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Marin, Sonoma, and Mendocino Counties Partner to Create Cleaner Coast

California Coastal beaches and public parks are experiencing rises in visitation year over year as important outlets for mental and physical health. Over 10 million people annually visit the California coastline and adjacent communities across Marin, Sonoma, and Mendocino counties. Even more staggering, over 55,000 pounds of trash were picked up from the sensitive coastal environment across the three counties last year alone.

Published

4 years ago

June 30, 2022

Oakland Post

“Leave No Trace is thrilled to be working with Marin, Sonoma and Mendocino Counties,” said Dana Watts, executive director of Leave No Trace. “With such diverse natural and cultural resources, we look forward to addressing the key issues in the area. Consistent messaging is crucial because there is no differentiation from visitors on what county they are in when they visit the coastline.”

The Goal: Teach leave no trace practices to growing number of coastal visitors

Courtesy of Marin County

Marin, Sonoma and Mendocino Counties are launching a coordinated campaign to provide visitor education and outreach to reduce the amount of litter and waste in coastal regions and watersheds through a three-County memorandum of understanding (MOU) with the non-profit organization Leave No Trace. The ongoing partnership includes coordination with federal and state agencies, tribal partners, local jurisdictions and land managers, Sonoma County Tourism, and other community-based groups across all three counties.

Beginning later this month, the bilingual campaign will include a broad scope of messaging that will be used by all three counties to educate and influence visitors prior to and during the summer season. Agencies and organizations partnering with the campaign will be able to share the Leave No Trace-based messaging resources in English and Spanish and take advantage of a new stewardship education series, both of which specifically address visitation impact issues taking place along the California coastline.

“COVID-19 pushed more residents outdoors and drew them to the coast as they looked for safe ways to recreate,” said Marin County Supervisor Dennis Rodoni, who initiated the three-County collaboration in 2020. “This stressed our limited visitor-serving infrastructure, creating an overflow of trash and waste like I have never seen before.”

Sonoma County Tourism, the county’s destination stewardship organization, was instrumental in bringing the Leave No Trace organization into the partnership conversation with the three counties. Sonoma County Tourism has worked with Leave No Trace since April 2021 on the Sonoma County Leave No Trace Initiative.

Through its Seven Principles, Leave No Trace provides a framework of minimum impact practices for anyone visiting the outdoors. New education messaging focusing on trash and litter in coastal watersheds is highly relevant due to a surge in visitation to all three counties’ coastlines and adjacent communities. The new education messaging serves to complement existing Leave No Trace and other trash reduction efforts promoted by state, county and local parks officials in all three counties, as well as the Sonoma County Leave No Trace Initiative.

“We had a bit of a head start with the successful launch of our Leave No Trace campaign last year, and we are happy to leverage and coordinate our efforts with our neighbors from the north and south,” said Sonoma County Supervisor Lynda Hopkins. “Visitors don’t stop at county lines, nor does the flow of trash.”

Trash causes major impacts on our enjoyment of creeks, bays and the ocean, and creates significant impacts on aquatic life and habitat in those waters; trash eventually enters the global ocean ecosystem, where plastic persists in the environment for hundreds of years – if not forever.

“We don’t have the resources to launch this effort on our own,” Mendocino County Supervisor Ted Williams noted, “But with the support from our southern neighbors and non-profit partnerships with groups like MendoParks, we are excited to launch this campaign.” Fellow Mendocino County Supervisor Dan Gjerde added, “The key to moving this effort forward was the unanimous decision for all three counties to use a shared MOU and contract with Leave No Trace. We look forward to working together for years to come.”

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

Published

5 days ago

March 1, 2026

Oakland Post

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

Published

2 weeks ago

February 21, 2026

Oakland Post

Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.