Bay Area
Hotel Industry to Hire 1,200 Employees In Hopes of A Busy Tourism Season
As San Francisco leaders make plans to revive the Union Square shopping district, hotels in the city want to fill 1,200 jobs. During a joint press conference Tuesday at a downtown hotel, national, state and local hospitality leaders said they have high hopes for a bustling summer tourism season as the industry makes a slow recovery from COVID-19 lockdowns.

By Olivia Wynkoop
Bay City News
As San Francisco leaders make plans to revive the Union Square shopping district, hotels in the city want to fill 1,200 jobs.
During a joint press conference Tuesday at a downtown hotel, national, state and local hospitality leaders said they have high hopes for a bustling summer tourism season as the industry makes a slow recovery from COVID-19 lockdowns.
The city’s hotel occupancy rate remains down by 24 percent compared to pre-pandemic levels, but the tourism sector is optimistic that as international travel restrictions ease up, group tourism reawakens and conferences come back to the city, downtown will be vibrant once again.
To accommodate the projected uptick in visitors and conference attendees, the industry wants to recruit and retain hotel workers by providing above-average-wage jobs with benefits and career pathways.
The announcement comes on the heels of Mayor London Breed and Supervisor Aaron Peskin introducing legislation Monday that aims to turn Union Square’s vacant retail storefronts into dynamic spaces. If passed, the building code policies would change so multi-level buildings can become office spaces, restaurants and retail stores all at once.
“The challenges facing downtown require us to imagine what is possible and create the foundation for a stronger, more resilient future,” Breed said.
After roughly 18 months of lockdown restrictions, San Francisco’s 200-plus hotels lost a large portion of their 25,000-person workforce — at the pandemic’s peak, the industry lost about 70 percent of its workers. Today, the workforce is about 75 to 80 percent of what it was before the pandemic, said Hotel Council of San Francisco president & CEO Alex Bastian.
“We are looking at really growing again, we’re looking at bringing back this community to the position it was before and to take it even further than that,” Bastian said.
Bastian said now is the time to double down on hospitality, especially as tech and finance industries are facing hardship. Tourism is an industry that provided about $440 million in direct tax revenue in 2019, and returning to those numbers could directly improve the city’s overall conditions, he said.
“We go through earthquakes, we go through pandemics we go through tech bubbles; and every time we go through whatever challenge it may be, we always come back better,” Bastian said. “We always come back stronger. And that’s what we’re going to do collectively in this room, and that’s what we’re going to do as San Franciscans.”
California Hotel & Lodging Association president & CEO Lynn Mohrfeld said he’s “very pleased” with how San Francisco is working to recover from the pandemic, which hit hotels hard throughout the state’s major cities. Throughout the country, people were not seeking out urban destinations with so much uncertainty about the virus, he said.
“Our success in the hospitality industry is tethered to the vibrancy of the city,” Mohrfeld said.
Hotel revitalization also goes hand in hand with reducing office vacancies and bringing San Franciscans back to Union Square, said Union Square Alliance CEO Marisa Rodriguez. She said she wants residents to feel like Union Square is their “living room.”
“When local hotels are thriving, so are Union Square businesses,” Rodriguez said. “That’s because hotel guests support local shops, restaurants and other small businesses when they visit San Francisco. We are excited to partner with hotel and city leaders to ensure our beloved downtown achieves its full potential.”
To learn more about available hotel jobs, residents can visit a job fair at the Ferry Building scheduled for April 12, put on by the Mayor’s Office of Economic and Workforce Development.
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Oakland Post: Week of March 5 – 11, 2025
The printed Weekly Edition of the Oakland Post: Week of March 5 – 11, 2025

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Activism
Undocumented Workers Are Struggling to Feed Themselves. Slashed Budgets and New Immigration Policies Bring Fresh Challenges
Founded more than 20 years ago, Street Level Health Project started with a handful of nurses and volunteers visiting day laborer sites in East Oakland to provide medical assistance and other resources to newly arrived immigrants. They quickly spotted symptoms common among day laborers: nausea, fatigue, and headaches. Sitting in the sun for hours waiting for work is typical. Once on a job, some men shared incidents of nearly passing out while working. Volunteer nurses also noticed signs of hunger among the men, with some going days without eating a proper meal.

By Magaly Muñoz
Up and down the streets of the Fruitvale neighborhood in Oakland, immigrant workers head to empty parking lots and street corners waiting for a job. Some are as young as 14 and as old as 60.
Diego, a man in his late thirties, is a construction worker who arrived in the United States nine months ago. He, like many of the men standing beside him at the day laborer site, came to the U.S. in the hopes of providing a new life for his family. Now, Diego and other immigrants are worried as threats of deportation increase from the Trump administration.
Also worried are organizations such as Street Level Health Project, an Oakland-based nonprofit dedicated to providing access to health care and basic services to these laborers.
Street Level Health Project’s funding primarily comes from federal and local grants, These are in jeopardy because of city budget constraints and proposed cuts to federal social service dollars.
Already, the nonprofit’s local funding has been cut. The City of Oakland decreased one of the organization’s grants by $35,000 in one of its latest rounds of budget cuts, with city officials citing a looming budget deficit.
“Our primary day laborer program funding right now is secured, but we do have concerns in this next budget cycle if it will continue to be secured, given [the budget shortfall], and the recent cut to 13 community grants across the city,” said Executive Director Gabriela Galicia.
Founded more than 20 years ago, Street Level Health Project started with a handful of nurses and volunteers visiting day laborer sites in East Oakland to provide medical assistance and other resources to newly arrived immigrants. They quickly spotted symptoms common among day laborers: nausea, fatigue, and headaches. Sitting in the sun for hours waiting for work is typical. Once on a job, some men shared incidents of nearly passing out while working. Volunteer nurses also noticed signs of hunger among the men, with some going days without eating a proper meal.
“We’re the safety net to the safety net,” said Galicia. As Oakland’s sole organization devoted to helping undocumented workers, Street Level is often tasked with “picking up the leftovers” for groups that provide resources to the larger immigrant or underserved communities, she added. Now, that mission is under threat.

Level Health Project is a nonprofit organization in East Oakland that provides health and employment resources for immigrant day laborers and their families. The staff upped their efforts to provide information about immigration rights in the wake of Donald Trump’s presidency. Photo by Magaly Muñoz.
At day laborer sites in East Oakland, several workers said that they often skip buying groceries or meals for themselves in order to save money for rent or other necessities.
Diego, who like others interviewed for this story asked to not share his full name because of his undocumented status, said he’s lucky if he makes $300 a week. He said that is enough to pay for the small room he and his son rent in the Fruitvale – but not enough to feed them both. Diego said that he will sometimes go days without food.
The family Diego rents from is more fortunate, he said, because they’re able to afford meat and rice. At times, Diego said, it’s hard to ignore the savory smell that finds its way to his bedroom. Diego tells his son to look away from his landlord’s table to avoid feeling envious about what they cannot buy themselves.
“It’s hard because I know there’s food at the store, but there’s never enough [money] to buy it,” Diego said. “We barely have enough to pay our rent every month.”
On top of paying for the basics here in the U.S., day laborers also face pressure to support relatives in their home countries.
Pedro, interviewed on his BART ride home after an unsuccessful day of trying to find work in East Oakland, said his family in Guatemala regularly goes days without eating because he can’t make enough money in the Bay Area to send home to them.
“A lot of [day laborers] have their families back in [Latin America], making it harder to keep up with our needs here,” Pedro said. Some days he said the only thing he eats is the fruit that some local organizations hand out to workers like him.

Street Level Health Project is providing weekly grocery bags to immigrant day laborers and their families to address the growing need for food in the community. Photo by Magaly Muñoz.
Bracing for bigger challenges
Before the pandemic, Street Level Health Project had a hot meal lunch program at their central office in the Fruitvale, where the organization provided meals twice a week for over 50 people. The organization also had a hot meal breakfast program where they prepared 50 to 90 meals, three times a week.
Understanding the food insecurity that many day laborers face, the project launched a food distribution program in 2011, distributing nearly 70 bags of groceries weekly. Thanks to additional funding, they were able to increase that to 150 food bags a week during the pandemic.
In recent years, Street Level Health Project reduced its weekly grocery distribution back to 70 bags and cut its hot meal program completely. Galicia, the director, said that’s because of the end of COVID-19 funding and staffing reductions.
Street Level Health Project also receives regular donations from the Alameda County Food Bank, but Galicia said it has not been enough to restore the food distribution program to what it was during the pandemic.
Currently, Street Level has a $100,000 grant from the city of Oakland to provide wrap-around services for day laborers, such as getting jobs for the workers, providing assistance with CalFresh and MediCal applications, and referring people to legal aid or immigration assistance. Galicia said that funding is barely enough to do the amount of work that the city expects.
Meanwhile, the $35,000 cut in funding has impacted the organization’s workers’ rights outreach and education services, she said.
The Oakland Post tried reaching out to city and county officials several times for comment but did not get a response.
Galicia fears city leaders will make even harsher cuts during the upcoming budget cycle this spring to balance a $130 million shortfall. Last year, Oakland cut funding for public safety, arts and culture programs, and 13 other nonprofits that serve the city’s most vulnerable populations.
Yet the budget concerns don’t stop with local government.

In the wake of Trump 2.0, organizations across the country are handing out “red cards” with the rights that immigrants should be aware of when encountering immigration officers. Photo by Magaly Muñoz.
Since President Donald Trump’s second inauguration, immigrant communities and the organizations that serve them have been in crisis mode.
Trump, who ran on a promise to deport millions of immigrants, has signed executive orders to stop birthright citizenship, shipped migrants to Guantanamo Bay, and attempted to freeze federal funding to social programs. Undocumented residents are increasingly anxious that their families might get separated.
Galicia said this is the time for local and state governments to invest in their organizations’ staff and direct resources, not take them away, from the people on the frontlines.
“I think that it’s just as important that funders are able to give to our teams, not just for the community but because the people doing the work have to be well, and we need ample resources to be able to do this work to support our community,” Galicia said.
For Pedro, the day laborer in Oakland, the combination of less support from nonprofits like Street Level Health Project, along with fear raised by the Trump administration’s deportation threats, has left him fearful. He is not alone, he said. He has noticed fewer day laborers showing up to their usual spots. Pedro said he himself fears encountering an immigration officer on his way to work.
“We don’t want to leave our homes, but at the same time, if we don’t go outside, we don’t work,” he said. “If we don’t work, we can’t afford to live.”
Oakland Post reporter Magaly Muñoz produced this story as part of a series as a 2024 USC Annenberg Center for Health Journalism Data Fellow and Engagement Grantee.
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