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Jaylen Brown and Jason Kidd’s $5 Billion Plans

On Aug. 9, in downtown Oakland at Oakstop, a co-working and event space, dozens of journalists and broadcasters convened to hear an historic announcement from NBA icon Jason Kidd and NBA All Star and Finals MVP Jaylen Brown. The duo told the world that they have joined forces to raise an ambitious $5 billion dollars to empower underserved and marginalized communities. The week prior, Brown set the goal in motion by creating the Boston XChange in preparation to do the same in the Bay Area as the Oakland XChange.

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NBA All Star and 2024 Finals MVP Jaylen Brown, Oakland XChange's founder Trevor Parham, Boston XChange board member Riz Shah, and NBA icon Jason Kidd at Oakstop in Oakland announcing the creation of XChange Oakland and a commitment to raise $5 billion dollars to empower marginalized communities across the nation. Courtesy of Oakland Xchange.
NBA All Star and 2024 Finals MVP Jaylen Brown, Oakland XChange's founder Trevor Parham, Boston XChange board member Riz Shah, and NBA icon Jason Kidd at Oakstop in Oakland announcing the creation of XChange Oakland and a commitment to raise $5 billion dollars to empower marginalized communities across the nation. Courtesy of Oakland Xchange.

By Carla Thomas

On Aug. 9, in downtown Oakland at Oakstop, a co-working and event space, dozens of journalists and broadcasters convened to hear an historic announcement from NBA icon Jason Kidd and NBA All Star and Finals MVP Jaylen Brown.

The duo told the world that they have joined forces to raise an ambitious $5 billion dollars to empower underserved and marginalized communities. The week prior, Brown set the goal in motion by creating the Boston XChange in preparation to do the same in the Bay Area as the Oakland XChange.

“True systemic change requires collaboration, shared vision, and collective impact. By working with community partners, thought leaders, and cultural influencers, our goal is to cultivate a powerful network of support and innovation,” shared Brown.

Through the new nonprofit XChange enterprises in Boston and Oakland and his sphere of influence, Brown has set his intentions in motion jumpstarting a path toward generational wealth and cultivating cultural innovation in underserved and underrepresented communities. Designed to provide opportunities at the intersection of business and culture, Brown says the XChange will use a place-based strategy to drive solutions for better cities, integrating real estate development, business education, technology, and cultural competency to foster economic growth.

Chapters in Boston (BXC) and Oakland (OXC) will serve as organizing hubs, utilizing commercial real estate to empower underserved communities.

Kidd says he was inspired by Brown’s concept and the two have committed millions of dollars from their own fortunes to kick off the venture. Kidd and Brown, both Oakland natives, see a bright future for their hometown.

“We welcome anyone that is willing to make a commitment to the future and health of the community and put it on a path toward generational sustainability,” said Kidd, during the press conference.

“The racial wealth gap is not limited to Boston — It’s a national issue, affecting Oakland and cities throughout the country, revealing how some groups are better positioned to make critical investments in their futures that benefit their families and communities,” said Kidd.

Kidd has also made significant philanthropic contributions to his hometown, such as funding the Willie Keyes Recreation Center in West Oakland.

The XChange will create and showcase scalable and repeatable models for shared real estate ownership and impact investments to facilitate asset building for sidelined community members that can be adopted across the country. They will engage professional athletes, business leaders, philanthropists, and influencers who are passionate about solving wealth inequality in the cities they love, using a replicable model that maximizes impact while uplifting existing organizations working to bridge the wealth gap.

“Using this strategy, The XChange presents an opportunity for individual cities to tailor the model to the unique needs and strengths of their communities, replicating and refining it for optimal impact,” said the Oakland XChange’s founder Trevor Parham.

“Place based strategies are important for unifying and revitalizing underserved communities and our lived experiences inform market insights and social solutions that help foster sustainable economic development. I’m proud of Oakstop’s track record for community-led social impact and our synergy with the Boston XChange.”

Boston XChange board member Riz Shah was also on hand along with local politicians, Caroll Fife, Rep. Barbara Lee (D-CA-12), and Lateefah Simon, candidate for U.S Congress. They all shared their excitement for the new venture.

For more information visit:  www.oaklandxchange.org

Activism

Oakland Post: Week of November 5 – 11, 2025

The printed Weekly Edition of the Oakland Post: Week of November 5 – 11, 2025

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Oakland Post: Week of October 29 – November 4, 2025

The printed Weekly Edition of the Oakland Post: Week of October 29 – November 4, 2025

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Past, Present, Possible! Oakland Residents Invited to Reimagine the 980 Freeway

Organizers ask attendees coming to 1233 Preservation Park Way to think of the event as a “time portal”—a walkable journey through the Past (harm and flourishing), Present (community conditions and resilience), and Future (collective visioning).

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Hundreds of residents in West Oakland were forced out by eminent domain before construction began on the 980 freeway in 1968. Courtesy photo.
Hundreds of residents in West Oakland were forced out by eminent domain before construction began on the 980 freeway in 1968. Courtesy photo.

By Randolph Belle
Special to The Post

Join EVOAK!, a nonprofit addressing the historical harm to West Oakland since construction of the 980 freeway began in 1968, will hold  a block party on Oct. 25 at Preservation Park for a day of imagination and community-building from 10 a.m. to 4 p.m.

Organizers ask attendees coming to 1233 Preservation Park Way to think of the event as a “time portal”—a walkable journey through the Past (harm and flourishing), Present (community conditions and resilience), and Future (collective visioning).

Activities include:

  • Interactive Visioning: Site mapping, 3-D/digital modeling, and design activities to reimagine housing, parks, culture, enterprise, and mobility.
  • Story & Memory: Oral history circles capturing life before the freeway, the rupture it caused, and visions for repair.
  • Data & Policy: Exhibits on health, environment, wealth impacts, and policy discussions.
  • Culture & Reflection: Films, installations, and performances honoring Oakland’s creativity and civic power.

The site of the party – Preservation Park – itself tells part of the story of the impact on the community. Its stately Victorians were uprooted and relocated to the site decades ago to make way for the I-980 freeway, which displaced hundreds of Black families and severed the heart of West Oakland. Now, in that same space, attendees will gather to reckon with past harms, honor the resilience that carried the community forward, and co-create an equitable and inclusive future.

A Legacy of Resistance

In 1979, Paul Cobb, publisher of the Post News Group and then a 36-year-old civil-rights organizer, defiantly planted himself in front of a bulldozer on Brush Street to prevent another historic Victorian home from being flattened for the long-delayed I-980 Freeway. Refusing to move, Cobb was arrested and hauled off in handcuffs—a moment that landed him on the front page of the Oakland Tribune.

Cobb and his family had a long history of fighting for their community, particularly around infrastructure projects in West Oakland. In 1954, his family was part of an NAACP lawsuit challenging the U.S. Post Office’s decision to place its main facility in the neighborhood, which wiped out an entire community of Black residents.

In 1964, they opposed the BART line down Seventh Street—the “Harlem of the West.” Later, Cobb was deeply involved in successfully rerouting the Cypress Freeway out of the neighborhood after the Loma Prieta earthquake.

The 980 Freeway, a 1.6-mile stretch, created an ominous barrier severing West Oakland from Downtown. Opposition stemmed from its very existence and the national practice of plowing freeways through Black communities with little input from residents and no regard for health, economic, or social impacts. By the time Cobb stood before the bulldozer, construction was inevitable, and his fight shifted toward jobs and economic opportunity.

Fast-forward 45 years: Cobb recalled the story at a convening of “Super OGs” organized to gather input from legacy residents on reimagining the corridor. He quickly retrieved his framed Tribune front page, adding a new dimension to the conversation about the dedication required to make change. Themes of harm repair and restoration surfaced again and again, grounded in memories of a thriving, cohesive Black neighborhood before the freeway.

The Lasting Scar

The 980 Freeway was touted as a road to prosperity—funneling economic opportunity into the City Center, igniting downtown commerce, and creating jobs. Instead, it cut a gash through the city, erasing 503 homes, four churches, 22 businesses, and hundreds of dreams. A promised second approach to the Bay Bridge never materialized.

Planning began in the late 1940s, bulldozers arrived in 1968, and after years of delays and opposition, the freeway opened in 1985. By then, Oakland’s economic engines had shifted, leaving behind a 600-foot-wide wound that resulted in fewer jobs, poorer health outcomes, and a divided neighborhood. The harm of displacement and loss of generational wealth was compounded through redlining, disinvestment, drugs, and the police state. Many residents fled to outlying cities, while those who stayed carried forward the spirit of perseverance.

The Big Picture

At stake now is up to 67 acres of new, buildable land in Downtown West Oakland. This time, we must not repeat the institutional wrongs of the past. Instead, we must be as deliberate in building a collective, equitable vision as planners once were in destroying communities.

EVOAK!’s strategy is rooted in four pillars: health, housing, economic development, and cultural preservation. These were the very foundations stripped away, and they are what  they aim to reclaim. West Oakland continues to suffer among the worst social determinants of health in the region, much of it linked to the three freeways cutting through the neighborhood.

The harms of urban planning also decimated cultural life, reinforced oppressive public safety policies, underfunded education, and fueled poverty and blight.

Healing the Wound

West Oakland was once the center of Black culture during the Great Migration—the birthplace of the Black Panther Party and home to the “School of Champions,” the mighty Warriors of McClymonds High. Drawing on that legacy, we must channel the community’s proud past into a bold, community-led future that restores connection, sparks innovation, and uplifts every resident.

Two years ago, Caltrans won a federal Reconnecting Communities grant to fund Vision 980, a community-driven study co-led by local partners. Phase 1 launched in Spring 2024 with surveys and outreach; Phase 2, a feasibility study, begins in 2026. Over 4,000 surveys have already been completed. This once-in-a-lifetime opportunity could transform the corridor into a blank slate—making way for accessible housing, open space, cultural facilities, and economic opportunity for West Oakland and the entire region.

Leading with Community

In parallel, EVOAK! is advancing a community-led process to complement Caltrans’ work. EVOAK! is developing a framework for community power-building, quantifying harm, exploring policy and legislative repair strategies, structuring community governance, and hosting arts activations to spark collective imagination. The goal: a spirit of co-creation and true collaboration.

What EVOAK! Learned So Far

Through surveys, interviews, and gatherings, residents have voiced their priorities: a healthy environment, stable housing, and opportunities to thrive. Elders with decades in the neighborhood shared stories of resilience, community bonds, and visions of what repair should look like.

They heard from folks like Ezra Payton, whose family home was destroyed at Eighth and Brush streets; Ernestine Nettles, still a pillar of civic life and activism; Tom Bowden, a blues man who performed on Seventh Street as a child 70 years ago; Queen Thurston, whose family moved to West Oakland in 1942; Leo Bazille who served on the Oakland City Council from 1983 to 1993; Herman Brown, still organizing in the community today; Greg Bridges, whose family’s home was picked up and moved in the construction process; Martha Carpenter Peterson, who has a vivid memory of better times in West Oakland; Sharon Graves, who experienced both the challenges and the triumphs of the neighborhood; Lionel Wilson, Jr., whose family were anchors of pre-freeway North Oakland; Dorothy Lazard, a resident of 13th Street in the ’60s and font of historical knowledge; Bishop Henry Williams, whose simple request is to “tell the truth,” James Moree, affectionately known as “Jimmy”; the Flippin twins, still anchored in the community; and Maxine Ussery, whose father was a business and land owner before redlining.

EVOAK! will continue to capture these stories and invites the public to share theirs as well.

Beyond the Block Party

The 980 Block Party is just the beginning. Beyond this one-day event, EVOAK! Is  building a long-term process to ensure West Oakland’s future is shaped by those who lived its past. To succeed, EVOAK! Is seeking partners across the community—residents, neighborhood associations, faith groups, and organizations—to help connect with legacy residents and host conversations.

980 Block Party Event Details
Saturday, Oct. 25
10 a.m. – 4 p.m.
Preservation Park, 1233 Preservation Park Way, Oakland, CA 94612
980BlockParty.org
info@evoak.org

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