, and ensure they are treated with respect, supported and given opportunities to lead.

The Black Educator Advocates Network  came up with five recommendations after surveying 128 former and current Black teachers in California about what it would take to keep them in the classroom:

  • Hire more Black educators and staff
  • Build an anti-racist, culturally responsive and inclusive school environment
  • Create safe spaces for Black educators and students to come together
  • Provide and require culturally responsive training for all staff
  • Recognize, provide leadership opportunities and include Black educators in decision making

Teachers interviewed by EdSource said paying teachers more also would make it easier for them to stay.

“I don’t want to say that it’s the pay that’s going to get more Black teachers,” Brooke Sims, a Stockton teacher, told EdSource. “But you get better pay, you get better health care.”

The average teacher salary in the state is $88,508, with the average starting pay at $51,600, according to the 2023 National Education Association report, “State of Educator Pay in America.” California’s minimum living wage was $54,070 last year, according to the report.

State efforts, such as an initiative that pays teachers $5,000 annually for five years after they earn National Board Certification, will help with pay parity across school districts, Bristol said. Teachers prove through assessments and a portfolio that they meet the National Board for Professional Teaching Standards. To be eligible for the grant, teachers must work at least half of their time in a high-needs school. Teachers who qualify are also given $2,500 to cover the cost of certification.

This incentive will help teachers continue their education and improve their practice, said Los Angeles teacher Petrina Miller. “It’s awesome,” she said.

Teacher candidates must be actively recruited

Many Black college students have not considered a teaching career because they have never had a Black teacher, said Preston Jackson, who teaches physical education at California Middle School in Sacramento. Those who consider a teaching career are often deterred by the cost of teacher preparation, taking required tests and unpaid student teaching.

“In order to increase the number of Black teachers in schools, it has to become deliberate,” Jackson said. “You have to actively recruit and actively seek them out to bring them into the profession.”

Since starting in 2005, Jackson has been one of only a handful of Black teachers at his school.

“And for almost every single one of my kids, I’m the first Black teacher they’ve ever had,” said Jackson. “…  And for some of them, I’m the first one they’ve ever seen.”

Mentors are needed to help retain new teachers

Mentor teachers are the key ingredient to helping new Black educators transition successfully into teaching, according to teachers interviewed by EdSource. Alicia Simba says she could have taken a job for $25,000 more annually in a Bay Area district with few Black teachers or students but opted to take a lower salary to work in Oakland Unified.

But like many young teachers, Simba knew she wanted mentors to help her navigate her first years in the classroom. She works alongside Black teachers in Oakland Unified who have more than 20 years of teaching experience. One of her mentor teachers shared her experience of teaching on the day that Martin Luther King Jr. was shot. Other teachers told her about teaching in the 1980s during the crack cocaine epidemic.

“It really helps dispel some of the sort of narratives that I hear, which is that being a teacher is completely unsustainable,” Simba said. “Like, there’s no way that anyone could ever be a teacher long term, which are things that, you know, I’ve heard my friends say, and I’ve thought it myself.”

The most obvious way to retain Black teachers would be to make sure they are treated the same as non-Black teachers, said Brenda Walker, a Black teacher and president of the Associated Chino Teachers.

“If you are a district administrator, site administrator, site or colleague, parent or student,  my bachelor’s degree, master’s degree, and my special education credential are just as valuable and carry as much weight, and are as respected as any other educator,” she said.

“However, it’s just as critical for all those groups to acknowledge and respect the unique cultural experience I bring to the table and acknowledge and respect that I’m a proud product of my ancestral history.”

Black teachers: how to recruit THEM and make them stay

This is the first part of a special series by EdSource on the recruitment and retention of Black teachers in California. The recruitment and hiring of Black educators has lagged, even as a teacher shortage has given the task new urgency.

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Christmas Travel: When is the Best Time to Take Your Trip

BIRMINGHAM TIMES — When planning for your trip, the thoughts of hitting the road or boarding a flight can be stressful. You envision not “sugar plums dancing in your head”, but crowded airports, long lines and very heavy traffic because Christmas travel can be notoriously difficult. It’s a time of high demand and volume with millions traveling during the winter weather, which is often synonymous with snowstorms, icy roads and delayed flights.

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By Samuetta Drew | Birmingham Times

Christmas is one of the busiest travel seasons of the year. It’s a time when people schedule trips to visit family and friends, take that winter wonderland vacation or simply enjoy a festive getaway.

When planning for your trip, the thoughts of hitting the road or boarding a flight can be stressful. You envision not “sugar plums dancing in your head”, but crowded airports, long lines and very heavy traffic because Christmas travel can be notoriously difficult. It’s a time of high demand and volume with millions traveling during the winter weather, which is often synonymous with snowstorms, icy roads and delayed flights.

This safety article is meant to help you dodge the busiest crowds and make your trip as stress-free as possible, but also not to lose focus on practicing good safety measures. It will identify the best travel dates and times.

Most travelers wait until closer to Christmas, so plan your trips this year earlier in the week – specifically Monday, December 16, through Thursday, December 19. This is ideal for several reasons:

  • Lower Crowds – airports and highways are less congested.
  • Cheaper Flights – airlines often offer lower fares earlier in the week before the rush begins.
  • Less Stress – with fewer people on the road and shorter lines at the airports, your travel experience will be much smoother.

The least busy days with fewer travelers during Christmas are:

  • December 24 (Christmas Eve)
  • December 25 (Christmas Day)

While not as bad as the days immediately before, Christmas Eve still poses some challenges, such as:

  • Last Minute Travelers – many people wait until the last minute to travel.
  • Shortened Hours – some businesses and transportation services close early.
  • Higher Stress Levels – the pressure to arrive on time can add a little additional stress.

Avoid peak times at the airport. Opt for the late or early morning flights. The red-eye flights and early morning flights are generally less popular but offer significant advantages such as:

  • Fewer Delays – airports are generally less busy during these times, reducing the risk of delays.
  • Faster Security Checks – shorter lines at TSA means you will get through the airport faster, especially if it’s a large airport.
  • Affordable Options – airlines sometimes offer discounts on less desirable flight times.

Hopefully this article will help you Keep an Eye on Safety when traveling over the 2024 Christmas season by decreasing your holiday chaos, which could result in your lack of focus while traveling.

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PRESS ROOM: Trace and ARDN Join Forces to Promote the United Nations Sustainable Development Goals

NNPA NEWSWIRE — The African Renaissance and Diaspora Network (ARDN), a New York-based nonprofit, is committed to promoting the African Renaissance by strengthening ties between Africa and its diaspora through development and peace-building initiatives. Trace, an international multimedia platform focused on Afro-urban entertainment and youth success, is globally recognized for its contributions to Afrocentric cultures and its support of creators and fans from the African diaspora.

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Trace, a global multimedia platform dedicated to Afro-urban entertainment and youth success, and the African Renaissance and Diaspora Network (ARDN) have entered into a partnership to guide their joint actions over the next two years. The objectives and details of this partnership will be revealed during a digital press conference on Tuesday, December 17, at 3 PM (GMT+1). Main speakers will be Olivier Laouchez, CEO & Co-Founder of Trace, Djibril Diallo CEO & President of ARDN as well as Richard Gant, ARDN’s Art, Culture and Sports Chair and renown actor, screenwriter and director.

Mandatory registration here.

Two Organizations, One Shared Vision

The African Renaissance and Diaspora Network (ARDN), a New York-based nonprofit, is committed to promoting the African Renaissance by strengthening ties between Africa and its diaspora through development and peace-building initiatives.

Trace, an international multimedia platform focused on Afro-urban entertainment and youth success, is globally recognized for its contributions to Afrocentric cultures and its support of creators and fans from the African diaspora.

A Partnership for Global Impact

ARDN and Trace are collaborating to:

  • Advocate for equality and success,
  • Support the achievement of the United Nations Sustainable Development Goals (SDGs) by 2030,
  • Foster peace and security, and
  • Provide aid to vulnerable communities”Our partnership with Trace represents a significant milestone in our mission to rally support for Africa and its diaspora. Together, we will amplify our impact and raise global awareness of African cultural richness and challenges,” said Djibril Diallo, President of ARDN.

“We are proud to collaborate with ARDN to contribute to the SDGs, positively impact people and societies, and elevate African cultures,” added Olivier Laouchez, co-founder and Executive Chairman of Trace.

The ARDN Red Card Campaign: First Joint Initiative

A central focus of this partnership is the ARDN Red Card Campaign, which tackles gender-based violence and discrimination. Positioned within the “Pathway to Solutions” framework, the campaign features the Red Card Pledge—a global movement aligned with SDG #5 to advance gender equality and empower women and girls worldwide, serving as a critical step toward accelerating the achievement of the Sustainable Development Goals.

The campaign encourages individuals and organizations to symbolically raise a red card, taking a stand against discrimination and promoting actions to eliminate inequality. It underscores the indispensable role of women as agents of transformative societal change. With the support of Trace and its innovative Trace+ streaming platform, the initiative will scale globally, reaching broader audiences and galvanizing international efforts for change.

This launch marks the beginning of a worldwide collaboration aimed at mobilizing collective action through symbolic gestures like the red card. It is the inaugural joint initiative between ARDN and Trace.

Adding a dynamic musical element, Trace will contribute to the Afrobeat remix of the campaign’s theme song, AOFB (“Africa Open for Business”), produced by Mackadamion. Featuring a prominent Afrobeat artist, the remix will premiere on Trace networks, celebrating Africa’s emergence as a hub of innovation and opportunity through captivating rhythms and uplifting lyrics.

A Committed Partnership for Sustainable Change

The Trace X ARDN partnership reflects their shared commitment to inclusion, cultural pride, and sustainable development. Together, they aim to contribute to societal improvements benefiting the African diaspora and beyond.

For more information about this partnership and upcoming initiatives, please contact:

Trace Contact: press@trace.plus

ARDN Contact: angelauzoeme@gmail.com

About Trace

Trace is a leading multimedia and digital platform dedicated to Afro-urban music and cultures, as well as the success of youth and artists. Trace regularly engages 350 million fans in 190 countries through entertainment and empowerment platforms. Learn more at http://www.trace.plus | Download the free Trace+ app on the App Store and Google Play.

About ARDN

The African Renaissance and Diaspora Network (ARDN), founded in 1990 and headquartered in New York, is a non-profit organization with consultative status at the United Nations and representation in over 80 countries. ARDN works closely with the United Nations to champion sustainable development across Africa and its diaspora. Its flagship initiatives, such as the Red Card Campaign, address critical issues like discrimination and gender-based violence while celebrating Africa’s potential and empowering women’s leadership. Through strategic partnerships, ARDN is dedicated to advancing the UN Sustainable Development Goals and fostering meaningful global impact. Learn more at: http://www.ardn.ngo

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