Activism

‘Let’s Glow SF,’ ‘Paints’ Holiday-Themed Light Shows on Landmark Buildings in Downtown San Francisco

The ‘canvases’ for Let’s Glow SF, which began on Dec. 6 and continues through Dec. 13, include 101 California St., Annie Alley, the Crossings at East Cut, the Ferry Building, One Bush Plaza, Pacific Coast Stock Exchange, Salesforce Tower, and the PG&E Substation.

Published

1 year ago

December 14, 2024

Oakland Post

The clock tower of the Ferry Building lights up with digital art projection. Photo by Anka Lee.

By Anka Lee, Post Intern

San Francisco has outdone itself again with the return of Let’s Glow SF, an abstract digital art projected brilliantly on various landmark buildings downtown for the holiday season.

Produced by the partnership of Downtown SF Partnership and A3 Visual, SF Glow began in 2021 with the intent to bring life back to downtown after the COVID-19 outbreak left its streets desolate.

Accompanied by different genres of music, the largest holiday projection arts festival in the U.S. is described on its web site as “a stunning journey of light” and “a striking marriage of art and technology …that elevates the city’s art scene.”

‘Painting’ the light installations onto buildings starts at 5:30 p.m. and ends at 10 p.m.

At the Ferry Building on Dec. 7, the animated light display was by featuring art by Spectre Lab, Maxin10sity, and Ryan Uzilevsky of Light Harvest Studio. Across from the Embarcadero, plastic chairs were put out for front-row seating to the upcoming projection.

Families dressed in matching sweaters chatted animatedly among themselves, couples cuddled up against the bitter wind, and the ringing of the trolley’s distant approach all served to brighten the street. Holiday-special drinks like hot chocolate and themed cocktails were sold and participating eateries like Avotoasty, Barcha Restaurant came together to bring to San Francisco America’s largest annual Christmas projection event.

The eight-day event will close on Dec. 13, with “Glow on Front: A Neon Block Party” from 5 p.m. to 10 p.m. at 240 Front St.

Ervin, one of the Block by Block Downtown SF Partnership safety workers for the event, said he’s “looking at a record amount this year,” nearing around half a million attendees in total. But that evening, a lively community evolved from the original trickle of people waiting for the art show to start.

Vendors set up displays and sold jewelry, notebooks, and handmade hairbands. Seats filled up as the day’s light faded, the chill of the air increasing with the flow of people. The excitement among the crowd was palpable and contagious. It was a welcome feeling, electrifying the ever-growing holiday cheer.

Chatter quieted and adventurous music blasted from speakers that were behind the seating area. A projection by Spectre Lab shone directly at the Ferry Building, the abstract graphics of candlelight, lanterns, and disco balls ‘dancing’ to the beat of the music that transformed the clock tower into something alive. The illusory animation spun and stretched the tower with enthusiasm—this writer was in awe.

A newcomer to Let’s Glow SF thought it was really cool how it “utilizes space that we have and…adds something new…for us to enjoy.”

One family only learned about the lights show on their way home after arriving by ferry, and “[they’d] seen it on the billboard with all the artists…. It’s a very positive thing for San Francisco after everything that’s gone on [with COVID].”

Attend the Let’s Glow SF projection event today through Dec.13 for free, at any of their eight locations: 101 California St., Annie Alley, the Crossings at East Cut, the Ferry Building, One Bush Plaza, Pacific Coast Stock Exchange, Salesforce Tower, and PG&E Substation. Food and drink are sold at different participating businesses respective to each projection location. For more information, visit downtownsf.org.

Oakland Post

Posts by Oakland Post

Up Next

OP-ED: The Case for a Presidential Pardon for Marilyn Mosby

Don't Miss

Council of Islamic Relations Applauds Alameda County Decision to Divest $32M from Caterpillar

Oakland Post

Click to comment

Activism

Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

Published

4 days ago

March 1, 2026

Oakland Post

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Oakland Post

Posts by Oakland Post

Activism

Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

Published

2 weeks ago

February 21, 2026

Oakland Post

Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.