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‘Let’s Glow SF,’ ‘Paints’ Holiday-Themed Light Shows on Landmark Buildings in Downtown San Francisco

The ‘canvases’ for Let’s Glow SF, which began on Dec. 6 and continues through Dec. 13, include 101 California St., Annie Alley, the Crossings at East Cut, the Ferry Building, One Bush Plaza, Pacific Coast Stock Exchange, Salesforce Tower, and the PG&E Substation.

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The clock tower of the Ferry Building lights up with digital art projection. Photo by Anka Lee.
The clock tower of the Ferry Building lights up with digital art projection. Photo by Anka Lee.

By Anka Lee, Post Intern

San Francisco has outdone itself again with the return of Let’s Glow SF, an abstract digital art projected brilliantly on various landmark buildings downtown for the holiday season.

Produced by the partnership of Downtown SF Partnership and A3 Visual, SF Glow began in 2021 with the intent to bring life back to downtown after the COVID-19 outbreak left its streets desolate.

Accompanied by different genres of music, the largest holiday projection arts festival in the U.S. is described on its web site as “a stunning journey of light” and “a striking marriage of art and technology …that elevates the city’s art scene.”

The ‘canvases’ for Let’s Glow SF, which began on Dec. 6 and continues through Dec. 13, include 101 California St., Annie Alley, the Crossings at East Cut, the Ferry Building, One Bush Plaza, Pacific Coast Stock Exchange, Salesforce Tower, and the PG&E Substation.

‘Painting’ the light installations onto buildings starts at 5:30 p.m. and ends at 10 p.m.

At the Ferry Building on Dec. 7, the animated light display was by featuring art by Spectre Lab, Maxin10sity, and Ryan Uzilevsky of Light Harvest Studio. Across from the Embarcadero, plastic chairs were put out for front-row seating to the upcoming projection.

Families dressed in matching sweaters chatted animatedly among themselves, couples cuddled up against the bitter wind, and the ringing of the trolley’s distant approach all served to brighten the street. Holiday-special drinks like hot chocolate and themed cocktails were sold and participating eateries like Avotoasty, Barcha Restaurant came together to bring to San Francisco America’s largest annual Christmas projection event.

The eight-day event will close on Dec. 13, with “Glow on Front: A Neon Block Party” from 5 p.m. to 10 p.m. at 240 Front St.

Ervin, one of the Block by Block Downtown SF Partnership safety workers for the event, said he’s “looking at a record amount this year,” nearing around half a million attendees in total.  But that evening, a lively community evolved from the original trickle of people waiting for the art show to start.

Vendors set up displays and sold jewelry, notebooks, and handmade hairbands. Seats filled up as the day’s light faded, the chill of the air increasing with the flow of people. The excitement among the crowd was palpable and contagious. It was a welcome feeling, electrifying the ever-growing holiday cheer.

Chatter quieted and adventurous music blasted from speakers that were behind the seating area. A projection by Spectre Lab shone directly at the Ferry Building, the abstract graphics of candlelight, lanterns, and disco balls ‘dancing’ to the beat of the music that transformed the clock tower into something alive. The illusory animation spun and stretched the tower with enthusiasm—this writer was in awe.

A newcomer to Let’s Glow SF thought it was really cool how it “utilizes space that we have and…adds something new…for us to enjoy.”

One family only learned about the lights show on their way home after arriving by ferry, and “[they’d] seen it on the billboard with all the artists…. It’s a very positive thing for San Francisco after everything that’s gone on [with COVID].”

Attend the Let’s Glow SF projection event today through Dec.13 for free, at any of their eight locations: 101 California St., Annie Alley, the Crossings at East Cut, the Ferry Building, One Bush Plaza, Pacific Coast Stock Exchange, Salesforce Tower, and PG&E Substation. Food and drink are sold at different participating businesses respective to each projection location. For more information, visit downtownsf.org.

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Undocumented Workers Are Struggling to Feed Themselves. Slashed Budgets and New Immigration Policies Bring Fresh Challenges

Founded more than 20 years ago, Street Level Health Project started with a handful of nurses and volunteers visiting day laborer sites in East Oakland to provide medical assistance and other resources to newly arrived immigrants. They quickly spotted symptoms common among day laborers: nausea, fatigue, and headaches. Sitting in the sun for hours waiting for work is typical. Once on a job, some men shared incidents of nearly passing out while working. Volunteer nurses also noticed signs of hunger among the men, with some going days without eating a proper meal.

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Day laborer zone sites are scattered across several streets in East Oakland, California. The sites allow workers to find temporary jobs in skilled labor such as construction, landscaping, and agriculture. Photo by Magaly Muñoz.
Day laborer zone sites are scattered across several streets in East Oakland, California. The sites allow workers to find temporary jobs in skilled labor such as construction, landscaping, and agriculture. Photo by Magaly Muñoz.

By Magaly Muñoz

Up and down the streets of the Fruitvale neighborhood in Oakland, immigrant workers head to empty parking lots and street corners waiting for a job. Some are as young as 14 and as old as 60.

Diego, a man in his late thirties, is a construction worker who arrived in the United States nine months ago. He, like many of the men standing beside him at the day laborer site, came to the U.S. in the hopes of providing a new life for his family. Now, Diego and other immigrants are worried as threats of deportation increase from the Trump administration.

Also worried are organizations such as Street Level Health Project, an Oakland-based nonprofit dedicated to providing access to health care and basic services to these laborers.

Street Level Health Project’s funding primarily comes from federal and local grants, These are in jeopardy because of city budget constraints and proposed cuts to federal social service dollars.

Already, the nonprofit’s local funding has been cut. The City of Oakland decreased one of the organization’s grants by $35,000 in one of its latest rounds of budget cuts, with city officials citing a looming budget deficit.

“Our primary day laborer program funding right now is secured, but we do have concerns in this next budget cycle if it will continue to be secured, given [the budget shortfall], and the recent cut to 13 community grants across the city,” said Executive Director Gabriela Galicia.

Founded more than 20 years ago, Street Level Health Project started with a handful of nurses and volunteers visiting day laborer sites in East Oakland to provide medical assistance and other resources to newly arrived immigrants. They quickly spotted symptoms common among day laborers: nausea, fatigue, and headaches. Sitting in the sun for hours waiting for work is typical. Once on a job, some men shared incidents of nearly passing out while working. Volunteer nurses also noticed signs of hunger among the men, with some going days without eating a proper meal.

“We’re the safety net to the safety net,” said Galicia. As Oakland’s sole organization devoted to helping undocumented workers, Street Level is often tasked with “picking up the leftovers” for groups that provide resources to the larger immigrant or underserved communities, she added. Now, that mission is under threat.

Level Health Project is a nonprofit organization in East Oakland that provides health and employment resources for immigrant day laborers and their families. The staff upped their efforts to provide information about immigration rights in the wake of Donald Trump’s presidency. Photo by Magaly Muñoz.

Level Health Project is a nonprofit organization in East Oakland that provides health and employment resources for immigrant day laborers and their families. The staff upped their efforts to provide information about immigration rights in the wake of Donald Trump’s presidency. Photo by Magaly Muñoz.

At day laborer sites in East Oakland, several workers said that they often skip buying groceries or meals for themselves in order to save money for rent or other necessities.

Diego, who like others interviewed for this story asked to not share his full name because of his undocumented status, said he’s lucky if he makes $300 a week. He said that is enough to pay for the small room he and his son rent in the Fruitvale – but not enough to feed them both. Diego said that he will sometimes go days without food.

The family Diego rents from is more fortunate, he said, because they’re able to afford meat and rice. At times, Diego said, it’s hard to ignore the savory smell that finds its way to his bedroom. Diego tells his son to look away from his landlord’s table to avoid feeling envious about what they cannot buy themselves.

“It’s hard because I know there’s food at the store, but there’s never enough [money] to buy it,” Diego said. “We barely have enough to pay our rent every month.”

On top of paying for the basics here in the U.S., day laborers also face pressure to support relatives in their home countries.

Pedro, interviewed on his BART ride home after an unsuccessful day of trying to find work in East Oakland, said his family in Guatemala regularly goes days without eating because he can’t make enough money in the Bay Area to send home to them.

“A lot of [day laborers] have their families back in [Latin America], making it harder to keep up with our needs here,” Pedro said. Some days he said the only thing he eats is the fruit that some local organizations hand out to workers like him.

Street Level Health Project is providing weekly grocery bags to immigrant day laborers and their families to address the growing need for food in the community. Photo by Magaly Muñoz.

Street Level Health Project is providing weekly grocery bags to immigrant day laborers and their families to address the growing need for food in the community. Photo by Magaly Muñoz.

Bracing for bigger challenges

Before the pandemic, Street Level Health Project had a hot meal lunch program at their central office in the Fruitvale, where the organization provided meals twice a week for over 50 people. The organization also had a hot meal breakfast program where they prepared 50 to 90 meals, three times a week.

Understanding the food insecurity that many day laborers face, the project launched a food distribution program in 2011, distributing nearly 70 bags of groceries weekly. Thanks to additional funding, they were able to increase that to 150 food bags a week during the pandemic.

In recent years, Street Level Health Project reduced its weekly grocery distribution back to 70 bags and cut its hot meal program completely. Galicia, the director, said that’s because of the end of COVID-19 funding and staffing reductions.

Street Level Health Project also receives regular donations from the Alameda County Food Bank, but Galicia said it has not been enough to restore the food distribution program to what it was during the pandemic.

Currently, Street Level has a $100,000 grant from the city of Oakland to provide wrap-around services for day laborers, such as getting jobs for the workers, providing assistance with CalFresh and MediCal applications, and referring people to legal aid or immigration assistance. Galicia said that funding is barely enough to do the amount of work that the city expects.

Meanwhile, the $35,000 cut in funding has impacted the organization’s workers’ rights outreach and education services, she said.

The Oakland Post tried reaching out to city and county officials several times for comment but did not get a response.

Galicia fears city leaders will make even harsher cuts during the upcoming budget cycle this spring to balance a $130 million shortfall. Last year, Oakland cut funding for public safety, arts and culture programs, and 13 other nonprofits that serve the city’s most vulnerable populations.

Yet the budget concerns don’t stop with local government.

In the wake of Trump 2.0, organizations across the country are handing out “red cards” with the rights that immigrants should be aware of when encountering immigration officers. Photo by Magaly Muñoz.

In the wake of Trump 2.0, organizations across the country are handing out “red cards” with the rights that immigrants should be aware of when encountering immigration officers. Photo by Magaly Muñoz.

Since President Donald Trump’s second inauguration, immigrant communities and the organizations that serve them have been in crisis mode.

Trump, who ran on a promise to deport millions of immigrants, has signed executive orders to stop birthright citizenship, shipped migrants to Guantanamo Bay, and attempted to freeze federal funding to social programs. Undocumented residents are increasingly anxious that their families might get separated.

Galicia said this is the time for local and state governments to invest in their organizations’ staff and direct resources, not take them away, from the people on the frontlines.

“I think that it’s just as important that funders are able to give to our teams, not just for the community but because the people doing the work have to be well, and we need ample resources to be able to do this work to support our community,” Galicia said.

For Pedro, the day laborer in Oakland, the combination of less support from nonprofits like Street Level Health Project, along with fear raised by the Trump administration’s deportation threats, has left him fearful. He is not alone, he said. He has noticed fewer day laborers showing up to their usual spots. Pedro said he himself fears encountering an immigration officer on his way to work.

“We don’t want to leave our homes, but at the same time, if we don’t go outside, we don’t work,” he said. “If we don’t work, we can’t afford to live.”

Oakland Post reporter Magaly Muñoz produced this story as part of a series as a 2024 USC Annenberg Center for Health Journalism Data Fellow and Engagement Grantee.

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Oakland Post: Week of February 26 – March 4, 2025

The printed Weekly Edition of the Oakland Post: Week of February 26 – March 4, 2025

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Oakland Post: Week of February 19 – 25, 2025

The printed Weekly Edition of the Oakland Post: Week of February 19 – 25, 2025

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